101 Commerce
101 Commerce was a private Austin-based e-commerce platform for microbrands founded in 2018 that raised $12.7M from Next Coast Ventures and 3L Capital but appears to have become inactive.
- Company typePrivate
- Founded2018
- HeadquartersAustin, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What 101 Commerce does
101 Commerce was a private, for-profit company founded in 2018 and headquartered in Austin, Texas, that positioned itself as an e-commerce platform for microbrands. The company's intended product surface, underlying technology architecture, and revenue mechanics are not described in available data; the only confirmed business event is a 2018 funding round of $12.7 million (Series 2) led by Next Coast Ventures with participation from 3L Capital. Headcount was reported in the 11-50 range, consistent with an early-stage venture-backed startup, and the firm had no public API, no app presence, and no recorded certifications, patents, or trademarks.
As of the most recent captured data, 101 Commerce appears to be inactive. The company's website (101-commerce.com) is currently listed for sale on the Domain Coasters expired-domain marketplace, with no associated products, services, technology platform, management team, partnerships, customer relationships, product launches, or subsequent funding rounds on record. There is no disclosed revenue, no third-party integrations, and no social-media or operational footprint described. The combination of a defunct web presence, the absence of any operational signals, and the lack of follow-on capital after the 2018 raise indicates the company did not reach scale or sustainable operations.
101 Commerce firmographics
Firmographics- Name
- 101 Commerce
- Website
- https://101-commerce.com
- Company type
- Private
- Founded year
- 2018
- Headcount range
- 11–50 employees
- Short description
- 101 Commerce was a private Austin-based e-commerce platform for microbrands founded in 2018 that raised $12.7M from Next Coast Ventures and 3L Capital but appears to have become inactive.
- Ownership category
- akta.pro rank
101 Commerce industry classification
Industry- Product category
- E-commerce Platform Software
- NAICS
- General Merchandise Retailers (455), Used Merchandise Retailers (459510), Book Retailers and News Dealers (45921)
- SIC
- Retail-Miscellaneous Retail (5900), Retail-Catalog & Mail-Order Houses (5961), Retail-Miscellaneous Shopping Goods Stores (5940)
- akta.pro primary industry
- Beauty & Salon Professional Supply Marketplaces (CRAFAHAH)
Keywords
Where 101 Commerce is headquartered
LocationHeadquarters
- HQ city
- Austin
- HQ country
- United States
- HQ region
- North America
Markets served
101 Commerce business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
101 Commerce product offering
Product offeringCore offering
101 Commerce is an e-commerce platform built for microbrands, providing small and emerging consumer brands with the online retail infrastructure to launch and operate direct-to-consumer storefronts. The platform targets the operational and storefront needs of microbrand operators rather than serving individual retail shoppers.
Product overview
101-commerce.com is a domain name for sale listed on Domain Coasters' expired domain marketplace. The offering consists solely of the domain name itself with no associated products, services, or technology platform.
Differentiator
Problem solved
Functional benefit
Products and services
- 101 Commerce E-commerce Platform
Companies that use 101 Commerce
Customer profileIdeal customer profiles1 record
101 Commerce technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
101 Commerce partnerships and signals
Strategic signalRecent moves2 records
Expansion highlights1 record
101 Commerce competitors and assessment
Company assessmentBroad incumbents
- Etsy: Public marketplace for handmade, vintage, and unique goods — a flagship destination for microbrands and independent sellers. Comparable as a sales channel for the same microbrand merchant base 101 Commerce targets.
- Squarespace: Website builder and commerce platform popular with individual creators and small brands. Comparable as a platform enabling microbrands and small sellers to launch online stores, though broader in scope than 101 Commerce.
- Shopify: Dominant e-commerce platform serving merchants of all sizes, including microbrands and DTC sellers. Comparable as a horizontal commerce enablement platform, though Shopify serves a far broader merchant base than 101 Commerce's microbrand focus.
- Amazon Handmade: Amazon's marketplace for artisans and microbrands selling handcrafted goods. Directly overlaps with 101 Commerce's microbrand merchant segment, though Amazon Handmade sits inside Amazon's broader marketplace rather than being a standalone platform.
Direct peers
- Tundra: Zero-commission B2B wholesale marketplace connecting brands and retailers. Comparable as a platform purpose-built to help microbrands and indie brands reach wholesale buyers, overlapping directly with 101 Commerce's value proposition.
- WooCommerce: Open-source e-commerce plugin for WordPress widely adopted by small brands and microbrands. Comparable as a merchant-facing commerce platform serving similar SMB and microbrand customers.
- Faire: Wholesale marketplace connecting independent brands and microbrands with retailers. Highly comparable business model — Faire specifically targets the microbrand segment that 101 Commerce was built to serve, making it the closest direct competitor.
- BigCommerce: Enterprise and mid-market e-commerce platform competing for brand merchants. Comparable as an e-commerce platform technology provider targeting brand-led sellers, overlapping with 101 Commerce's microbrand merchant base.
Market position
Strengths3 records
Weaknesses4 records
Competitive moat1 record
Key risks5 records
Key highlights4 records
Customer concentration
101 Commerce social profiles
Digital presence101 Commerce financial estimates
Financial estimateRevenue estimate
Valuation estimate
101 Commerce leadership team
Management profileNumber of profiles
101 Commerce funding detail
Funding detailFunding overview
Funding rounds1 record
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
101 Commerce M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 101 Commerce
What does 101 Commerce do?
101 Commerce is an e-commerce platform built for microbrands, providing small and emerging consumer brands with the online retail infrastructure to launch and operate direct-to-consumer storefronts. The platform targets the operational and storefront needs of microbrand operators rather than serving individual retail shoppers.
When was 101 Commerce founded?
101 Commerce was founded in 2018. It employs 11 to 50 people.
Where is 101 Commerce based?
101 Commerce is headquartered in Austin, United States, in the North America region.
Who are 101 Commerce's main competitors?
Broad incumbents on record are Etsy, Squarespace, Shopify and Amazon Handmade. Direct peers are Tundra, WooCommerce, Faire and BigCommerce.
Does 101 Commerce have an API?
No public API is recorded for 101 Commerce.
What industry is 101 Commerce in?
101 Commerce's product category is E-commerce Platform Software. Its primary akta.pro industry code is CRAFAHAH, Beauty & Salon Professional Supply Marketplaces. Its NAICS code is 455 and its SIC code is 5900.