ShareGrid
ShareGrid is a peer-to-peer marketplace founded in 2013 that connects camera, lens, and production gear owners with photographers, videographers, and content creators who need short-term equipment rentals, earning revenue via marketplace commissions.
- Company typePrivate
- Founded2013
- HeadquartersBurbank, United States
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What ShareGrid does
ShareGrid is a peer-to-peer rental marketplace platform that connects owners of cameras, lenses, and production equipment with individuals and small production teams who need temporary access to that gear. Founded in 2013 and headquartered in Burbank, California, the company operates a digital marketplace where transactions are executed directly between equipment owners and renters, targeting professional and amateur photographers, videographers, and content creators who face high equipment ownership costs or need specialized gear for specific shoots. The underlying technology is a standard marketplace platform — accessible via web and likely mobile — supporting listings, discovery, and direct peer-to-peer transactions with no proprietary AI/ML or advanced technical components disclosed. ShareGrid monetizes by taking a commission or transaction fee on rentals facilitated through the platform, generating marketplace-commission revenue across a long-tail of small transactions rather than enterprise contracts. The company has raised approximately $1.8M across two funding rounds (2016 and 2017) and acquired BorrowFox in October 2019 to expand its rental category footprint, and is led by co-founder and Chief Product Officer Arash Shiva.
ShareGrid firmographics
Firmographics- Name
- ShareGrid
- Website
- https://sharegrid.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- ShareGrid is a peer-to-peer marketplace founded in 2013 that connects camera, lens, and production gear owners with photographers, videographers, and content creators who need short-term equipment rentals, earning revenue via marketplace commissions.
- Ownership category
- akta.pro rank
ShareGrid industry classification
Industry- Product category
- Camera and Production Equipment Rental Marketplace
- NAICS
- Consumer Electronics and Appliances Rental (532210), General Rental Centers (5323)
- SIC
- Services-Equipment Rental & Leasing, Nec (7359)
- akta.pro primary industry
- Rental, Sharing & Peer‑to‑Peer Local Asset Platforms (Tools, Storage, Parking) (BPAMAHAM)
Keywords
Where ShareGrid is headquartered
LocationHeadquarters
- HQ city
- Burbank
- HQ country
- United States
- HQ region
- North America
Markets served
ShareGrid business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Operations, Marketing or Sales, Personnel
Revenue model
- Transaction/Marketplace Commission: ShareGrid generates revenue by taking a commission or transaction fee on rentals facilitated through its marketplace platform, connecting equipment owners with renters of cameras, lenses, and production gear.
Go-to-market motion1 record
Distribution channels1 record
ShareGrid product offering
Product offeringCore offering
ShareGrid operates a peer-to-peer digital marketplace that enables users to rent and lend cameras, lenses, and production gear. The platform connects individual equipment owners with renters seeking short-term access to professional photography and video production equipment, facilitating direct rental transactions between peers.
Product overview
ShareGrid is a peer-to-peer rental marketplace platform that enables users to rent and lend cameras, lenses, and production gear. Based on the homepage title 'Affordable Rentals for Cameras, Lenses, and Production Gear,' the platform connects individuals who own photography and video equipment with those seeking to rent it, facilitating direct rental transactions between peers.
Differentiator
Problem solved
Functional benefit
Products and services
- ShareGrid Peer-to-Peer Camera and Production Gear Rental Marketplace Online peer-to-peer marketplace platform that allows individual equipment owners to list cameras, lenses, and production gear for rent and enables photographers, videographers, and content creators to discover and rent that equipment for short-term, project-based use.
Companies that use ShareGrid
Customer profileSegments2 records
Ideal customer profiles2 records
ShareGrid technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
ShareGrid partnerships and signals
Strategic signalScale indicators1 record
Recent moves3 records
Expansion highlights3 records
ShareGrid competitors and assessment
Company assessmentEmerging players
- Grover: Consumer electronics and tech rental subscription service. Adjacent in equipment rental but B2C subscription model rather than P2P; competes for some overlapping consumer usage occasions.
- Hygglo: P2P rental marketplace for cameras, tools, and consumer goods. Same P2P rental business model as ShareGrid but with broader product categories and primarily European geographic focus.
Direct peers
- LensRentals: Direct-to-consumer camera, lens, and lighting rental company serving the same photographer/videographer customer base. Operates its own inventory rather than a marketplace, but competes head-on for the same rental dollar.
- KitSplit: Peer-to-peer rental marketplace for cameras, lighting, and production gear directly competing with ShareGrid in the same vertical and target customers (photographers, videographers, production crews).
- LensProToGo: Online camera and lens rental company serving photographers and filmmakers - directly competes with ShareGrid for production gear rentals with owned inventory and established brand.
- FatLama (Hyre): General P2P rental marketplace connecting owners and renters of high-value equipment (cameras, tools, electronics). Closely comparable business model and GTM motion (marketplace commission) to ShareGrid, though broader in scope.
- ShareSpeare: P2P rental marketplace for production and creative equipment; directly comparable in business model and target customer (production professionals, filmmakers).
Broad incumbents
- Turo: Largest P2P rental marketplace in the US (vehicle category). Comparable as a marketplace_commission business model and brand archetype for P2P rentals at significant scale.
- Adorama Rental Co. Established camera/lighting rental house serving professional productions with owned inventory. Broad incumbent in the same camera rental category.
Others
- BorrowFox: Acquired by ShareGrid in October 2019, indicating prior direct competition in the same niche P2P rental space. Included as a historical reference point.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks7 records
Key highlights7 records
Customer concentration
ShareGrid social profiles
Digital presenceShareGrid financial estimates
Financial estimateRevenue estimate
Valuation estimate
ShareGrid leadership team
Management profileNumber of profiles
Profiles1 record
ShareGrid funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ShareGrid M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ShareGrid
What does ShareGrid do?
ShareGrid operates a peer-to-peer digital marketplace that enables users to rent and lend cameras, lenses, and production gear. The platform connects individual equipment owners with renters seeking short-term access to professional photography and video production equipment, facilitating direct rental transactions between peers.
Is ShareGrid a public or private company?
ShareGrid is a private company. It is classified as venture growth investor backed and is currently operating.
When was ShareGrid founded?
ShareGrid was founded in 2013. It employs 11 to 50 people.
Where is ShareGrid based?
ShareGrid is headquartered in Burbank, United States, in the North America region.
How does ShareGrid make money?
One revenue line is on record: transaction/Marketplace Commission.
Who are ShareGrid's main competitors?
Emerging players on record are Grover and Hygglo. Direct peers are LensRentals, KitSplit, LensProToGo, FatLama (Hyre) and ShareSpeare. Broad incumbents are Turo and Adorama Rental Co.. BorrowFox is listed as an others.
Does ShareGrid have an API?
No public API is recorded for ShareGrid.
What industry is ShareGrid in?
ShareGrid's product category is Camera and Production Equipment Rental Marketplace. Its primary akta.pro industry code is BPAMAHAM, Rental, Sharing & Peer‑to‑Peer Local Asset Platforms (Tools, Storage, Parking). Its NAICS code is 532210 and its SIC code is 7359.