LensProToGo
LensProToGo is an online nationwide rental company that lends professional photography, videography, and filmmaking equipment to working creators via e-commerce, with FedEx shipping and 4,000+ pickup locations through Hunt's Photo.
- Company typePrivate
- Founded-
- HeadquartersConcord, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What LensProToGo does
LensProToGo is an online nationwide rental company that lends professional photography, videography, and filmmaking equipment to working creators. The business is operated by The Dude Abides, LLC, a Delaware LLC headquartered at 130B Baker Ave Extension in Concord, Massachusetts, and absorbed the prior LensRentals brand. The company describes itself as one of the largest online rental operations in its category and serves professional photographers, videographers, filmmakers, and content creators. It maintains a catalog that spans action cameras (GoPro MISSION 1), cinema systems (Blackmagic Pocket Cinema Camera 4K, Blackmagic URSA Broadcast G2 Studio Fiber Kit), mirrorless bodies (Leica SL3-P), broadcast cameras (Sony PXW-FX9), drones (DJI Avata 360), and accessories from brands including Bright Tangerine and DJI (DJI Mic 3). Rentals are structured with a 4-day minimum and priced per rental period; transaction examples range from $71 (GoPro MISSION 1) to $746 (Blackmagic URSA Broadcast G2 Studio Fiber Kit PL).
The business makes money through three revenue streams: per-rental equipment fees, optional protection plans added at checkout, and gift cards. Logistics are handled through a FedEx shipping network supplemented by a partnership with Hunt's Photo that delivers more than 4,000 pickup and return locations nationwide. Payments are processed via Stripe. All ~12 employees are professional photographers or videographers, supporting equipment curation, quality control, and customer guidance. The company operates as a B2C e-commerce platform with no disclosed enterprise or B2B contract layer visible in the data.
LensProToGo firmographics
Firmographics- Name
- LensProToGo
- Legal name
- The Dude Abides, LLC
- Website
- https://lensprotogo.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- LensProToGo is an online nationwide rental company that lends professional photography, videography, and filmmaking equipment to working creators via e-commerce, with FedEx shipping and 4,000+ pickup locations through Hunt's Photo.
- Ownership category
- akta.pro rank
LensProToGo industry classification
Industry- Product category
- Camera and Video Equipment Rental
- NAICS
- Photographic Equipment and Supplies Merchant Wholesalers (42341)
- SIC
- Photographic Equipment & Supplies (3861), Services-Miscellaneous Equipment Rental & Leasing (7350)
- akta.pro primary industry
- Camera, Grip & Lighting Equipment Rental (MPADAFAB)
- akta.pro secondary industries
- Camera & Lens Retail (Photo Cameras, Lenses & Optical Accessories) (CRACAHAA), Action Cameras & Rugged Cameras (CRACAPAC), Consumer Drones for Imaging (Camera Drones) (CRACAPAD)
Keywords
Where LensProToGo is headquartered
LocationHeadquarters
- HQ city
- Concord
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
LensProToGo business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Equipment Rentals: Per-rental fee model where customers pay for equipment rentals based on rental period (e.g., 4-day minimum). Pricing varies by item with shipping typically included. Revenue generated from recurring rental transactions.
- Protection Plans: Optional Protection Plan and Protection Plan Plus add-ons that limit liability for damaged or lost equipment. Customers pay additional fees for coverage options.
- Gift Cards: Digital gift cards sold in $25, $50, $100 denominations and custom amounts, delivered via email or printable PDF.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | 4-Day Rental (Standard) |
| Unit Pricing | Pay-as-you-go | Protection Plan |
| Unit Pricing | Pay-as-you-go | Protection Plan Plus |
| One time/ perpetual license | Pay-as-you-go | Gift Cards |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels9 records
LensProToGo product offering
Product offeringCore offering
LensProToGo rents professional cameras, lenses, cinema cameras, video gear, lighting, stabilization, audio, and accessories to individual photographers, videographers, filmmakers, and content creators on a per-rental basis with a 4-day minimum period. Customers order online and receive gear via direct shipping in Pelican cases or via pickup at more than 4,000 FedEx, UPS, and Hunt's Photo & Video locations across all 50 U.S. states.
Product overview
LensProToGo is an online, nationwide photo and video rental company offering a comprehensive equipment rental marketplace. The core product is the rental platform enabling customers to rent cameras, lenses, video gear, lighting, audio equipment, and accessories with nationwide shipping. The company operates a B2C e-commerce platform where users browse and order equipment for home/business delivery or pickup at partner locations. Rental products include cameras (Blackmagic, Canon, Sony, Panasonic, Leica, GoPro), lenses, stabilization, lighting, video gear, audio, and accessories. Supporting services include a Rental Rewards loyalty program, optional Protection Plan and Protection Plan Plus for damage coverage, gift cards, and local pickup/drop-off options. Used gear sales are handled through the affiliated LensRentals.com marketplace.
Differentiator
Problem solved
Functional benefit
Products and services
- Camera Rentals
Quantifiable outcome
- 7 completed orders earns credit toward free rental
Companies that use LensProToGo
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles3 records
LensProToGo technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
LensProToGo partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- FedExcoreFedEx partnership enables over 4,000 pickup and dropoff locations across the US for LensProToGo customers. Customers can pick up their rental gear at local FedEx stores and return rentals at FedEx locations.
- Hunt's Photo & VideocorePartnership with Hunt's Photo & Video provides additional pickup locations nationwide. Orders ship to Hunt's locations where customers can pick up. Store notifies customers via email when order is ready (generally after 4pm).
- StripecoreStripe powers LensProToGo's payment processing as their merchant gateway. Supports Mastercard, Visa, American Express, and Discover. Ecommerce platform is PCI compliant.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
LensProToGo competitors and assessment
Company assessmentDirect peers
- ShareGrid: ShareGrid operates a peer-to-peer and professional marketplace for renting cameras, lenses, and production gear. Competes directly with LensProToGo for filmmakers and photographers seeking short-term equipment access, particularly in major US production markets.
- LensRentals: LensRentals is a direct competitor in online camera and lens rentals - notably, LensProToGo was previously known as 'LensRentals' and still funnels used-gear sales to LensRentals.com, indicating a closely related or formerly shared entity. Operates an overlapping product catalog and nationwide shipping model serving the same photographer/videographer customers.
- KitSplit: KitSplit is a peer-to-peer rental marketplace for film, photo, and audio gear. Overlaps with LensProToGo on professional cinematography and photography equipment rentals, though structured as a marketplace rather than owned inventory.
- BorrowLenses: BorrowLenses is a direct competitor offering online rental of cameras, lenses, and video gear shipped nationwide. Targets the same professional and prosumer photographer/videographer segments with a similar e-commerce model and comparable product breadth.
Regional players
- ProCam Rentals: ProCam Rentals is a Los Angeles-based professional camera and lens rental house serving film, TV, and commercial productions. Overlaps with LensProToGo on cinema camera and lens rentals but is geographically concentrated on the West Coast production market.
- TCF Camera Rentals: TCF (formerly known as The Camera Foundry) operates professional cinema and broadcast equipment rentals in the New York metro area. A regional peer with similar cinema camera and production gear inventory, focused on East Coast production clients.
Broad incumbents
- Adorama: Adorama is a large New York-based camera and electronics retailer that also offers equipment rental services. A broader incumbent whose rental business overlaps with LensProToGo's catalog but operates as one service within a much larger retail and education portfolio.
- B&H Photo Video: B&H Photo Video is one of the largest US camera retailers and operates rental services for photo and video gear. A broad incumbent whose rental offering competes with LensProToGo while B&H's primary business remains retail sales.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks2 records
Key highlights6 records
Customer concentration
LensProToGo social profiles
Digital presenceLensProToGo compliance and trust
Trust signalCompliance1 record
LensProToGo financial estimates
Financial estimateRevenue estimate
Valuation estimate
LensProToGo leadership team
Management profileNumber of profiles
Profiles8 records
LensProToGo funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
LensProToGo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about LensProToGo
What does LensProToGo do?
LensProToGo rents professional cameras, lenses, cinema cameras, video gear, lighting, stabilization, audio, and accessories to individual photographers, videographers, filmmakers, and content creators on a per-rental basis with a 4-day minimum period. Customers order online and receive gear via direct shipping in Pelican cases or via pickup at more than 4,000 FedEx, UPS, and Hunt's Photo & Video locations across all 50 U.S. states.
Is LensProToGo a public or private company?
LensProToGo is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was LensProToGo founded?
LensProToGo was founded in -1. It employs 11 to 50 people.
Where is LensProToGo based?
LensProToGo is headquartered in Concord, United States, in the North America region.
How does LensProToGo make money?
Three revenue lines are on record. Equipment Rentals are the primary driver. The others are protection Plans and gift Cards.
Who are LensProToGo's main competitors?
Direct peers on record are ShareGrid, LensRentals, KitSplit and BorrowLenses. Regional players are ProCam Rentals and TCF Camera Rentals. Broad incumbents are Adorama and B&H Photo Video.
Does LensProToGo have an API?
No public API is recorded for LensProToGo.
What industry is LensProToGo in?
LensProToGo's product category is Camera and Video Equipment Rental. Its primary akta.pro industry code is MPADAFAB, Camera, Grip & Lighting Equipment Rental, with a secondary code of CRACAHAA, Camera & Lens Retail (Photo Cameras, Lenses & Optical Accessories). Its NAICS code is 42341 and its SIC code is 3861.