Caldwell and Gregory

What Caldwell and Gregory does

Caldwell & Gregory is a Virginia-based, privately held managed commercial laundry services company founded in 1990 and headquartered in Manakin-Sabot. The firm operates a full-service route laundry model in which it owns, installs, manages, and maintains commercial washers and dryers on behalf of institutional clients — primarily colleges and universities, multi-housing operators, campgrounds, hotels, and senior living facilities — across 25 U.S. states plus Washington D.C. Property owners receive a share of the laundry revenue generated by end users (students, residents, guests) without bearing equipment capital costs or maintenance burden. The company supports this managed-services offering with a 20+ branch service network staffed by dedicated technicians, dispatch personnel, and sales representatives, plus 24/7 customer support.

Underlying technology consists of an integrated fleet-management stack rather than a single proprietary platform: the Speed Queen mobile app (under partnership with Alliance Laundry Systems) handles machine availability, cycle alerts, and mobile payments; the AccountAbility web portal gives administrators visibility into payments, usage, and service metrics; ServiceAbility routes service requests through the mobile app; LaundryPalooza is a student/resident-assistant education hub; and a Laundry Card System supports reloadable prepaid payments. Hardware is sourced from Speed Queen and Maytag. Diagnostic features emphasize remote monitoring and self-reporting telemetry rather than machine learning.

The business model combines managed-services revenue sharing, recurring equipment leasing with preventive maintenance, occasional equipment sales, and per-transaction fees from end-user payments. Go-to-market is sales-led and enterprise-oriented, using consultative field sales, free consultations, and on-site facility tours. The company is led by President and CEO Bob Dinnie, with founder John Gregory and CFO Andy Sims on the leadership team, and has been funded in part by Carousel Capital. A January 2021 acquisition of WashCo Laundry Equipment extended its geographic reach into Florida, and a recent 365+ machine deployment at Campbell University illustrates the scale of its flagship higher-education contracts.

Name

Caldwell and Gregory

Legal name

Caldwell & Gregory LLC

Website

https://caldwellandgregory.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

51–100 employees

Short description

Caldwell & Gregory is a Virginia-based managed commercial laundry provider that owns, installs, and maintains on-site washers and dryers for colleges, universities, multi-housing properties, and hospitality operators across 25+ U.S. states, earning revenue through equipment leasing, revenue-sharing agreements, and per-transaction end-user fees.

Ownership category

akta.pro rank

Headquarters

HQ city

Manakin Sabot

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Supply Chain, Marketing or Sales

Revenue model

1. Managed Laundry Services / Revenue Sharing: Caldwell & Gregory installs, manages, and maintains commercial laundry equipment while property owners share in generated revenue. The company eliminates upfront equipment investment for clients and provides predictable revenue streams through a revenue-sharing model where leasing fees are deducted from laundry revenue with remaining profits returned to property owners.
2. Equipment Leasing: Flexible lease programs for commercial laundry equipment including washers and dryers. Leases include dedicated service technicians, preventive maintenance, and 24/7 emergency support. Revenue above lease costs is shared with property owners.
3. Equipment Sales: Sale of commercial laundry equipment including Speed Queen and Maytag brands. Professional equipment sales with consultative approach to match customers with appropriate machines.
4. Transaction Fees: Revenue generated from laundry machine usage fees paid by end users (students, tenants, guests) through coins, cards, or mobile app payments.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Caldwell & Gregory is a full-service route laundry provider that designs, installs, manages, and maintains commercial laundry equipment for colleges, universities, multi-housing communities, campgrounds, hotels, and senior living facilities. The company owns the equipment, handles preventive maintenance, provides 24/7 customer support, and operates on a revenue-sharing model where property owners receive a portion of laundry-generated revenue. It also sells Speed Queen and Maytag commercial laundry equipment to businesses that prefer to self-manage their laundry operations.

Product overview

Caldwell & Gregory is a full-service route laundry provider offering managed laundry services as a unified platform. The core offering centers on managed laundry services where the company designs, installs, manages and maintains commercial laundry equipment. This is supported by the Speed Queen App for mobile payments and monitoring, AccountAbility for property manager oversight, ServiceAbility for service requests, LaundryPalooza for student education, and a Laundry Card System for traditional payment options. The company operates on a revenue-sharing model with facilities.

Differentiator

Problem solved

Functional benefit

Brands

• LaundryPalooza: An annual RA training program and online resource website launched by Caldwell & Gregory to equip resident assistants with tools for student laundry education, including how-to videos, service request submissions, and Speed Queen app tutorials.

Products and services

• Managed Laundry Services Full-service route laundry service that designs, installs, manages, and maintains commercial laundry equipment for colleges, universities, multi-housing communities, and shared properties. The company owns the equipment, handles preventive maintenance, provides 24/7 customer support, and keeps technology current.
• Speed Queen App

Quantifiable outcome

• Eliminates upfront equipment investment for property owners while providing ongoing revenue through laundry usage fees
• +3 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Two partnerships are on record, tiered core.

• Alliance Laundry SystemscoreTechnology or Integration · 1 February 2021Partnership with Alliance Laundry Systems for Penn State University implementation of Speed Queen laundry App technology. Alliance Laundry Systems provides the equipment and technology platform that enables the Speed Queen app functionality for viewing machine availability, payment processing, and cycle notifications.
• WashCo Laundry Equipment, Inc.coreStrategic or Co-development Partner · 6 January 2021Partnership with WashCo Laundry Equipment, Inc., headquartered in Richmond, VA, allowing WLE's owner to retire while ensuring continued exceptional service experience for WLE's clients and workplace for employees. The partnership is described as a great geographic and philosophical fit, bringing WLE's customers advanced support systems, expanded resources, and enhanced technology.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• CSC ServiceWorks: One of the largest U.S. route operators of commercial laundry equipment serving multi-housing, universities, and on-premise laundry facilities. Directly comparable business model (equipment ownership + revenue share + service) at significantly larger national scale.
• WASH Multifamily: National route laundry operator focused on the multifamily housing segment with a similar equipment-ownership and revenue-sharing model. Comparable customers and value proposition, with deeper concentration in apartment communities.
• LaundryLux: Commercial laundry equipment distributor and route operator serving on-premise laundry across multi-housing, hospitality, and institutional accounts. Overlapping product portfolio (Speed Queen distributor) and route-services model.
• Coinmach: Long-established U.S. route laundry operator serving apartment buildings and shared-housing facilities with managed equipment and revenue-share economics — a direct competitor in the multi-housing vertical.

Broad incumbents

• Alliance Laundry Systems: Manufacturer of Speed Queen and other commercial laundry brands and a key technology partner to Caldwell & Gregory. Comparable because it sits in the same commercial laundry value chain and increasingly participates in route-services and on-premise laundry programs.
• Whirlpool Commercial Laundry: Manufacturer of Maytag and Whirlpool commercial laundry equipment — a Caldwell & Gregory equipment supplier and broader incumbent whose pricing, direct-sales motion, and service programs directly shape competitive dynamics in on-premise laundry.
• Electrolux Professional: Global manufacturer of commercial and industrial laundry equipment competing in the same on-premise laundry category. Comparable as a broad incumbent supplying equipment into the route-operator channel.

Regional players

• Mavis Industries: Regional commercial laundry equipment distributor and service provider in the Northeast U.S., overlapping with Caldwell & Gregory's multi-housing and institutional customer base in select geographies.

Others

• Tucker Leasing & Financing: Specialty lessor of commercial laundry equipment enabling direct equipment-purchase models for property owners. Comparable as an enabling/alternative channel that competes for the same property-owner wallet share against Caldwell & Gregory's managed-services offering.

Emerging players

• ImageFIRST: Linen and uniform rental/laundry services provider primarily serving healthcare and hospitality with recurring route-based service. Adjacent business model (recurring route laundry to institutional customers) and partial overlap in the hospitality and senior-living segments.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Caldwell and Gregory