Capsulab
- Company typePrivate
- Founded2018
- HeadquartersTel Aviv, Israel
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
Capsulab firmographics
Firmographics- Name
- Capsulab
- Legal name
- Capsulab Ltd.
- Website
- https://capsulab.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Capsulab industry classification
Industry- Product category
- Personalized Beauty Manufacturing Technology
- NAICS
- Commercial and Service Industry Machinery Manufacturing (3333)
- SIC
- General Industrial Machinery & Equipment (3560)
- akta.pro primary industry
- Capping, Sealing & Closing Machines (IMAHAOAG)
Keywords
Where Capsulab is headquartered
LocationHeadquarters
- HQ city
- Tel Aviv
- HQ country
- Israel
- HQ region
- Middle East
Offices1 record
Markets served
Capsulab business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Technology or R&D, Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Capsule-Based Manufacturing Hardware and Consumables: Revenue generated from selling Capsulab machines to enterprise clients (brands, retailers, salons, spas) along with proprietary capsules containing active ingredients. The machine creates fresh, customized products on-demand, with capsules designed for reuse and refilling.
- B2B Enterprise Licensing and Partnerships: Revenue from licensing the technology and IoT platform to beauty brands, retailers, and wellness businesses. Partners include major cosmetics companies like Estee Lauder, Wella, Cosnova, GivadaN, and others who deploy Capsulab in their retail or service environments.
- Data-Driven Services: IoT-enabled platform collects real-time data on consumer preferences and usage patterns, providing valuable insights for brands to optimize product offerings and marketing strategies.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Enterprise B2B pricing for brands and retailers |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels5 records
Capsulab product offering
Product offeringCore offering
Capsulab sells an IoT-enabled capsule-based micro-manufacturing platform that produces fresh, personalized beauty, haircare, and wellness products on-demand in approximately one minute. The integrated system comprises a hardware machine, AI-powered diagnostic software, a connected digital data platform, and consumable ingredient capsules, and is deployed at retail stores, salons, spas, wellness centers, and homes for enterprise brand partners and end consumers.
Product overview
Capsulab offers an integrated hardware-software platform for on-demand personalized product micro-manufacturing, branded as 'Factory in a Capsule.' The core system consists of the Capsulab Machine (IoT-enabled hardware device), the Capsulab AI App (proprietary diagnostic application), and the Capsulab Digital Platform (IoT-connected data and analytics platform), all working together with Ingredient Capsules to produce fresh, customized cosmetic, haircare, and wellness products. The platform operates through a one-minute diagnosis, one-button selection, and one-capsule preparation process, enabling personalized product creation at retail locations, salons, spas, and homes.
Differentiator
Problem solved
Functional benefit
Products and services
- Capsulab Machine An IoT-enabled hardware device that serves as a 'factory in a capsule,' performing on-demand micro-manufacturing by mixing ingredients contained in capsules to produce fresh, personalized cosmetic, haircare, and wellness products in approximately one minute through a one-button operation. Designed for deployment in retail stores, hair salons, beauty salons, spas, wellness centers, and homes, targeting enterprise brand partners and end consumers seeking personalized beauty solutions.
- Capsulab AI App A proprietary AI-powered diagnostic application that performs visual assessments of skin, hair, or wellness conditions to identify specific consumer needs. The app integrates top medical and AI diagnostic tools to recommend personalized ingredient combinations and formulas that the Capsulab Machine produces, targeting beauty professionals and consumers using the Capsulab platform.
- Capsulab Digital Platform An IoT-enabled digital platform that connects brands and consumers by providing real-time product usage insights, direct feedback loops, predictive trend analytics, and enhanced customer experience through app-driven feedback and personalized product recommendations. Serves enterprise brand partners seeking data on consumer preferences, buyer interest, demographics, usage patterns, and health metrics.
- Ingredient Capsules Pre-filled capsules containing active ingredients including bases, serums, and specialized formulations that are inserted into the Capsulab Machine for on-demand product manufacturing. Capsules are designed to be eco-friendly, reusable, and adaptable for haircare, skincare, and wellness product types. Capsules are returned to the supplier for cleaning, refilling, and reuse, targeting enterprise brand partners and consumers operating Capsulab machines.
Quantifiable outcome
- Products manufactured on-demand in 1-2 minutes, eliminating inventory and reducing waste
- +3 more outcomes
Companies that use Capsulab
Customer profileNamed customers12 records
Segments6 records
Ideal customer profiles3 records
Capsulab technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability5 records
Feature7 records
Capsulab partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core, flagship and minor.
- CosnovacoreMajor German cosmetics company and brand owner (essence, CATRICE) that has partnered with Capsulab to offer personalized beauty products using the on-demand micro-manufacturing technology in their retail environments.
- GivadaNcoreCosmetics brand leveraging Capsulab's capsule-based micro-manufacturing platform to provide personalized products to consumers.
- EssencecoreMajor beauty brand under Cosnova utilizing Capsulab's personalization technology for on-demand product creation.
- CatricecorePremium cosmetics brand (Cosnova) utilizing Capsulab technology for personalized beauty products.
- WellacoreGlobal hair care and beauty brand leveraging Capsulab's personalization technology for customized haircare products including hair coloring, treatments, and styling products.
- Estee LauderflagshipLeading global luxury beauty company utilizing Capsulab's on-demand micro-manufacturing solutions for personalized product offerings. This represents a flagship partnership with a Tier 1 beauty brand.
- FargoncoreCosmetics and fragrance brand partner utilizing Capsulab's personalized product manufacturing technology.
- L-RaphaelcoreBeauty and skincare brand utilizing Capsulab's micro-manufacturing platform for personalized products.
- GreenTechcoreTechnology partner focused on sustainability and eco-friendly solutions, aligning with Capsulab's commitment to sustainable manufacturing and reusable capsule technology.
- ThompsonDukeminorRetail technology partner collaborating on Capsulab deployment solutions.
- PccaaminorBeauty retail partner for personalized product solutions using Capsulab technology.
- MistaminorBeauty and retail partner utilizing Capsulab's personalization platform.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Capsulab competitors and assessment
Company assessmentDirect peers
- Revieve: Revieve is a B2B beauty technology platform that provides AI-driven skin diagnostics, product recommendation, and personalization tools to brands and retailers. The closest direct competitor to Capsulab in the B2B beauty personalization platform category, though focused on digital diagnostics rather than physical micro-manufacturing.
- Atolla: Atolla is a data-driven personalized skincare company that adjusts serum formulations over time based on user feedback and ongoing skin assessments. Comparable to Capsulab in its emphasis on data-driven personalization and custom beauty formulation.
- Function of Beauty: Function of Beauty offers personalized haircare products through a DTC model with customizable shampoo, conditioner, and other formulations. While delivered direct-to-consumer rather than via a B2B manufacturing platform, the company shares Capsulab's core thesis of personalization in beauty and competes for the same end-consumer personalization spend.
- Prose: Prose is a DTC personalized haircare company that uses AI-driven diagnostics and an online consultation to recommend custom shampoo, conditioner, and scalp treatments. Closely comparable to Capsulab in combining AI-driven personalization with custom beauty product creation.
- Curology: Curology offers personalized prescription skincare with custom formulations based on individual skin assessments delivered via telehealth. Shares Capsulab's personalization + beauty product creation thesis, though delivered through a clinical subscription model rather than point-of-sale manufacturing.
- Proven Skincare: Proven Skincare uses an AI personalization engine (the Skin Genome Project) to formulate custom skincare products for individual consumers. Directly comparable to Capsulab in combining AI diagnostics with personalized beauty formulation and delivery.
- Scentbird: Scentbird offers personalized fragrance discovery and subscription services with AI-driven scent recommendations based on individual preferences. Comparable to Capsulab in combining AI personalization with beauty/personal care product curation and delivery.
Broad incumbents
- Perfect Corp: Perfect Corp provides AI and AR beauty tech solutions — including virtual try-on, skin diagnostics, and product recommendations — to global brands and retailers. Overlaps with Capsulab in the B2B beauty AI/personalization platform category, but with a broader AR/computer-vision focus and without an on-demand manufacturing component.
- L'Oréal (Perso): L'Oréal is the world's largest beauty company and developed its own on-demand personalization device (Perso) for skincare, lipstick, and fragrance. As a broad incumbent with vastly greater R&D resources, L'Oréal represents both a competitive threat and a potential strategic partner/alternative to Capsulab's capsule-based architecture.
Emerging players
- Bite Beauty: Bite Beauty introduced on-demand lip product manufacturing through its Beauty Lab concept, allowing consumers to create custom lip colors in-store. Directly comparable to Capsulab in on-demand beauty manufacturing, though focused narrowly on lip products with a DTC-retail approach.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Capsulab social profiles
Digital presenceCapsulab financial estimates
Financial estimateRevenue estimate
Valuation estimate
Capsulab leadership team
Management profileNumber of profiles
Profiles8 records
Capsulab funding detail
Funding detailFunding overview
Funding rounds2 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Capsulab M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Capsulab
What does Capsulab do?
Capsulab sells an IoT-enabled capsule-based micro-manufacturing platform that produces fresh, personalized beauty, haircare, and wellness products on-demand in approximately one minute. The integrated system comprises a hardware machine, AI-powered diagnostic software, a connected digital data platform, and consumable ingredient capsules, and is deployed at retail stores, salons, spas, wellness centers, and homes for enterprise brand partners and end consumers.
Is Capsulab a public or private company?
Capsulab is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Capsulab founded?
Capsulab was founded in 2018. It employs 11 to 50 people.
Where is Capsulab based?
Capsulab is headquartered in Tel Aviv, Israel, in the Middle East region.
How does Capsulab make money?
Three revenue lines are on record. Capsule-Based Manufacturing Hardware and Consumables are the primary driver. The others are B2B Enterprise Licensing and Partnerships and data-Driven Services.
Who are Capsulab's main competitors?
Direct peers on record are Revieve, Atolla, Function of Beauty, Prose, Curology, Proven Skincare and Scentbird. Broad incumbents are Perfect Corp and L'Oréal (Perso). Bite Beauty is listed as an emerging player.
Does Capsulab have an API?
No public API is recorded for Capsulab.
What industry is Capsulab in?
Capsulab's product category is Personalized Beauty Manufacturing Technology. Its primary akta.pro industry code is IMAHAOAG, Capping, Sealing & Closing Machines. Its NAICS code is 3333 and its SIC code is 3560.