Allbodies

What Allbodies does

The company, operating under the brand Flex (legal entity: The Flex Company), is a direct-to-consumer women's health brand selling sustainable menstrual care products as alternatives to tampons and pads. Its core portfolio centers on three products: the Flex Reusable Disc and Flex Disc (a disposable menstrual disc sold in 12- or 24-count packs), and the Flex Cup (a reusable menstrual cup). The underlying technology is medical-grade silicone construction combined with two registered utility features — a patented notch on the reusable disc to ease insertion and a patented adjustable pull-tab on the cup to ease removal — with claimed wear time of up to 12 hours and capacity equivalent to 6+ super tampons. The company also sells accessory SKUs (foaming cleanser, wipes, pouches) and has extended into wellness supplements (PMS Eraser and Chill Pill gummies).

The business model is e-commerce-first direct-to-consumer sales of physical products, priced on a one-time-purchase basis between $9.99 (cleanser) and $86.97 (Day & Night Disc Kit), with bundle discounts of 5–9%. Distribution runs through the proprietary flexfits.com storefront (global shipping) and a retail store locator indicating third-party physical retail. The marketing motion is content-led: SEO-driven educational content (The Fornix blog, Ultimate Period Guide), a 'Flex vs Tampons' fit quiz, email newsletter, and significant earned media in Vogue, Allure, Cosmopolitan, Forbes, SELF, and Glamour. The firmographic profile lists 1–10 employees, founding year 2018, and a New York base, with a single disclosed funding event of $135,000 from XRC Ventures in September 2020. Note: the company label in the firmographic header (Allbodies, described as a live and on-demand health classes platform) is inconsistent with the product, technology, and patent evidence in the underlying source data, which uniformly describes a menstrual hardware brand; this description follows the substantive source evidence.

Name

Allbodies

Legal name

The Flex Company

Website

https://allbodies.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

The Flex Company (branded Flex) is a direct-to-consumer women's health brand selling sustainable menstrual care products — reusable and disposable discs, a reusable cup with patented features, and wellness supplements — via its e-commerce site and select retail partners to individual menstruating consumers.

Ownership category

akta.pro rank

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Revenue model

1. Disposable Menstrual Discs: One-time purchase of disposable Flex Disc products sold in packs of 12 or 24. Revenue from unit sales with no subscription requirement.
2. Reusable Products: One-time purchase of reusable menstrual discs and cups. These are durable products made from medical-grade silicone that last for years of use.
3. Accessories and Cleansers: Supporting products including foaming cleanser for cleaning reusable products, storage pouches, and travel kits.
4. Wellness Supplements: PMS Eraser and Chill Pill gummy supplements for menstrual cycle wellness. Sold individually or as bundles.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Allbodies operates a digital platform that delivers live and on-demand health classes focused on holistic health and body information. The offering targets individual consumers seeking accessible, body-inclusive wellness content through an online channel.

Product overview

Flex (The Flex Company) offers a portfolio of sustainable period care products centered around menstrual discs and cups as alternatives to tampons. The core product line consists of three main offerings: Flex Reusable Disc (a medical-grade silicone disc for repeated use), Flex Disc (disposable version available in 12 or 24 packs), and Flex Cup (a reusable menstrual cup with patented pull-tab removal). These core products are supported by complementary accessories including the Foaming Cleanser for maintenance, various starter bundles (Reusable Disc Starter Bundle, Cup Starter Bundle), and lifestyle kits (Day & Night Disc Kit, On-the-go Period Kit). The company has also expanded into wellness and supplements, offering PMS Eraser and Chill Pill gummy supplements, typically sold as a Daily Balance Gummy Bundle.

Differentiator

Problem solved

Functional benefit

Products and services

• Live and On-Demand Health Classes

Quantifiable outcome

• 94% of OB/GYNs surveyed recommend Flex Reusable Disc
• +2 more outcomes

Segments3 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Saalt: DTC brand offering reusable menstrual cups, discs, and period underwear. Direct competitor to Flex's reusable disc/cup line, serving similar active, sustainability-conscious women through e-commerce.
• DivaCup: Established reusable menstrual cup brand with strong brand recognition and broad retail distribution. Competes directly with Flex Cup on the reusable cup format, though Flex differentiates via patented pull-tab removal.
• Cora: DTC organic tampon and period care brand offering both disposable and reusable options. Direct peer in the sustainable period care category with similar target demographic and e-commerce-first distribution.
• Lola: DTC period care brand offering tampons, pads, and liners with focus on organic materials. Direct peer competing for the same conscious-consumer demographic through similar e-commerce channels.
• Rael: DTC women's wellness and period care brand offering organic tampons, pads, and skincare. Competes in the same sustainable period care category with similar content-led DTC GTM motion.
• Thinx: DTC period underwear brand offering reusable absorbent underwear as alternative to traditional period products. Adjacent product format competing for the same reusable/sustainable period care consumer.

Broad incumbents

• Tampax (P&G): Market-leading tampon brand owned by Procter & Gamble. Competes indirectly with Flex as the dominant mainstream alternative, with vastly greater distribution and marketing scale.
• Always (P&G): Procter & Gamble's leading feminine care brand covering pads, liners, and tampons. Broad incumbent offering overlapping category coverage with much larger scale and shelf presence.
• Kotex (Kimberly-Clark): Kimberly-Clark's feminine care brand offering tampons, pads, and liners. Established incumbent in mainstream period care with extensive retail distribution competing indirectly for category share.

Emerging players

• Intimina: Menstrual cup and women's intimate wellness brand offering reusable cups and complementary products. Emerging peer in the reusable period care category with similar DTC approach.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/allbodieshealth

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Allbodies