B3i
- Company typePrivate
- Founded2016
- HeadquartersZurich, Switzerland
- Headcount11–50
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
B3i firmographics
Firmographics- Name
- B3i
- Legal name
- b3i Intelligence Ltd
- Website
- https://b3i.tech
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Where B3i is headquartered
LocationHeadquarters
- HQ city
- Zurich
- HQ country
- Switzerland
- HQ region
- Europe
Offices1 record
Markets served
B3i business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Membership Subscriptions: Professional services firms can purchase membership to access premium features including full website links, enhanced firm profiles, and priority listing placement. Free listings do not include outbound links to firm websites.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Free listing - Basic directory presence without outbound website link |
| Subscription | Monthly | Paid membership - Enhanced visibility and priority placement |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
B3i product offering
Product offeringCore offering
b3i Intelligence operates an independent online directory and ranking platform for professional services firms in East Anglia. It assesses 176 firms across 12 service categories and 20 towns using a proprietary 6-Point Assessment methodology (covering verified credentials, specialism, track record, client reputation, service and access, and transparency), supplemented by community star ratings. The platform is offered free to end-user searchers; professional services firms receive free basic listings or paid memberships that unlock outbound website links, enhanced profiles, and priority placement.
Product overview
B3i Intelligence operates as a single unified platform — an independent directory and ranking service for professional services firms across East Anglia. The platform's core offering consists of editorial rankings organized by 12 professional services categories (Accountants, Solicitors, Financial Advisers, Mortgage Brokers, Management Consultants, HR & Recruitment, Marketing Agencies, SEO Agencies, Digital Marketing, Web Design & Development, IT Support & MSPs, Insurance Brokers) across 20 towns in East Anglia. The product combines verified professional accreditations, sector depth assessments, client reputation signals via community ratings, and independent editorial assessment. The b3i Guides content resource supplements the rankings with practical consumer guidance on selecting service providers. Rankings are produced through a published 6-Point Assessment methodology and are explicitly separated from any paid placement options.
Differentiator
Problem solved
Functional benefit
Products and services
- b3i Intelligence Platform Independent online directory and ranking platform that assesses and ranks 176 vetted professional services firms across 12 service categories (Accountants, Solicitors, Financial Advisers, Mortgage Brokers, Management Consultants, HR & Recruitment, Marketing Agencies, SEO Agencies, Digital Marketing, Web Design & Development, IT Support & MSPs, Insurance Brokers) and 20 East Anglian towns. Offered free to end-user searchers; professional services firms receive free basic listings or paid memberships that unlock outbound website links, enhanced firm profiles, and priority listing placement. Built for SMBs, individuals, and owner-led professional services firms in East Anglia.
Companies that use B3i
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles2 records
B3i technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
B3i partnerships and signals
Strategic signalScale indicators5 records
Recent moves5 records
Expansion highlights4 records
B3i competitors and assessment
Company assessmentBroad incumbents
- Thumbtack: US-based marketplace connecting consumers with local professional service providers through quote requests and reviews. Comparable in solving the same buyer problem, though larger and US-focused rather than UK regional like b3i.
- Trustpilot: Global consumer review platform used by many professional services firms to build trust. Comparable in the review-driven trust mechanism, but operates as a horizontal reviews platform rather than an editorial-ranked directory.
- Angi (formerly Angie's List): US-based marketplace and directory connecting homeowners with local professional service providers, with verified reviews and ratings. Comparable in directory-with-reviews model for local professional services, though US-focused and broader in category coverage.
- Yell (formerly Yellow Pages): Long-established UK business directory with national coverage across virtually every service category. Comparable in category (directory for local service providers), but operates as a broad incumbent rather than a focused editorial-ranking platform in a specific region.
- Yelp: Global business directory and review platform with broad category coverage including professional services. Comparable in relying on community reviews for trust, but operates globally without the specialist vertical depth or local editorial assessment b3i emphasizes.
Direct peers
- Bark.com: Online marketplace connecting customers with local professional service providers across dozens of categories. Comparable to b3i in serving the same customer need (finding vetted professional services) via a digital platform, though using a quote-request model rather than editorial rankings.
- Checkatrade: UK-based directory and review platform for tradespeople and professional service providers, with rigorous vetting and published review methodology. Directly comparable to b3i in operating model, ratings-led trust signaling, and UK regional focus, though broader in trade coverage.
- FreeIndex: UK business directory that allows professional services firms to list and be reviewed by customers. Directly comparable as a UK directory platform for local service providers, with similar freemium monetization and review-driven trust model.
- TrustATrader: UK directory that vets and rates tradespeople and professional service providers with customer reviews. Highly comparable in model (vetted directory with community ratings), though primarily trade-focused rather than the broader professional services span b3i covers.
Emerging players
- Clutch: B2B services directory with editorial ranking methodology, verified reviews, and market research-style firm assessments. Comparable to b3i in its editorial-ranking approach to professional services, though focused on larger B2B services buyers rather than local SMEs.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
B3i social profiles
Digital presenceB3i compliance and trust
Trust signalCompliance1 record
B3i financial estimates
Financial estimateRevenue estimate
Valuation estimate
B3i leadership team
Management profileNumber of profiles
Profiles1 record
B3i funding detail
Funding detailFunding overview
Funding rounds3 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
B3i M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about B3i
What does B3i do?
b3i Intelligence operates an independent online directory and ranking platform for professional services firms in East Anglia. It assesses 176 firms across 12 service categories and 20 towns using a proprietary 6-Point Assessment methodology (covering verified credentials, specialism, track record, client reputation, service and access, and transparency), supplemented by community star ratings. The platform is offered free to end-user searchers; professional services firms receive free basic listings or paid memberships that unlock outbound website links, enhanced profiles, and priority placement.
Is B3i a public or private company?
B3i is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was B3i founded?
B3i was founded in 2016. It employs 11 to 50 people.
Where is B3i based?
B3i is headquartered in Zurich, Switzerland, in the Europe region.
How does B3i make money?
One revenue line is on record: membership Subscriptions.
Who are B3i's main competitors?
Broad incumbents on record are Thumbtack, Trustpilot, Angi (formerly Angie's List), Yell (formerly Yellow Pages) and Yelp. Direct peers are Bark.com, Checkatrade, FreeIndex and TrustATrader. Clutch is listed as an emerging player.
Does B3i have an API?
No public API is recorded for B3i.