Love's Travel Stops & Country Stores

What Love's Travel Stops & Country Stores does

Love's Travel Stops & Country Stores is a privately held, family-owned travel stop operator founded in 1964 and headquartered in Oklahoma City. The company operates 670+ travel stops across 42 U.S. states, serving professional truck drivers, RV owners, and general motorists with 24/7 access to gasoline, diesel fuel (including DEF), convenience retail, co-branded quick-service restaurants (24 partner brands including Arby's, McDonald's, Whataburger, Carl's Jr., Bojangles, and others), private-label products (600+ SKUs), and amenities (showers, laundry, dog parks, RV hookups). The company is the largest truck care network in the U.S. via 400+ Love's Truck Care and Speedco locations with 1,400+ maintenance bays and 1,200+ emergency roadside vehicles.

The business model spans 10+ revenue streams including fuel sales (transaction), truck care services (transaction), QSR commissions, private-label retail (hardware sales), freight factoring and fleet cards (subscription/recurring via Love's Financial), truck parking and amenities, alternative energy (CNG/hydrogen/EV via Love's Alternative Energy, formerly Trillium), renewable diesel production at Heartwell Renewables (commissioning H2 2026, up to 80 MM gallons/year), and a retail media network (Love's Media Group, launched October 2025). Distribution is exclusively direct-to-consumer via owned physical locations, supplemented by the Love's Connect/Rewards mobile app for loyalty, order-ahead, RV booking, and shower check-in. The company's GTM emphasizes 'Clean Places, Friendly Faces' brand positioning, community giving (Oklahoma City Thunder NBA jersey patch sponsorship), and a $700M 2026 'Road Ahead Plan' capital investment program — its largest annual capex ever.

Technology stack includes a cloud-based fleet maintenance platform (Fleet V.I.E.W. with AI-powered invoice scanning, telematics integration, and McLeod Software ERP integration), Gravitate's AI-powered Supply & Dispatch tool for the proprietary 1,050+ truck Gemini Motor Transport fleet, Bite-powered order-ahead across 334+ QSR sites, and Electric Era battery-backed DC fast chargers across 100+ EV charging locations in 14 states. The company employs 40,000+ people, has no public market listing, and has no disclosed PE/VC institutional ownership — funding growth through operating cash flow and traditional debt financing.

Name

Love's Travel Stops & Country Stores

Legal name

Love's Travel Stops & Country Stores, Inc.

Website

https://loves.com

Company type

Private

Founded year

1964

Operating status

Operating

Headcount range

5,001–10,000 employees

Ownership category

akta.pro rank

Product category

Travel Stop & Commercial Truck Services

NAICS

Gasoline Stations and Fuel Dealers (457), Support Activities for Road Transportation (4884)

SIC

Retail-Auto Dealers & Gasoline Stations (5500), Transportation Services (4700)

akta.pro primary industry

Truck Stops & Travel Centers (Fuel + Convenience) (CRANAJAC)

akta.pro secondary industries

Truck Stops & Travel Centers (Heavy-Duty Retail) (EUALAIAF), Truck Stop & Driver Lodging (THAGAFAG)

Keywords

• Travel stop services
• Truck maintenance services
• Commercial fueling
• Convenience retail
• Fleet management

Headquarters

HQ city

Oklahoma City

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Fuel Sales (Gasoline & Diesel): Love's generates primary revenue from retail sale of gasoline and diesel fuel across 670+ locations in 42 states, serving both passenger vehicles and commercial trucks with diesel exhaust fluid (DEF) and bulk DEF offerings.
2. Truck Care & Maintenance Services: Love's Truck Care and Speedco network (400+ locations, 1,400+ maintenance bays) provides oil changes, tire services (new and retread), light mechanical repairs, brake/electrical/exhaust/suspension services, DOT inspections, roadside assistance (1,200+ mobile trucks), and authorized warranty repairs for Freightliner and International trucks.
3. Quick Service Restaurant (QSR) Partnerships: Co-branded QSR restaurants including Arby's, McDonald's, Burger King, Wendy's, Taco Bell, Subway, Carl's Jr., Hardee's, Bojangles, Taco John's, Godfather's Pizza, Denny's, Dunkin' Donuts, Del Taco, Sonic, Naf Naf Grill, Buffalo Wild Wings Go, Whataburger, Dairy Queen, and Chester's generate revenue through commission and throughput arrangements.
4. Private Label & Convenience Retail: Over 600 exclusive branded products across snacks, beverages, automotive fluids, electronics accessories, novelty items, and truck parts sold in-store, including Love's Snacks, Love's Drinks, Amarillo Supply Co., Mobile to Go, Traverse Travel Gear, and Traverse Pro Series.
5. Financial Services (Freight Factoring): Love's Financial Services provides freight factoring to carriers (added ~3,400 customers via acquisition of TBS Factoring Service, Saint John Capital, and Financial Carrier Services), along with Love's Express Credit card and Universal Billing Program (RFID QuikQ).
6. Renewable Diesel Production (Heartwell Renewables): Heartwell Renewables affiliate is constructing a renewable diesel production facility in Hastings, NE, expected to produce up to 80 million gallons annually, commissioning in H2 2026. Renewable diesel offers at least 50% reduction in greenhouse gases.
7. Love's Rewards Loyalty Program: Points-based loyalty program (100 points = $1.00) earning on fuel, food, drinks, and merchandise. Professional drivers earn double points on in-store purchases. Drives customer retention and frequency across 670 locations.
8. Truck Parking & Amenities: Commercial truck parking spaces (thousands across the network), private showers, laundry facilities, pet wash stations, dog parks, and RV hookups contribute to revenue alongside fuel and food.
9. CNG & Alternative Energy Infrastructure: Love's Alternative Energy (formerly Trillium) operates 107 public-access CNG facilities, hydrogen, solar, and EV charging infrastructure across the network.
10. Retail Media Network (Love's Media Group): Love's Media Group, launched October 2025, monetizes first-party customer data, mobile app, loyalty program, in-store displays, and at-pump screens by selling advertising space to CPG brands. The company is repositioning as an 'intelligent retailer' for CPG brand partnerships.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels9 records

Core offering

Love's Travel Stops & Country Stores operates a 670-location network across 42 U.S. states providing professional truck drivers and motorists with 24/7 access to gasoline and diesel fuel (with DEF), convenience retail, co-branded quick-service restaurant dining, truck parking, showers, and amenities. The company runs the largest truck care service network in the U.S. (Love's Truck Care and Speedco, 430+ locations with 1,400+ maintenance bays) offering oil changes, tires, retreads, light mechanical work, emergency roadside assistance, and authorized warranty repairs for Freightliner and International trucks.

Product overview

Love's Travel Stops & Country Stores operates a diversified travel stop and truck service platform comprising its core 670-location travel stop network, the Love's Truck Care & Speedco truck service network (400+ locations with tire, oil, mechanical, and roadside services), and multiple digital and financial services. Key product modules include the Love's Rewards loyalty program (integrated with the mobile app), Love's Fleet V.I.E.W. (AI-powered fleet management), Love's Financial Services (freight factoring), EV charging infrastructure (36 locations with 100+ chargers), and Heartwell Renewables (renewable diesel production at 80M gallons/year). The Quick Service Restaurant ecosystem hosts 24 partner brands. Recent additions include RV services with Spartan RV Chassis partnership, order-ahead technology via Bite, and Love's Media Group retail media network. All offerings are tied together through the Love's Connect mobile app and the Love's Rewards loyalty program.

Differentiator

Problem solved

Functional benefit

Brands

• Mobile to Go: Mobile technology products including chargers, headphones, and accessories launched in 2021
• Amarillo Supply Co.
• Traverse Travel Gear
• Love's Snacks
• Love's Drinks
• Traverse Pro Series
• Amarillo Supply Co. Pro Series
• Love's Truck Care
• Speedco
• Love's Financial
• Love's Alternative Energy
• Heartwell Renewables

Products and services

• Love's Travel Stops & Country Stores Flagship 670-location travel stop network across 42 states providing 24/7 gasoline and diesel fuel (with DEF), convenience retail, co-branded QSR dining, truck parking, showers, restrooms, and amenities to professional truck drivers and motorists. Committed to the 'Clean Places, Friendly Faces' service promise at every stop.
• Love's Truck Care & Speedco The largest oil change, preventive maintenance, and total truck care network in the U.S. with 430+ locations and 1,500+ maintenance bays, offering tires, oil changes, preventative maintenance, light mechanical work, retreads, washes, and certified warranty repairs for International and Freightliner trucks, plus 24/7 emergency roadside assistance via 1,200+ mobile service trucks.
• Love's Connect / Rewards Mobile App Customer-facing mobile application available on iOS and Android enabling location search, route planning, fuel price lookup, real-time rewards balance tracking, mobile deals, QSR order-ahead, RV spot booking, and mobile shower check-in across 670 Love's locations.
• Love's Rewards Loyalty Program Free points-based loyalty program (100 points = $1.00 redemption) earned on fuel, food, drinks, and merchandise at 670 locations in 42 states, with 10 cents/gallon fuel discount for app users and double points for professional drivers on in-store purchases.
• Love's Fleet V.I.E.W. Cloud-based fleet maintenance platform providing real-time shop-and-fleet data integration, AI-powered invoice scanning, fault code interpretation, automated warranty recovery, telematics integration (odometer, engine hours, GPS), and customizable KPI dashboards for cost control. Integrates with McLeod Software to flow expenses to general ledger.
• Love's Financial Services Financial services platform offering freight factoring with 60-minute funding, the Love's Express Credit card (pre-approved credit lines), and the Universal Billing Program (RFID/QuikQ) for streamlined fuel transactions at the pump, serving commercial carriers and small-to-midsize trucking companies.
• EV Charging Network Public-access EV charging network of 100+ DC fast chargers across 36+ locations in 14 states with Level 2 and Level 3 DC fast chargers, NACS/CCS compatibility, Tesla Supercharger support, and battery-backed fast chargers via Electric Era partnership.
• Love's Truck Care Academy Paid accelerated training program developing diesel technicians in 11 heavy-duty systems with classroom and hands-on experience across campuses in Amarillo, Indianapolis, El Reno, and Casa Grande; graduates placed as Level 5 diesel technicians.
• RV Services & RV Stops Over 130 RV Stops nationwide offering tire services, batteries, oil and lube, mechanical work, RV hookups, and the only travel stop network allowing RVers to book, pay for, and activate amenities through the mobile app. Spartan RV Chassis partnership provides warranty work for Class A motorhomes.
• Freightliner ExpressPoint Authorized Freightliner warranty repair service at 400+ Love's Truck Care and Speedco locations nationwide, with certified technicians performing light mechanical warranty repairs, recall repairs, and field service campaigns with 3-hour-or-less service turnaround and roadside warranty support.
• International Warranty Repairs Certified International truck warranty repair service at 400+ Love's Truck Care and Speedco locations nationwide, covering both extended and used truck warranties for Class 6-8 trucks with 3-hour-or-less service on most warranty jobs.
• Emergency Roadside Assistance 24/7 mobile truck repair service providing flat tire repair, battery replacements, light mechanical repairs, fuel delivery, and minor electrical repairs via 1,200+ fully equipped service trucks across the U.S.
• Love's Retread Commercial truck retread product with industry-leading inspection standards (visual inspection, electronic liner, laser shearography, pressure casing analysis) and strong warranty, produced at five dedicated retread plants and sold through 400+ Love's Truck Care and Speedco locations; one of the Top 10 retreaders in the U.S.
• Heartwell Renewables Renewable Diesel Heartwell Renewables affiliate producing low-carbon-intensity renewable diesel (a one-for-one petroleum diesel replacement) with up to 80 million gallons/year capacity at its Hastings, Nebraska facility, offering 50%+ greenhouse gas reduction and superior cold temperature performance; commissioning anticipated H2 2026.
• Love's Alternative Energy (CNG/Alternative Fueling) Alternative energy infrastructure business (formerly Trillium, rebranded in 2025) operating 107 public-access CNG facilities, hydrogen fueling, solar installation, and EV charging infrastructure across the Love's network.
• Quick Service Restaurant (QSR) Partnerships Co-branded quick-service restaurant locations inside Love's travel stops featuring 24 partner brands including Arby's, McDonald's, Burger King, Wendy's, Taco Bell, Subway, Carl's Jr., Hardee's, Bojangles, Taco John's, Godfather's Pizza, Denny's, Dunkin' Donuts, Del Taco, Sonic, Naf Naf Grill, Buffalo Wild Wings Go, Whataburger, Dairy Queen, and Chester's, with order-ahead deployed at 334+ sites via Bite.
• Love's Media Group (Retail Media Network) Retail media network (launched October 2025) that monetizes Love's first-party customer data, mobile app, loyalty program, in-store displays, and at-pump screens by selling advertising space to CPG brands and operating as an 'intelligent retailer' for brand partnerships.
• TVC Pro-Driver (CDL Protection) Motor club and CDL protection subscription service offering CDL violation coverage and legal assistance to professional truck drivers, acquired by Love's in October 2023 to expand the service portfolio.
• Love's Exclusive Private-Label Brands Over 600 exclusive private-label products across snacks and beverages (Love's Snacks, Love's Drinks), truck parts and accessories (Amarillo Supply Co., 300+ items), mobile technology accessories (Mobile to Go, 120+ products), travel accessories (Traverse Travel Gear), and premium driver gear (Traverse Pro Series) sold exclusively at Love's travel stop locations.

Quantifiable outcome

• 80 million gallons annually — renewable diesel production capacity at Heartwell Renewables (Hastings, NE, commissioning H2 2026)
• +3 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability5 records

Feature5 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Spartan RV ChassiscoreStrategic or Co-development Partner · 10 June 2026Love's entered into a partnership with Spartan RV Chassis, a leading manufacturer of premium Class A motorhomes and Aebi Schmidt Group brand, to provide warranty work and maintenance services for Spartan motorhome owners at Love's Truck Care locations nationwide. This expands Love's RV service capabilities and positions the company as a preferred service provider for Class A motorhome owners.
• Spartan RV ChassiscoreStrategic or Co-development Partner · 10 June 2026Partnership with Spartan RV Chassis enables Love's to offer light mechanical, oil, and lube services for recreational vehicle owners, with oil and lube available at 275 locations and light mechanical work at nearly all 431 Love's Truck Care locations. Love's is the only travel stop network allowing RVers to book, pay for, and activate amenities through its mobile app.
• WhataburgercoreChannel Partner/ Reseller/ Distributor · 1 April 2026Love's Travel Stops opened a new travel stop in San Antonio in April 2026 featuring its first Whataburger restaurant as part of a branded QSR partnership. The San Antonio location spans 14,954 square feet with 77 car parking spaces and 70 truck parking spaces off Interstate 410. This is part of Love's broader QSR expansion strategy under its $700M Road Ahead Plan.
• Buffalo Wild Wings GominorChannel Partner/ Reseller/ Distributor · 5 February 2026Love's announced plans to add more Buffalo Wild Wings Go locations with eight more planned for 2026 as part of its foodservice expansion strategy. Love's also introduced order-ahead technology and smart kiosks at several existing QSR partners in 2025.
• TBS Factoring Service, Saint John Capital, Financial Carrier ServicescoreStrategic or Co-development Partner · 19 December 2025Love's expanded its financial services arm by acquiring three factoring companies — TBS Factoring Service, Saint John Capital, and Financial Carrier Services — in deals that closed December 19. The acquisitions added approximately 3,400 customers, primarily serving small- to midsize carriers, building on Love's earlier factoring acquisitions in 2020 and 2024. Love's declined to disclose the purchase price.
• TRG (Agency of Record)coreGTM or Marketing Partner · 20 November 2025Love's named TRG as its strategic creative and media agency of record starting January 2026. This partnership follows recent initiatives including hiring CMO Patrick McLean and launching Love's Media Group, and is designed to support brand and marketing growth across all channels.
• Electric EracoreTechnology or Integration · 7 October 2025Electric Era, a full-service EV charging solutions provider founded by a former SpaceX engineer, helps Love's deploy battery-backed Level 3 DC fast chargers that can reduce operating costs by up to 70%. Love's commissioned its 38th Electric Era charging station at a new location in Buena Vista, Colorado, bringing its total to over 150 EV chargers across 15 states. Electric Era has helped Love's secure $41 million in grant incentives with an 83% success rate.
• Bite (Order-Ahead Technology)coreTechnology or Integration · 16 July 2025Love's partnered with retail tech firm Bite to deploy order-ahead capabilities at 334+ QSR sites including Arby's, Carl's Jr., Hardee's, Bojangles, and Taco John's locations. The technology enables customers to place food orders through the Love's Connect app and schedule pickup times up to an hour in advance. The company plans to expand this to all QSR partners by year-end.
• Spartan RV Chassis (Aebi Schmidt Group)coreStrategic or Co-development Partner · 5 May 2025Spartan RV Chassis, a leading manufacturer of premium Class A motorhomes and Aebi Schmidt Group brand, partnered with Love's to provide warranty work and maintenance services for Spartan motorhome owners at Love's Truck Care locations nationwide, strengthening Love's one-stop shop experience for RVers.
• GravitatecoreTechnology or Integration · 31 October 2024Love's private truck fleet, Gemini Motor Transport, implemented Gravitate's AI-powered Supply & Dispatch solution to improve supply management, dispatch automation, and freight quoting across its 1,300+ trucks. The software enhances productivity, optimizes fuel supply decisions, and reduces costs across Love's nationwide network. Gravitate specializes in AI-enabled solutions for the refined fuels value chain.
• TVC Pro-Driver (acquired)coreStrategic or Co-development Partner · 4 October 2023Love's completed the acquisition of TVC Pro-Driver, an Oklahoma City-based motor club and CDL protection subscription service, to expand its service offerings for professional truck drivers. The deal enhances Love's ability to provide diverse support solutions including CDL violation coverage and legal assistance. The acquisition aligns with Love's focus on offering comprehensive services including legal representation and on-demand services.

Scale indicators13 records

Recent moves13 records

Expansion highlights8 records

Direct peers

• Pilot Travel Centers (Pilot Flying J, Berkshire Hathaway): North America's largest travel center network and Love's most direct competitor. Berkshire Hathaway acquired 100% in 2024. Both serve professional truck drivers with fuel, truck care, food, and parking at U.S. interstate locations; battle for highway-adjacent real estate and fleet card share is direct head-to-head.
• TravelCenters of America (a BP company): Operates TA and Petro travel center brands with fuel, truck repair, and driver amenities. Acquired by BP in 2023, providing direct overlap with Love's on fuel retail, truck care, and QSR/parking. Closely comparable in business model and customer base.

Broad incumbents

• Buc-ee's: Texas-based mega travel center operator with rapid U.S. expansion. Direct same-category competitor on fuel/c-store at interstate locations, but does not serve commercial truck drivers (no truck parking) — makes it a partial overlap with Love's consumer-facing revenue.
• Kwik Trip: Large privately held c-store/fuel chain with ~800 locations across the Midwest. Overlaps with Love's convenience retail and fuel offering but does not focus on commercial trucking or highway travel centers; relevant for c-store operational benchmarks.
• Sheetz: Privately held Mid-Atlantic c-store/fuel chain with ~700 locations and a strong made-to-order food program. Comparable to Love's on private-label, food innovation, and digital loyalty, but operates urban/suburban sites rather than highway travel centers.
• RaceTrac: Large privately held U.S. c-store/fuel retailer (~700+ stores across the South and Midwest). Overlaps with Love's convenience retail strategy but does not serve the commercial trucking segment — useful benchmark for store-level economics and private-label execution.
• Wawa: Privately held c-store/fuel chain with ~1,100 locations on the East Coast. Comparable to Love's on private label, food, and loyalty program maturity; differs by serving commuter/suburban rather than highway/commercial-truck traffic.
• Maverik: Privately held travel center and c-store operator (~400+ locations across the Western U.S.). Directly comparable to Love's on the travel center model (fuel, food, truck services in highway-adjacent sites) and a frequent primary competitor for new-state site selection.
• 7-Eleven (Seven & i Holdings): World's largest c-store/fuel franchisor; previously partnered with Pilot as the 7-Eleven co-brand on travel centers. Overlaps with Love's on large-format travel stops, fuel, and private label; represents the global c-store benchmark Love's Media Group competes against for CPG advertising spend.

Regional players

• Sapp Bros Travel Centers: Family-owned travel center operator concentrated in the Midwest. Offers fuel, food, and truck services on a smaller regional footprint; comparable to Love's mid-market regional strategy but lacks Love's national scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/lovestravelstop
• YouTubeyoutube.com/user/LovesTravelStops
• Facebookfacebook.com/lovestravelstops
• LinkedInlinkedin.com/company/love's-travel-stops
• Instagraminstagram.com/lovestravelstops
• TikToktiktok.com/@officiallovestravelstops?lang=en

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries7 records

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments2 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Love's Travel Stops & Country Stores