Popsical
- Company typePrivate
- Founded2015
- HeadquartersSingapore, Singapore
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
Popsical firmographics
Firmographics- Name
- Popsical
- Legal name
- Popsical Karaoke Sdn Bhd
- Website
- https://global.popsical.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Popsical industry classification
Industry- Product category
- Consumer Karaoke Electronics
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162), Audio and Video Equipment Manufacturing (3343), Electronics and Appliance Retailers (44921)
- SIC
- Retail-Record & Prerecorded Tape Stores (5735), Retail-Computer & Computer Software Stores (5734)
- akta.pro primary industry
- Device & App Lifecycle Management (Build, QA, Release, A/B Testing) (MPAHAJAE)
Keywords
Where Popsical is headquartered
LocationHeadquarters
- HQ city
- Singapore
- HQ country
- Singapore
- HQ region
- Asia
Offices1 record
Markets served
Popsical business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Technology or R&D, Marketing or Sales, Personnel
Revenue model
- Hardware Sales: Sale of proprietary karaoke hardware devices including RAWR (TV karaoke adapter) and Popsical TV II
- Subscription Plans: Recurring subscription revenue from 24-hour and monthly plans providing access to song library. Access to library requires subscription regardless of hardware ownership.
- App Downloads: Mobile applications available on Google Play and Apple App Store for remote control and catalog browsing
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | 24-hour Plan - Short-term access |
| Subscription | Monthly | Monthly Plan - Recurring subscription |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Popsical product offering
Product offeringCore offering
Popsical is a karaoke technology company that designs and sells proprietary hardware devices (RAWR, Popsical TV II) which transform any standard television into a karaoke (KTV) system, bundled with a subscription-based streaming platform providing access to over 230,000 songs in 14 languages. The ecosystem is rounded out by a mobile app (iOS, Android) that acts as a remote control and catalog browser.
Product overview
Popsical is a karaoke technology company offering a unified ecosystem of hardware and subscription services. The core portfolio includes two hardware products: RAWR (a TV karaoke adapter) and Popsical TV II (a dedicated karaoke streaming device). Both hardware products require a Premium Subscription to access the song library of over 230,000 songs in 14 languages. The ecosystem is complemented by a mobile app for catalog browsing and device control, distributed through Google Play and Apple App Store.
Differentiator
Problem solved
Functional benefit
Brands
- RAWR: A product that transforms your TV into a KTV (karaoke TV) system.
- Popsical TV II
Products and services
- RAWR A proprietary hardware device that transforms a standard television into a karaoke (KTV) system, enabling users to sing along to music with lyrics displayed on their TV screen. Targeted at individual consumers seeking at-home karaoke entertainment.
- Popsical TV II A second-generation karaoke streaming device that provides access to the Popsical songs library of over 230,000 songs in 14 languages, allowing users to browse and sing from a vast multi-language catalog. Targeted at individual consumers for home karaoke use.
- Popsical App A mobile application available on Google Play and Apple App Store that allows users to browse the Popsical song catalog and control karaoke sessions on their RAWR or Popsical TV II device from their phone. Targeted at existing Popsical hardware owners.
- Premium Subscription A subscription service providing unlimited access to the Popsical karaoke song library of over 230,000 songs in 14 languages, with no ads, no lyrics limit, and unlimited device connectivity. Offered as 24-hour or monthly plans and required for library access regardless of hardware ownership.
Quantifiable outcome
- No time limit on karaoke sessions
- +1 more outcomes
Companies that use Popsical
Customer profileSegments1 record
Ideal customer profiles1 record
Popsical technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Popsical partnerships and signals
Strategic signalScale indicators2 records
Recent moves3 records
Expansion highlights4 records
Popsical competitors and assessment
Company assessmentBroad incumbents
- Spotify: Spotify is the dominant music streaming subscription service with broad catalog access; though not karaoke-focused, it competes for consumer music time and subscription dollars similar to Popsical.
- Roku: Roku is a TV streaming device maker with an app/channel ecosystem, comparable to Popsical's TV II as a hardware-plus-content platform for the living room.
Direct peers
- Smule: Smule is a leading mobile karaoke and social singing app with a large song catalog, competing directly with Popsical's app-and-catalog karaoke proposition on iOS and Android.
- The Singing Machine Company: The Singing Machine is a consumer hardware karaoke brand selling home karaoke systems and microphones, directly comparable to Popsical's RAWR and TV II hardware devices.
- Stingray Digital: Stingray operates a karaoke content business distributing large song catalogs to consumer apps and commercial KTV operators, comparable to Popsical's 230K-song subscription library.
- Yokee: Yokee is a smartphone-based karaoke app offering free and subscription singing experiences, directly comparable to Popsical's mobile karaoke and subscription model.
- KaraFun Group: KaraFun provides both a karaoke song catalog subscription service and a consumer karaoke app, directly overlapping with Popsical's library + mobile app offering.
Regional players
- Soundtrack Your Brand: Soundtrack Your Brand is a B2B music streaming platform for commercial venues, comparable to Popsical as a streaming content distributor in adjacent geographic / customer segments.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
Popsical social profiles
Digital presencePopsical financial estimates
Financial estimateRevenue estimate
Valuation estimate
Popsical leadership team
Management profileNumber of profiles
Profiles3 records
Popsical funding detail
Funding detailFunding overview
Funding rounds5 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Popsical M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Popsical
What does Popsical do?
Popsical is a karaoke technology company that designs and sells proprietary hardware devices (RAWR, Popsical TV II) which transform any standard television into a karaoke (KTV) system, bundled with a subscription-based streaming platform providing access to over 230,000 songs in 14 languages. The ecosystem is rounded out by a mobile app (iOS, Android) that acts as a remote control and catalog browser.
Is Popsical a public or private company?
Popsical is a private company. It is classified as venture growth investor backed and is currently operating.
When was Popsical founded?
Popsical was founded in 2015. It employs 11 to 50 people.
Where is Popsical based?
Popsical is headquartered in Singapore, Singapore, in the Asia region.
How does Popsical make money?
Three revenue lines are on record. Hardware Sales are the primary driver. The others are subscription Plans and app Downloads.
Who are Popsical's main competitors?
Broad incumbents on record are Spotify and Roku. Direct peers are Smule, The Singing Machine Company, Stingray Digital, Yokee and KaraFun Group. Soundtrack Your Brand is listed as a regional player.
Does Popsical have an API?
No public API is recorded for Popsical.
What industry is Popsical in?
Popsical's product category is Consumer Karaoke Electronics. Its primary akta.pro industry code is MPAHAJAE, Device & App Lifecycle Management (Build, QA, Release, A/B Testing). Its NAICS code is 5162 and its SIC code is 5735.