What The Borderplex Alliance does

The Borderplex Alliance is an independent, non-partisan, private sector-led economic development organization founded in 2013 and headquartered in El Paso, Texas. It serves as the regional economic development agency for the tri-city Borderplex region spanning El Paso (Texas), Las Cruces (New Mexico), and Cd. Juárez (Mexico). The organization provides advisory and consulting services to enterprises evaluating expansion or relocation to the region, including site-selection analysis, regional briefings and site tours, data analysis, policy advocacy, connections to government and industry decision makers, incentive analysis, supplier assistance, strategic planning, and one-on-one business consultations. It operates two wholly-owned subsidiary programs — the Borderplex Supplier Association (launched March 2021), which educates manufacturing suppliers on exporting and advanced technology adoption, and the Binational Technology Council, which promotes responsible adoption of advanced technology and attracts tech companies to the region through talent pipeline development and policy committees. The organization also runs the Borderplex Industry 4.0 Consortium with partners TMAC, Boost-Human, Mechatronics Automation, and IoTco to provide free Factory Digital Transformation Consultation services to manufacturers.

Name

The Borderplex Alliance

Legal name

The Borderplex Alliance

Website

https://borderplexalliance.org

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

The Borderplex Alliance is a nonprofit economic development organization serving the El Paso, Las Cruces, and Cd. Juárez tri-border region, providing site-selection, incentive analysis, supplier development, and cross-border business advisory services to manufacturers and enterprises considering expansion or relocation.

Ownership category

akta.pro rank

Product category

Economic Development Services

NAICS

Business Associations (813910), Other Similar Organizations (except Business, Professional, Labor, and Political Organizations) (81399)

SIC

Services-Membership Organizations (8600), International Affairs (9721)

akta.pro primary industry

Trade Facilitation, Customs & Border Regulatory Cooperation (BPADANAG)

akta.pro secondary industries

Customs Clearance & Border Trade Facilitation (BPAIADAF), Immigration, Citizenship & Border Administration (Civil) (BPAIAAAN)

Keywords

• Economic development
• Site selection services
• Regional advocacy
• Supplier network
• Investor relations

Headquarters

HQ city

El Paso

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Investor Memberships: The organization operates on investor contributions and membership dues from business leaders and companies. Multiple investor levels are offered to suit various budgets. Investors receive regular updates, recognition, access to exclusive events, and connections to influential regional leaders.

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

The Borderplex Alliance is an independent, non-partisan, private sector-led economic development organization that markets and promotes the El Paso, TX / Las Cruces, NM / Cd. Juárez, Mexico tri-border region. It delivers site-selection analysis, regional briefings, data analysis, advocacy, and binational programming to companies evaluating or expanding operations in the region.

Product overview

The Borderplex Alliance is an economic development agency serving the El Paso, Las Cruces, and Cd. Juárez tri-border region. The organization offers a portfolio of advisory and consulting services including site-selection analysis, regional briefings with site tours, data analysis, advocacy, connection to decision makers, incentive analysis, supplier assistance, strategy development, and business consultations. Core programs include the Borderplex Supplier Association (launched March 18, 2021), which provides education around exporting and advanced technology, and the Binational Technology Council, which promotes responsible adoption of advanced technology. Strategic initiatives include the 2030 BRIDGE Plan (the region's strategic roadmap for long-term economic growth) and the concluded 2025 Ascend Plan. The organization also operates an investor program providing membership levels with networking and business intelligence benefits.

Differentiator

Problem solved

Functional benefit

Products and services

• Site-Selection Analysis Site-selection advisory service that helps companies identify suitable locations for new or expanded operations within the Borderplex region. Targeted at corporate site selectors, facility planners, and expansion teams.
• Regional Briefings Customized briefings delivered to prospective investors and executives on the regional economy, workforce, infrastructure, and cross-border operating environment. Targeted at corporate decision-makers evaluating the region.
• Data Analysis Demographic, workforce, logistics, and industry data analysis provided to support corporate location and expansion decisions in the Borderplex region.
• Advocacy Public-policy and binational advocacy representing member companies on legislative, regulatory, and trade issues affecting the Borderplex region.
• Supplier Association A membership-based supplier network that connects regional manufacturers and suppliers, supports supplier development, and fosters local sourcing opportunities. Targeted at industrial manufacturers and Tier 1/Tier 2 suppliers.
• Binational Technology Council Binational industry program that advances technology-sector collaboration and workforce development between the U.S. and Mexico sides of the Borderplex region.
• Strategic Plans Regional and binational strategic plans developed to guide long-term economic development, infrastructure investment, and cross-border collaboration across the Borderplex.
• Investor Program Tiered investor membership program that gives corporate stakeholders access to services, events, advocacy, and visibility while supporting the organization's economic development mission.

Quantifiable outcome

• Over 27,000+ direct jobs created since 2013
• +4 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

15 partnerships are on record, tiered core and minor.

• Texas Manufacturing Assistance Center (TMAC)coreStrategic or Co-development PartnerTMAC delivers hands-on business management, technology and operations solutions to accelerate profitable growth for companies in the U.S. and Mexico. They are a partner in the Borderplex Industry 4.0 Consortium providing Factory Digital Transformation Consultation services.
• Small Business Administration Office of International TradecoreStrategic or Co-development PartnerWorks in cooperation with other federal agencies and public/private-sector groups to encourage small business exports and assist businesses seeking to export. Provides resources for U.S. companies in the Borderplex region.
• New Mexico Trade AlliancecoreStrategic or Co-development PartnerProvides export assistance to New Mexico companies through international trade missions, business seminars, individual business consultations, and certificates for international sales.
• SNICE (Sistema Nacional de Información de Comercio Exterior)coreStrategic or Co-development PartnerOffers immediate consultation on import/export processes with services and platforms accompanying businesses throughout the process. Service areas include Mexico.
• United States Export Import Bank (EXIM)coreStrategic or Co-development PartnerProvides trade financing solutions including export credit insurance, working capital guarantees, and guarantees of commercial loans to foreign buyers to empower U.S. exporters.
• Export OptimizersminorStrategic or Co-development PartnerProvides full-service export support including discovery of export opportunities through market analysis, market expansion and implementation.
• ComerciamxminorStrategic or Co-development PartnerOnline platform allowing businesses to find potential customers or suppliers, discover new business opportunities in Latin America, participate in industry events, and connect with entrepreneurs through specialized communities.
• Secretaría Innovación y Desarollo Económico (SIDE)coreStrategic or Co-development PartnerProvides services to businesses in Chihuahua including job training, business advisory services to multiple industry sectors, and subsidies and financing for MSMES. Service areas: Mexico (Cd. Juárez/Chihuahua).
• International Trade AdministrationcoreStrategic or Co-development PartnerProvides resources including B2B matching, trade missions, and training and workshops on making first exporting sales or expanding into additional markets.
• El Paso U.S Export Assistance CentercoreStrategic or Co-development PartnerPart of the International Trade Administration, provides businesses in the region with a global network of experienced trade professionals located throughout the U.S. and in U.S. Embassies and Consulates worldwide.
• BANCOMEXT (Banco Nacional de Comercio Exterior)coreStrategic or Co-development PartnerOversees financing international trade and provides risk coverage for companies located in Mexico combined with an efficient collection procedure.
• COMCE (Consejo Empresarial Mexicano de Comercio Exterior, Inversión y Tecnología)coreStrategic or Co-development PartnerLeading body of the private sector in international trade. Mission is to promote foreign trade, attract foreign investment, and technological development. Service areas: Mexico (Cd. Juárez/Chihuahua).
• Boost-HumancoreTechnology or IntegrationPartner in the Borderplex Industry 4.0 Consortium providing Factory Digital Transformation Consultation services to help identify ways companies can adopt Industry 4.0 technology.
• Mechatronics AutomationcoreTechnology or IntegrationPartner in the Borderplex Industry 4.0 Consortium providing Factory Digital Transformation Consultation services for adoption of digital technologies.
• IoTcocoreTechnology or IntegrationPartner in the Borderplex Industry 4.0 Consortium providing IoT and connected technology solutions for Factory Digital Transformation Consultation.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• San Diego Regional Economic Development Corporation: San Diego-based EDO serving a major US-Mexico border metro (Tijuana/San Diego). Most directly comparable peer because it serves a binational region, focuses on cross-border trade and manufacturing attraction, and competes with Borderplex for nearshoring investments landing at US-Mexico ports.
• Greater Phoenix Economic Council: Greater Phoenix EDO focused on attracting advanced manufacturing and semiconductor investments from Asia and Mexico. Comparable as a southwestern US EDO competing with the Borderplex for the same pool of relocated manufacturing capital, particularly in semiconductor and EV supply chain categories.
• San Antonio Economic Development Corporation: San Antonio-based EDO with a significant focus on advanced manufacturing and aerospace. Comparable as a Texas-based EDO competing for the same corporate relocation and manufacturing attraction opportunities, especially given San Antonio's proximity to the Borderplex's northern catchment.
• Detroit Regional Partnership: Michigan-based EDO focused on advanced automotive and mobility manufacturing attraction. Comparable as a regional EDO targeting manufacturing relocations, with similar site-selection, incentive analysis, and workforce development offerings though focused on the US-Canada border and automotive sector.

Broad incumbents

• Dallas Regional Chamber: Texas-based regional chamber and EDO serving the Dallas-Fort Worth area. Comparable as a large Texas-based business and economic development organization that also pursues corporate relocations, site selection, and regional advocacy, though broader in scope than the Borderplex's binational focus.
• Greater Austin Chamber of Commerce: Austin's regional chamber with substantial economic development programming. Comparable as a Texas-based private-sector-led organization pursuing corporate relocations and economic strategy, though with a stronger tech-sector focus versus Borderplex's manufacturing/trade orientation.
• Nashville Area Chamber of Commerce: Tennessee-based regional chamber and EDO with a strong track record of corporate attraction. Comparable as a mid-sized US metropolitan EDO pursuing corporate relocations and economic strategy with a member-funded, private-sector-led governance model.
• Tampa Bay Economic Development Council: Florida-based EDO serving the Tampa Bay region. Comparable as a US regional EDO pursuing corporate relocations, site selection, and regional economic strategy with a private-sector-led, member-supported structure analogous to Borderplex.

Others

• Greater Houston Partnership:

Regional players

• Calgary Economic Development: Canadian EDO serving Calgary and Alberta. Comparable as a cross-border-focused EDO pursuing trade, energy, and manufacturing investment flows across the Canada-US border, with similar binational economic development thesis though serving a different border geography.

Market position

Strengths5 records

Weaknesses2 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCvTytFHsCDzXTkY68BO8q5g
• LinkedInlinkedin.com/company/the-borderplex-alliance

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Borderplex Alliance