YUETU CORP

What YUETU CORP does

YUETU CORP (悦途集团) is a privately held Chinese travel-services company founded in 2008 and headquartered in Beijing, operating as what management describes as a global leader in digitized air-rail travel scenario operations. The company operates and manages VIP lounges and customized high-end concierge services for high-net-worth travelers at 200+ high-speed rail stations (including 146 managed business lounges across 95 stations) and 1,800+ airports globally, reaching approximately 10 million person-trips annually. Its core products include tiered individual membership cards (高铁卡 with three tiers and 空铁卡 with three tiers), enterprise co-branded membership cards issued with major Chinese banks (ICBC, Guangfa Bank, Everbright Bank, Bank of Beijing, China UnionPay), VIP lounge naming rights for corporations, and customized travel solutions for government and enterprise clients.

Underlying the service layer is a self-developed AI multimodal intelligent transport hub platform (certified at International Advanced Level in May 2025) that fuses static scene data (facility layouts) with dynamic data (passenger flow, real-time train/flight status) for global mobility operations. YUETU's go-to-market combines enterprise field sales organized into four regional business groups (North, East, South/West) plus a strategic client center, with consumer-side self-service via WeChat and a global service hotline, and digital user acquisition through the WeChat official account, Douyin presence, and an Alipay co-developed smart-agent product.

Revenue is generated through three primary streams: individual membership card subscriptions (recurring), enterprise services including lounge naming rights and co-branded membership card customization (recurring/contract), and managed-services revenue from operating transport-hub commercial spaces for aviation and rail operators. The company holds additional B2B contracts including 12306 catering services (with China Railway), strategic cooperation with China Mobile and major banks, and a 2024 joint venture with UK-based Collinson Group (owner of Priority Pass) in Hong Kong that extends the brand into 606 international airport lounges. YUETU is recognized as an industry unicorn, a National High-Tech Enterprise, and received CFS 2025 Industry Impact Brand honors; its investor base includes Ant Group as lead Series B backer.

Name

YUETU CORP

Legal name

北京悦途出行科技(集团)股份有限公司

Website

https://yuetuvip.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

YUETU CORP is a privately held Chinese travel-services operator managing VIP lounges at 200+ high-speed rail stations and 1,800+ airports globally, serving roughly 10 million high-net-worth travelers per year through membership subscriptions, bank co-branded cards, and an AI-enabled intelligent transport hub platform.

Ownership category

akta.pro rank

Product category

Premium Travel Concierge & VIP Lounge Services

NAICS

Travel Agencies (561510), Other Travel Arrangement and Reservation Services (56159)

SIC

Finance Services (6199)

akta.pro primary industry

Payment Solutions for Corporate Travel (Virtual Cards, Lodge Cards, Central Billing) (THAKAMAN)

akta.pro secondary industries

Central/Lodge Cards & Ghost Cards (Air/Hotel/Rail) (THACAJAB), Travel Payments & Virtual Cards for Corporate Travel (THALAMAJ), Virtual Card Issuance & Tokenized Corporate Cards (THACAJAA), Corporate Travel Payment Orchestration & Routing (Multi-issuer, Multi-rail) (THACAJAD)

Keywords

• VIP airport lounge services
• High-speed rail concierge
• Travel membership cards
• Transportation hub operations
• Enterprise travel programs

Headquarters

HQ city

Guangzhou

HQ country

China

HQ region

Asia

Offices7 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. 会员服务收入: 通过销售高铁卡、空铁卡等会员卡服务向个人用户收取会员费。会员可在全国高铁站贵宾厅和机场享受贵宾服务，按不同卡种享受不同级别的权益。
2. 企业服务收入: 面向企业客户提供高铁贵宾室冠名（独立冠名、联合冠名、限时包厅）、企业联名卡定制、积分兑换、休息室及要客服务集采，以及广告投放（LED、电视、商品进厅销售）等服务。
3. 场景运营服务收入: 作为大交通场景智慧运营商，为航空、高铁等交通枢纽提供商业空间运营管理、营销场景整体运营服务，实现场景创新和资源价值再造。

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

YUETU CORP operates a premium travel concierge business that sells individual membership cards (High-Speed Rail Cards and Air-Rail Cards) giving members access to VIP lounges at airports and high-speed rail stations across China and globally. The company also delivers enterprise-facing co-branded cards, VIP lounge naming rights, points exchange programs, and customized travel benefit packages for corporate and government clients, while running proprietary AI platforms that digitize transportation hub operations.

Product overview

悦途集团是以“让出行更简单、旅行更精彩”为使命的全球领先空铁出行场景数字化运营商，全资控股"上海悦途实业、北京悦途出行、深圳悦途科技"三大子公司，旗下业务版图覆盖悦途实业（实体场景运营与商业空间规划）、悦途科技（智慧交通系统平台研发）、悦途出行（个人会员贵宾出行服务/高铁卡系列、空铁卡系列/企业营销服务）、悦途旅游（定制旅游服务）、悦途公益及悦途学院。集团核心产品包括：高/中/低三档的"高铁卡"会员卡（覆盖全国95个高铁站146个贵宾厅）和"空铁卡"会员卡（在高铁卡权益上叠加全球606个机场贵宾厅服务）；面向企业客户的"高铁贵宾室冠名"与"企业服务定制"（联名卡/积分兑换/集采）；AI驱动的"AI旅客身边人·南小悦"智能管家和"AI多模态智能交通枢纽全栈数智化平台"；智慧零售平台"悦途严选"；以及与12306合作的"12306定制服务"。集团服务网络覆盖国际国内200+航司、1800+机场、200+高铁站，年服务用户近1000万人次。

Differentiator

Problem solved

Functional benefit

Brands

• 悦途实业: 上海悦途实业发展有限公司，总部位于上海，是大交通场景智慧运营商
• 悦途科技
• 悦途旅游
• 悦途公益
• 悦途学院
• 聚星计划
• 悦途出行Priority Pass

Products and services

• High-Speed Rail Card (高铁卡) Tiered membership card (优行卡/悦行卡/雅行卡) for individual travelers, granting access to 146 VIP lounges across 95 high-speed rail stations in China, plus priority boarding, ticket assistance, and station guidance.
• Air-Rail Card (空铁卡) Premium tier membership card (睿行卡/畅行卡/尊行卡) layering airport VIP lounge access and travel benefits on top of high-speed rail privileges, covering 606 international airport lounges and 100+ Chinese city airports.
• High-Speed Rail VIP Lounge Naming (高铁贵宾室冠名) Enterprise-facing offering providing independent naming, co-branding, or limited-time package hall rights for high-speed rail VIP lounges, including branded signage, exclusive waiting rooms, and immersive marketing experiences.
• Enterprise Service Customization (企业服务定制) Customized travel benefit packages for enterprise clients covering co-branded membership cards, points exchange, and bundled VIP lounge plus concierge services to enhance corporate customer satisfaction and travel experience.
• Yuetu Smart System (悦途智慧系统) Intelligent operations platform developed by Yuetu Technology targeting the global transportation transformation trend, providing traditional industry + mobile internet design, enterprise informatization diagnostics, and smart transportation system platform integration.
• AI Travel Companion · Nanxiaoyue (AI旅客身边人·南小悦) China's first comprehensive transportation hub service intelligent agent, jointly launched with Alipay in May 2025, allowing travelers to unlock Beijing South Station smart butler services via NFC "tap-to-interact" on their phones.
• AI Multimodal Transportation Hub Full-Stack Digital Platform (AI多模态智能交通枢纽全栈数智化平台) Self-developed AI platform fusing static scenario data (physical layout, facility information) and dynamic data (passenger flow, real-time train/flight status) to deliver global perception and intelligent decision-making for airports and high-speed rail stations; certified "International Advanced Level" on May 21, 2025.
• Yuetu Selection (悦途严选) Smart Retail Platform Smart retail platform offering curated travel merchandise recommendations and purchases to travelers; the Version 2.0 went live in July 2020.
• 12306 Custom Service (12306定制服务) Customized catering service jointly operated with China Railway Network (12306) for railway travelers, with 12306 booking meal service officially launched in July 2017.
• Yuetu Travel Priority Pass Joint venture with UK Collinson Group (owner of Priority Pass) established in Hong Kong in March 2024, providing global airport VIP lounge network access and service.
• Yuetu Travel (悦途出行) Core operating subsidiary providing the full personal member concierge travel service portfolio, including the High-Speed Rail Card and Air-Rail Card series and enterprise marketing services.
• Yuetu Industry (悦途实业) Subsidiary focused on big transportation scenario smart operations, integrating offline interactive resources of aviation and high-speed rail hubs and providing commercial space planning and scenario innovation services.
• Yuetu Travel Tourism (悦途旅游) Business module integrating customized transportation resources with quality tourism resources, providing one-stop domestic and international high-quality customized tourism services for global tourism enthusiasts.

Quantifiable outcome

• 年服务用户数量近1000万人次
• +3 more outcomes

Named customers18 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability4 records

Feature4 records

Partnerships

24 partnerships are on record, tiered 重要, 核心 and 一般.

• 中国银联重要Strategic or Co-development Partner · 20 May 2025悦途集团总裁王珺携手中国银联、厦门国际银行正式发布"京侨卡"，为广大侨胞提供便利出行服务。
• 支付宝核心Strategic or Co-development Partner · 16 May 2025悦途集团携手支付宝，共同打造的全国首个交通枢纽综合服务智能体"AI旅客身边人·南小悦"正式发布，手机「碰一碰」轻松解锁北京南站智能管家。
• 北京银行重要Strategic or Co-development Partner · 27 March 2025悦途集团受邀出席2025中关村论坛年会，并与北京银行达成战略合作，共同开启"智慧出行+普惠金融"深度融合新篇章。
• 蚂蚁集团核心GTM or Marketing Partner · 8 December 2024悦途集团作为20家优秀代表企业之一，受邀出席蚂蚁集团20周年庆典，共创数字化出行生态新未来。
• 利安人寿一般Strategic or Co-development Partner · 23 August 2024悦途集团出席利安人寿2024孚利节，与利安人寿签署空铁出行场景数字化运营战略合作协议。
• 天津市和平区政府重要Strategic or Co-development Partner · 10 July 2024悦途集团出席2024天津国际航运产业博览会，与天津市和平区政府签署"航运新质生产力"版块空铁出行场景数字化运营政企战略合作协议，悦途出行将在和平区设立空铁出行场景数字化运营公司。
• 省广集团重要Strategic or Co-development Partner · 5 July 2024悦途集团与省广集团共同发布出行新生态营销战略合作计划，搭建出行新生态营销矩阵平台，整合双方资源，推动出行服务和营销领域的创新发展。
• 智慧互通（AICT）重要Strategic or Co-development Partner · 5 July 2024悦途集团携手智慧互通（AICT），以AI引领城市交通枢纽数字化革新，运用AI前沿技术赋能智慧交通和数字城市建设，共同解决机场、高铁等城市交通枢纽站点的拥堵难题。
• 蚂蚁集团核心GTM or Marketing Partner · 11 April 2024悦途集团高管出席蚂蚁集团"2024大交通生态峰会"，深化与蚂蚁集团的生态合作。
• 科领盛（Collinson）集团核心Strategic or Co-development Partner · 28 March 2024与世界首创机场体验计划Priority Pass的所有者兼营运商科领盛集团达成战略合作，在香港成立合资企业"悦途出行Priority Pass"，服务全球市场。
• 张家口市政府重要Strategic or Co-development Partner · 22 July 2022悦途集团与张家口市政府、12306科创中心签署战略合作协议，共同推进京张体育文化旅游带建设，实现铁路和地方文旅产业的融合创新发展。
• 中国移动重要Strategic or Co-development Partner · 1 July 2022悦途出行与中国移动签署战略合作协议，助力全球通用户高铁品质出行。
• 12306/铁旅科技有限公司核心Strategic or Co-development Partner · 1 May 2020悦途集团加入"中铁旅行平台"建设运营，"五方平台"签约旨在打造具有中国铁路特色的官方旅行服务平台，合作机构分别有铁旅科技有限公司、中国铁道旅行社集团有限公司、上海铁路国际旅游（集团）有限公司、山东中铁文化传媒集团有限公司。
• 工商银行重要Strategic or Co-development Partner携手工商银行推出工行黑/白金卡高铁权益，实现与工银e生活平台的创新合作。
• 广发银行重要Strategic or Co-development Partner悦途出行首次与广发银行就全球机场贵宾服务项目达成合作；广发银行高铁贵宾厅完成全新软硬件升级。
• 光大银行一般Strategic or Co-development Partner携手光大银行推出联名白金信用卡，实现交通行和金融行业的产品创新。
• 携程旅行网一般Channel Partner/ Reseller/ Distributor合作伙伴，通过携程平台分销悦途的出行服务产品。
• 去哪儿网一般Channel Partner/ Reseller/ Distributor合作伙伴，通过去哪儿平台分销悦途的出行服务产品。
• 途牛旅游网一般Channel Partner/ Reseller/ Distributor合作伙伴，通过途牛平台分销悦途的出行服务产品。
• 亚朵酒店一般Channel Partner/ Reseller/ Distributor合作伙伴，提供酒店与出行服务的联合营销。
• 万达酒店一般Channel Partner/ Reseller/ Distributor合作伙伴，提供酒店与出行服务的联合营销。
• 美团一般Channel Partner/ Reseller/ Distributor悦途与美团、北京中铁旅、云顶酒店集团、12306联合推出云顶滑雪项目。
• 中国民用机场协会重要Strategic or Co-development Partner悦途集团与中国民用机场协会、科领盛（Collinson）集团联合主办"场景融合·跨界发展"2024大出行行业创新论坛。
• 中国交通运输协会重要Strategic or Co-development Partner悦途集团当选中国交通运输协会交旅融合发展分会副会长单位、中国交通运输协会旅客联程运输分会副会长单位、中国交通运输协会路空协同立体交通分会第一届理事会副会长单位。

Scale indicators13 records

Recent moves11 records

Expansion highlights6 records

Direct peers

• Collinson Group (Priority Pass): Collinson Group owns and operates Priority Pass, the world's largest independent airport lounge access program. YUETU has formed a JV with Collinson in Hong Kong to deliver Yuetu Travel Priority Pass and provides complementary Chinese-rail VIP lounge access that Priority Pass historically did not cover.
• DragonPass: DragonPass is a major airport lounge access membership program competing with Priority Pass. It operates a similar lounge network globally and sells membership tiers that compete with YUETU's 空铁卡 for premium travelers who want both airport and rail lounge access.
• LoungeKey: LoungeKey provides airport lounge access via Mastercard partnerships and competes with Priority Pass and DragonPass. It is a relevant peer for YUETU's international lounge access value proposition tied to co-branded cards.
• China Business Travel (CBTC / 中商旅): China Business Travel is a state-affiliated TMC serving large Chinese enterprises and government clients with corporate travel and payment solutions. It is directly comparable to YUETU's enterprise services tier targeting government, banking, telecom, and large enterprise customers.

Broad incumbents

• Trip.com Group (Ctrip): Trip.com Group is China's largest online travel agency and a current channel partner of YUETU (linked on the corporate website). It overlaps in corporate travel booking, premium membership tiers, and bundled travel services, but operates at far larger scale.
• Tongcheng Travel (同程旅行): Tongcheng Travel is a major Chinese OTA with a strong foothold in lower-tier cities and a corporate travel offering. It is comparable to YUETU in serving corporate clients and travel members in China, but as a much larger broad-line OTA.
• Fliggy (飞猪): Fliggy is Alibaba's travel platform and a direct analog within the Alibaba/Alipay ecosystem. It offers travel booking, membership tiers, and corporate travel products that overlap with YUETU's enterprise offerings and creates indirect competitive pressure despite YUETU's separate Ant Group relationship.
• Trip.com Business Travel (Trip.Biz): Trip.Biz is Trip.com Group's corporate travel management arm, offering TMC services, corporate payment solutions, and reporting. It is the most direct broad incumbent competing with YUETU's corporate travel and payment solution offering for high-rail/air-rail enterprise clients.

Regional players

• Air China (国航) Corporate Travel Services: Air China operates corporate travel and premium passenger programs (PhoenixMiles) that include airport VIP lounge benefits. It is comparable to YUETU on the airline-VIP-lounge side and competes for premium business traveler wallet share in the China market.

Others

• 12306 Railway Travel Services: 12306 is the official China Railway booking platform and a YUETU partner (operating customized services since 2017). It is relevant as the dominant rail booking platform whose cooperation enables YUETU's high-rail VIP lounge ecosystem rather than as a direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries6 records

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about YUETU CORP