Genesis Bank
Genesis Bank is a privately held FDIC-insured community bank headquartered in Benoit, Mississippi, serving rural Mississippi residents, manufactured housing borrowers, small businesses, and commercial clients through deposit accounts, consumer and commercial lending, and specialty banking services including 1031 Exchange and manufactured housing finance.
- Company typePrivate
- Founded1904
- HeadquartersBenoit, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Genesis Bank does
Genesis Bank is a privately held, FDIC-insured community bank headquartered in Benoit, Mississippi, operating through Genesis Bancorp Inc. Established in 1904 as the Bank of Benoit and rebranded as Genesis Bank in September 2020, the institution provides personal and business deposit products (checking, NOW checking, money market, certificates of deposit) alongside a lending portfolio spanning manufactured and modular homes, automobiles, ATVs, boats, commercial real estate, equipment, SBA loans, and farm and ranch loans. The bank differentiates through a specialized Manufactured Housing Lending Division with nationally experienced underwriting staff, a Fiduciary and Specialty Banking division offering Section 1031 Exchange, escrow, floorplan lending, and income property banking, and a CDFI-certified mission to serve financially underserved rural Mississippi communities.
The bank's go-to-market is relationship-led, combining two physical branch locations (Benoit headquarters and a Loan and Deposit Production Office in Flowood) with online and mobile banking platforms featuring mobile deposit, bill pay, and debit card controls. Distribution extends through MoneyPass surcharge-free ATM access at over 40,000 locations nationwide. The institution is one of only nine banks in Bolivar County and the only bank in Benoit, providing near-monopoly distribution in its core rural market. Revenue is generated through interest income on loans and deposits (primary) plus transaction and service fees (secondary). The bank serves rural Mississippi residents, manufactured housing borrowers nationwide, small businesses, and commercial borrowers through sales-led and community-led engagement programs including the Genesis Hope Foundation, Hope Exchange partnership, and Banker in Every Classroom initiative. In June 2025, Genesis Bank acquired Excel Bank in Beverly Hills, marking its first geographic expansion outside Mississippi.
Genesis Bank firmographics
Firmographics- Name
- Genesis Bank
- Legal name
- Genesis Bancorp Inc.
- Website
- https://genesis.bank
- Company type
- Private
- Founded year
- 1904
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Genesis Bank is a privately held FDIC-insured community bank headquartered in Benoit, Mississippi, serving rural Mississippi residents, manufactured housing borrowers, small businesses, and commercial clients through deposit accounts, consumer and commercial lending, and specialty banking services including 1031 Exchange and manufactured housing finance.
- Ownership category
- akta.pro rank
Genesis Bank industry classification
Industry- Product category
- Community Banking
- NAICS
- Commercial Banking (52211), Depository Credit Intermediation (5221)
- SIC
- State Commercial Banks (6022), Mortgage Bankers & Loan Correspondents (6162)
- akta.pro primary industry
- SME Deposits & Business Accounts (Operating, Savings, CDs) (FSABABAC)
- akta.pro secondary industries
- SBA/Government-Backed & Development Finance Loans (FSAKAGAI), Agricultural & Rural Development Banks (FSABAKAE)
Keywords
Where Genesis Bank is headquartered
LocationHeadquarters
- HQ city
- Benoit
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
Genesis Bank business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Interest Income from Loans: The primary revenue stream is interest earned on loans including manufactured homes, modular homes, automobiles, ATVs, boats, commercial real estate, equipment, SBA loans, and farm & ranch loans. The bank serves rural communities where small-dollar consumer loans are often the only affordable option for households facing urgent needs.
- Interest on Deposits: Interest-bearing accounts including NOW Checking, Special NOW Checking, Money Market accounts, and Certificates of Deposit. The bank offers competitive interest rates on deposit balances.
- Business Banking Services: Business checking and NOW checking accounts generating fee income and float revenue.
- Transaction and Service Fees: Fee income from various banking services including potential charges for early CD withdrawal ($15 for lost certificate of deposit), overdraft fees, and other standard banking services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Checking Account - Basic checking with no monthly service charges |
| Subscription | Monthly | NOW Checking - Interest-bearing checking account |
| Subscription | Monthly | Special NOW Checking - Premium interest-bearing checking |
| Subscription | Monthly | Money Market - Savings with competitive rate and flexibility |
| Subscription | Annual | Certificates of Deposit - Fixed-term savings |
| Subscription | Monthly | Business Checking - Basic business checking |
| Subscription | Monthly | Business NOW Checking - Interest-bearing business account |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels5 records
Genesis Bank product offering
Product offeringCore offering
Genesis Bank is a Mississippi-based community bank that provides personal deposit accounts (checking, NOW, Special NOW, money market, CDs), business checking accounts, and a broad consumer and commercial lending portfolio including manufactured and modular home loans, automobile, ATV and boat loans, commercial real estate, equipment, SBA, and farm and ranch loans. Specialty fiduciary services include Section 1031 Exchange and Escrow, with delivery through physical branches in Benoit and Flowood, online and mobile banking, and a 40,000+ MoneyPass ATM network.
Product overview
Genesis Bank operates as a traditional community bank offering a unified, relationship-centered banking platform. The bank provides personal and business deposit accounts (checking, NOW checking, money market, and certificates of deposit) alongside lending products for both consumers (manufactured homes, automobiles, ATVs, boats) and businesses (commercial real estate, equipment, SBA loans, farm and ranch). Specialty divisions include Income Property Banking, Fiduciary and Specialty Banking with Section 1031 Exchange and Escrow services, and a Manufactured Housing Lending Division. The bank also offers floorplan lending. The product portfolio is delivered through physical branches and digital banking channels including online and mobile applications. The institution was established in 1904 and rebranded as Genesis Bank in September 2020.
Differentiator
Problem solved
Functional benefit
Products and services
- Personal Checking Account
Quantifiable outcome
- Provides banking access in an area where many residents were previously unbanked or underbanked
- +2 more outcomes
Companies that use Genesis Bank
Customer profileSegments5 records
Ideal customer profiles5 records
Genesis Bank technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Genesis Bank partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Hope ExchangecorePartnership with Hope Exchange includes the Faith & Finances 12-week program helping individuals break free from financial barriers like low credit and predatory lending. Genesis team members volunteer weekly to offer encouragement, banking knowledge, and personal guidance. Program graduates are offered savings accounts with matching incentives.
- Art + Soil Community GardenminorCommunity garden partnership addressing food insecurity in the Broadmoor neighborhood. Genesis Bank volunteers at the garden, planting vegetables and helping local residents start small home gardens to support healthier, more resilient communities.
- Mississippi Young BankerscoreGenesis Bank participates in the Mississippi Young Bankers 'Banker in Every Classroom' initiative, bringing real-life financial lessons into local schools. In 2024, the Flowood Market President visited three sixth-grade classes teaching nearly 60 students the basics of saving, credit, and responsible money management.
- Genesis Hope FoundationcoreMission-aligned nonprofit affiliate of Genesis Bank focused on expanding work in financially underserved communities. The foundation focuses on financial counseling, education, and targeted emergency grants for families facing urgent needs. Plans include credit-builder programs and small-business financial guidance.
- MoneyPasscoreATM network partnership providing Genesis Bank customers surcharge-free access to over 40,000 MoneyPass ATM locations throughout the US. Enables convenient cash access for customers across the country.
Scale indicators5 records
Recent moves7 records
Expansion highlights6 records
Genesis Bank competitors and assessment
Company assessmentDirect peers
- BankPlus: Mississippi-based community bank with branches across the state including the Delta region, offering personal, business, and mortgage lending. Directly comparable geographic overlap and community banking model, though significantly larger scale.
- Southern Bancorp: Arkansas-headquartered CDFI-certified community bank serving rural and underserved communities in the Mid-South, with similar focus on financial counseling and small-dollar lending. Highly comparable as a mission-driven community bank in the same geographic region with overlapping CDFI strategy.
- Hope Federal Credit Union: Mississippi-based CDFI-credited credit union serving unbanked and underbanked communities with financial counseling and alternative lending products. Comparable CDFI mission and focus on previously-underserved populations in overlapping Mississippi footprint.
- Trio Community Bank: Sub-scale community bank operating in the Southeast with focus on small-business lending and personal service, comparable in size, branch footprint, and relationship-based banking model.
- First Guaranty Bank: Louisiana and Mississippi community bank offering personal and business banking with a similar relationship-based model. Comparable as a sub-$5B community bank in the Mid-South with branch-banking distribution.
- Vanderbilt Mortgage and Finance: Major manufactured housing lender and prior employer of Genesis's MH division leader Jamey Gheen. Directly comparable as a chattel and real-estate MH lender with overlapping borrower base and underwriting expertise, though operating at much larger scale as a non-bank specialty lender.
Regional players
- United Mississippi Bank: Small Mississippi community bank offering personal and business banking products to local communities in the state. Comparable as a community bank with shared Delta-adjacent footprint and similar product mix.
Broad incumbents
- Cadence Bank (formerly BancorpSouth): Large regional bank headquartered in Tupelo, MS with deep Mississippi branch network, business banking, and treasury management products. Comparable product breadth and Mississippi presence, but operates at significantly larger scale with broader geographic footprint.
- Renasant Bank: Mississippi-headquartered regional bank offering community-style banking across the Southeast with mortgage, commercial, and consumer lending. Comparable regional community banking model, though at substantially greater scale than Genesis.
- Bremer Bank: Mid-sized regional bank with strong community-banking roots, CDFI-aligned community development programs, and personal/business banking services. Comparable as a community-oriented regional bank, though serving Upper Midwest geographies.
Market position
Strengths1 record
Weaknesses1 record
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Genesis Bank social profiles
Digital presenceGenesis Bank compliance and trust
Trust signalCompliance6 records
Genesis Bank financial estimates
Financial estimateRevenue estimate
Valuation estimate
Genesis Bank leadership team
Management profileNumber of profiles
Profiles12 records
Genesis Bank subsidiaries and ownership
Company hierarchySubsidiaries1 record
Genesis Bank funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Genesis Bank M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Genesis Bank
What does Genesis Bank do?
Genesis Bank is a Mississippi-based community bank that provides personal deposit accounts (checking, NOW, Special NOW, money market, CDs), business checking accounts, and a broad consumer and commercial lending portfolio including manufactured and modular home loans, automobile, ATV and boat loans, commercial real estate, equipment, SBA, and farm and ranch loans. Specialty fiduciary services include Section 1031 Exchange and Escrow, with delivery through physical branches in Benoit and Flowood, online and mobile banking, and a 40,000+ MoneyPass ATM network.
Is Genesis Bank a public or private company?
Genesis Bank is a private company. It is classified as management employee owned and is currently operating.
When was Genesis Bank founded?
Genesis Bank was founded in 1904. It employs 11 to 50 people.
Where is Genesis Bank based?
Genesis Bank is headquartered in Benoit, United States, in the North America region.
How does Genesis Bank make money?
Four revenue lines are on record. Interest Income from Loans are the primary driver. The others are interest on Deposits, business Banking Services and transaction and Service Fees.
Who are Genesis Bank's main competitors?
Direct peers on record are BankPlus, Southern Bancorp, Hope Federal Credit Union, Trio Community Bank, First Guaranty Bank and Vanderbilt Mortgage and Finance. United Mississippi Bank is listed as a regional player. Broad incumbents are Cadence Bank (formerly BancorpSouth), Renasant Bank and Bremer Bank.
Does Genesis Bank have an API?
No public API is recorded for Genesis Bank.
What industry is Genesis Bank in?
Genesis Bank's product category is Community Banking. Its primary akta.pro industry code is FSABABAC, SME Deposits & Business Accounts (Operating, Savings, CDs), with a secondary code of FSAKAGAI, SBA/Government-Backed & Development Finance Loans. Its NAICS code is 52211 and its SIC code is 6022.