BAOUW / Outdoor Organic Nutrition

What BAOUW / Outdoor Organic Nutrition does

BAOUW (legally OUTDOOR ORGANIC NUTRITION SAS) is a French organic sports nutrition company founded in 2017 and headquartered in Annecy-le-Vieux, France. It designs, produces, and sells 100% organic, gluten-free, and dairy-free energy and recovery products — including cold-pressed energy bars (50g, €2.46–€3.08/unit), energy gels, organic energy purees/compotes in plant-based packaging, electrolyte tablets, plant-based protein drinks (19g protein, BCAAs, marine collagen), protein bars (12g vegetable protein), and accessories. Its core technology differentiator is a cold-press production process combined with recipe development under a "Pro Kitchen" concept led by two Michelin-star chef and co-founder Yoann Conte, alongside sports nutrition specialist and osteopath Benoît Nave (coach of three-time UTMB winner Xavier Thévenard) and organic food expert Gilles Galoux. All products are made in France.

BAOUW's go-to-market is direct-to-consumer e-commerce through its own multilingual storefront (French, English, Spanish), with free relay-point delivery from €75 in mainland France and international shipping to most countries. Distribution is supplemented by an official supplier partnership with the French Athletics Federation (FFA) and a community of 45+ sponsored elite endurance athletes (Xavier Thévenard, Thibaut Baronian, Loana Lecompte, Vincent Bouillard) who validate and promote the products. Marketing combines athlete endorsements, content (blog, newsletter "Baouw Club"), a referral program launched March 2022, and customer reviews with a 9.6/10 rating.

The business model is primarily one-time unit sales of consumables priced between roughly €2.46 and €32.70, complemented by higher-margin online nutritionist consultation services (one-off, 3-month, and 5-month packages at ~€41.67/session) and accessories. Target customer segments are endurance athletes (trail running, ultra trail, marathon, cycling, triathlon, trekking) and health-conscious active lifestyle consumers seeking organic, low-glycemic, additive-free nutrition. The company raised €2M in October 2022 from Crédit Agricole, Seventure Partners, and private investors to fund marketing, retail expansion, and product innovation; revenue, valuation, and headcount remain modest (11–50 employees, €531,740 share capital).

Name

BAOUW / Outdoor Organic Nutrition

Legal name

OUTDOOR ORGANIC NUTRITION SAS

Website

https://baouw-organic-nutrition.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

BAOUW is a French organic sports nutrition company selling cold-pressed energy bars, gels, purees, electrolyte tablets, and plant-based protein products through its own e-commerce site, targeting endurance athletes and health-conscious consumers with recipes co-developed by a Michelin-star chef.

Ownership category

akta.pro rank

Product category

Sports Nutrition

NAICS

Food Manufacturing (311)

SIC

Food And Kindred Products (2000), Miscellaneous Food Preparations & Kindred Products (2090), Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030)

akta.pro primary industry

Sports Nutrition (Protein, Creatine, Pre-Workout/Intra-Workout) (CRADAGAA)

akta.pro secondary industries

Sports & Performance Nutrition Foods Manufacturing (Protein Foods, Energy Gels/Bars) (AFAKAJAE), Alternative Protein Snacks, Bars & RTD Nutrition Manufacturing (AFAKAGAK), Sports & Isotonic Drink Production (AFAFAFAB), Functional Foods & Supplement Formats (Gummies, Chews, Powders, Shots) (CRADAGAI)

Keywords

• Organic sports nutrition
• Energy bars
• Electrolyte hydration
• Endurance nutrition
• Plant-based protein

Headquarters

HQ city

Les Auvergnes

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Sports nutrition product sales: Direct sales of organic energy bars, energy gels, energy compotes/purees, electrolyte tablets, energy drinks, protein drinks, protein bars, and accessories through e-commerce website. One-time purchase model with bundle/multipack options offering savings.
2. Nutrition consultation services: Online nutritionist consultation services offered through three packages: one-off session (45-minute assessment with personalized plan), 3-month follow-up, and 5-month follow-up. Personalised support by Jodie Penetro, qualified sports nutritionist.
3. Accessories and merchandise: Sale of accessories including hydration bottles, shakers, hydration flasks, trail cups, and limited edition merchandise.

Pricing tiers

Go-to-market motion3 records

Distribution channels2 records

Marketing channels8 records

Core offering

BAOUW manufactures and sells organic sports nutrition products — energy bars, energy gels, energy purees, electrolyte tablets, energy drinks, plant-based protein drinks and protein bars — through its direct-to-consumer e-commerce website. Recipes are co-developed by two-Michelin-star chef Yoann Conte and sports nutrition specialist Benoît Nave using cold-pressed production to preserve nutrients, and validated by 45+ top-level endurance athletes. The company also offers online nutritionist consultations and a digital nutrition planner as ancillary services.

Product overview

BAOUW (Outdoor Organic Nutrition) is a French sports nutrition brand centered on its 'Pro Kitchen' concept — recipes developed with two Michelin-starred chef Yoann Conte. The product portfolio spans five categories: (1) Energy products including energy bars, energy gels, energy purees/compotes, and electrolyte tablets for fueling during exercise; (2) Recovery products including protein drinks and protein bars for post-exercise muscle recovery; (3) Nutrition services including online nutritionist consultations and a nutrition planner tool; (4) Curated packs and mixes for different sports and distances; and (5) Accessories including hydration bottles, shakers, and trail cups. All products are certified organic, gluten-free, dairy-free, and made in France.

Differentiator

Problem solved

Functional benefit

Products and services

• Energy Bars Organic, cold-pressed 50g energy bars made in France with no added sugar, gluten-free and dairy-free. Flavours include Crunchy Peanut, Mango-Cashew, Raspberry-Pistachio, Vanilla-Macadamia, Banana-Pecan, and Chocolate-Hazelnut. Designed to provide approximately one hour of energy during intense exercise.
• Energy Gels Natural organic energy gels delivering sustained energy during exercise, available in various fruit and botanical flavours and offered individually or in mix packs.
• Energy Purees Organic 90g energy compotes/purees packaged in 85% plant-based materials, available in fruity flavours (Mango-Passion-Ginger, Banana-Kiwi-Vanilla, Pear-Apple-Mint, Raspberry-Strawberry-Basil) and savoury options (Veggie Curry, Sweet Potato-Carrot-Timut Pepper).
• Electrolyte Tablets Complete electrolyte tablets for hydration during exercise, in flavours including Mango-Pineapple, Lime-Mint, Peach-Passion, and Blackberry-Blackcurrant.
• Protein Drinks Plant-based recovery protein drinks containing 19g vegetable protein, 25g carbohydrates, 4g BCAAs (4:1:1 ratio), marine collagen, minerals, and vitamins per 500g bag (10 servings). Available in Vanilla-Almond and Chocolate-Hazelnut flavours.
• Protein Bars 100% plant-based protein bars with 12g vegetable protein from pumpkin seeds, 1325mg BCAAs, and 190mg electrolytes for muscle recovery. Gluten-free and dairy-free. Flavours include Chocolate-Peanut, Red Fruit-Cashew, and Apple-Cinnamon.
• Energy Drink Mixes Organic energy drink mixes available in 585g tubs and individual 45g sachets for on-the-go preparation, sold individually and in mix packs (e.g. 24 Drink Mix).
• Packs & Mixes Curated multipacks and bundles including mix packs (24 Bars Mix, 30 Purees Mix, 24 Gels Mix, 24 Drink Mix), sport-specific packs (Marathon Mix, Triathlon Mix, Long Distances Mix), and discovery boxes (Experience Box).
• Online Nutritionist Service Remote personalised nutrition consultations with in-house sports nutritionist Jodie Penetro, offering a one-off 45-minute session, a 3-month follow-up, and a 5-month follow-up package at €41.67 per session, with a free 15-minute introductory call.
• Nutrition Planner Online planning tool for designing nutrition and meal plans tailored to sporting activities and personal goals.
• Accessories Sports hydration accessories and limited-edition merchandise including Isothermal Bottle 500ml, Shaker 500ml, 500ml Hydration Flask, Hydration Trail Cup 200ml, Bidon 750ml, and Bidon 550ml.

Quantifiable outcome

• Products validated by 45+ top-level athletes
• +2 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• French Athletics Federation (FFA)coreStrategic or Co-development PartnerOfficial supplier partnership. Baouw provides sports nutrition products for federation athletes and events, gaining official credibility within the French athletics community.
• Jodie PenetrocoreOthersQualified sports nutritionist offering online consultations for Baouw customers. Provides personalized nutrition planning services as part of Baouw's nutrition service offerings.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Precision Fuel & Hydration: UK-based endurance nutrition brand specializing in carbohydrate drink mixes and electrolyte products for endurance athletes, with a strong sweat-testing and personalized fueling service. Comparable to Baouw in endurance focus, premium positioning, and combination of products plus personalized nutrition services.
• Maurten: Swedish premium sports nutrition brand built around hydrogel-based energy gels and drinks for endurance athletes. Directly comparable to Baouw as a science-and-quality-led, premium-priced endurance nutrition brand targeting the same elite and serious amateur runners, cyclists, and triathletes.
• Apurna: French sports nutrition brand focused on natural and organic energy products (bars, gels, drinks) for endurance sports. Directly comparable to Baouw in target market, French origin, organic/natural positioning, and DTC-plus-retail distribution model.
• Tailwind Nutrition: US-based endurance nutrition brand specializing in all-in-one drink mixes and energy products for ultra runners, cyclists, and triathletes. Closely matches Baouw's endurance-athlete focus, DTC and event-driven GTM, and product format (drink mixes, gels, recovery).
• Overstim's: French sports nutrition brand offering energy bars, gels, drinks, and recovery products, primarily for endurance and team-sport athletes. Closely matches Baouw's product mix and French market focus, competing head-to-head in the same retail and consumer segments.

Emerging players

• Huma Gel: US-based endurance nutrition brand specializing in chia-based energy gels and chews targeting runners, cyclists, and triathletes. Comparable to Baouw in natural-ingredient, endurance-athlete positioning and DTC-led growth model, though with overlapping product formats (gels, chews) rather than bars.
• Tribe (TRIBE Nutrition): UK-based natural sports nutrition brand focused on endurance and trail running, offering bars, gels, and drinks with natural ingredients. Comparable to Baouw in target audience (trail/endurance athletes), clean-label positioning, and community-led growth model with sponsored ambassadors.
• NUTS about ENERGY: European organic energy bar and gel brand focused on endurance and outdoor sports, with natural ingredients and clean-label positioning. Comparable to Baouw in organic/natural bars, outdoor/endurance athlete target audience, and DTC-led European distribution.

Broad incumbents

• KIND Snacks: Mars-owned better-for-you snack brand with a strong bars portfolio, including energy and protein bars with natural ingredients. Comparable to Baouw in the clean-label, natural-ingredient bar positioning but at much larger scale and broader distribution.
• Clif Bar & Company: Established US organic energy bar and sports nutrition brand (energy bars, gels, chews, hydration) owned by Mondelēz. Directly comparable in core energy bars category but operates at vastly larger scale with broader product portfolio and global retail distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/baouw.fr
• LinkedInlinkedin.com/company/baouw

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds1 record

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BAOUW / Outdoor Organic Nutrition