What Precision Fuel & Hydration does

Precision Fuel & Hydration is a UK-headquartered sports nutrition company founded in 2010 by Sports Scientist Andy Blow that specializes in personalized hydration and fueling strategies for endurance and professional athletes. The company's core technology is the patented Advanced Sweat Test, which uses pilocarpine iontophoresis to measure individual sweat sodium concentration in approximately 15 minutes at rest, without disrupting training. This capability underpins a multi-strength electrolyte product range (with PH 1500 formulated at roughly 3x the sodium concentration of typical sports drinks) that maps to an observed 10x variance in sweat sodium losses across athletes (200 to 2,300mg per litre). Products are Informed Sport and NSF Certified for Sport, making them suitable for drug-tested professional athletes.

The company monetizes through direct-to-consumer e-commerce (PH 1500 tablets at $11.99/10, Electrolyte Capsules at $9.99/15, PF 30 Gel at $12.49/4, PF 30 Chew at $11.49/4), a Subscribe & Save subscription program, B2B pro team sweat testing services (clients include Wolverhampton Wanderers FC in the Premier League), and a global event supply agreement as Official Hydration Partner of IRONMAN across all events beginning in 2026. A free Fuel & Hydration Planner tool and a 137-article Knowledge Hub drive top-of-funnel lead generation. The company maintains a proprietary database of sweat sodium concentrations from thousands of professional athletes that has produced two peer-reviewed publications (Journal of the International Society of Sports Nutrition, The BMJ).

Precision Fuel & Hydration operates through five legal entities across the UK, US, Australia, Canada, and Ireland, supporting regional e-commerce storefronts and a global sweat test center partner network. The company is privately held, founder-led, and bootstrapped with no disclosed external funding or institutional ownership. Reported customer review volume exceeds 10,000, and team size is 11–50 employees.

Name

Precision Fuel & Hydration

Legal name

Precision Hydration Ltd

Website

https://precisionhydration.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Precision Fuel & Hydration is a privately held, UK-based sports nutrition company that sells personalized electrolyte and carbohydrate products (PH 1500, PF 30 Gel/Chew) and on-site sweat testing services to endurance athletes and professional sports teams globally.

Ownership category

akta.pro rank

Product category

Sports Nutrition

NAICS

Electromedical and Electrotherapeutic Apparatus Manufacturing (334510), Measuring, Dispensing, and Other Pumping Equipment Manufacturing (333914)

SIC

Bottled & Canned Soft Drinks & Carbonated Waters (2086), Electromedical & Electrotherapeutic Apparatus (3845)

akta.pro primary industry

Sports & Isotonic Drink Production (AFAFAFAB)

akta.pro secondary industry

Functional Hydration & Electrolyte Water Production (AFAFAFAH)

Keywords

• Sports nutrition supplements
• Electrolyte replacement products
• Sweat testing services
• Endurance fueling solutions
• Personalized hydration planning

Headquarters

HQ city

Christchurch

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Personnel, Technology or R&D, Operations, Infrastructure

Revenue model

1. Direct E-commerce Product Sales: The company sells electrolyte tablets (PH 1000, PH 1500), electrolyte capsules, energy gels (PF 30), and energy chews (PF 30 Chew) directly through its e-commerce storefront. Individual packets and multi-packet bundles are available. Revenue is generated through one-time purchase transactions.
2. Subscription / Recurring Orders: The company offers a Subscribe & Save program allowing customers to set up recurring deliveries of products at discounted rates, generating predictable recurring revenue.
3. Professional Team Sweat Testing Services: The company provides on-site sweat testing services for professional sports organizations, including testing entire squads and developing individualized hydration strategies. This B2B revenue stream serves organizations in the NFL, NBA, MLB, NHL, Premier League, and Rugby.
4. Event Partnership & Product Supply: As Official Hydration Partner of IRONMAN (starting 2026), the company supplies PH1000 effervescent tablets across all global IRONMAN events and integrates its fueling and hydration planning tools, generating revenue through product supply agreements and brand visibility.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels10 records

Core offering

Precision Fuel & Hydration develops and sells a range of multi-strength electrolyte supplements (effervescent tablets and capsules such as PH 1500 and PH 1000) and carbohydrate energy products (PF 30 Gels and PF 30 Chews) targeted at endurance athletes. The company complements these products with proprietary sweat testing services and a free online Fuel & Hydration Planner that generate personalized hydration and fueling strategies based on individual sweat sodium concentration and training profile.

Product overview

Precision Fuel & Hydration offers a portfolio of personalized hydration and fueling products and services for endurance athletes. The core product line includes electrolyte tablets (PH 1500, Electrolyte Capsules) and energy products (PF 30 Gel, PF 30 Chew). These are complemented by digital planning tools including the free Fuel & Hydration Planner and sweat testing services (Online Sweat Test, Advanced Sweat Test) that measure individual sweat sodium concentration to create personalized hydration strategies. The company also provides educational content through its Knowledge Hub and has a specialized Pro Team service for professional sports organizations. The company positions itself as the Official Hydration Partner of IRONMAN races globally.

Differentiator

Problem solved

Functional benefit

Brands

• PH 1500: Very high strength electrolyte tablets with 1500mg sodium per litre.
• PH 1000
• Electrolyte Capsules
• PF 30 Gel
• PF 30 Chew
• Fuel & Hydration Planner
• Advanced Sweat Test
• Performance Lab

Products and services

• PH 1500 Electrolyte Tablets Very high strength electrolyte effervescent tablets providing 1500mg sodium per litre when dissolved, designed for endurance athletes with high sweat sodium losses.
• Electrolyte Capsules Blister-packed electrolyte capsules providing convenient on-the-go hydration support for athletes during training and racing.
• PF 30 Gel Energy gel delivering 30g of carbohydrates per serving for sustained energy during endurance events.
• PF 30 Chew Energy chews providing 30g of carbohydrates per packet, positioned as an alternative to gels for carbohydrate intake during longer rides and runs.
• PH 1000 Effervescent Tablets Effervescent electrolyte tablets providing 1000mg sodium per litre when dissolved, designated as the Official Hydration Drink of IRONMAN globally from 2026.
• Advanced Sweat Test Professional sweat testing service using patented pilocarpine iontophoresis medical technology to measure individual sweat sodium concentration at rest in roughly 15 minutes, enabling personalized hydration strategies and capable of testing approximately 75 athletes per day.
• Pro Team Sweat Testing Specialized B2B sweat testing and individualized hydration strategy service delivered directly to professional sports organizations, including squad-wide testing at team facilities and tailored multi-strength electrolyte drink solutions.

Quantifiable outcome

• 46.4 mmol/L (~950 mg/L) average sweat sodium concentration recorded across pro athlete database
• +5 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Maurten: Maurten is a Swedish endurance sports nutrition brand famous for its hydrogel-based energy gels and drink mixes. It competes directly with Precision Fuel & Hydration's PF 30 Gel and PH electrolyte product line for endurance athletes seeking scientifically driven, performance-grade fueling and hydration. Both brands are premium-priced, science-led, and disproportionately present in marathon, triathlon, and cycling communities.
• Tailwind Nutrition: Tailwind Nutrition makes all-in-one endurance fuel (calories + electrolytes + caffeine) aimed at ultra-runners, cyclists, and triathletes. It competes directly with Precision Fuel & Hydration's combined hydration-and-fueling proposition (PH electrolytes + PF 30 gels/chews) for the same endurance athlete customer and event-channel economics.
• Science in Sport (SiS): SiS is a UK-based performance nutrition brand offering energy gels, electrolyte powders, and sports drinks, and is itself an Official Sponsor of elite sports teams. It is the closest UK-headquartered competitor to Precision Fuel & Hydration in both product mix (gel + electrolyte) and target customer (endurance and team sport athletes).
• Skratch Labs: Skratch Labs (formerly Skratch) makes sport hydration drinks, energy chews, and exercise recovery mixes formulated without artificial ingredients, targeting endurance athletes. Its hydration-focused product philosophy, premium DTC e-commerce model, and endorsement-led GTM closely mirror Precision Fuel & Hydration's playbook.
• LMNT: LMNT is a high-sodium electrolyte drink mix brand positioned around sodium, potassium, and magnesium balance for athletes, low-carb dieters, and general wellness. It shares Precision Fuel & Hydration's 'electrolyte-forward, high-sodium' product positioning and DTC subscription model.
• SaltStick: SaltStick makes electrolyte capsules and drink mixes specifically engineered for endurance athletes, including products used at major marathon and Ironman events. Both companies address the same sweat-sodium loss pain point with comparable capsule and drink formulations.
• Nuun Hydration: Nuun pioneered electrolyte effervescent tablets sold through DTC, wholesale, and event channels. Precision Fuel & Hydration's PH 1000 and PH 1500 tablets compete for the same athlete use case (electrolyte replacement) and overlap at drugstore, running store, and event expo distribution points.
• GU Energy Labs: GU Energy Labs is the original endurance energy gel brand (Energy Gel, Roctane) and has expanded into hydration and chews. Its PF 30 Gel and PF 30 Chew at 30 g carbohydrate per serving compete head-to-head with GU's gel and chew SKUs in cycling, running, and triathlon channels.

Broad incumbents

• Gatorade / PepsiCo Sports Nutrition: Gatorade is the dominant incumbent sports drink brand with a deep portfolio (Gatorade, Gatorade Zero, Gatorlyte, Propel) and unmatched sponsorship scale across NFL, NBA, MLB, and endurance events. It is a broader-competitor to Precision Fuel & Hydration across mass-market hydration rather than the niche personalization wedge.

Emerging players

• WHOOP: WHOOP is a wearable physiology-tracking brand (strain, sleep, recovery) increasingly publishing on hydration, sweat, and electrolyte tracking. As WHOOP and similar platforms (Garmin, Oura) extend into sweat-loss data, they represent an emerging threat to the clinic-based sweat test moat that Precision Fuel & Hydration relies on.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/thesweatexperts
• YouTubeyoutube.com/c/PrecisionHydration
• Facebookfacebook.com/precisionhydration
• Instagraminstagram.com/precisionfandh

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Precision Fuel & Hydration