72andSunny
72andSunny is a privately held global creative advertising agency founded in 2004, operating six offices across North America, Europe, and Asia-Pacific. It serves Fortune 500 and enterprise brand clients with end-to-end campaign development, AOR retainers, brand strategy, and experiential marketing, including Super Bowl-scale work.
- Company typePrivate
- Founded2004
- HeadquartersLos Angeles, United States
- Headcount501–1,000
- GTM typeB2B
- OfferingServices
What 72andSunny does
72andSunny is a global creative advertising agency headquartered in Los Angeles and operating across six offices in Los Angeles, New York, Amsterdam, Toronto, Sydney, and Singapore. Founded in 2004, the firm serves Fortune 500 and ambitious global brands across categories including sports (NFL), consumer goods (Lay's, Panera Bread, Choice Hotels), technology (Google Pixel, Qualcomm), financial services (Venmo, E*TRADE), beauty (e.l.f. Cosmetics), and gaming (Call of Duty, Blizzard). Its core offering is end-to-end creative campaign development — brand strategy, integrated campaign production, Super Bowl and major event activations, and experiential marketing — delivered through direct enterprise sales, competitive reviews, and agency-of-record retainers. The agency also operates 72andSunny Strategy Studio, a consulting sub-brand providing brand foundations, marketing playbooks, innovation blueprints, and brand world building services.
The business runs on a professional services model: revenue is earned through project fees and AOR retainers priced custom to each engagement, with no standardized public pricing. Customer acquisition is direct, with regional new-business email addresses for each office, and clients are typically landed through competitive reviews (e.g., Qualcomm Snapdragon Compute, Indeed Global Creative, Foot Locker EMEA). The firm is privately held as 72andSunny Partners LLC, employs 501-1,000 people, and does not disclose revenue or ownership structure. Historical M&A activity includes the February 2010 acquisition of Unlock PR. Recent strategic positioning includes appointment to the SPORT BEACH Brand Advisory Board alongside the NFL, Adobe, and PepsiCo, and recognition via the 2026 Grand Prix at The Drum Awards for Marketing Americas for the e.l.f. 'Melisa' campaign.
72andSunny firmographics
Firmographics- Name
- 72andSunny
- Legal name
- 72andSunny Partners LLC
- Website
- https://72andsunny.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- 72andSunny is a privately held global creative advertising agency founded in 2004, operating six offices across North America, Europe, and Asia-Pacific. It serves Fortune 500 and enterprise brand clients with end-to-end campaign development, AOR retainers, brand strategy, and experiential marketing, including Super Bowl-scale work.
- Ownership category
- akta.pro rank
72andSunny industry classification
Industry- Product category
- Creative Advertising Services
- NAICS
- Advertising Agencies (541810), Advertising Agencies (54181), Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Marketing Technology, AdTech & MarTech Services (BPAFAAAN)
Keywords
Where 72andSunny is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices6 records
Markets served
72andSunny business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Creative Agency Services: 72andSunny generates revenue by providing creative advertising services to brand clients on a project and retainer basis. Revenue is earned through agency fees for strategic and creative development, campaign production, and media-aligned creative services across its global offices.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
72andSunny product offering
Product offeringCore offering
72andSunny is a global creative advertising agency that develops brand campaigns, integrated marketing, Super Bowl advertising, experiential activations, and film production for Fortune 500 and ambitious global brands. Through its Strategy Studio, the agency also delivers consulting engagements covering brand foundations, marketing playbooks, innovation blueprints, and brand world building. Services are executed across six global offices in Amsterdam, Los Angeles, New York, Toronto, Sydney, and Singapore.
Product overview
72andSunny is a global creative advertising agency with six offices (Amsterdam, Los Angeles, New York City, Toronto, Sydney, and Singapore) offering creative campaign development, brand strategy, and integrated marketing services. The agency's core offering is creative advertising work including Super Bowl campaigns, brand platform development, experiential marketing, and film production. Their Strategy Studio provides consulting services for brand foundations, marketing playbooks, innovation blueprints, and brand world building. The agency works with Fortune 500 brands across sports, technology, consumer goods, healthcare, and financial services sectors.
Differentiator
Problem solved
Functional benefit
Brands
- 72andSunny Strategy Studio: A consulting and strategy arm offering Brand Foundations, Marketing Playbooks, Innovation Blueprints, and Brand World Building services.
Products and services
- Strategy Studio
Companies that use 72andSunny
Customer profileNamed customers24 records
Segments1 record
Ideal customer profiles1 record
72andSunny technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
72andSunny partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and flagship.
- SPORT BEACH Brand Advisory Boardcore72andSunny was named to the SPORT BEACH Brand Advisory Board alongside Adobe, e.l.f. Cosmetics, Levi Strauss & Co, NBCUniversal, NFL, PepsiCo, State Farm, and other organizations. The board is chaired by SPORT BEACH CEO Beth Sidhu and will guide the platform's expansion from flagship events into a year-round collective with new initiatives launching in 2026, informing strategy across talent, programming, partnerships, and global distribution.
- Qualcommflagship72andSunny won Qualcomm's Snapdragon Compute account in a competitive review, becoming the creative agency of record for the chipmaker's integrated processors that power AI and other software applications. The agency will develop a global brand campaign highlighting Snapdragon's processing power and capabilities, with the first work debuting in Q1. The account will be run from the New York and Toronto offices. Qualcomm will continue its existing relationship with McCann Worldgroup as its global agency of record since 2016.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
72andSunny competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
72andSunny social profiles
Digital presence72andSunny financial estimates
Financial estimateRevenue estimate
Valuation estimate
72andSunny leadership team
Management profileNumber of profiles
Profiles8 records
72andSunny funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
72andSunny M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 72andSunny
What does 72andSunny do?
72andSunny is a global creative advertising agency that develops brand campaigns, integrated marketing, Super Bowl advertising, experiential activations, and film production for Fortune 500 and ambitious global brands. Through its Strategy Studio, the agency also delivers consulting engagements covering brand foundations, marketing playbooks, innovation blueprints, and brand world building. Services are executed across six global offices in Amsterdam, Los Angeles, New York, Toronto, Sydney, and Singapore.
Is 72andSunny a public or private company?
72andSunny is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was 72andSunny founded?
72andSunny was founded in 2004. It employs 501 to 1,000 people.
Where is 72andSunny based?
72andSunny is headquartered in Los Angeles, United States, in the North America region.
How does 72andSunny make money?
One revenue line is on record: creative Agency Services.
Does 72andSunny have an API?
No public API is recorded for 72andSunny.
What industry is 72andSunny in?
72andSunny's product category is Creative Advertising Services. Its primary akta.pro industry code is BPAFAAAN, Marketing Technology, AdTech & MarTech Services. Its NAICS code is 541810 and its SIC code is 7311.