What SPORT BEACH does

SPORT BEACH is a sports marketing and experiential events platform that connects elite athletes, enterprise brands, and senior marketing leaders through invitation-only activations at major sporting and cultural events. Founded in 2022 as an internal activation within Stagwell, the company was spun off as a standalone entity in January 2026 under CEO Beth Sidhu and COO Regan Considine. Its flagship is the Cannes Lions activation — held for the fourth consecutive year in June 2026 — augmented by year-round Clubhouse pop-ups at CES (Las Vegas), Super Bowl LX (San Francisco), NBA All-Star (Santa Monica), US Open (New York), and Las Vegas Grand Prix. The platform also operates The Fourth Quarter (a weekly newsletter), The Hang (a women's sports conversation platform launched in June 2026 with Sue Bird and Megan Rapinoe), and the Women's Leadership Council (Fueled by Gatorade).

The platform serves three primary customer segments: enterprise brands seeking authentic athlete-marketing collaborations (Adobe, TikTok, YouTube, JPMorganChase, PepsiCo, CeraVe, Instacart, LinkedIn, NFL), elite athletes seeking post-career brand-building and partnerships (Ken Griffey Jr., Shaquille O'Neal, Maria Sharapova, Lindsey Vonn, Alex Rodriguez, Chris Paul, Lando Norris, Cooper Flagg), and senior marketing executives seeking dealmaking and thought leadership access (120+ CMOs at the annual Business Insider CMO Insider Breakfast). A Brand Advisory Board composed of Adobe, e.l.f. Cosmetics, Levi Strauss & Co, NBCUniversal, NFL, PepsiCo, State Farm, and 72andSunny guides year-round strategy.

SPORT BEACH generates revenue primarily through event sponsorships and brand partnerships on a professional services basis. CEO Beth Sidhu has stated the company grew from zero revenue in 2022 to "hundreds of millions of dollars" while remaining profitable. The platform operates through a curated, invitation-only access model with no public pricing tiers, and is organized as a wholly-owned subsidiary of Stagwell. The company is not a technology business in the conventional sense — it does not sell software products, APIs, or proprietary platforms, and relies on physical event production, content (newsletter, articles), and high-touch relationship management rather than AI- or software-driven workflows.

Name

SPORT BEACH

Legal name

Sport Beach

Website

https://sportbeach.com

Company type

Private

Founded year

2022

Operating status

Operating

Short description

SPORT BEACH is an invitation-only sports marketing and experiential events platform connecting elite athletes, enterprise brands (Adobe, TikTok, JPMorganChase, PepsiCo, NFL), and senior marketing leaders through flagship activations at Cannes Lions, CES, Super Bowl, NBA All-Star, US Open, and F1 Las Vegas.

Ownership category

akta.pro rank

Product category

Experiential Sports Marketing

NAICS

Promoters of Performing Arts, Sports, and Similar Events (7113), Spectator Sports (7112)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Sports Event Promotion & Tournament Operations (MPAKAKAC)

akta.pro secondary industries

Athlete & Team Sponsorship Deals (Official Partners, Jersey/Kit Sponsors) (MPAKALAA), Athlete & Talent Representation (Agents, Managers) (MPAKAKAA)

Keywords

• Experiential sports marketing
• Athlete brand partnerships
• Event activations
• Sports marketing platform
• Brand sponsorship events

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Event Sponsorships and Brand Partnerships: SPORT BEACH generates revenue through brand partnerships and sponsorship arrangements for its event activations. Companies partner with SPORT BEACH to access athletes, brands, and marketing leaders at major industry events. The platform has grown from zero revenue in 2022 to generating hundreds of millions of dollars while remaining profitable.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

SPORT BEACH is a global experiential sports-marketing platform that connects brands, elite athletes, and senior marketing leaders through curated lived experiences at major sport and industry moments. It generates revenue through branded event sponsorships and partnership deals, anchored by its annual Cannes Lions activation and a year-round calendar of Clubhouse pop-ups at the Super Bowl, CES, NBA All-Star, US Open, and F1 Las Vegas, supplemented by the THE BRIEF newsletter and specialty programs such as The Hang (women's sports).

Product overview

SPORT BEACH is a global experiential marketing platform that operates as a unified platform-plus-events architecture. The core SPORT BEACH Events Platform connects brands, athletes, and marketers through lived experiences at major sporting and cultural moments. This core platform is extended through several sub-brands and offerings: Clubhouse Pop-ups (curated activations at Super Bowl, CES, NBA All-Star, US Open, and F1 Las Vegas); The Fourth Quarter newsletter (editorial content); The Hang (women's sports conversation platform); Women's Leadership Council (advisory initiative); Brand Advisory Board (strategic guidance); and the flagship Cannes Lions Activation. The platform positions itself as the authoritative voice at the intersection of sport, business, culture, and creativity.

Differentiator

Problem solved

Functional benefit

Products and services

• SPORT BEACH Events Platform Global experiential marketing platform that connects brands, athletes, and senior marketers through curated lived experiences at major sport and culture moments, anchored at the Cannes Lions International Festival of Creativity.
• Clubhouse Pop-ups Curated pop-up activations at key moments in the sports and marketing calendar (CES, Super Bowl LX, NBA All-Star, US Open, Las Vegas Grand Prix), featuring elite athletes and senior decision-makers for enterprise brand partners.
• Cannes Lions Activation The flagship annual activation at the Cannes Lions International Festival of Creativity, featuring the first-ever turf surface with soccer, football, and golf, plus morning workouts, panel discussions, and branded experiences for enterprise partners.
• THE BRIEF (Newsletter) A weekly newsletter subscription product providing insider coverage of people, partnerships, and business plays shaping sports culture for professionals working at the intersection of sports, media, culture, and brand storytelling.
• The Hang Invitation-only platform for week-long conversations around women's sports, athlete culture, and the evolving role of athletes in media and business, featuring female sports icons including Sue Bird, Megan Rapinoe, Candace Parker, and Hilary Knight.

Quantifiable outcome

• Grown from zero revenue in 2022 to hundreds of millions of dollars while remaining profitable
• +3 more outcomes

Named customers13 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

32 partnerships are on record, tiered core and major.

• Sue Bird and Megan RapinoecoreStrategic or Co-development Partner · 16 June 2026Launching 'The Hang' at Cannes Lions 2026 in partnership with SPORT BEACH. Platform for conversations around women's sports, athlete culture, and evolving role of athletes in media and business. Week-long event features female sports icons including Candace Parker and Hilary Knight discussing women's sports media, authentic brand engagement, and sport growth.
• Business InsidermajorGTM or Marketing Partner · 15 June 2026Hosts annual CMO Insider Breakfast at SPORT BEACH Cannes, bringing together 120 senior marketing leaders for discussion themed 'The Risk of Playing It Safe.' Event explores how leading CMOs navigate tradeoffs around investment, backlash, budget constraints, and growth amid AI acceleration.
• BCGmajorGTM or Marketing Partner · 15 June 2026Founding Sponsor of Business Insider CMO Insider Breakfast at SPORT BEACH Cannes.
• PayPalmajorGTM or Marketing Partner · 15 June 2026Contributing Sponsor of Business Insider CMO Insider Breakfast at SPORT BEACH Cannes.
• TikTokmajorGTM or Marketing Partner · 10 June 2026Brand partner for Cannes Lions 2026 event activations including morning workouts, panel discussions, networking events, and branded experiences.
• YouTubemajorGTM or Marketing Partner · 10 June 2026Brand partner for Cannes Lions 2026 event activations and branded experiences.
• JPMorganChasemajorGTM or Marketing Partner · 10 June 2026Brand partner for Cannes Lions 2026 event activations and branded experiences.
• Uber AdvertisingmajorGTM or Marketing Partner · 10 June 2026Brand partner for Cannes Lions 2026 event activations and branded experiences.
• CeraVemajorGTM or Marketing Partner · 10 June 2026Brand partner for Cannes Lions 2026 event activations and branded experiences.
• InstacartmajorGTM or Marketing Partner · 10 June 2026Brand partner for Cannes Lions 2026 event activations and branded experiences.
• IndeedmajorGTM or Marketing Partner · 10 June 2026Brand partner for Cannes Lions 2026 event activations and branded experiences.
• LinkedInmajorGTM or Marketing Partner · 10 June 2026Brand partner for Cannes Lions 2026 event activations and branded experiences. Contributing Sponsor of Business Insider CMO Insider Breakfast.
• New York LifemajorGTM or Marketing Partner · 10 June 2026Brand partner for Cannes Lions 2026 event activations and branded experiences.
• GatoradecoreStrategic or Co-development Partner · 9 June 2026Strategic partnership for Women's Leadership Council, Fueled by Gatorade, bringing together athletes, coaches, and industry leaders to address challenges facing women in sports. Inaugural council focuses on elevating female coaches as visible role models. PepsiCo's Gatorade division commits to supporting efforts aimed at increasing representation and opportunity for women across the sports industry. Also sponsors 'The Hang' platform at Cannes Lions 2026.
• DICK'S Sporting GoodsmajorGTM or Marketing Partner · 13 May 2026New brand partner added to SPORT BEACH's roster for Cannes Lions 2026.
• Madison Square Garden Entertainment Corp.majorGTM or Marketing Partner · 13 May 2026New brand partner added to SPORT BEACH's roster for Cannes Lions 2026.
• The SpheremajorGTM or Marketing Partner · 13 May 2026New brand partner added to SPORT BEACH's roster for Cannes Lions 2026.
• Trailblazing Sports GroupmajorGTM or Marketing Partner · 13 May 2026New brand partner added to SPORT BEACH's roster for Cannes Lions 2026.
• BoardroomcoreStrategic or Co-development Partner · 14 April 2026Strategic partnership for Cannes Lions International Festival of Creativity 2026. Combines Boardroom's branded programming including its signature Boardroom Brunch with SPORT BEACH's platform of elite athletes and marketing executives. Both companies view collaboration as natural fit to deepen industry connections and drive business opportunities at marketing's largest global event.
• AdobecoreGTM or Marketing Partner · 13 April 2026Adobe serves as Official Experience Partner of SPORT BEACH. Adobe and SPORT BEACH understand that sport creates moments that unite communities, spark conversation, and foster human connection at scale. Adobe is helping shape how marketers, athletes, creators and brands lead at the intersection of business and creativity at Cannes Lions and beyond.
• National Football League (NFL)coreStrategic or Co-development Partner · 13 April 2026NFL serves on SPORT BEACH's Brand Advisory Board featuring executive leaders from Adobe, e.l.f. Cosmetics, Levi Strauss & Co, NBCUniversal, PepsiCo, State Farm, 72andSunny, and other organizations. Board guides platform's expansion from flagship events into year-round collective with new initiatives launching in 2026.
• e.l.f. CosmeticscoreStrategic or Co-development Partner · 13 April 2026Brand Advisory Board member guiding SPORT BEACH's year-round strategy across talent, programming, partnerships, and global distribution. Board brings together leaders spanning sport, tech, beauty, finance, retail, and CPG.
• Levi Strauss & CocoreStrategic or Co-development Partner · 13 April 2026Brand Advisory Board member guiding SPORT BEACH's expansion from flagship events into year-round collective. Board chaired by CEO Beth Sidhu.
• NBCUniversalcoreStrategic or Co-development Partner · 13 April 2026Brand Advisory Board member guiding SPORT BEACH's expansion and year-round strategy across talent, programming, partnerships, and global distribution.
• PepsiCocoreStrategic or Co-development Partner · 13 April 2026Brand Advisory Board member. PepsiCo's Gatorade division has separate strategic partnership with SPORT BEACH for Women's Leadership Council.
• State FarmcoreStrategic or Co-development Partner · 13 April 2026Brand Advisory Board member guiding SPORT BEACH's year-round strategy across talent, programming, partnerships, and global distribution.
• 72andSunnycoreStrategic or Co-development Partner · 13 April 2026Brand Advisory Board member. 72andSunny is also creative partner for SPORT BEACH activations and athlete-brand partnerships including Under Armour's Diana Flores campaign.
• DiageomajorGTM or Marketing PartnerReturning brand partner for SPORT BEACH Cannes Lions activations.
• Microsoft AdvertisingmajorGTM or Marketing PartnerReturning brand partner for SPORT BEACH Cannes Lions activations.
• Snap Inc.majorGTM or Marketing PartnerReturning brand partner for SPORT BEACH Cannes Lions activations.
• StagwellcoreOthersParent company of SPORT BEACH. Stagwell converted its annual Cannes Lions activation into a standalone company with Beth Sidhu as CEO in January 2026. Sport Beach was created by Stagwell and continues as its owned platform.
• AdobecoreStrategic or Co-development PartnerOfficial Experience Partner of SPORT BEACH. Adobe and SPORT BEACH believe the future belongs to brands that don't simply show up at cultural moments but to those who create them. Partnership focuses on building experiences, connections and a community around the intersection of sports, culture, business and technology.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• CSM Sport & Entertainment (now part of IMG): Sports marketing and sponsorship consultancy that works with brands, athletes, and governing bodies on partnership strategy and activation. Comparable service offering and target client base in sports-brand intersection.
• Octagon: Global sports marketing agency representing athletes and connecting them with brands through sponsorships, activations, and consulting. Most direct comparable in athlete-brand marketing services and experiential activations.
• Wasserman: Sports marketing, athlete representation, and consulting agency that connects brands with athletes and sports properties. Comparable business model of intermediating athlete-brand partnerships and operating major sports events.

Broad incumbents

• MKTG (Dentsu): Experiential and lifestyle marketing agency within Dentsu, delivering brand activations and live experiences globally. Similar B2B experiential activation model with larger network reach.
• Endeavor Group Holdings: Global sports and entertainment company owning talent agencies (WME), IMG, and experiential assets. Encompasses SPORT BEACH's competitive set across representation, events, and sports marketing at far larger scale.
• Legends Hospitality: Premium experiences, hospitality, and merchandise company operating across major sports and entertainment venues. Comparable in delivering high-end sports-adjacent experiences at scale.
• Live Nation Entertainment: World's largest live entertainment company producing concerts, festivals, and branded experiences. Comparable in large-scale event production and sponsor monetization at premium venues.
• 160over90 (Endeavor): Full-service cultural marketing agency within Endeavor that builds brand experiences and lifestyle-driven campaigns. Operates in the same experiential marketing space with broader portfolio and deeper resources.

Emerging players

• Whalar Group: Creator and influencer marketing agency expanding into sports partnerships and brand activations. Comparable in facilitating athlete/creator-brand collaborations and producing live events.
• Boardroom (formerly Boardroom Sports): Sports media and branded content company covering athlete-business intersection; current SPORT BEACH partner. Comparable in curating content and experiences at sport-business-culture intersection.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SPORT BEACH