Regards
Regards is a Riyadh-based digital marketplace where individual Saudi consumers purchase curated gift experiences — spa, dining, hotels, automotive, and creative workshops — through a mobile app and regards.sa storefront, monetizing via transaction fees on partner-supplied experiences.
- Company typePrivate
- Founded2020
- HeadquartersRiyadh, Saudi Arabia
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Regards does
Regards is a Riyadh-based digital gifting platform founded in 2020 that operates a curated marketplace for premium gift experiences in Saudi Arabia. The company targets individual consumers seeking memorable, occasion-driven gifts and organizes its catalog around use cases such as birthdays, graduations, apologies, love/greetings, recovery, housewarming, pregnancy and birth, marriage and engagement, and Father's Day. Its core product is a mobile app and regards.sa storefront that aggregates experience offerings from a curated network of partner providers across spa, beauty, dining, hotels, automotive, kids clubs, sports, and creative workshops. Pricing is unit-based, with entry-level gift values of 50–100 SAR and individual experiences priced roughly between 99 SAR and 890+ SAR depending on the vendor and category.
The underlying technology is a digital marketplace platform with mobile app capability that allows users to browse curated experiences filtered by occasion, category, and location. The platform integrates with a curated set of approximately twelve experience providers rather than running its own fulfillment infrastructure, positioning Regards as a demand-aggregation and gifting UX layer over local Saudi services. The company is privately held, employs 11–50 people, and is headquartered in Riyadh's Al Malqa district on Imam Saud bin Abdulaziz Road.
Regards generates revenue via transaction fees on gift experiences purchased through the platform, with a pay-as-you-go billing cadence and publicly disclosed unit pricing. Its go-to-market is product-led, relying on its mobile app presence and regards.sa website to attract Saudi consumers, supplemented by occasion-based merchandising and category navigation. The company completed a $1.5 million seed funding round in September 2024 led by Core Vision Investments, with use of funds directed at platform upgrades and expansion of market presence within Saudi Arabia. Founder Sultan Binjumah leads the company as founder and CEO.
Regards firmographics
Firmographics- Name
- Regards
- Legal name
- Regards
- Website
- https://regards.sa
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Regards is a Riyadh-based digital marketplace where individual Saudi consumers purchase curated gift experiences — spa, dining, hotels, automotive, and creative workshops — through a mobile app and regards.sa storefront, monetizing via transaction fees on partner-supplied experiences.
- Ownership category
- akta.pro rank
Regards industry classification
Industry- Product category
- Online Gift Experience Marketplace
- NAICS
- General Merchandise Retailers (455)
- SIC
- Retail-Catalog & Mail-Order Houses (5961)
- akta.pro primary industry
- Gift Sourcing & Procurement (Local & Online) (HSACANAB)
- akta.pro secondary industries
- Gift Returns, Exchanges & Recipient Support (HSACANAM), Private Events & Celebrations (Proposals, Weddings, Milestones) (THAJALAK)
Keywords
Where Regards is headquartered
LocationHeadquarters
- HQ city
- Riyadh
- HQ country
- Saudi Arabia
- HQ region
- Middle East
Offices1 record
Markets served
Regards business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Operations
Revenue model
- Gift Experience Transactions: The platform enables users to purchase gift experiences from curated partner vendors. Revenue is generated through transaction fees on each gift experience purchased through the platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Unit-based pricing for individual gift experiences |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels2 records
Regards product offering
Product offeringCore offering
Regards operates a digital gifting platform that enables individuals in Saudi Arabia to purchase and gift curated experiences (such as spa treatments, restaurant dining, hotel stays, beauty services, sports activities, creative workshops, and automotive services) from a network of partner providers. Customers browse experiences by occasion, price range, and location, and redeem gifted experiences directly through the platform or its mobile app.
Product overview
Regards operates as a single unified gift experience platform that connects users with curated experiences from partner providers across Saudi Arabia. The platform offers a marketplace for gifting experiences including spa treatments, restaurants, hotels, automotive services, kids clubs, beauty services, and sports activities. Users can browse and purchase experiences by occasion type (birthday, graduation, wedding, apology, etc.), price range (50-100 SAR), and location (Riyadh). The company partners with various service providers including spa centers, restaurants, home services, and studios to deliver these gifting experiences.
Differentiator
Problem solved
Functional benefit
Products and services
- Regards Gift Experience Platform
Companies that use Regards
Customer profileSegments1 record
Ideal customer profiles1 record
Regards technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Regards partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- Spa Breakcore
- Jo Spacore
- Ocean Spacore
- Avaccore
- Champliani (شيبرياني)core
- Lucine (لوسين)minor
- Kéramos (كيراموس)minor
- Auto Gallo (اوتو قلو)minor
- Qazriya Eye (قزحية عين)minor
- Mersam Mashael (مرسم مشاعل)minor
- Nada Al Hassoun Studio (ندا الحسون - استديو)minor
Scale indicators2 records
Recent moves5 records
Expansion highlights5 records
Regards competitors and assessment
Company assessmentDirect peers
- Tinggly: Tinggly is a global experience-gifting marketplace offering curated activities (spas, dining, adventures) redeemable across many countries. Like Regards, it monetizes per gift experience via partner networks, making it the closest direct peer in product and business model.
- Cloud9 Living: Cloud9 Living is a US-based experience gifting platform selling curated experience gifts (flights, drives, dining) redeemable nationwide. It mirrors Regards' curation-then-redemption model and serves similar gifting occasions.
- Buyagift: Buyagift is a UK-based experience gift retailer offering vouchers for restaurants, spa breaks, and short stays across a curated merchant network. It is highly comparable to Regards in curation, occasion-based merchandising, and transaction-fee economics.
Broad incumbents
- Smartbox Group: Smartbox is a leading European experience gift box and voucher operator with thousands of partner merchants. It is comparable to Regards as a broader incumbent in the same category, although it operates primarily in Europe with multi-merchant boxes rather than a pure digital marketplace.
- Virgin Red: Virgin Red is a loyalty and rewards platform that aggregates experiences, travel, and lifestyle perks across the Virgin ecosystem. It overlaps with Regards in offering premium experience-based rewards, albeit as part of a wider portfolio.
Emerging players
- Wrapp: Wrapp pioneered social gifting via gift cards on social networks. While Wrapp emphasizes retailer gift cards rather than experiences, its positioning in the digital gifting space overlaps with Regards' mission to digitize and improve gifting.
- Saudi gifting aggregators (e.g., Nuzul, local WhatsApp gift sellers): Emerging Saudi digital gifting platforms and informal WhatsApp-based gift sellers form the local competitive set. They overlap with Regards in targeting Saudi gifting culture but lack the curated experience marketplace model.
Regional players
- YouGotaGift: YouGotaGift is the leading digital gift card marketplace in the MENA region, headquartered in the UAE. It overlaps with Regards on digital gifting infrastructure in the Gulf, though it focuses on retailer gift cards rather than curated experiences.
- Emirates Experience / Otlob-style voucher platforms: Cobone is a leading UAE-based deals and experiences marketplace offering vouchers for dining, spa, and activities. It is a regional peer with comparable curated experience offerings, although it skews toward discounted deals rather than premium gifting.
Others
- Hamper.com / Gift Hampers International: Gift hampers and curated gift box platforms operate in adjacent gifting territory. While they focus on physical goods rather than experiences, they compete for the same gifting occasions and budgets that Regards targets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
Regards social profiles
Digital presenceRegards financial estimates
Financial estimateRevenue estimate
Valuation estimate
Regards leadership team
Management profileNumber of profiles
Profiles1 record
Regards funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Regards M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Regards
What does Regards do?
Regards operates a digital gifting platform that enables individuals in Saudi Arabia to purchase and gift curated experiences (such as spa treatments, restaurant dining, hotel stays, beauty services, sports activities, creative workshops, and automotive services) from a network of partner providers. Customers browse experiences by occasion, price range, and location, and redeem gifted experiences directly through the platform or its mobile app.
Is Regards a public or private company?
Regards is a private company. It is classified as venture growth investor backed and is currently operating.
When was Regards founded?
Regards was founded in 2020. It employs 11 to 50 people.
Where is Regards based?
Regards is headquartered in Riyadh, Saudi Arabia, in the Middle East region.
How does Regards make money?
One revenue line is on record: gift Experience Transactions.
Who are Regards's main competitors?
Direct peers on record are Tinggly, Cloud9 Living and Buyagift. Broad incumbents are Smartbox Group and Virgin Red. Emerging players are Wrapp and Saudi gifting aggregators (e.g., Nuzul, local WhatsApp gift sellers). Regional players are YouGotaGift and Emirates Experience / Otlob-style voucher platforms. Hamper.com / Gift Hampers International is listed as an others.
Does Regards have an API?
No public API is recorded for Regards.
What industry is Regards in?
Regards's product category is Online Gift Experience Marketplace. Its primary akta.pro industry code is HSACANAB, Gift Sourcing & Procurement (Local & Online), with a secondary code of HSACANAM, Gift Returns, Exchanges & Recipient Support. Its NAICS code is 455 and its SIC code is 5961.