What Bluelab Corporation does

Bluelab Corporation is a New Zealand-headquartered (Tauranga) manufacturer of precision measurement and control instruments for hydroponics, controlled environment agriculture (CEA), and home growing. Founded in 1992 (per company history; firmographics note 1997), the company has operated for over 30 years and serves both prosumer home growers and commercial cultivators — including licensed cannabis producers, greenhouse operators, vertical farms, aquaponic facilities, and agtech firms.

The product portfolio spans approximately 81 SKUs across five categories: handheld pens and meters (OnePen, pH PenPlus, pH Pen, Conductivity Pen, Soil pH Pen, Truncheon Nutrient Meter, Pulse Multimedia EC/MC Meter, Combo Meter, ORP Meter); continuous monitors (Guardian Monitor Wi-Fi and Inline Wi-Fi); automated controllers and dosing systems (pH Controller Wi-Fi, Pro Controller Wi-Fi, IntelliDose Controller Kit with PeriPod L3/M3/M4 dosing pumps); a probes, calibration-solutions, and spare-parts aftermarket; and starter kits/bundles. Core measurement technology covers pH, electrical conductivity (EC), temperature, moisture, and oxidation-reduction potential (ORP), with replaceable double-junction pH probes, titanium conductivity electrodes, IP68 waterproof ratings, and 0.01 pH / 0.1 pH-EC precision tiers. The Edenic mobile application (iOS/Android) provides Bluetooth and Wi-Fi connectivity for real-time monitoring, alerts, data logging, and remote control across the ecosystem, with the IntelliLink accessory bridging legacy IntelliDose controllers into the app.

Bluelab operates a hybrid go-to-market: direct-to-consumer e-commerce through six localized regional storefronts (USA, Canada, Europe, UK, New Zealand, Australia) complemented by a distributor/reseller channel and physical retail (e.g., South Pacific Hydroponics). Pricing is unit-based, ranging from $18 consumables up to $2,995 commercial dosing pumps, with warranty terms of 1-5 years. The revenue model is primarily hardware sales with a meaningful recurring component from replacement probes, calibration solutions, KCl storage solutions, and consumables. Revenue is not publicly disclosed, and the company remains privately held with no disclosed external equity beyond a 2021 NZ Super Fund investment and ongoing Callaghan Innovation R&D co-funding. In 2022 Bluelab acquired Autogrow, extending into fertigation control and agtech automation software.

Name

Bluelab Corporation

Legal name

Bluelab Corporation

Website

https://bluelab.com

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

101–250 employees

Short description

Bluelab Corporation is a New Zealand-based manufacturer of precision pH, EC, and temperature measurement and dosing instruments for hydroponics and controlled environment agriculture, serving both home growers and commercial cultivators across six regional markets via direct e-commerce and a distributor/reseller channel.

Ownership category

akta.pro rank

Product category

Hydroponic Measurement Instruments

NAICS

Other Measuring and Controlling Device Manufacturing (334519), Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (33451), Automatic Environmental Control Manufacturing for Residential, Commercial, and Appliance Use (334512)

SIC

Measuring & Controlling Devices, Nec (3829), Industrial Instruments For Measurement, Display, And Control (3823), Auto Controls For Regulating Residential & Comml Environments (3822)

akta.pro primary industry

CEA Monitoring, Sensors & Automation Software (SCADA, IoT, Climate/Recipe Control) (AFAAAHAG)

akta.pro secondary industries

Irrigation, Fertigation & Nutrient Delivery Systems (Dosing, Injectors, Sensors) (AFAAAHAE), Online Monitoring, Sensors & Instrumentation (SCADA-integrated analyzers, probes, samplers) (EUANAJAC)

Keywords

• Hydroponic measurement instruments
• PH and EC meters
• Nutrient dosing controllers
• Precision agriculture sensors
• Controlled environment agriculture equipment

Headquarters

HQ city

Tauranga

HQ country

New Zealand

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Hardware Products - Measurement Instruments: Sale of precision measurement instruments including pH pens, EC meters, multimeters, monitors, and controllers. One-time purchase of physical devices with varying warranty periods (1-5 years depending on product).
2. Calibration and Maintenance Solutions: Consumable products including calibration solutions (pH 4.0, pH 7.0, EC standards), KCl storage solutions, and care kits. Recurring revenue from consumable purchases needed for ongoing product use.
3. Replacement Probes and Spare Parts: Replacement pH probes, conductivity probes, temperature probes, and spare parts (tubing, power supplies, pump cassettes) for existing Bluelab equipment. Supports product longevity and recurring revenue.
4. Commercial Dosing Equipment: Higher-value commercial products including PeriPod dosing systems (L3, M3, M4), IntelliDose controllers, and peristaltic pumps for automated nutrient delivery in commercial facilities.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Bluelab Corporation manufactures and sells precision measurement instruments, monitors, and automated dosing controllers used by hydroponic, greenhouse, and controlled environment agriculture (CEA) growers. The portfolio spans handheld pH, EC (electrical conductivity), temperature, moisture, and ORP pens/meters, continuous Wi-Fi reservoir monitors, automated pH and multi-nutrient dosing controllers paired with peristaltic PeriPods, and replacement probes, calibration solutions, and consumables. Connected devices integrate with the Edenic mobile app for remote monitoring, data management, and alerts.

Product overview

Bluelab Corporation is a New Zealand-based manufacturer of precision measurement tools for hydroponics and controlled environment agriculture, offering a comprehensive portfolio of over 40 products across five interconnected categories: handheld meters and pens (OnePen, pH PenPlus, pH Pen, Soil pH Pen, Conductivity Pen, Truncheon Nutrient Meter, Pulse Multimedia EC/MC Meter, Combo Meter, ORP Meter); continuous monitoring systems (Guardian Monitor Wi-Fi, Guardian Monitor Inline Wi-Fi); automated controllers and dosing (pH Controller Wi-Fi, Pro Controller Wi-Fi, IntelliDose Controller Kit with PeriPods L3/M3/M4); probes and accessories (replacement probes, calibration solutions, care kits, power accessories); and starter kits/bundles. The product ecosystem centers on measuring and controlling three fundamental parameters—pH, conductivity (EC), and temperature—with most devices offering Bluetooth/Wi-Fi connectivity to the Edenic smartphone app for data management, remote monitoring, and automated dosing control. Products are designed for both home growers and commercial operations, with professional equipment offering higher precision, wider ranges, and integrated automation capabilities.

Differentiator

Problem solved

Functional benefit

Brands

• Edenic: A Bluetooth-connected mobile application that pairs with Bluelab devices for real-time monitoring, data management, and remote control of connected equipment.

Products and services

• Bluelab OnePen 3-in-1 handheld pen measuring pH, conductivity (EC), and temperature for nutrient solutions, with Bluetooth connectivity to the Edenic app and a replaceable double-junction pH probe. Designed for home growers and commercial cultivators needing multi-parameter measurement in a single device.
• Bluelab pH PenPlus Handheld pH and temperature pen featuring a replaceable pH/temperature probe with screw-cap quick-swap design, IP68 waterproof and dustproof rating, and a 2-year warranty for long-term use with minimal downtime.
• Bluelab pH Pen Compact handheld pH and temperature meter with double-junction pH probe, waterproof design, and simple 2-point calibration for quick solution readings. Aimed at home growers needing reliable pH measurement.
• Bluelab Soil pH Pen Handheld soil pH and temperature meter with dual-purpose storage cap/dibber for direct root zone measurements in soil, coco coir, rockwool, or nutrient solutions.
• Bluelab Conductivity Pen Handheld conductivity (EC) meter for measuring nutrient strength in multiple scales including EC, mS/cm, CF, ppm 500 (TDS), and ppm 700. Targeted at home and commercial growers needing portable nutrient concentration measurement.
• Bluelab Truncheon Nutrient Meter Industry-standard waterproof conductivity meter with LED display showing CF, EC, PPM 500, and PPM 700 readings. Factory-calibrated to require no user calibration for mixing and measuring nutrient reservoirs.
• Bluelab Commercial Truncheon Nutrient Meter High-range (0-6 EC) conductivity meter for commercial operations requiring wider measurement scales than the standard Truncheon. Built to the same no-calibration, waterproof specification.
• Bluelab Pulse Multimedia EC/MC Meter Handheld Bluetooth soil sensor measuring moisture, conductivity (EC), and temperature in the root zone with 8-inch stainless steel probes and app-based data visualization via Edenic.
• Bluelab Combo Meter Handheld meter measuring pH, conductivity (EC), and temperature with replaceable probes for versatile measurement across growing media and nutrient solutions.
• Bluelab Combo Meter with Soil pH Probe (LEAP) Combo meter bundled with Bluelab Soil pH Probe (LEAP) for measuring pH, EC, and temperature in soil, coco coir, rockwool, peat, and soil mixes.
• Bluelab Multimedia pH Meter Handheld meter with Bluelab Soil pH Probe for measuring pH of solution, soil, or any growing media with direct root zone capability.
• Bluelab ORP Meter Handheld meter for measuring Oxidation-Reduction Potential (ORP) to track water quality, disinfecting power, and sanitation throughout the growing cycle.
• Bluelab Guardian Monitor Wi-Fi Wall-mounted continuous monitoring system displaying pH, conductivity (EC), and temperature with built-in Wi-Fi, high/low alarms, non-volatile memory, plant-safe green LEDs, 2-meter probe cables, and Edenic app connectivity for remote monitoring.
• Bluelab Guardian Monitor Inline Wi-Fi Inline monitoring system for continuous pH, EC, and temperature measurement in reservoirs or inline dosing systems with 7-bar pressure rating and replaceable probes.
• Bluelab pH Controller Wi-Fi Automated pH dosing controller with built-in peristaltic pump for precision pH adjustment (up/down) in reservoirs, featuring Wi-Fi connectivity, Edenic app integration, 0.1 pH tolerance, and safety lockouts.
• Bluelab Pro Controller Wi-Fi Full nutrient dosing system automating pH and nutrient (EC) control in reservoirs when paired with Bluelab PeriPods, supporting up to 12 different nutrients with 0.1 pH/EC precision.
• Bluelab IntelliDose Controller Kit Advanced fertigation controller automating pH and up to 8-part nutrient blend dosing with irrigation scheduling, day/night EC targets, and Edenic connectivity via IntelliLink.
• Bluelab PeriPod Dosing Pumps (L3, M3, M4) Commercial peristaltic dosing pumps (L3 high-capacity, M4 four-channel, M3 medium-capacity) for automated nutrient and pH delivery when paired with the Bluelab Pro Controller Wi-Fi. Used in commercial CEA and large-scale hydroponic facilities.
• Bluelab IntelliLink Connectivity device enabling IntelliDose Controller to connect to Edenic app for real-time monitoring, control, alerts, and data insights via smartphone.
• Bluelab pH Probe (Replacement) Replacement pH probe with BNC connection compatible with various Bluelab monitors and controllers, featuring a double-junction design for extended life.
• Bluelab pH ProbePlus (Replacement) New replacement pH probe with enhanced performance, compatible with Bluelab pH PenPlus for quick probe swaps and extended product life.
• Bluelab OnePen Replacement Probe Replaceable pH, conductivity (EC), and temperature probe module for the Bluelab OnePen, enabling extended product life.
• Bluelab Soil pH Probe (LEAP) Specialized soil pH probe with LEAP technology for direct soil and substrate measurements.
• Bluelab pH Probe Inline Inline pH probe rated to 7 bar (100 psi) with BNC connection for continuous inline measurement in dosing systems.
• Bluelab ORP Probe (Replacement) Replacement ORP probe compatible with Bluelab ORP Meter for water quality monitoring applications.
• Bluelab Temperature Probe (Replacement) Temperature probe for use with Bluelab controllers and monitors for Automatic Temperature Compensation (ATC).
• Bluelab pH 4.0 Calibration Solution Single-use pH 4.0 calibration solution sachets for calibrating pH meters and pens.
• Bluelab pH 7.0 Calibration Solution Single-use pH 7.0 calibration solution sachets for neutral-point calibration of pH meters and pens.
• Bluelab 2.77 EC Conductivity Standard Solution Conductivity standard solution for checking and calibrating EC probes and meters.
• Bluelab pH Probe KCl Storage Solution Potassium chloride storage solution for maintaining pH probe hydration and extending probe lifespan.
• Bluelab Probe Care Kit - pH and Conductivity Complete care kit for cleaning, calibrating, and maintaining pH and conductivity probes for optimal performance.
• OnePen + KCl Storage Solution Bundle Bundle including Bluelab OnePen with KCl Storage Solution for convenient probe care and hydration.
• Bluelab pH and Conductivity Starter Pack Beginner-friendly kit combining pH and conductivity measurement tools for new indoor growers.

Quantifiable outcome

• Up to 95% less water usage compared to traditional soil-based agriculture with hydroponic systems
• +2 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Hanna Instruments: Hanna Instruments is a global manufacturer of pH, EC, ORP, and temperature measurement instruments widely used in hydroponics, aquaculture, and laboratory settings. It is the most direct comparable to Bluelab, competing head-to-head on handheld pens, benchtop meters, and continuous monitors with similar specs and price points.
• Milwaukee Instruments: Milwaukee Instruments produces a broad range of pH, EC, and ORP meters and controllers aimed at hydroponics, brewing, and pool/spa markets. It competes directly with Bluelab's handheld pens (e.g., pH Pen, Conductivity Pen) and offers dosing controllers in overlapping commercial/CEA segments.
• Apera Instruments: Apera Instruments manufactures pH, EC, TDS, and ORP meters with replaceable probes targeted at hydroponics, agriculture, and water-quality users. Its 3-in-1 and Bluetooth-enabled pens position it as a close functional and price competitor to Bluelab's OnePen and pH PenPlus lines.
• TrolMaster: TrolMaster builds environmental controllers and automation systems for greenhouses and indoor cultivation, including climate sensors and dosing interfaces. It is a direct competitor in the commercial/CEA controller segment alongside Bluelab's Pro Controller and IntelliDose systems.
• HM Digital: HM Digital specializes in handheld and inline water-quality meters (pH, EC, TDS, ORP) for hydroponics, drinking water, and aquatics. It overlaps with Bluelab's home-grower and small-commercial product lines, especially in handheld pens and inline monitors.

Broad incumbents

• Priva: Priva is a long-established Dutch provider of process automation and climate/water control systems for horticulture and CEA facilities. While broader than Bluelab, Priva competes in the high-end commercial greenhouse automation segment where Bluelab's IntelliDose and Pro Controller operate.
• Argus Controls: Argus Controls supplies advanced CEA environmental and irrigation control systems for commercial greenhouses and research facilities. It is a broader incumbent competitor to Bluelab's commercial automation/dosing offering for large-scale growers.

Emerging players

• Autogrow: Autogrow was an automation and dosing technology provider in CEA that Bluelab acquired in 2022. Pre-acquisition it was an emerging competitor in multi-channel nutrient dosing and fertigation; the integration makes it a relevant historical peer and an embedded product line within Bluelab.
• Senzium: Senzium builds IoT sensor and monitoring solutions for horticulture and CEA, including nutrient and substrate sensing. As an emerging software/sensor entrant, it intersects with Bluelab's Edenic-connected Guardian Monitor and Pulse product category.

Others

• Aranet: Aranet produces wireless environmental sensors and monitoring platforms for greenhouses, buildings, and industry. While it does not compete directly in pH/EC dosing, its IoT monitoring approach is thematically adjacent to Bluelab's Edenic-connected monitoring strategy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/bluelabofficial

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds5 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bluelab Corporation