Fitco

What Fitco does

Fitco is a vertical SaaS company that provides management and retention software for boutique fitness studios, gyms, and wellness centers across Latin America. Founded in Lima, Peru in 2016 by Andrea Baba and Alexander Mayor after Baba experienced operational chaos running her own Zumba studio, the company is incorporated as FITCO INC in Delaware with operational headquarters in Lima and a commercial office in Mexico City. The platform consists of three interconnected components: a Fitco Admin web dashboard for studio operators (handling reservations, memberships, payments, multi-location reporting, staff scheduling, and access control), a white-labeled Fitco mobile app for end clients (supporting class booking, QR check-in, branded experience, and notifications), and an integrated web presence. The platform connects natively to region-specific payment gateways (Mercado Pago, Webpay/Transbank, Stripe), corporate wellness channels (Wellhub, TotalPass), and biometric hardware (ZKTeco fingerprint and facial recognition devices).

Name

Fitco

Legal name

FITCO INC

Website

https://fitcolatam.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Fitco is a vertical SaaS platform serving 1,400+ boutique fitness studios and wellness centers across five Latin American countries, providing integrated management of reservations, memberships, payments, branded apps, and biometric access with localized payment and corporate wellness integrations.

Ownership category

akta.pro rank

Product category

Fitness Studio Management Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Personal Care & Wellness Booking Platforms (Beauty, Fitness, Spa) (BPAMAHAF)

Keywords

• Fitness studio management software
• Boutique gym software
• Wellness management platform
• Membership management software
• Studio booking software

Headquarters

HQ city

Lima

HQ country

Peru

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Subscription (Platform Fees): Fitco generates revenue primarily through recurring subscription fees charged to fitness studios and gyms for access to its management platform. Pricing is tiered (Lite, Core, Growth, Enterprise) with fixed monthly fees. All plans include unlimited users with no per-client charges. Plans are offered on quarterly, semi-annual, or annual billing cycles, with the minimum contract period being 3 months.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Fitco provides a cloud-based SaaS platform that helps boutique fitness studios, gyms, sports academies, and wellness centers in Latin America centralize their operations—including class reservations, membership management, recurring billing, payments, access control, online classes, and client communications—delivered through an admin dashboard, a white-labeled client web platform, and a branded mobile application. The platform includes native integrations with local payment gateways (Stripe, Mercado Pago, Webpay) and corporate wellness networks (Wellhub, TotalPass).

Product overview

Fitco is a comprehensive all-in-one software platform designed specifically for fitness studios, boutique gyms, and wellness centers across Latin America. The core offering consists of the Fitco Platform (managing reservations, memberships, payments, and staff operations), the Fitco Admin Dashboard (central control panel), and the Fitco App (white-labeled mobile app for clients). The platform is offered through four pricing tiers—Lite ($59 USD), Core ($99 USD), Growth ($169 USD), and Enterprise—along with multiple optional add-ons including Customized App, Custom Web, Online Classes, Pre-recorded Classes, Turnstile Access, Biometric Access, and Electronic Invoice. The platform integrates natively with Stripe, Mercado Pago, Webpay, Wellhub, TotalPass, and ZKTeco devices. The company serves over 1,400 fitness centers across Mexico, Peru, Chile, Argentina, and Colombia.

Differentiator

Problem solved

Functional benefit

Products and services

• Fitco Platform Comprehensive cloud-based SaaS platform for fitness studios, boutique gyms, sports academies, and wellness centers across Latin America. Centralizes reservations, memberships, recurring payments, class scheduling, instructor/staff management, multi-location reporting, automated client communications, online live and on-demand classes, and branded web/mobile presence for end clients. Sold via tiered subscriptions (Lite, Core, Growth, Enterprise) on quarterly, semi-annual, or annual billing cycles.

Named customers10 records

Segments6 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature10 records

Partnerships

Six partnerships are on record, tiered core and minor.

• StripecoreTechnology or IntegrationStripe serves as a primary payment gateway for Fitco, enabling online credit and debit card transactions across all supported markets. Fitco maintains a direct partnership with Stripe that allows them to offer preferential commission rates to their customers compared to standard market rates.
• Mercado PagocoreTechnology or IntegrationMercado Pago is a key payment gateway integration for Fitco, particularly important for the Latin American market where it has high adoption rates. Integrated for processing credit/debit card payments and digital wallets for membership and class payments.
• Webpay (Transbank)coreTechnology or IntegrationWebpay/Transbank integration enables Chilean market payment processing through local card networks, essential for serving fitness studios in Chile with familiar local payment methods.
• Wellhub (formerly Gympass)coreGTM or Marketing PartnerWellhub is a corporate wellness platform through which employees access gym and fitness studio memberships as an employee benefit. Fitco studios can list on Wellhub to acquire new members from corporate partnerships, while Fitco's platform handles the integrated booking and access for Wellhub members.
• TotalPasscoreGTM or Marketing PartnerTotalPass is a corporate wellness benefit platform similar to Wellhub. Integration allows Fitco's fitness studio customers to receive members from TotalPass corporate accounts, expanding their customer acquisition without additional marketing spend.
• StudioSiteminorChannel Partner/ Reseller/ DistributorStudioSite is a specialized web design partner for fitness studios, offering custom website creation services integrated with Fitco's platform. Enables Fitco customers to get professionally designed branded websites.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Market position

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC1Igq0wYfS5_WordgNxsupw
• LinkedInlinkedin.com/company/fitco-inc.
• Instagraminstagram.com/fitcolatam
• Xx.com/Fitco_latam
• Facebookfacebook.com/fitco.community

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds6 records

Investors11 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fitco