WEBPAY
WEBPAY is a Belarusian payment service provider, founded in 2007, that enables online card acceptance (Visa, MasterCard, Belkart, Mir, Halva), ERIP integration, and remote KYC identification for Belarusian businesses, including high-risk merchants, via a commission-based platform starting at 1.5%.
- Company typePrivate
- Founded2007
- HeadquartersMinsk, Belarus
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What WEBPAY does
WEBPAY (ООО «ВЕБ ПЭЙ») is a Belarusian payment service provider founded in 2007 and headquartered in Minsk. The company operates an internet-acquiring platform that enables Belarusian merchants to accept online card payments across Visa, MasterCard, Belkart, Mir, and Halva installment cards, with funds settling to the merchant account within 1-3 business days. Its product suite comprises four core services: Internet Acquiring (card payments on websites and in applications), AIS "Raschet" ERIP integration (national Belarusian payment system), Remote Identification System (KYC), and the W-PAY sub-brand (internet acquiring without a merchant website, via payment links, QR codes, messengers, and email). The platform supports both API-based integration and pre-built CMS modules for popular e-commerce platforms.
The company's revenue model is transaction-based, with commissions starting at 1.5% per transaction. WEBPAY operates as a payment aggregator sitting on top of nine partner acquiring banks — Sber Bank, Priorbank, BelVEB, Dabrabat, Belagroprombank, Belgazprombank, MTBank, BSB Bank, and Paritetbank — which provides merchant choice, redundancy, and pricing flexibility. It maintains annual PCI DSS certification across the four supported card schemes and holds High-Risk segment accreditation for online casinos, bookmakers, and Forex platforms, a niche most Belarusian acquirers decline.
Go-to-market is API-first with a four-step onboarding process supported by dedicated managers, a self-serve billing cabinet for invoicing without site integration, and a partnership program tied to Visa Extra. WEBPAY targets a deliberately broad segment mix: self-employed individuals, High-Risk merchants, taxi and sharing services, educational and digital platforms, hospitality and travel, ticketing and subscriptions, marketplaces and delivery, and charitable funds. Reference customers include 21vek.by, kocmo.by, Hotel Peking-Minsk, FTM Brokers, and Kinoteatr Zamok. The company is privately held with no disclosed institutional investors, no public listing, and no parent company; it operates exclusively in Belarus.
WEBPAY firmographics
Firmographics- Name
- WEBPAY
- Legal name
- ООО «ВЕБ ПЭЙ»
- Website
- https://psp.webpay.by
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- WEBPAY is a Belarusian payment service provider, founded in 2007, that enables online card acceptance (Visa, MasterCard, Belkart, Mir, Halva), ERIP integration, and remote KYC identification for Belarusian businesses, including high-risk merchants, via a commission-based platform starting at 1.5%.
- Ownership category
- akta.pro rank
WEBPAY industry classification
Industry- Product category
- Payment Processing Services
- NAICS
- Financial Transactions Processing, Reserve, and Clearinghouse Activities (522320)
- SIC
- Finance Services (6199)
- akta.pro primary industry
- Merchant Payment Gateways (API/Hosted Checkout) (FSAMACAA)
- akta.pro secondary industries
- Integrated Payment Processors (PSP/Acquirer) (FSAMABAA), Marketplace / Platform Acquiring (PayFac & Sub-Merchant Management) (FSAMABAF), Merchant Acquiring & Card Processing (PSPs) (CRAFALAB), Merchant Acquiring & Processing Platforms (BPAMAFAB)
Keywords
Where WEBPAY is headquartered
LocationHeadquarters
- HQ city
- Minsk
- HQ country
- Belarus
- HQ region
- Europe
Offices1 record
Markets served
WEBPAY business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Transaction Processing Fees: Commission-based revenue from processing online payments. Merchants pay commission starting from 1.5% per transaction. Supports multiple payment methods including card payments and ERIP system transactions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Standard commission rate starting at 1.5% |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
WEBPAY product offering
Product offeringCore offering
WEBPAY is a Belarusian payment aggregator that provides online payment acceptance services to businesses, including internet acquiring for bank cards (Visa, MasterCard, Belkart, Mir, and Halva installment cards), integration with the national ERIP (AIS Raschet) payment system, and a remote customer identification (KYC) service. Its differentiated W-PAY product enables merchants to accept card payments via payment links or QR codes without owning a website, while ready-made CMS modules and APIs support easy integration for larger merchants.
Product overview
WEBPAY is a payment aggregator and electronic payment service provider operating in Belarus since 2007. The company offers a unified platform for online payment acceptance comprising four core services: Internet Acquiring (card payment processing), ERIP integration (Belarusian national payment system), Remote Identification System (KYC), and W-PAY (card payments without a website). The platform supports multiple payment methods including Visa, MasterCard, Belarusbank, Mir, and installment cards like Halva. WEBPAY also provides ready-made CMS modules for popular platforms. Commission rates start from 1.5% with fund transfers within 1-3 business days. The service serves diverse business sectors including e-commerce, high-risk industries, taxi services, educational platforms, marketplaces, and charity organizations.
Differentiator
Problem solved
Functional benefit
Brands
- W-PAY: Internet acquiring service without requiring a website
Products and services
- Internet Acquiring (Интернет-эквайринг) Core service enabling businesses in Belarus to accept online card payments (Visa, MasterCard, Belkart, Mir, and Halva installment cards) on websites and in applications, with funds credited to the merchant's account within 1–3 business days.
- AIS Raschet ERIP Integration (АИС "Расчёт" ЕРИП) Integration with the Belarusian national Automated Information System 'Raschet' (ERIP), allowing merchants to accept payments through the national payment infrastructure alongside card payments.
- Remote Identification System (Система удалённой идентификации)
- W-PAY (Internet acquiring without a website)
- CMS Payment Modules (Платёжные модули для CMS)
Quantifiable outcome
- Fund settlement in 1-3 business days to merchant account
- +1 more outcomes
Companies that use WEBPAY
Customer profileNamed customers5 records
Segments8 records
Ideal customer profiles3 records
WEBPAY technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
WEBPAY partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core.
- Sber BankcoreAcquiring bank partner providing payment processing services for WEBPAY merchants. Sber Bank is one of 9 acquiring bank options available to merchants.
- PriorbankcoreAcquiring bank partner for payment processing. One of multiple bank options for WEBPAY merchant payment acceptance.
- BelVEBcoreAcquiring bank partner. Part of the multi-bank acquiring network supporting payment processing.
- DabrabatcoreAcquiring bank partner in WEBPAY network for payment processing services.
- BelagroprombankcoreAcquiring bank partner providing payment processing infrastructure.
- BelgazprombankcoreAcquiring bank partner in WEBPAY payment network.
- MTBankcoreAcquiring bank partner for payment processing services.
- BSB BankcoreAcquiring bank partner in WEBPAY network.
- ParitetbankcoreAcquiring bank partner providing payment processing services.
- VisacoreInternational payment system partner. WEBPAY is certified and complies with Visa requirements, processes Visa card payments.
- MastercardcoreInternational payment system partner. WEBPAY certified for Mastercard payment processing.
- BelkartcoreNational payment system of Belarus. WEBPAY processes Belkart card payments.
- MircoreRussian national payment system. WEBPAY processes Mir card payments.
- AIS Raschet (ERIP)coreAutomated Information System for settlements in Belarus. WEBPAY provides integration with ERIP for alternative payment method acceptance.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
WEBPAY competitors and assessment
Company assessmentBroad incumbents
- Adyen: Global unified payment processor with multi-acquirer routing and broad payment method coverage. Functionally analogous to WEBPAY's multi-bank acquiring approach but at enterprise scale across global markets.
- Stripe: Global payment platform offering hosted checkout, terminal APIs, and recurring billing. Broad incumbent in the PSP space; comparable API-first product but operating at much larger scale and broader geography.
Regional players
- Fondy: Ukrainian-origin payment gateway with CIS/EU coverage, multi-acquirer routing, and high-risk segment support. Close functional analogue to WEBPAY with similar SMB and high-risk focus.
- Robokassa: Russian payment aggregator accepting cards, e-wallets, and mobile commerce across many verticals. Comparable as a CIS payment aggregator with similar commission-based model and broad vertical coverage.
- Tinkoff Payments (T-Bank Payments): Russia-based acquiring/PSP serving merchants with multi-bank routing, recurring billing, and no-code payment links. Similar product surface to WEBPAY but at vastly larger scale and constrained to Russia.
- Uniteller: Russian payment service provider offering internet acquiring with integrations across multiple Russian banks. Comparable PSP operating in the neighboring CIS market with similar acquiring-bank-based model.
- YooMoney (formerly Yandex.Kassa): Russia's largest payment gateway, supporting cards, ERIP-equivalent systems, and a broad SMB self-serve onboarding flow. Functionally comparable to WEBPAY but operating in the much larger Russian market.
- LiqPay (PrivatBank): Ukrainian payment service owned by PrivatBank, providing internet acquiring, ERIP-equivalent support, and app-based payments. Comparable payment gateway product, primarily serving Ukraine but with CIS overlap.
Direct peers
- Assist Belarus: Belarusian payment gateway and aggregator offering internet acquiring with support for Visa, Mastercard, Belkart, and ERIP. Direct competitor in the same Belarus market with similar multi-bank acquiring model and CMS integrations.
- bePaid: Belarusian payment service provider offering online acquiring for Visa/Mastercard/Belkart and integration with ERIP. Closely comparable product set to WEBPAY, including CMS modules and multi-bank processing.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
WEBPAY social profiles
Digital presenceWEBPAY financial estimates
Financial estimateRevenue estimate
Valuation estimate
WEBPAY leadership team
Management profileNumber of profiles
WEBPAY funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
WEBPAY M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about WEBPAY
What does WEBPAY do?
WEBPAY is a Belarusian payment aggregator that provides online payment acceptance services to businesses, including internet acquiring for bank cards (Visa, MasterCard, Belkart, Mir, and Halva installment cards), integration with the national ERIP (AIS Raschet) payment system, and a remote customer identification (KYC) service. Its differentiated W-PAY product enables merchants to accept card payments via payment links or QR codes without owning a website, while ready-made CMS modules and APIs support easy integration for larger merchants.
Is WEBPAY a public or private company?
WEBPAY is a private company. It is classified as unknown and is currently operating.
When was WEBPAY founded?
WEBPAY was founded in 2007. It employs 11 to 50 people.
Where is WEBPAY based?
WEBPAY is headquartered in Minsk, Belarus, in the Europe region.
How does WEBPAY make money?
One revenue line is on record: transaction Processing Fees.
Who are WEBPAY's main competitors?
Broad incumbents on record are Adyen and Stripe. Regional players are Fondy, Robokassa, Tinkoff Payments (T-Bank Payments), Uniteller, YooMoney (formerly Yandex.Kassa) and LiqPay (PrivatBank). Direct peers are Assist Belarus and bePaid.
Does WEBPAY have an API?
Yes. WEBPAY provides API access for developers to integrate payment processing into websites and applications. The service offers ready-made modules for popular CMS platforms as well as custom API integration. Developers can access documentation at docs.webpay.by. The system supports accepting payments via API on websites, in applications, through social networks, messengers, or via email. A test environment is provided for learning and testing before going live. Developer documentation is at docs.webpay.by.
What industry is WEBPAY in?
WEBPAY's product category is Payment Processing Services. Its primary akta.pro industry code is FSAMACAA, Merchant Payment Gateways (API/Hosted Checkout), with a secondary code of FSAMABAA, Integrated Payment Processors (PSP/Acquirer). Its NAICS code is 522320 and its SIC code is 6199.