What Samba Digital does

Samba Digital is a B2B sports marketing and media agency founded in 2018 and headquartered in Portugal with US operations in Atlanta, listed on Euronext Lisbon (MLSMB). The company helps professional sports clubs, leagues, federations, and events develop international digital audiences through four integrated service lines — social media management, creative production (For\u00e7a Studios), localized campaigns, and data & insights — supplemented by two proprietary platforms: Sports Translate, a translation and subtitling platform with 300+ specialized translators supporting 50 languages and dialects, and Talentisi, a sports influencer marketplace providing access to over 5,000 influencers worldwide.

The underlying technology stack combines domain-specialized human networks (translators, influencers) with platform-layer software for translation ordering, subtitling, dubbing, and influencer campaign activation. The company positions itself as the first fully integrated sports marketing agency globally combining social, creative, translation, and influencer capabilities under a single provider, with localized cultural fluency across 19+ countries in the Americas, Europe, Africa, and Asia.

Samba Digital generates revenue through enterprise retainer and project-based engagements with sports properties (retainer and professional services revenue), supplemented by platform-access revenue from Sports Translate and Talentisi. Pricing is quote-based with no publicly disclosed tiers. The company operates debt-free with self-financed growth, emphasizing capital flexibility and direct enterprise sales motion. Marquee clients include Ligue 1, Roland Garros, Paris Saint-Germain, Chelsea, Manchester City, Tottenham, Formula 1, World Rugby, FIBA, Kansas City Chiefs, Orlando Magic, and San Antonio Spurs.

Name

Samba Digital

Legal name

Samba Digital Inc.

Website

https://sambadigital.com

Company type

Public

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Samba Digital is a B2B sports marketing agency helping professional clubs, leagues, and federations grow international digital audiences through social media management, localized campaigns, creative production, and proprietary translation and influencer platforms (Sports Translate, Talentisi).

Ownership category

akta.pro rank

Product category

Sports Marketing Services

NAICS

Media Buying Agencies (54183), Promoters of Performing Arts, Sports, and Similar Events (7113), Spectator Sports (7112)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Sponsorship & Sports Media Rights Buying (MPAAABAO)

Keywords

• Sports marketing services
• Sports digital marketing
• Localized marketing campaigns
• Sports content translation
• Influencer marketing platform

Headquarters

HQ city

Miami

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Sports Marketing Services: Full-service sports marketing agency providing social media management, creative studio, localized campaigns, data & insights, and PR operations for sports clubs and organizations.
2. Sports Translate Platform Services: Translation, subtitling, and dubbing services for sports content through the Sports Translate platform, supporting 50 languages and dialects.
3. Talentisi Influencer Platform: Access to network of 5,000 influencers for sports marketing campaigns through the Talentisi platform.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Core offering

Samba Digital is an international sports marketing agency that helps sports clubs, leagues, and federations expand their digital reach across global markets. It delivers a fully integrated portfolio covering social media management, creative production, localized campaign activation, data & insights, and multilingual translation/subtitling, supported by two proprietary platforms: Sports Translate (localization in 50+ languages with 300+ translators) and Talentisi (access to 5,000+ sports influencers).

Product overview

Samba Digital is a sports marketing and media agency offering a portfolio of services and platforms for international sports brand expansion. The core offering includes Social Media Management, Creative Studio (Força Studios), Localised Campaigns, Data & Insights, and Translation & Subtitling services. Two proprietary platforms complement the service portfolio: Sports Translate (translation and subtitling in 50 languages with 300+ translators) and Talentisi (access to 5,000 influencers worldwide). The company operates as a service-based agency with platform components, serving sports clubs, leagues, and events across multiple continents.

Differentiator

Problem solved

Functional benefit

Brands

• Sports Translate: A sports-focused translation and localization platform providing content translation, subtitling, and video dubbing services in over 50 languages and dialects.
• Talentisi
• Força Studios

Products and services

• Sports Translate A proprietary translation and localization platform that adapts sports content into 50+ languages and dialects, with video subtitling and dubbing services supported by 300+ professional sports translators. Built for sports organizations seeking multi-language content distribution.
• Talentisi

Quantifiable outcome

• 2.5 billion TikTok views generated for Ligue 1 during 2023/2024 season
• +6 more outcomes

Named customers16 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• Sports Translate PlatformcoreTechnology or IntegrationProprietary multilingual content platform supporting 50+ languages with 300+ translators, providing translation, subtitling, and dubbing services for sports content.
• Talentisi PlatformcoreTechnology or IntegrationProprietary sports influencer marketplace connecting organizations with 5,000+ influencers worldwide for marketing campaign activation.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Two Circles: Two Circles is a sports data-driven marketing agency focused on helping sports rights holders grow audiences and commercial revenue. Direct competition to Samba Digital in social/digital strategy for leagues, federations, and clubs, with similar international audience-development focus.
• Sportfive: Sportfive (formerly Lagardère Sports) is a global sports marketing agency offering media rights, sponsorship, and digital activation across football and other sports. Comparable to Samba Digital as a sports-only marketing services firm serving European football clubs and federations.
• InCrowd Sports: InCrowd provides digital fan engagement platforms and social media services for sports clubs, leagues, and federations. Closely comparable to Samba Digital in offering white-label digital marketing and content activation for sports organizations.

Broad incumbents

• Endeavor (IMG): Endeavor owns IMG and represents the largest sports and entertainment rights portfolio globally, including licensing, content, and athlete management. Competes indirectly with Samba Digital on multi-territory sports marketing engagements for major federations and brands.
• MKTG (Dentsu): MKTG is Dentsu's sports and lifestyle marketing agency delivering sponsorship activation and experiential campaigns globally. Comparable to Samba Digital as an agency serving sports and entertainment brands through integrated marketing services.
• MP & Silva (now collapsed) → comparable: Infront Sports & Media: Infront Sports & Media is a leading international sports marketing company managing media and marketing rights for football, winter sports, and other properties. Direct comparator for Samba Digital's sports league and federation client work.
• Octagon: Octagon is the largest global sports marketing agency within IPG Mediabrands, providing sponsorship consulting, athlete representation, and experiential marketing for major sports brands. Comparable to Samba Digital in serving sports clients with marketing services, though at much larger scale and broader scope.

Emerging players

• Hookit: Hookit provides sponsorship and social media analytics for sports brands, leagues, and athletes. Comparable in addressing sports marketing measurement and influencer/sponsorship intelligence needs that Samba Digital addresses through its Data & Insights and Talentisi offerings.
• Aspire (Influencer Marketing): Aspire is an influencer marketing platform that connects brands with creators across verticals, including sports. Comparable to Talentisi (Samba Digital's influencer marketplace), with broader creator coverage but less sports-specific specialization.

Others

• Repucom (now Nielsen Sports): Nielsen Sports (formerly Repucom) provides sports marketing intelligence, sponsorship valuation, and fan research. Adjacent to Samba Digital in serving sports organizations with data-driven marketing insights, though more analytics-focused than Samba's full-service agency model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/SambaAgency
• Facebookfacebook.com/sambaagency
• LinkedInlinkedin.com/company/sambadigital
• Instagraminstagram.com/sambaagency
• TikToktiktok.com/@sambaagency

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Samba Digital