Name

MKTG Sports & Entertainment Canada

Legal name

MKTG

Website

https://mktgse.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

MKTG Sports & Entertainment Canada is a Toronto-based sports and entertainment marketing agency, part of the Dentsu network, that helps enterprise brands activate marketing campaigns, sponsorships, and event hospitality across major sports properties including the Super Bowl.

Ownership category

akta.pro rank

Product category

Sports & Entertainment Marketing Services

NAICS

Advertising Agencies (541810), Public Relations Agencies (54182)

SIC

Services-Management Services (8741)

akta.pro primary industry

Sports Data, Analytics & CRM Services (Fan Data, Insights, Audience Development) (MPAKAKAO)

Keywords

• Sports marketing agency
• Brand activation services
• Entertainment marketing agency
• Event hospitality services
• Fan engagement marketing

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Marketing Services Revenue: As a sports and entertainment marketing agency, MKTG generates revenue through professional service engagements with brand clients. Services include marketing strategy, campaign execution, event hospitality (e.g., Super Bowl Hospitality), and brand activation work across sports and entertainment properties.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

MKTG is a global sports and entertainment marketing agency that helps brands connect with fans through strategic brand activations, event hospitality experiences, sports sponsorships, and integrated marketing campaigns. The agency serves both established 'Power Brands' and emerging 'Power Brands in the Making' across the sports and entertainment sectors, helping clients stay relevant in fan culture and move at the speed of fans.

Differentiator

Problem solved

Functional benefit

Products and services

• Sports Marketing Services Strategic sports marketing services helping brands leverage sports properties, sponsorships, and athlete partnerships to connect with fan audiences. Designed for enterprise brands and challenger brands seeking to build relevance in sports culture.
• Entertainment Marketing Services Entertainment marketing services that help brands connect with fans through entertainment properties, cultural moments, and content-driven campaigns. Targeted at brands seeking authentic fan engagement in entertainment culture.
• Brand Activation Services Brand activation services that design and execute live experiences, sponsorships, and integrated campaigns to bring brands into fan culture. Includes event-level executions such as the Toyota Sports Fest activation.
• Event Hospitality Services Event hospitality services providing premium fan and client experiences at major sporting events, including Super Bowl Hospitality. Designed for brands seeking to host clients, partners, and stakeholders at high-profile sports properties.
• Fan Engagement Marketing Services Fan engagement marketing services focused on helping brands move at the speed of fans and stay relevant in fan culture. Includes integrated campaigns that help brands smash through to audiences and connect through culture rather than interruption.
• Trend Report Newsletter Email-published Trend Report newsletter delivering insights on sports, entertainment, and fan culture trends. Available as a subscription content offering for marketers and brand leaders.

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Broad incumbents

• Momentum Worldwide: IPG-owned global experiential marketing agency. Comparable as a broader experiential and brand activation incumbent with significant sports and entertainment work, though it serves a wider category portfolio than MKTG's sports-only focus.

Direct peers

• 160over90: Endeavor-owned brand experience agency with deep sports and entertainment credentials. Comparable as a creative-led experiential and sports marketing agency serving enterprise brand clients.
• Engine Shop: Omnicom-owned experiential marketing agency focused on sports and entertainment. Comparable as a sports/experiential activation agency serving major brand clients across global properties.
• GMR Marketing: Omnicom-owned experiential and sports marketing agency. Comparable as a global experiential marketing firm specializing in sports, entertainment, and lifestyle brand experiences for enterprise clients.
• rEvolution: Independent global sports marketing and media agency. Comparable as a sports-focused agency providing integrated marketing, sponsorship consulting, and content services to brands and rights-holders.
• The Marketing Arm: Omnicom's sports and entertainment marketing agency. Directly comparable as a sponsorship consulting, athlete representation marketing, and event activation specialist serving global brands.
• Wasserman: Independent global sports, music, and entertainment marketing agency. Comparable as a sports marketing specialist with strong rights-holder relationships and brand activation capabilities.
• Octagon: Global sports marketing agency owned by IPG Mediabrands. Directly comparable as a multi-disciplinary sports and entertainment marketing agency serving major brand clients with sponsorship consulting, athlete marketing, and event activation.
• MKTG (Dentsu global): Parent brand and sister entity of MKTG Canada within the Dentsu network. Effectively the same global sports and entertainment marketing agency across multiple geographies, sharing brand identity, client roster, and value proposition.
• CSM Sport & Entertainment: International sports marketing and entertainment agency. Directly comparable as a sports and entertainment marketing specialist working with major rights-holders, brands, and federations on sponsorship and activation.

Market position

Customer concentration

• LinkedInlinkedin.com/company/mktgcanada
• Instagraminstagram.com/mktg_inc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MKTG Sports & Entertainment Canada