What Cinematic Health Education does

Cinematic Health Education is a venture-backed U.S. company founded in 2018 that develops story-based online training programs for the entry-level healthcare workforce. The company serves four primary customer segments: allied health schools delivering Certified Nursing Assistant (CNA) and Home Health Aide (HHA) certification; acute care and skilled nursing facilities seeking to train and retain caregiving staff; K-12 and higher education institutions running health science career pathways; and home care agencies that require certified caregivers to meet state requirements. Across these segments the company reports an installed base of 250+ partner organizations nationwide.

The product portfolio consists of three core offerings — ReadyCNA, ReadyHHA, and ReadyCaregiver — all delivered through a cinematic, narrative-based learning management system that uses Hollywood-quality video episodes following newly graduated caregivers through real-world scenarios, combined with multi-modal instructional design (chunking and spiraling) and an ESL-integrated CNA credential pathway. The LMS is state-configurable so that courses are pre-built to meet the regulatory training-hour and curriculum requirements of individual U.S. states, and the company has developed an autonomous ESL+CNA program in partnership with EnGen. The platform is hosted on a third-party LMS (MyAbsorb) rather than proprietary infrastructure.

Cinematic Health Education generates revenue through per-seat subscriptions billed after student enrollment, with quote-based pricing that varies by organization size and content requirements. The go-to-market blends direct enterprise field sales to healthcare facilities and schools with a channel partner motion (associations such as Leading Age Wisconsin, OHCA, and WHCA, plus reseller CareConnect) and a self-service demo and LMS evaluation flow. The company has raised $4.1 million in equity financing (June 2022) from Rethink Education and Juvo Ventures, received earlier backing from Strada Education Network, and completed a SaaS Capital debt facility in April 2025, operating with a team of approximately 14-15 employees headquartered in Green Brook, New Jersey.

Name

Cinematic Health Education

Legal name

Cinematic Health Education, Inc

Website

https://cinematichealtheducation.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Cinematic Health Education develops story-based online training programs (ReadyCNA, ReadyHHA, ReadyCaregiver) for the U.S. entry-level healthcare workforce, selling per-seat subscriptions to allied health schools, skilled nursing facilities, home care agencies, and workforce development programs across 250+ partner organizations.

Ownership category

akta.pro rank

Product category

Healthcare Workforce Training Software

NAICS

Educational Services (611), Educational Support Services (611710), Educational Support Services (61171)

SIC

Services-Motion Picture & Video Tape Production (7812), Services-Prepackaged Software (7372)

akta.pro primary industry

Medicine & Allied Health (Clinical) (EDAGABAG)

akta.pro secondary industries

Interactive Video & Video-Based Learning Authoring (EDAFAHAC), Multimedia Learning Production (Video, Animation, Interactive) (EDAGAKAG), Online Learning Content & Course Publishing Platforms (BPAMAJAL)

Keywords

• Online caregiver training
• CNA certification programs
• Home health aide training
• Healthcare workforce education
• Story-based learning platform

Headquarters

HQ city

New Jersey

HQ country

Trinidad & Tobago

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Per-Seat Subscription: Subscription-based revenue model where customers are invoiced after student enrollment. Educational institutions and healthcare facilities pay per student seat accessing the platform.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Cinematic Health Education develops and sells story-based online caregiver training programs delivered through a proprietary cinematic video learning management system. The company offers three core subscription products—ReadyCNA (certified nursing assistant training), ReadyHHA (home health aide certification), and ReadyCaregiver (personal care aide training)—sold to allied health schools, healthcare facilities, and home care agencies on a per-seat subscription basis.

Product overview

Cinematic Health Education offers a portfolio of three core story-based online training products for the caregiver workforce: ReadyCNA (Certified Nursing Assistant training), ReadyHHA (Home Health Aide training), and ReadyCaregiver (Personal Care Aide training). All three products use a narrative-based learning approach featuring Hollywood-quality video episodes that follow newly graduated caregivers through real-world challenges, designed to improve engagement, retention, and job performance. The company also offers an autonomous ESL+CNA Credential Program in partnership with EnGen for language instruction support.

Differentiator

Problem solved

Functional benefit

Brands

• ReadyCNA: State approved online CNA training designed for certified nursing assistants.
• ReadyHHA
• ReadyCaregiver

Products and services

• ReadyCNA State-approved online Certified Nursing Assistant (CNA) training delivered through cinematic, story-based video episodes that follow newly graduated caregivers through real-world challenges. Designed for allied health schools and healthcare facilities seeking to train CNAs who are job-ready, with pre-configured content mapped to state certification requirements.
• ReadyHHA Online training product purpose-built for Home Health Aide (HHA) certification, featuring story-based video episodes that prepare learners for in-home caregiving roles. Targets home health agencies, allied health schools, and home care training programs.
• ReadyCaregiver Online training product designed for Personal Care Aides (PCAs) working in home care and long-term care settings, delivered through the same cinematic, story-based learning approach used across the product portfolio.

Quantifiable outcome

• 85 Net Promoter Score (NPS) from customer base
• +2 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• CareConnectcoreChannel Partner/ Reseller/ Distributor · 1 January 2024CareConnect is a channel partner that works with Cinematic Health Education to provide training solutions to healthcare facilities. This partnership enables expanded reach into healthcare organizations seeking certified nursing assistant training programs.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• MedBridge: MedBridge provides online education and clinical training for allied health professionals including nurses, physical therapists, and caregivers. It overlaps with Cinematic Health's clinical training and continuing education offerings for healthcare workers, with a similar subscription-based model.
• CareerStep: CareerStep offers allied health career training programs, including online courses for CNAs and related entry-level healthcare roles. Both companies sell purpose-built online training aimed at preparing students for entry-level healthcare certifications through self-paced digital curriculum.
• CareAcademy: CareAcademy is a direct competitor offering online training and certification for home care and personal care aides. Both companies sell role-specific, state-compliant caregiver training to home health agencies, skilled nursing facilities, and allied health schools via per-seat subscription.

Broad incumbents

• HealthStream: HealthStream is a large, publicly-traded healthcare workforce education and training platform serving hospitals, health systems, and skilled nursing facilities. While Cinematic Health focuses narrowly on entry-level caregivers, HealthStream competes in the same buyer segment with a much broader compliance, credentialing, and clinical training portfolio.
• Relias: Relias is a leading online training and compliance platform for healthcare and behavioral health organizations, including skilled nursing and home health. It competes with Cinematic Health for the same facility buyers but offers a far broader library spanning clinical, compliance, and leadership content.
• Elsevier Clinical Solutions: Elsevier's Clinical Solutions group provides nursing and allied health educational content, including simulation tools and clinical decision support. While broader than Cinematic Health's focus, Elsevier competes for nursing education budgets at allied health schools and healthcare systems.
• Wolters Kluwer Lippincott: Wolters Kluwer's Lippincott division publishes nursing and allied health textbooks, curriculum, and digital learning tools widely used in CNA/HHA programs. It represents an incumbent content publisher that competes for the same allied health school and training program budgets.

Others

• Coursera: Coursera is a broader online learning platform that partners with Cinematic Health Education (visible as a partner logo on its site). Coursera is an enabling ecosystem participant that hosts third-party content, providing indirect distribution rather than direct competition for caregiver certification training.
• Kaplan: Kaplan is a broad education and test prep provider with deep presence in healthcare certifications and EdTech (CEO Chad Schaedler's prior employer). It overlaps with Cinematic Health in healthcare test preparation and continuing education but does not focus on entry-level caregiver certification.
• Laureate Education: Laureate Education is a higher education network including institutions focused on healthcare and nursing programs. It appears as a partner channel and serves an adjacent role in the healthcare workforce education ecosystem without directly competing in entry-level caregiver certification.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/CinematicHealth
• Facebookfacebook.com/cinematichealth
• LinkedInlinkedin.com/company/cinematic-health
• Instagraminstagram.com/cinematic_health

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds5 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cinematic Health Education