What Medbridge does

Medbridge Inc. is a cloud-based healthcare education and patient engagement SaaS platform founded in 2011 and headquartered in Bellevue, Washington. The company serves more than 4,000 organizations and 360,000+ members across 15+ disciplines including physical therapy, occupational therapy, speech-language pathology, athletic training, nursing, and strength and conditioning, with a stated geographic footprint covering the United States, Canada, and Australia. Its offering is structured around two product lines — Medbridge Educate (continuing education, guided programs, compliance training, clinical procedures, skills management, and an enterprise LMS) and Medbridge Care (home exercise programs, remote therapeutic monitoring, Guided Pathways, patient-reported outcomes, patient education, telehealth virtual visits, and AI-powered motion capture) — unified by the One Care hybrid-care platform and backed by HITRUST CSF Certification exceeding HIPAA requirements.

The business model is primarily subscription-based, with per-seat annual pricing anchored at approximately $329/seat/year for Education plans and tiered Care Essentials/Care Elite plans, supplemented by usage-based episodic billing ($1.50 per overage HEP episode, $10 per RTM or Pathways engagement episode) and bundled Medbridge Essentials/Elite offerings that combine Educate and Care. Revenue is generated through a hybrid go-to-market combining a self-serve online marketplace for individuals and small businesses (2+ seats), dedicated enterprise sales consultants for organizations with 50+ seats, mobile app distribution on iOS and Android, and an active affiliate and referral channel. Reported platform usage metrics include 10M+ course completions, 100M+ programs assigned to patients, and 86M+ home exercise programs delivered, with named enterprise customers spanning large health systems (Intermountain Healthcare, AdventHealth), physical therapy networks (Ivy Rehab, Athletico, CORA), home health agencies (Enhabit), and skilled nursing facilities, alongside a long tail of SMB private practices.

Medbridge is a privately held company that has received growth-equity backing from LLR Partners (Series 4, April 2018) and Brentwood Associates (January 2021), with CEO Donovan Campbell leading the business since 2023. Recent strategic activity includes the October 2024 acquisition of motion-capture and AI company Rehab Boost (rebranded as Medbridge Motion Capture) and the rollout of the One Care hybrid-care platform, signaling continued investment in AI-augmented hybrid care as the company's primary growth vector.

Name

Medbridge

Legal name

Medbridge Inc.

Website

https://medbridge.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

101–250 employees

Short description

Medbridge is a cloud-based healthcare education and patient engagement SaaS platform serving 4,000+ organizations and 360,000+ clinicians across physical therapy, occupational therapy, nursing, and related disciplines. It combines 2,500+ accredited continuing education courses with hybrid patient care tools including home exercise programs, remote therapeutic monitoring, telehealth, and AI-powered motion capture.

Ownership category

akta.pro rank

Product category

Healthcare Education and Patient Engagement Software

NAICS

Professional and Management Development Training (61143), Business Schools and Computer and Management Training (6114), Educational Support Services (61171)

SIC

Services-Prepackaged Software (7372), Services-Educational Services (8200)

akta.pro primary industry

Healthcare & Clinical Professional Development (CME/CE) (EDAGANAJ)

akta.pro secondary industries

Patient Engagement, Education & Messaging Platforms (portal/CRM integrated) (HLALABAJ), Healthcare Clinical Professions (CME/CE for Nurses, Allied Health, Pharmacy) (EDAAALAC), Patient Portals & Self-Service Access (HLACAEAA), Care Navigation, Referral & Digital Front Door Platforms (HLALABAH)

Keywords

• Healthcare education software
• Continuing education platform
• Patient engagement software
• Remote therapeutic monitoring
• Home exercise programs

Headquarters

HQ city

Bellevue

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Subscription Licenses (Educate): Annual subscription-based access to continuing education content, course library, compliance training, skills training, and clinical procedures. Priced per seat with tiered plans (Education Essentials, In-Home Essentials, In-Home Basics, Business Essentials) ranging from approximately $329/seat/year. Subscriptions auto-renew annually.
2. Subscription Licenses (Care): Annual subscription-based access to patient care tools including Home Exercise Programs, Remote Therapeutic Monitoring, Guided Pathways, and Patient-Reported Outcomes. Priced per seat with Care Essentials and Care Elite tiers. Includes episodic billing for usage beyond included allocations.
3. Episodic Billing (HEP): Usage-based billing for Home Exercise Program episodes beyond included allocations. Essentials plans include 100 HEP episodes/seat/year pooled organization-wide ($1.50 per extra episode). Elite plans include unlimited HEP episodes.
4. Episodic Billing (RTM/Pathways): Usage-based billing for Remote Therapeutic Monitoring and Guided Pathways at $10 per episode when patient digitally engages. Applies when RTM is enabled for a home exercise program and patient logs in, or when a Guided Pathway is assigned and patient engages.
5. Bundled Plans: Medbridge Essentials and Medbridge Elite bundles combine Educate and Care plans at discounted rates compared to purchasing separately. Provides flexibility to mix and match seat types based on organizational needs.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels11 records

Core offering

Medbridge sells a cloud-based SaaS platform that delivers continuing education and patient engagement software to healthcare professionals and organizations. The Educate line provides 2,500+ accredited courses, compliance training, skills management, and a learning management system for 15+ disciplines. The Care line provides home exercise programs, remote therapeutic monitoring, AI-powered Guided Pathways, and patient-reported outcomes to enable hybrid patient care and capture reimbursement.

Product overview

Medbridge offers an integrated healthcare education and patient care platform structured around two main product lines: Medbridge Educate and Medbridge Care. Medbridge Educate provides continuing education with 2,500+ accredited courses, compliance training, skills management, clinical procedures, and a learning management system. Medbridge Care delivers hybrid patient care through home exercise programs, remote therapeutic monitoring (RTM), guided Pathways with AI-assisted motion capture, patient-reported outcomes, and patient education resources. The platform supports multiple delivery channels including web portal, mobile apps for both clinicians and patients, and integrates with EMR systems. Key offerings include Telehealth Virtual Visits and the recently acquired Medbridge Motion Capture. The company serves healthcare organizations and clinicians across physical therapy, occupational therapy, speech-language pathology, athletic training, nursing, and strength and conditioning disciplines. The One Care solution unifies the Care modules into an all-in-one hybrid care platform.

Differentiator

Problem solved

Functional benefit

Brands

• Medbridge Educate: Healthcare education platform providing continuing education courses, webinars, competency management, and compliance training for healthcare professionals.
• Medbridge Care
• One Care
• Medbridge GO
• Medbridge Motion Capture
• Pathways

Products and services

• Medbridge Educate Cloud-based continuing education and learning management platform for healthcare professionals, delivering 2,500+ accredited courses, compliance training, skills management, and clinical procedures across 15+ disciplines. Sold per-seat via annual subscription.
• Medbridge Care Patient-facing care platform that enables hybrid care through home exercise programs, Remote Therapeutic Monitoring, AI-powered Guided Pathways, and patient-reported outcomes. Sold per-seat with episodic usage-based billing for RTM and HEP episodes.
• One Care Hybrid care platform that unifies home exercise programs, patient-reported outcomes, Remote Therapeutic Monitoring, and Guided Pathways into a single experience, primarily targeted at small and mid-sized private practices.
• Telehealth Virtual Visits HIPAA-compliant telehealth platform enabling healthcare organizations to screen, triage, and treat patients remotely in real time.
• Medbridge Motion Capture AI-powered computer vision motion capture technology that analyzes patient movement via video to provide real-time feedback on exercise form and support rehabilitation assessments.

Quantifiable outcome

• 69% boost in patient retention when using RTM
• +3 more outcomes

Named customers14 records

Segments7 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability6 records

Feature5 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Rehab BoostcoreStrategic or Co-development Partner · 21 October 2024Medbridge acquired Rehab Boost, a motion capture and AI company, on October 21, 2024. The acquisition led to the relaunch of Rehab Boost as Medbridge Motion Capture, enhancing Medbridge's capabilities in AI-driven healthcare solutions for rehabilitation. This strategic acquisition expands Medbridge's AI-powered patient assessment and monitoring capabilities.
• American Physical Therapy Association (APTA)minorGTM or Marketing PartnerAPTA is listed as a partner/affiliate on Medbridge's affiliate program page. The partnership enables Medbridge to reach APTA members through the association's network and channels.
• OTPotentialminorGTM or Marketing PartnerOTPotential is a partner in Medbridge's affiliate program, helping promote Medbridge's occupational therapy content to their audience of OT professionals.
• Phil PliskyminorGTM or Marketing PartnerPhil Plisky is listed as a Medbridge affiliate partner, likely an influential clinician and educator in the physical therapy space promoting Medbridge to his network.
• PT ProgressminorGTM or Marketing PartnerPT Progress is a Medbridge affiliate partner, providing continuing education content promotion to their audience of physical therapy professionals.
• The Traveling TravelerminorGTM or Marketing PartnerThe Traveling Traveler is a Medbridge affiliate partner, likely a travel healthcare professional content creator sharing Medbridge resources.

Scale indicators17 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• Hinge Health: Digital musculoskeletal care platform serving employers and payers with virtual PT, exercise programs, and motion-tracking technology. Overlaps directly with Medbridge's RTM, Guided Pathways, and Motion Capture offerings, though focused on employer/payer channels rather than clinician education.
• Physitrack: Patient engagement and home exercise program platform used by physical therapists worldwide. Directly comparable to Medbridge's HEP, patient education, and Medbridge GO patient app.
• Clinicient: Rehab therapy EMR and practice management software with outcomes tracking. Serves the same outpatient PT/OT customer base as Medbridge Care with overlapping documentation and HEP capabilities.
• Wild Iris Medical Education: Online continuing education provider for nurses and allied health professionals. Directly competes with Medbridge Educate's CE/certification content for nursing and clinical disciplines.
• WebPT: Practice management and EMR platform purpose-built for outpatient PT, OT, and SLP clinics. Serves the same private-practice customer base as Medbridge Care with overlapping HEP and patient engagement functionality.
• Force Therapeutics: Digital care platform for orthopedic and musculoskeletal recovery, including video-based HEPs and remote monitoring. Comparable to Medbridge's hybrid care and RTM modules, primarily serving hospital systems and orthopedic practices.
• Sword Health: Digital MSK and pelvic health platform combining AI motion tracking with virtual clinicians. Comparable to Medbridge's Guided Pathways and Motion Capture modules, with a stronger direct-to-employer orientation.

Emerging players

• Kaia Health: Digital MSK and chronic pain management platform with AI-driven motion analysis. Adjacent to Medbridge's motion-capture and guided pathway features, primarily distributed through employers and payers.

Others

• Relias: Workforce enablement and training platform for health and human services organizations. Competes with Medbridge Educate in compliance, CE, and competency management, with broader coverage into behavioral health and social services.

Broad incumbents

• Net Health: Specialty EMR and analytics platform serving rehab therapy, wound care, and home health. Competes with Medbridge Care in enterprise rehab settings and offers overlapping outcomes tracking and documentation tools.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@MedbridgeTeam
• Facebookfacebook.com/MedbridgeTeam
• LinkedInlinkedin.com/company/medbridge
• Instagraminstagram.com/MedbridgeTeam
• Xx.com/Medbridge

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries1 record

Funding overview

Funding rounds3 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Medbridge