Huntapac Produce
Huntapac Produce is a fourth-generation UK family-owned grower, packer and distributor of carrots, parsnips and chantenay, supplying UK supermarkets and food manufacturers nationwide, with adjacent cold-chain logistics and a Homeground vegetable powder brand.
- Company typePrivate
- Founded1942
- HeadquartersPreston, United Kingdom
- Headcount101–250
- GTM typeB2B
- OfferingHardware or Manufacturing
What Huntapac Produce does
Huntapac Produce Ltd is a fourth-generation, family-owned UK fresh produce business headquartered in Tarleton, Lancashire, operating since 1942. The company is one of the UK's largest root vegetable producers, growing approximately 3,800 acres annually — 2,800 acres of carrots, 800 acres of parsnips and 200 acres of chantenay — across regional sites from Suffolk to Scotland to enable 52-week supply. Core customers are UK supermarkets (a relationship maintained since 1974), alongside independent retailers, wholesalers, food service, caterers and food manufacturers.
The operation is vertically integrated across five interlocking modules: Farming Operations, a linear Packhouse in Tarleton with flume washing, cooling, optical grading, robotic tray packing and 30 packing machines, a refrigerated Transport division operating 64 wagons and 67 trailers, third-party Warehousing & Cold Storage with variable-temperature zones, and the Homeground sub-brand launched in 2022, which dries and mills outgraded root crops into carrot, parsnip and forthcoming potato powders for food, beverage, cosmetics and animal-feed applications. Supporting technology is principally mechanical and optical rather than AI-led, with Safety PAL compliance software deployed across health & safety.
Commercial activity is structured around B2B direct sales and long-term supermarket contracts, with third-party haulage, cold-storage services and Homeground powders as incremental revenue lines. Product pricing is quote-based and not publicly disclosed; HGV and tractor-driver salary ranges (£38,000–£60,000) are the only monetised figures on record. External financing disclosed is a £800,000 Lombard asset-finance facility (May 2022) funding hybrid fleet vehicles, EV chargers and packhouse LED lighting. The company is privately held under continued Hunter family ownership with a professional executive team across commercial, technical, finance, operations and farm functions.
Huntapac Produce firmographics
Firmographics- Name
- Huntapac Produce
- Legal name
- Huntapac Produce Ltd
- Website
- https://huntapac.co.uk
- Company type
- Private
- Founded year
- 1942
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Huntapac Produce is a fourth-generation UK family-owned grower, packer and distributor of carrots, parsnips and chantenay, supplying UK supermarkets and food manufacturers nationwide, with adjacent cold-chain logistics and a Homeground vegetable powder brand.
- Ownership category
- akta.pro rank
Huntapac Produce industry classification
Industry- Product category
- Fresh Root Vegetables
- NAICS
- Fresh Fruit and Vegetable Merchant Wholesalers (424480), Vegetable and Melon Farming (11121), Other Vegetable (except Potato) and Melon Farming (111219)
- SIC
- Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030), Miscellaneous Food Preparations & Kindred Products (2090)
- akta.pro primary industry
- Root & Tuber Vegetable Farming (Carrots, Beets, Radish, Turnip, Sweet Potato) (AFAGADAC)
- akta.pro secondary industries
- Ethnic Produce & Specialty Vegetables Wholesale (AFAIAIAD), Produce & Floral Cold Chain Logistics (TLAIAIAH)
Keywords
Where Huntapac Produce is headquartered
LocationHeadquarters
- HQ city
- Preston
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
Huntapac Produce business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Operations, Supply Chain, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Fresh root vegetable sales: Core revenue stream from growing, packing and selling carrots (2,800 acres), parsnips (800 acres) and chantenay (200 acres) to UK supermarkets, independent retailers, wholesalers, food service, caterers and food manufacturers on an ongoing supply basis, 52 weeks a year.
- Cold storage and warehousing services: Managed cold-chain warehousing with precise temperature and humidity control, customisable variable-temperature zones and 24/7 monitored security, sold to third-party customers storing fresh produce, dairy, meat, pharmaceuticals and biomedical samples.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | — | Tractor Driver / Spray Operator employment pay |
| Other | — | Qualified HGV Driver employment pay |
Go-to-market motion3 records
Huntapac Produce product offering
Product offeringCore offering
Huntapac Produce grows, packs and distributes UK root vegetables (carrots, parsnips and chantenay carrots) across approximately 3,800 acres, with a vertically integrated farm-packhouse-transport platform supplying UK supermarkets, independent retailers, wholesalers, food service and food manufacturers 52 weeks a year. The company also sells third-party cold storage, refrigerated haulage and the Homeground brand of dried vegetable powders made from outgraded crops for food, beverage, cosmetics and animal feed applications.
Product overview
Huntapac Produce operates a vertically integrated, end-to-end fresh produce platform rather than a single product: the company functions as grower, packer and distributor of UK root vegetables (carrots, parsnips, chantenay carrots) supported by four interlocking service modules — Farming Operations, Transport & Haulage Services, Packhouse Services, and Warehousing & Cold Storage. Layered on top of this core fresh-produce platform is the "Homeground" sub-brand, launched in 2022, which converts outgraded carrots and parsnips into dried vegetable powders, extending the supply chain into value-added B2B ingredients for food, beverage, cosmetics and animal feed applications. Together the offering delivers an integrated farm-to-fork / field-to-customer supply chain with harvest-to-packed-product turnaround in 24 hours or less.
Differentiator
Problem solved
Functional benefit
Brands
- Homeground: Dried vegetable powder brand launched in 2022, initially offering carrot and parsnip powders made from outgraded UK-grown crops, with planned extensions into potato and other vegetable powders.
Products and services
- Carrots Flagship UK-grown root vegetable grown on approximately 2,800 acres annually and supplied 52 weeks a year to UK supermarkets, independent retailers, wholesalers, food service, caterers and food manufacturers.
- Parsnips UK-grown parsnips cultivated on approximately 800 acres annually and supplied to UK supermarkets and food industry customers alongside carrots.
- Chantenay Carrots Specialty UK-grown chantenay carrots cultivated on approximately 200 acres annually as a complement to Huntapac's regular carrot and parsnip lines.
- Homeground Vegetable Powder Dried vegetable powder sub-brand launched in 2022, initially offering carrot and parsnip powders made from outgraded UK-grown crops, intended for food, beverage, cosmetics and animal feed applications. UK-sourced and manufactured with 12-month shelf life and full traceability.
- Transport & Haulage Services
Companies that use Huntapac Produce
Customer profileIdeal customer profiles3 records
Huntapac Produce technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature7 records
Huntapac Produce partnerships and signals
Strategic signalRecent moves7 records
Expansion highlights6 records
Huntapac Produce competitors and assessment
Company assessmentBroad incumbents
- Greenyard NV: Listed European fresh, frozen and prepared fruit & vegetable platform with UK operations. Comparable in vertically integrated produce supply to European retailers, but at significantly larger scale and with broader category exposure.
- Bakkavor Group: UK's largest fresh prepared foods manufacturer with broad multi-category exposure. Comparable as a major UK fresh-produce supplier to supermarkets, but operating at much larger scale across prepared foods rather than raw root vegetables.
- Florette (Agrial Group): UK and European packaged salads and fresh vegetable producer owned by Agrial. Comparable as a vertically integrated fresh vegetable producer with UK supermarket distribution, though specialising in salads rather than root vegetables.
Direct peers
- P.A. Wright & Sons: Family-owned UK root vegetable grower and packer. Comparable in family-owned, vertically integrated carrot/parsnip production supplying UK supermarket chains.
- Greenvale AP: UK's leading potato supplier, part of the Produce Investments group. Directly comparable as a UK root crop (potato) grower/packer supplying major supermarket chains with national distribution.
- Barfoots of Botley: West Sussex-based grower-packer of root vegetables and other crops including sweetcorn and squash. Closely comparable vertically integrated farming-to-packhouse model supplying UK and European retailers.
- Burgess Farm Produce: UK fresh produce grower/packer with onion, carrot and other root vegetable lines supplying supermarkets. Comparable in scale, integrated operations, and supermarket channel concentration.
- TH Clements & Son: One of the UK's largest root vegetable growers and packers, based in Lincolnshire. Directly comparable to Huntapac in carrot and parsnip production, supermarket supply contracts, and vertically integrated packhouse operations.
- R.S. Cockerill: Yorkshire-based root vegetable grower and packer supplying UK supermarkets. Comparable in core crop mix (carrots, parsnips), integrated packhouse, and supermarket-led B2B distribution.
- Albert Bartlett: Major UK potato brand and producer with vertically integrated farming, packing and distribution supplying UK and international retailers. Comparable in root vegetable category and supermarket supply relationships.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Huntapac Produce social profiles
Digital presenceHuntapac Produce compliance and trust
Trust signalCompliance7 records
Huntapac Produce financial estimates
Financial estimateRevenue estimate
Valuation estimate
Huntapac Produce leadership team
Management profileNumber of profiles
Profiles10 records
Huntapac Produce funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Huntapac Produce M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Huntapac Produce
What does Huntapac Produce do?
Huntapac Produce grows, packs and distributes UK root vegetables (carrots, parsnips and chantenay carrots) across approximately 3,800 acres, with a vertically integrated farm-packhouse-transport platform supplying UK supermarkets, independent retailers, wholesalers, food service and food manufacturers 52 weeks a year. The company also sells third-party cold storage, refrigerated haulage and the Homeground brand of dried vegetable powders made from outgraded crops for food, beverage, cosmetics and animal feed applications.
Is Huntapac Produce a public or private company?
Huntapac Produce is a private company. It is classified as family owned and is currently operating.
When was Huntapac Produce founded?
Huntapac Produce was founded in 1942. It employs 101 to 250 people.
Where is Huntapac Produce based?
Huntapac Produce is headquartered in Preston, United Kingdom, in the Europe region.
How does Huntapac Produce make money?
Two revenue lines are on record. Fresh root vegetable sales are the primary driver. The others are cold storage and warehousing services.
Who are Huntapac Produce's main competitors?
Broad incumbents on record are Greenyard NV, Bakkavor Group and Florette (Agrial Group). Direct peers are P.A. Wright & Sons, Greenvale AP, Barfoots of Botley, Burgess Farm Produce, TH Clements & Son, R.S. Cockerill and Albert Bartlett.
Does Huntapac Produce have an API?
No public API is recorded for Huntapac Produce.
What industry is Huntapac Produce in?
Huntapac Produce's product category is Fresh Root Vegetables. Its primary akta.pro industry code is AFAGADAC, Root & Tuber Vegetable Farming (Carrots, Beets, Radish, Turnip, Sweet Potato), with a secondary code of AFAIAIAD, Ethnic Produce & Specialty Vegetables Wholesale. Its NAICS code is 424480 and its SIC code is 2030.