Greenyard
Greenyard is a Belgian pure-plant foods company supplying fresh, frozen, and prepared fruits and vegetables to major retailers, food service operators, and food manufacturers across 19 countries through its Fresh, Frozen, and Prepared divisions.
- Company typePrivate
- Founded1983
- HeadquartersSint-katelijne-waver, Belgium
- Headcount5,001–10,000
- GTM typeB2B
- OfferingHardware or Manufacturing
What Greenyard does
Greenyard is a Belgian pure-plant foods company headquartered in Sint-Katelijne-Waver, operating three divisions — Fresh, Frozen, and Prepared — that supply fresh, frozen, and prepared/preserved fruits and vegetables to retailers, food service operators, and food manufacturers across 19 countries. With approximately 9,000 employees and nearly 2.6 million tonnes of produce handled annually, Greenyard is among the largest fruit and vegetable suppliers in the world, operating a vertically integrated network spanning grower sourcing, production plants, specialized coating lines for ready-made meals, IQF (Individually Quick Frozen) processing, and cold-chain logistics. Core proprietary technology includes IQF freezing that preserves color, structure, taste and nutritional value; specialized coating lines in Belgium, France, Poland and the UK for ready-made vegetable meals with herb and spice coatings; biogas dome systems at the King's Lynn (UK) and Bree (Belgium) facilities that convert wastewater treatment into renewable energy (currently 64% of energy use); and exclusive rights to climate-resilient varieties such as Eden pear, which requires only 200 hours of cold weather versus 1,000+ for traditional varieties. Brands include Pinguin (frozen vegetables/fruit for institutional kitchens), Bakker Barendrecht and Bakker Belgium (fresh distribution), Seald Sweet (US fresh produce), Gigi Gelato and Crème de la Crème (pure-plant dairy-free frozen desserts), and PlanTasty (vegetable croquettes at 61–75% vegetable content).
Greenyard's commercial model is built around Integrated Customer Relationships (ICR) with major European retailers — 79% of Fresh segment sales now flow through ICR customers, up from 78% the prior year. Like-for-like net sales reached €2,641.0m in the most recent period (+6.1% growth), with the Fresh segment contributing €2,164.3m and the Long Fresh (Frozen/Prepared) segment €476.7m at an 8.6% EBITDA margin. Named anchor customers include Tesco UK, Aldi, Coop Italia, Delhaize, Albert Heijn, Carrefour Belgium, and REWE Group, alongside food service operators such as Sligro Food Group. The company reports adjusted EBITDA of €94.4m (+4.6%), with leverage reduced from 2.39x to 1.92x year-on-year. Strategic growth vectors include consolidation of the French frozen vegetable market through the Eureden JV (cleared January 2026) and Gelagri exclusive negotiations (December 2025), acquisition-led entry into pure-plant frozen snacks via Gigi Gelato (2023) and Crème de la Crème (2024), and a publicly stated FY2026 target of €5,400m revenue and €200–210m Adjusted EBITDA. Solum completed a take-private transaction in December 2025, removing the company from Euronext, with founder Hein Deprez remaining as executive director and Francis Kint as CEO.
Greenyard firmographics
Firmographics- Name
- Greenyard
- Legal name
- GREENYARD NV
- Website
- https://greenyard.group
- Company type
- Private
- Founded year
- 1983
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- Greenyard is a Belgian pure-plant foods company supplying fresh, frozen, and prepared fruits and vegetables to major retailers, food service operators, and food manufacturers across 19 countries through its Fresh, Frozen, and Prepared divisions.
- Ownership category
- akta.pro rank
Greenyard industry classification
Industry- Product category
- Fruit and Vegetable Supply (Fresh, Frozen and Prepared)
- NAICS
- Fruit and Vegetable Preserving and Specialty Food Manufacturing (3114)
- SIC
- Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030), Food And Kindred Products (2000)
- akta.pro primary industry
- Natural, Organic & Health Foods Wholesale Distribution (CRAOAAAK)
- akta.pro secondary industries
- Organic Frozen & Refrigerated Foods Wholesale (AFAIAJAF), Organic & Natural Foodservice & Restaurant Supply Wholesale (AFAIAJAJ)
Keywords
Where Greenyard is headquartered
LocationHeadquarters
- HQ city
- Sint-katelijne-waver
- HQ country
- Belgium
- HQ region
- Europe
Offices22 records
Markets served
Greenyard business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Fresh Produce Sales: Sale of fresh fruits and vegetables through retail channels. The Fresh segment generated €2,164.3m in like-for-like net sales with 6.5% growth, driven by higher volumes and increased ICR revenues.
- Frozen Products: Sale of frozen fruits and vegetables and ready meals. The Long Fresh segment generated €476.7m in like-for-like sales with 4.5% increase and an EBITDA margin of 8.6%.
- Prepared/Canned Products: Sale of canned fruits, vegetables, soups, sauces, dips and prepared pasta dishes. Products are easy to store and ready to consume.
- Service Sales and Transport Recharges: Service sales and transport recharges contributed to 0.8% increase in net sales, supporting the overall revenue growth.
Go-to-market motion1 record
Distribution channels5 records
Marketing channels6 records
Greenyard product offering
Product offeringCore offering
Greenyard is a vertically integrated producer and supplier of fresh, frozen and prepared fruits and vegetables, flowers, plants and growing media, organised into three divisions: Fresh, Frozen and Prepared. It sells its own manufactured and packed products (Pinguin, PlanTasty, Gigi Gelato, Crème de la Crème, Bakker Barendrecht, Seald Sweet) primarily to European retailers, foodservice operators and food-industry customers via long-term Integrated Customer Relationships.
Product overview
Greenyard is a pure-plant foods company operating three distinct divisions: Fresh (fresh fruits, vegetables, flowers, plants, and logistics), Frozen (innovative frozen food products), and Prepared (canned and preserved fruits and vegetables). The company positions itself as a 'pure-plant' foods provider focused on minimally processed fruits and vegetables close to their harvested state. Key product lines include Pinguin (frozen vegetables), Gigi Gelato and Crème de la Crème (pure-plant frozen desserts), PlanTasty (vegetable-based croquettes), cauliflower rice, and pulses. The portfolio serves retail, foodservice, and food industry channels across global markets.
Differentiator
Problem solved
Functional benefit
Brands
- Gigi Gelato: Pure-plant ice/gelato brand using fruit and vegetables to create healthy alternatives to traditional gelato, free of dairy, additives and artificial flavours
- Crème de la Crème
- PlanTasty
- Pinguin
- Bakker Barendrecht
- Seald Sweet
Products and services
- Greenyard Fresh Division
Quantifiable outcome
- Like-for-like net sales increased by 6.1% (€152.7m increase to €2,641.0m)
- +4 more outcomes
Companies that use Greenyard
Customer profileNamed customers10 records
Segments4 records
Ideal customer profiles3 records
Greenyard technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Greenyard partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core, major and minor.
- EuredencoreFull-function joint venture between Greenyard and French cooperative group Eureden for production and marketing of frozen vegetables and ready meals. Cleared unconditionally by Autorité de la concurrence in January 2026. Transaction strengthens position in frozen vegetable market and supports Breton agriculture.
- GelagricoreExclusive negotiations to join forces in Brittany between two strong Breton players in frozen vegetable sector. Partnership aims to bring best products to consumers by leveraging Greenyard's access to largest retailers globally, enabled through Integrated Customer Relations. Consolidates production and processing in Brittany region.
- Sligro Food GroupmajorClose partnership for fresh fruit, vegetables and potatoes launched between Sligro Food Group and Greenyard. Expands distribution reach in Dutch market.
- FareSharecoreUK's longest-running food redistribution charity partnership. Greenyard Frozen UK works with FareShare to get healthy food to people rather than being wasted. Created nearly 250,000 meals and brought over 35 tonnes of berries to FareShare network. Frozen vegetables valuable to charities for varied, healthy menus.
- Tesco UKmajorStrategic partnership agreement for supply of full range of frozen fruits, vegetables and herbs under Tesco private label brand.
- REWE GroupmajorNew partnership model development in German fresh produce market. Breakthrough in German market through new collaboration approach.
- DelhaizemajorStrategic value chain agreement between Bakker Belgium and Delhaize - 5-year partnership anniversary celebrated. Strengthened commercial relationship.
- Albert HeijnmajorPartnership with Albert Heijn and Eneco to accelerate sustainability of Dutch greenhouse horticulture. Includes CO2 reduction through barge transportation for Chiquita bananas.
- Food@Work Techno AwardsminorEducational partnership with Flemish Ministry of Education and Federation of Food Manufacturers (Fevia). Competition to recognize companies helping secondary school and higher education students in technical fields connect with food processing companies.
Scale indicators15 records
Recent moves7 records
Expansion highlights6 records
Greenyard competitors and assessment
Company assessmentBroad incumbents
- McCain Foods: Global leader in frozen potato products and broader frozen foods. Overlaps with Greenyard Frozen in retail private-label and foodservice frozen vegetable categories across Europe.
- B&G Foods: US packaged food holding company with canned vegetable, fruit, and prepared meal brands. Comparable to Greenyard Prepared's shelf-stable canned fruit/vegetable offerings, though primarily US-focused.
- Hain Celestial Group: Natural and organic food company with prepared, frozen, and shelf-stable offerings. Comparable to Greenyard's prepared and frozen plant-based portfolio from a retail-channel and pure-plant positioning perspective.
Direct peers
- Fyffes: Specialty fresh produce company (bananas, pineapples, melons) acquired by Sumitomo. Directly overlaps with Greenyard's fresh produce portfolio, particularly through Seald Sweet in the US.
- Bonduelle: French-headquartered leader in canned and frozen vegetables with similar European retail customer base. Directly competes with Greenyard's Frozen and Prepared divisions across ready meals, canned vegetables, and IQF products.
- Dole plc: Global fresh produce leader following the 2018 merger with Total Produce. Directly competes with Greenyard in European fresh fruit and vegetable supply to retailers, with overlapping customer relationships and similar sourcing geographies.
- Fresh Del Monte Produce: Vertically integrated producer, distributor and marketer of fresh fruits and vegetables with global reach. Competes with Greenyard Fresh in bananas, pineapples, melons, and prepared fresh produce categories.
- Ardo: Belgian frozen vegetable and herb producer with comparable IQF capabilities, serving European foodservice and retail channels. Directly competes in frozen vegetables alongside Greenyard's Frozen division.
Emerging players
- Nature's Path Foods: Organic and plant-based frozen and packaged foods brand. Comparable to Greenyard's pure-plant positioning through Gigi Gelato, Crème de la Crème, and PlanTasty in the frozen plant-based category.
- Lamb Weston: Global leader in frozen potato products and adjacent frozen vegetable categories. Partial overlap with Greenyard Frozen in foodservice and retail frozen vegetable offerings.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks7 records
Key highlights7 records
Customer concentration
Greenyard social profiles
Digital presenceGreenyard compliance and trust
Trust signalCompliance2 records
Greenyard financial estimates
Financial estimateRevenue estimate
Valuation estimate
Greenyard leadership team
Management profileNumber of profiles
Profiles6 records
Greenyard subsidiaries and ownership
Company hierarchySubsidiaries21 records
Greenyard funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Greenyard M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Greenyard
What does Greenyard do?
Greenyard is a vertically integrated producer and supplier of fresh, frozen and prepared fruits and vegetables, flowers, plants and growing media, organised into three divisions: Fresh, Frozen and Prepared. It sells its own manufactured and packed products (Pinguin, PlanTasty, Gigi Gelato, Crème de la Crème, Bakker Barendrecht, Seald Sweet) primarily to European retailers, foodservice operators and food-industry customers via long-term Integrated Customer Relationships.
Is Greenyard a public or private company?
Greenyard is a private company. It is classified as private equity controlled and is currently operating.
When was Greenyard founded?
Greenyard was founded in 1983. It employs 5,001 to 10,000 people.
Where is Greenyard based?
Greenyard is headquartered in Sint-katelijne-waver, Belgium, in the Europe region.
How does Greenyard make money?
Four revenue lines are on record. Fresh Produce Sales are the primary driver. The others are frozen Products, prepared/Canned Products and service Sales and Transport Recharges.
Who are Greenyard's main competitors?
Broad incumbents on record are McCain Foods, B&G Foods and Hain Celestial Group. Direct peers are Fyffes, Bonduelle, Dole plc, Fresh Del Monte Produce and Ardo. Emerging players are Nature's Path Foods and Lamb Weston.
Does Greenyard have an API?
No public API is recorded for Greenyard.
What industry is Greenyard in?
Greenyard's product category is Fruit and Vegetable Supply (Fresh, Frozen and Prepared). Its primary akta.pro industry code is CRAOAAAK, Natural, Organic & Health Foods Wholesale Distribution, with a secondary code of AFAIAJAF, Organic Frozen & Refrigerated Foods Wholesale. Its NAICS code is 3114 and its SIC code is 2030.