What SplashBI does

SplashBI is an AI-powered enterprise analytics platform, founded in 2014 and headquartered in Duluth, Georgia (Atlanta metro area), that provides business intelligence and reporting solutions for organizations running Oracle environments. The platform is built around three core technology layers: (1) SplashAI, a conversational analytics engine that converts natural-language questions into governed SQL queries and delivers traceable insights within dashboards and Microsoft Teams, hosted in a private Oracle Cloud Infrastructure (OCI) environment with OCI HeatWave for vector storage; (2) a pre-built content library of 3,500+ dashboards and KPIs covering HR, Finance, Sales CRM, and Supply Chain for Oracle EBS, Fusion Cloud, EPM, and HCM; and (3) data pipeline infrastructure that asynchronously extracts data from Oracle Fusion, EBS, and EPM while preserving hierarchies and mappings. Two flagship data-access products — SQL Connect (unified cross-platform querying across Oracle, Salesforce, and Snowflake) and GL Connect (Excel-native financial reporting for Oracle EBS and Fusion) — serve as primary user interfaces.

The company's revenue model combines SaaS subscriptions with professional services for implementation, migration (notably Oracle Discoverer end-of-life transitions), and custom solution design. Go-to-market is enterprise-led: a regional field-sales team (including dedicated North America and UK/EMEA/APAC coverage) sells directly to large organizations, supplemented by self-service free-trial and demo funnels. Customer segments are horizontal — spanning HR, Finance, and Sales/CRM functions — with named enterprise logos including University of Oxford, Warner Music Group, Live Nation, Chick-fil-A, Chewy, Avanos, Bossard Group, and government entities such as City of Tampa, Ho-Chunk Inc., and Scottish Legal Aid Board. SplashBI operates as a privately held, independent company (legal entity: Splash Business Intelligence, Inc., Georgia, USA) with 51-100 employees, no disclosed institutional funding, and active expansion signals in leadership hiring (Chief Customer Officer in October 2025; Regional Sales Director for North America in March 2026; Principal Enterprise Architect in April 2026) and product releases (SQL Connect 2.0 in 2026; Table-Level Security for Oracle Fusion Cloud in 2025).

Name

SplashBI

Legal name

Splash Business Intelligence, Inc.

Website

https://splashbi.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

251–500 employees

Short description

SplashBI is an AI-powered enterprise analytics platform that delivers pre-built dashboards, conversational AI (SplashAI), and Oracle-specific data pipelines for HR, Finance, and Sales functions in large organizations. The company sells enterprise SaaS plus professional services to Oracle-heavy customers globally.

Ownership category

akta.pro rank

Product category

Enterprise Analytics Software

NAICS

Software Publishers (513210)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Enterprise Performance Management (EPM) & FP&A Platforms (HDAEAEAK)

akta.pro secondary industry

Enterprise AI Data & Knowledge Platforms (Vector Databases, Knowledge Graphs) (HDAEANAH)

Keywords

• Enterprise analytics platform
• Business intelligence software
• HR analytics solutions
• Financial reporting platform
• Conversational analytics tools

Headquarters

HQ city

Duluth

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Subscription: Cloud-based analytics platform delivered as subscription service with software-as-a-service model. Customers access pre-built dashboards, SplashAI conversational analytics, and embedded reporting capabilities on a recurring subscription basis.
2. Professional Services: Implementation, consulting, and training services to support deployment, data migration (e.g., Oracle Discoverer migration), and user adoption. Services include system integration and custom solution design engagements.

Pricing tiers

Go-to-market motion3 records

Distribution channels2 records

Marketing channels5 records

Core offering

SplashBI sells a SaaS enterprise analytics platform that delivers pre-built dashboards and KPIs across HR, Financial, Sales CRM, and Supply Chain domains, with a conversational AI engine (SplashAI) that converts natural-language questions into governed SQL queries against Oracle, Salesforce, Workday, and Snowflake data. It bundles metadata-driven data pipelines, embedded analytics inside ERP/CRM/HCM portals, SQL Connect for unified cross-platform querying, and GL Connect for Excel-native Oracle financial reporting, plus implementation and migration services (including Oracle Discoverer replacements).

Product overview

SplashBI is an AI-powered enterprise analytics platform structured as a unified core platform with specialized modules and add-on products. The platform centers on SplashAI, a conversational analytics engine that converts natural language questions into SQL and delivers governed, traceable insights from live enterprise data within dashboards and Microsoft Teams. The core platform provides data pipelines, embedded analytics, connectors, and hybrid reporting capabilities, while specialized modules address specific functional areas: HR Analytics (People Analytics), Financial Analytics, Sales CRM Analytics, UKG Integration, and Oracle-specific reporting for Cloud, E-Business Suite, and Discoverer migration. Two key add-on products — SQL Connect (unified cross-platform query tool for Oracle, Salesforce, Snowflake, ADW) and GL Connect (Excel-native GL reporting for Oracle EBS and Fusion) — serve as primary data access interfaces. The Data Pipeline module handles enterprise-scale extraction from Oracle Fusion and EPM environments into data warehouses. The platform targets organizations modernizing from legacy Oracle reporting tools, delivering embedded and self-service analytics across ERP, HCM, CRM, and supply chain systems.

Differentiator

Problem solved

Functional benefit

Brands

• SplashAI: AI-powered conversational analytics and natural language query capabilities embedded within the SplashBI platform.
• SQL Connect
• GL Connect

Products and services

• SplashAI AI-powered conversational analytics engine that enables users to ask questions in plain natural language and receive governed, traceable answers from enterprise data, converting text to SQL and rendering insights as dashboards. Targeted at enterprise business and analytics users.
• HR Analytics (People Analytics) Pre-built HR and people analytics dashboards covering workforce planning, attrition, retention, diversity and inclusion, talent acquisition, employee experience, and learning program ROI, with conversational insights via SplashAI. Targeted at HR leaders in Oracle HCM, Workday, UKG, ADP, and SAP environments.
• Financial Analytics Pre-built financial analytics dashboards for budget vs. actuals, month-end close, audit and compliance readiness, financial visibility, and receivable/payable management, integrated with Oracle ERP and EPM systems. Targeted at CFOs, controllers, and FP&A teams running Oracle.
• Sales CRM Analytics Sales performance analytics covering pipeline forecasting, real-time dashboards, sales team performance visibility, and lost deal recovery insights, with embedded dashboards inside CRM systems. Targeted at sales/revenue operations leaders using Oracle, Salesforce, and related CRMs.
• SQL Connect Unified SQL query tool enabling cross-platform access across Oracle Fusion Cloud, Oracle E-Business Suite, Salesforce, Snowflake, and Oracle ATP/ADW from a single interface, with AI-assisted natural-language-to-SQL, parallel query execution, and profile-level governance. Targeted at data analysts, finance/HR power users, and IT reporting teams running multi-system estates.
• GL Connect Excel-native reporting connector for Oracle EBS and Fusion Cloud GL data, enabling live refresh of financial statements, drill-down to subledger detail directly in Excel, automated report distribution, and role-based access without IT involvement. Targeted at finance and accounting teams using Oracle EBS or Fusion Cloud as a SmartView alternative.
• Data Pipeline Enterprise-grade data extraction and movement layer for Oracle environments, with Oracle Cloud Pipeline (for Fusion Cloud), Fusion Pipeline Architecture, and EPM Pipeline modules that flatten multi-dimensional cubes into SQL-ready tables and preserve hierarchies/mappings. Targeted at IT and analytics teams modernizing Oracle data warehousing.
• UKG Integration Pre-built workforce analytics dashboards and reporting connectors for UKG (Ultimate Software/Kronos) workforce management data, analyzing time, attendance, scheduling, and labor information. Targeted at HR and operations teams using UKG workforce management alongside Oracle and other enterprise systems.
• Oracle Cloud Reporting Real-time financial and operational reporting delivered natively within Oracle Cloud ERP and Fusion environments, with live data refresh, multi-layer drill-downs, and report distribution. Targeted at finance and operations teams in Oracle Cloud ERP/Fusion deployments.
• Oracle E-Business Suite Reporting Reporting replacement and modernization path for Oracle E-Business Suite (EBS), replacing legacy BI Publisher and custom reports with self-service dashboards and SQL-based reporting. Targeted at enterprise IT and finance teams modernizing on-premise Oracle EBS.
• Oracle Discoverer Migration Structured migration offering to move organizations off end-of-life Oracle Discoverer to modern SplashBI reporting, covering report mapping, parallel-run transition, and user adoption support. Targeted at IT and finance teams migrating from legacy Oracle Discoverer environments.
• Hybrid Reporting Reporting solution for organizations running both Oracle EBS on-premise and Oracle Fusion/EPM cloud simultaneously, enabling consolidated reporting across both environments through a single UI with unified data access. Targeted at enterprises mid-migration between Oracle EBS and Fusion/EPM Cloud.

Quantifiable outcome

• 50% Lower TCO
• +3 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration16 records

AI capability8 records

Feature7 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Cornerstone OnDemandcoreTechnology or IntegrationProduct integration partnership enabling combined SplashBI + CSOD workforce analytics. SplashBI brings 800+ pre-built dashboards tailored to HR and business needs, integrating with CSOD and wider tech stack including Oracle, UKG, Workday, SAP, and iCIMS without replatforming.
• OraclecoreTechnology or IntegrationDeep technology partnership with Oracle providing pre-built solutions for Oracle EBS, Oracle Fusion Cloud, Oracle EPM, Oracle HCM Cloud, Oracle ATP/ADW, and Oracle Cloud Infrastructure (OCI) hosting. SplashAI runs on OCI with OCI HeatWave for vector storage.
• WorkdaycoreTechnology or IntegrationIntegration partnership with Workday enabling SplashBI analytics on Workday HCM data alongside Oracle and other enterprise systems.
• SalesforcecoreTechnology or IntegrationSQL Connect 2.0 enables seamless connectivity with Salesforce alongside Oracle systems, allowing cross-platform querying from one unified interface.
• AcuityminorStrategic or Co-development PartnerEvent collaboration partner for Ascend 2025 conference. Acuity is an HCM Cloud sales organization contributing to roundtable discussions on AI in reporting and operational efficiency.
• More4AppsminorStrategic or Co-development PartnerEvent collaboration partner for Ascend 2025. More4Apps provides Oracle productivity tools and participates in expert roundtable discussions.
• OATCminorStrategic or Co-development PartnerEvent collaboration partner for Ascend 2025. OATC is an Oracle consulting group contributing to discussions on Oracle HCM and reporting challenges.
• Willis Towers WatsonminorStrategic or Co-development PartnerCollaboration on compensation analytics webinar. Willis Towers Watson's 25+ year HR transformation expert contributed to session on people analytics and compensation strategy.
• SnowflakecoreTechnology or IntegrationSQL Connect supports Snowflake alongside Oracle systems, enabling data warehousing and analytics across multi-cloud environments.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• insightsoftware: insightsoftware is a direct competitor specializing in financial reporting, EPM, and operational reporting for Oracle ERP/EPM/HCM environments. Highly comparable to SplashBI on Oracle EBS/Fusion reporting, EPM reporting, and Excel-based GL reporting — and a much larger incumbent in the same niche SplashBI targets.
• Sisense: Sisense is an embedded analytics platform serving enterprise BI and analytics use cases with AI capabilities and a similar horizontal "embedded + dashboards" GTM. Comparable to SplashBI on embedded analytics deployment and pre-built content strategy for mid-to-large enterprises.
• ThoughtSpot: ThoughtSpot is an AI-powered analytics platform with natural-language search (Spotter) and embedded analytics — directly competing with SplashAI's text-to-SQL conversational analytics positioning and embedded dashboard deployment model.
• Domo: Domo is a cloud-native BI and embedded analytics platform with AI features targeting enterprise business users. Comparable to SplashBI on horizontal business-user analytics, embedded dashboards, and pre-built app marketplace.

Broad incumbents

• Oracle Analytics Cloud: Oracle's own cloud analytics platform natively integrated with Oracle Fusion, EBS, and EPM. Competes directly with SplashBI for the same Oracle customers via embedded dashboards, AI features, and zero-additional-cost bundling pressure.
• Tableau (Salesforce): Salesforce-owned enterprise BI platform widely deployed at Fortune 500 companies and often competing head-to-head with SplashBI for analytics wallet inside the same accounts. Broad incumbent with mature AI capabilities (Tableau AI/Einstein).
• Microsoft Power BI: Microsoft's flagship BI platform deeply embedded in the Microsoft 365 / Teams ecosystem where SplashBI also delivers embedded analytics. Hyperscaler incumbency and aggressive pricing make Power BI the primary outside competitor for AI-augmented enterprise BI.

Emerging players

• More4Apps: More4Apps provides Oracle-focused productivity and reporting tools, and is listed as a SplashBI event-collaboration partner. Comparable as a niche Oracle-specialist analytics/reporting toolmaker with overlapping Oracle EBS and Fusion reporting use cases.
• Apex Reporting: Apex Reporting is a niche reporting and analytics vendor for Oracle E-Business Suite and Fusion, directly competing with SplashBI on Oracle EBS reporting replacement and Discoverer migration scenarios.
• Sigma Computing: Sigma Computing is a cloud analytics platform with a spreadsheet-like interface and AI features, competing with SplashBI's GL Connect Excel-native positioning and conversational analytics for enterprise business users.

Market position

Strengths3 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/SplashBI
• Facebookfacebook.com/splashbi

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SplashBI