More4Apps
More4Apps provides Excel-based data loading and master data management tools for organizations running Oracle E-Business Suite and Oracle Fusion Cloud ERP. Founded in 2000 in New Zealand, it serves 400+ enterprise customers and 34,000+ end-users globally via direct sales and a certified Oracle SI partner channel.
- Company typePrivate
- Founded2000
- HeadquartersHamilton, New Zealand
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What More4Apps does
More4Apps NZ Limited is a privately held New Zealand software company founded in 2000 by a group of Oracle consultants, headquartered in Hamilton with a commercial presence in Raleigh, North Carolina. The company develops Excel-based data loading and management tools for organizations running Oracle E-Business Suite (EBS) and Oracle Fusion Cloud ERP, marketed as two product suites — the EBS Toolbox and the ERP Cloud Toolbox — that together comprise 47 specialized wizards and modules covering finance, procurement, human resources, projects, and master data management. Products integrate with Oracle through native PL/SQL APIs and SOAP/REST web services, perform pre-validation against Oracle value sets, return real-time error messages to Excel for correction, and are designed to remain upgrade-proof across Oracle quarterly releases.
The business model combines per-organization (site) software licensing, recurring support and maintenance subscriptions, and partner-led implementation services. Pricing is quote-based and not publicly disclosed, with annual billing cadence. Distribution is a hybrid of direct enterprise field sales and a global channel of certified Oracle SI/consulting partners (Claremont, SiNube, X View, APPSolve, Tamrasys, SquareOne Technologies), augmented by Oracle partner network co-marketing (Gold Partner status via UK OUG, OATUG community involvement, MrExcel content partnership). The company reports serving more than 400 customers and 34,000+ end-users globally, including named enterprise accounts such as Amazon, 3M, McDonald's, Starbucks, Toyota Boshoku USA, Avery Dennison, Arby's, and American Red Cross. More4Apps discloses 70% year-over-year new revenue growth, 95% Oracle Cloud customer growth over five years, and claims 90% faster data uploads versus Oracle's native Web ADI, ADFdi, and FBDI tools. Brian Grossweiler has served as CEO since April 2023, succeeding founder John O'Keeffe.
More4Apps firmographics
Firmographics- Name
- More4Apps
- Legal name
- More4apps NZ Limited
- Website
- https://more4apps.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- More4Apps provides Excel-based data loading and master data management tools for organizations running Oracle E-Business Suite and Oracle Fusion Cloud ERP. Founded in 2000 in New Zealand, it serves 400+ enterprise customers and 34,000+ end-users globally via direct sales and a certified Oracle SI partner channel.
- Ownership category
- akta.pro rank
More4Apps industry classification
Industry- Product category
- Enterprise ERP Data Integration Software
- NAICS
- Software Publishers (513210), Custom Computer Programming Services (541511), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming Services (7371)
- akta.pro primary industry
- Data App Builders (Forms, Portals & Internal Tools) (HDAEAKAK)
- akta.pro secondary industries
- Database Tools & Ecosystem (Replication, Backup/Recovery, HA/DR, Monitoring) (HDAEAAAO), Core ERP Suites (Financials, Procurement, Projects) (HDAEAEAA)
Keywords
Where More4Apps is headquartered
LocationHeadquarters
- HQ city
- Hamilton
- HQ country
- New Zealand
- HQ region
- Oceania
Offices2 records
Markets served
More4Apps business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Software Licenses (EBS Toolbox and ERP Cloud Toolbox): Products are licensed per organization/company. The company offers solutions for Oracle E-Business Suite (EBS Toolbox) and Oracle Fusion Cloud (ERP Cloud Toolbox). Each product suite includes multiple modules covering Finance, Procurement, Human Resources, Projects, and Master Data Management. Licenses are sold directly and through partners.
- Support and Maintenance: Ongoing support services with a class-leading support team that solves issues and manages customization requests. Customers have access to the More4apps Community portal for resources, training materials, and interactive knowledge boards.
- Implementation and Professional Services: Partners and implementation consultants provide deployment services. The company supports partners in delivering solutions to customers migrating to Oracle Fusion Cloud or optimizing existing Oracle ERP implementations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise site license - pricing based on organization size and product modules selected |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels10 records
More4Apps product offering
Product offeringCore offering
More4Apps provides Excel-based data loading software suites (EBS Toolbox and ERP Cloud Toolbox) that enable enterprise users to download, edit, pre-validate, and mass upload master and transactional data into Oracle E-Business Suite and Oracle Fusion Cloud ERP systems. The products replace Oracle's native Web ADI, ADFdi, and FBDI tools with a familiar Excel interface that removes IT dependency and delivers pre-validated, error-checked data uploads in a single spreadsheet.
Product overview
More4Apps offers two core product suites: the EBS Toolbox for Oracle E-Business Suite and the ERP Cloud Toolbox for Oracle Fusion Cloud Applications. Both are Excel-based data loading solutions that enable end-users to download, edit, validate, and mass upload data directly into Oracle ERP systems without requiring IT involvement. The EBS Toolbox includes multiple specialized wizards (Supplier, Customer, Employee, Item, Price List, Asset, BOM, AR Receipt, and Budget Wizards) covering finance, procurement, HR, and master data functions. The ERP Cloud Toolbox offers modules for Finance, Procurement, Product Definition, and Projects, designed to be upgrade-proof with Oracle quarterly releases. Both suites leverage Oracle's existing security measures and web services/APIs.
Differentiator
Problem solved
Functional benefit
Brands
- EBS Toolbox: Excel-based data loading solution for Oracle E-Business Suite, enabling users to download, edit, and mass upload pre-validated data into Oracle EBS.
- ERP Cloud Toolbox
Products and services
- EBS Toolbox A suite of Excel-based tools for Oracle E-Business Suite that enables end-users to download, edit, and mass upload pre-validated data into Oracle EBS. The toolbox includes multiple wizards covering finance, procurement, HR, master data management, and transactional data functions for Oracle E-Business Suite 11i and R12.
- ERP Cloud Toolbox A suite of Excel-based tools for Oracle Fusion Cloud Applications that enables end-users to create, update, and mass upload data into Oracle Cloud ERP. The toolbox is designed to be upgrade-proof with Oracle quarterly releases and uses Oracle's public web services (SOAP/REST) for real-time data connectivity. It includes modules for Finance, Procurement, Product Definition, and Projects.
Quantifiable outcome
- 90% faster data uploads compared to Oracle Web ADI, ADFdi, and FBDI
- +9 more outcomes
Companies that use More4Apps
Customer profileNamed customers23 records
Segments8 records
Ideal customer profiles2 records
More4Apps technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
More4Apps partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core.
- Tamrasys (M) Sdn. Bhd.coreStrategic partnership with Tamrasys, a leading provider of IT solutions in Malaysia, to bring advanced Oracle E-Business Suite and Oracle Fusion Cloud ERP solutions to the Malaysian market. The collaboration empowers Malaysian businesses with comprehensive data management solutions.
- SplashBIcoreMore4apps and SplashBI partnered to deliver smarter Oracle reporting and data management. The partnership integrates SplashBI's deep reporting expertise with More4apps' streamlined data loading tools, providing a powerful solution that simplifies processes and drives better decision-making for Oracle customers worldwide.
- APPSolve LtdcoreStrategic partnership with APPSolve (PTY) Ltd, a premier South African IT services and advisory firm specializing in Oracle E-Business Suite, Oracle Fusion Cloud, and Acumatica. The partnership aims to drive ERP excellence across Africa by empowering local businesses with More4apps data loading solutions.
- SiNubecorePartnership with SiNube, a certified Oracle Partner experienced in implementing new Finance, Procurement, and EPM solutions. The partnership is significant in the European market as migration to Oracle Fusion Cloud ERP is rapidly growing. SiNube supports Oracle Cloud migrations using More4apps tools.
- SquareOne TechnologiescoreMore4apps, SplashBI, and SquareOne Technologies co-organized The Oracle ERP Finance Forum for finance leaders, focusing on data migration, improved financial reporting and analytics, and addressing data inefficiencies. The three companies also partner on Oracle ERP data analytics solutions.
- X ViewcorePartnership with X View, an Italian IT consultancy company, to deliver cutting-edge Oracle data loading solutions. The partnership combines X View's Oracle consulting expertise with More4apps' data loading tools for Oracle EBS and Fusion Cloud customers.
- ClaremontcorePartnership with Claremont, an award-winning UK Oracle managed service provider. Claremont expanded More4apps' list of global partners, providing More4apps data loading solutions to their Oracle customer base.
- MrExcel (Bill Jelen)coreOngoing partnership with Bill Jelen (MrExcel) for webinar content and Excel education. MrExcel hosts regular webinars on Excel features, tips, and techniques that More4apps sponsors and promotes. Bill Jelen is the host of MrExcel.com and author of 64 Excel books.
- Oracle Partner NetworkcoreCertified Oracle partner for over 20 years with Gold Partner status through UK OUG. Works with Oracle Applications Unlimited program to extend EBS capabilities. Co-marketing and presence at Oracle CloudWorld events.
- Oracle Applications & Technology Users Group (OATUG)coreActive partner with OATUG. More4apps sponsors OATUG events including Ascend conference. David Wright, More4apps Product Champion Lead, was appointed Chair of OATUG's Editorial Advisory Committee.
- UK Oracle Users Group (UK OUG)coreGold Partner of the Year by UK OUG for 2020 and 2021. Active participation in UK OUG conferences including Breakthrough and O5 Live events.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
More4Apps competitors and assessment
Company assessmentDirect peers
- DataXstream: DataXstream provides Excel-based mass data loading for SAP, mirroring More4Apps' Excel-to-ERP approach for the SAP ecosystem. Strong functional analogue in adjacent ERP stack.
- SplashBI: SplashBI provides reporting and analytics for Oracle ERP. More4Apps and SplashBI have an active partnership, and both companies target the same Oracle EBS/Fusion Cloud customers with adjacent data management tooling.
- Winshuttle (IBM): Winshuttle (now part of IBM) provides Excel-based data loading and mass maintenance for SAP and other ERPs — the closest functional analogue to More4Apps' Excel-to-ERP loading paradigm, just on the SAP ecosystem.
Emerging players
- Vena Solutions: Vena delivers Excel-native planning and analysis for finance teams running on ERP backends. Competes for the same end-user Excel-loving finance audience, particularly around budgeting and close workflows.
- Astera Software: Astera provides no-code data integration and ETL that overlaps with More4Apps' mass data loading use case, particularly for IT teams integrating ERP with downstream analytics systems.
- Aecus: Aecus specializes in Excel-based data loading and integration for Oracle and other ERPs, positioning as a niche peer with similar end-user-focused Excel UX to More4Apps.
Broad incumbents
- Precisely: Precisely offers data integrity, integration, and quality solutions that compete with More4Apps in the data quality and validation layer around ERP, with broader multi-platform coverage.
- Talend (Qlik): Talend provides enterprise data integration and quality tooling that competes for the same IT-led data management budget as More4Apps, though it is ERP-agnostic and aimed at technical integration teams rather than business end-users.
- Oracle FBDI / ADFdi / Web ADI: Oracle's native data-loading tools (Web ADI for EBS, FBDI/ADFdi for Fusion Cloud) are the direct competitive baseline More4Apps positions against, claiming 90% speed/ease-of-use advantages over them.
- Informatica: Informatica is a leading enterprise data integration and data quality platform that overlaps with More4Apps' data loading and validation capabilities, but at much broader scale and across multiple ERP/analytics targets.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
More4Apps social profiles
Digital presenceMore4Apps financial estimates
Financial estimateRevenue estimate
Valuation estimate
More4Apps leadership team
Management profileNumber of profiles
Profiles7 records
More4Apps funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
More4Apps M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about More4Apps
What does More4Apps do?
More4Apps provides Excel-based data loading software suites (EBS Toolbox and ERP Cloud Toolbox) that enable enterprise users to download, edit, pre-validate, and mass upload master and transactional data into Oracle E-Business Suite and Oracle Fusion Cloud ERP systems. The products replace Oracle's native Web ADI, ADFdi, and FBDI tools with a familiar Excel interface that removes IT dependency and delivers pre-validated, error-checked data uploads in a single spreadsheet.
Is More4Apps a public or private company?
More4Apps is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was More4Apps founded?
More4Apps was founded in 2000. It employs 51 to 100 people.
Where is More4Apps based?
More4Apps is headquartered in Hamilton, New Zealand, in the Oceania region.
How does More4Apps make money?
Three revenue lines are on record. Software Licenses (EBS Toolbox and ERP Cloud Toolbox) is the primary driver. The others are support and Maintenance and implementation and Professional Services.
Who are More4Apps's main competitors?
Direct peers on record are DataXstream, SplashBI and Winshuttle (IBM). Emerging players are Vena Solutions, Astera Software and Aecus. Broad incumbents are Precisely, Talend (Qlik), Oracle FBDI / ADFdi / Web ADI and Informatica.
Does More4Apps have an API?
No public API is recorded for More4Apps.
What industry is More4Apps in?
More4Apps's product category is Enterprise ERP Data Integration Software. Its primary akta.pro industry code is HDAEAKAK, Data App Builders (Forms, Portals & Internal Tools), with a secondary code of HDAEAAAO, Database Tools & Ecosystem (Replication, Backup/Recovery, HA/DR, Monitoring). Its NAICS code is 513210 and its SIC code is 7372.