Hylete
Hylete is a direct-to-consumer premium performance training apparel brand founded in 2012, designing and selling technical athletic wear for individual men and women across core, recovery, and circular-economy sub-brand collections.
- Company typePrivate
- Founded2012
- HeadquartersSolana Beach, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Hylete does
Hylete, operating through HyFLEX Brands LLC (Delaware) and DBA HYLETE, is a direct-to-consumer premium performance training apparel company founded in 2012 and headquartered in Solana Beach, California. The company designs and sells technical athletic wear for men and women across sub-brand collections including Nexus (quick-dry, UPF 50+ fabric), Icon II (bamboo-blend recovery line), HY-Blend, Core, and Community Favorites, with a catalog of roughly 122 SKUs spanning tees, polos, hoodies, jackets, shorts, pants, joggers, tights, sports bras, and accessories such as hats, boxer briefs, socks, and a co-branded insulated water bottle with Mizu. Technical differentiators include sweat-wicking quick-drying fabrics, UPF 50+ sun protection, bamboo-blend recovery materials, and renewable/recyclable inputs tied to a take-back circular-economy program.
Hylete firmographics
Firmographics- Name
- Hylete
- Legal name
- HyFLEX Brands LLC
- Website
- https://hylete.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Hylete is a direct-to-consumer premium performance training apparel brand founded in 2012, designing and selling technical athletic wear for individual men and women across core, recovery, and circular-economy sub-brand collections.
- Ownership category
- akta.pro rank
Hylete industry classification
Industry- Product category
- Athletic Apparel
- NAICS
- Apparel Manufacturing (315)
- SIC
- Retail-Apparel & Accessory Stores (5600), Retail-Women's Clothing Stores (5621)
- akta.pro primary industry
- Athletic / Performance & Activewear Brands (CRAAAAAD)
- akta.pro secondary industries
- Activewear & Training Apparel (CRAAAEAA), Outdoor & Active Lifestyle Apparel Retail (CRAAABAL)
Keywords
Where Hylete is headquartered
LocationHeadquarters
- HQ city
- Solana Beach
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Hylete business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Personnel, Operations, Technology or R&D
Revenue model
- Direct Product Sales: Hylete generates revenue through direct-to-consumer sales of premium athletic apparel via its e-commerce platform. Products are sold as one-time purchases at various price points, ranging from $32 for basic accessories to $128 for premium outerwear. The company also offers sale items and has a Final Sale section for clearance.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Full-price athletic apparel across multiple collections |
| Unit Pricing | Pay-as-you-go | Military, First Responder & Government Employee Discount |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Hylete product offering
Product offeringCore offering
Hylete designs and sells premium performance training apparel for men and women, including crew tees, polos, hoodies, jackets, shorts, pants, joggers, tights, sports bras, and accessories. The brand emphasizes technical fabrics with sweat-wicking, quick-drying, UPF 50+ protection, and bamboo-blend recovery materials, selling directly to consumers through its own e-commerce platform at prices ranging from $32 to $128.
Product overview
Hylete is a premium performance training apparel company founded in 2012, offering athletic wear for men and women. The product portfolio consists of core collections (Nexus, Icon II, HY-Blend, Core/Workout Essentials, Community Favorites, New Arrivals) and specific product lines including crew tees, polos, hoodies, jackets, shorts, pants, joggers, tights, sports bras, and accessories. The Nexus Collection features lightweight performance wear with UPF 50+ protection and quick-dry fabric, while the Icon II Collection offers ultra-soft bamboo blend apparel for recovery and everyday comfort. The men's line includes specialized shorts (Helix III, Flexion II, Verge III, Incline, Levo, Vertex II) and pants/denim, while the women's collection features sports bras (Altium II, Essence, Luna II), the popular Iris Lined Short, and various tights and joggers. Accessories include performance hats, socks, and the HYLETE x Mizu collaboration water bottle. The company also operates a Military & First Responders discount program offering up to 40% off, verified through GOVX ID.
Differentiator
Problem solved
Functional benefit
Brands
- Nexus Collection: Lightweight performance apparel featuring buttery-smooth comfort with sweat-wicking, quick-drying fabric and UPF 50+ protection
- Icon II Collection
- HY-Blend
- Core Collection
- Community Favorites
Products and services
- Nexus Collection
- Icon II Collection
- HY-Blend Crew Tees
- Core Collection (Workout Essentials)
- Men's Athletic Apparel
- Women's Athletic Apparel
- Accessories
- Gift Cards
- Military & First Responders Discount Program
Quantifiable outcome
- 4.85/5 average rating from 62,968 reviews
Companies that use Hylete
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
Hylete technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration11 records
Feature3 records
Hylete partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor and core.
- MizuminorHylete collaborated with Mizu to produce the HYLETE x Mizu Insulated Water Bottle, available in olive green colorway. This co-branded product features double-wall insulation and represents a complementary accessories partnership.
- GovX IDcoreGovX ID provides identity verification services enabling Hylete's military and first responder discount program. The real-time verification system confirms eligibility for current and former U.S. military, first responders, government employees, and teachers to access exclusive 40% discounts.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Hylete competitors and assessment
Company assessmentDirect peers
- Born Primitive: Born Primitive is a fitness and CrossFit-focused apparel brand selling training shorts, joggers, and tees via DTC. It targets similar functional-training customers as Hylete.
- Tracksmith: Tracksmith is a premium running and endurance apparel brand sold DTC, offering technical apparel for runners. Comparable to Hylete in DTC premium athletic positioning and overlapping on running socks/shorts.
- Outdoor Voices: Outdoor Voices is a DTC athletic apparel brand offering technical and lifestyle recreation wear, including shorts, tops, and tights. It shares Hylete's premium DTC model and overlapping training/lifestyle customer.
- Ten Thousand: Ten Thousand is a premium men's training apparel brand sold direct-to-consumer, focused on shorts, tops, and athletic basics. It directly competes with Hylete's men's training apparel line.
- Alo Yoga: Alo Yoga is a premium yoga, training, and lifestyle athletic apparel brand sold primarily DTC with flagship retail, sharing Hylete's premium DTC apparel model and overlapping customer base in activewear.
- Rhone: Rhone is a premium men's activewear and lifestyle apparel brand sold direct-to-consumer, focused on performance basics, training shorts, and commuter apparel. It directly competes with Hylete on premium men's training apparel.
- Vuori: Vuori is a premium performance and lifestyle apparel brand headquartered in Encinitas, CA (near Solana Beach), selling men's and women's training, yoga, and everyday athletic apparel direct-to-consumer. It is the closest comparable to Hylete in product mix, geography, and premium DTC positioning.
Broad incumbents
- Athleta (Gap Inc.): Athleta is Gap Inc.'s women's and girls' premium activewear brand sold through DTC and retail stores. It overlaps with Hylete's women's athletic apparel line and recovery/training wear positioning.
- Lululemon: Lululemon is the leading publicly-traded premium athletic apparel brand with a deep men's, women's, and accessories catalog distributed via DTC and retail. It is the dominant incumbent in Hylete's premium performance apparel niche.
- Nike: Nike is the global dominant athletic apparel and footwear manufacturer/retailer with broad product lines spanning training, running, and lifestyle. It is the largest incumbent competing with Hylete's premium training apparel offering.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Hylete social profiles
Digital presenceHylete financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hylete leadership team
Management profileNumber of profiles
Profiles2 records
Hylete funding detail
Funding detailFunding overview
Funding rounds7 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hylete M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hylete
What does Hylete do?
Hylete designs and sells premium performance training apparel for men and women, including crew tees, polos, hoodies, jackets, shorts, pants, joggers, tights, sports bras, and accessories. The brand emphasizes technical fabrics with sweat-wicking, quick-drying, UPF 50+ protection, and bamboo-blend recovery materials, selling directly to consumers through its own e-commerce platform at prices ranging from $32 to $128.
Is Hylete a public or private company?
Hylete is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Hylete founded?
Hylete was founded in 2012. It employs 11 to 50 people.
Where is Hylete based?
Hylete is headquartered in Solana Beach, United States, in the North America region.
How does Hylete make money?
One revenue line is on record: direct Product Sales.
Who are Hylete's main competitors?
Direct peers on record are Born Primitive, Tracksmith, Outdoor Voices, Ten Thousand, Alo Yoga, Rhone and Vuori. Broad incumbents are Athleta (Gap Inc.), Lululemon and Nike.
Does Hylete have an API?
No public API is recorded for Hylete.
What industry is Hylete in?
Hylete's product category is Athletic Apparel. Its primary akta.pro industry code is CRAAAAAD, Athletic / Performance & Activewear Brands, with a secondary code of CRAAAEAA, Activewear & Training Apparel. Its NAICS code is 315 and its SIC code is 5600.