Union Gospel Mission of Salem

What Union Gospel Mission of Salem does

Union Gospel Mission of Salem (UGM) is a 501(c)(3) faith-based nonprofit founded in 1953 that operates an integrated portfolio of homeless services and Christ-centered recovery programs for men, women, children, and formerly incarcerated individuals across Marion and Polk counties in Oregon. Its core service lines include the Men's Mission (a 50,000-square-foot facility opened July 2021 at 777 Commercial St NE, Salem), Simonka Place (women's and children's shelter in Keizer, opened in 1968 as the first women's shelter on the West Coast), the 15-18 month New Life Fellowship discipleship program, the Transitions Reentry Program operating across Restoration House, Grear Street Apartments, and Chuck's Place, an in-house Health Clinic operated since 2020 with JD Health & Wellness, a Learning Center (GED, life skills, job readiness), and a Search and Rescue mobile van ministry that reaches homeless encampments. Service delivery is supported by a 73-person staff, ~365-day/year volunteer program, and partnerships with JD Health & Wellness, Marion County Sheriff's Office, Chick-fil-A Shared Table, Salem Health, ARCHES, and area churches.

UGM has no proprietary technology platform; it operates as a human-services delivery organization. Its revenue model is donation-driven rather than fee-based: 2023 total revenue of approximately $7.4 million came from general donations ($4,338,507, 58.6%), Gifts in Kind and other sources ($2,262,062, 30.6%), and the Mission Thrift retail store ($803,074, 10.8%). Donor acquisition and cultivation rely on annual fundraising events (RENEW, Tee It Up for Hope, One Table Salem), the recurring Life Change Partners monthly giving program, planned giving vehicles (bequests, charitable gift annuities), and the June Simonka Giving Circle ($500-$1,000 membership tiers). The 2023 cost structure was 79.5% program services, 13.8% fundraising, and 6.7% administration, reflecting a standard high-program-efficiency nonprofit profile.

Beneficiaries are served free of charge and span four primary segments: homeless men, homeless women and children, men transitioning from incarceration, and unsheltered individuals in homeless camps. Operational governance rests with an Executive Director (Craig Smith) and a Board of Directors chaired by Bryce Petersen. The organization has no parent company, no venture or institutional equity ownership, and operates exclusively as an independent Oregon nonprofit (EIN 93-0457267).

Name

Union Gospel Mission of Salem

Legal name

Union Gospel Mission of Salem

Website

https://ugmsalem.org

Company type

Private

Founded year

1953

Operating status

Operating

Headcount range

101–250 employees

Short description

Union Gospel Mission of Salem is a faith-based 501(c)(3) nonprofit founded in 1953 that delivers emergency shelter, meals, addiction recovery, healthcare, education, and reentry housing to homeless men, women, children, and formerly incarcerated individuals across Marion and Polk counties in Oregon.

Ownership category

akta.pro rank

Product category

Homeless and Social Services

NAICS

Temporary Shelters (624221), Community Housing Services (62422), Community Food and Housing, and Emergency and Other Relief Services (6242), Residential Mental Health and Substance Abuse Facilities (623220), Emergency and Other Relief Services (624230), Community Food Services (62421)

SIC

Services-Social Services (8300)

akta.pro primary industry

Faith-Based Social Services & Community Outreach (Food Pantries, Shelters, Counseling) (BPAGAJAG)

akta.pro secondary industries

Housing Assistance & Homeless Services (BPAGAEAB), Homelessness Prevention, Shelter & Supportive Housing Services (BPAIANAC), Substance Use Recovery & Harm Reduction Support Services (BPAGAEAO), Residential Mental Health Treatment Centers (HLAFACAC)

Keywords

• Homeless shelter services
• Faith-based social services
• Addiction recovery programs
• Reentry housing programs
• Community thrift retail

Headquarters

HQ city

Salem

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. General Donations: Individual, church, and corporate donations constituting the primary revenue stream. 2023 revenue: $4,338,507 (58.6% of total revenue).
2. Mission Thrift Store: Retail thrift store selling donated goods. Proceeds support UGM ministries. 2023 revenue: $803,074 (10.8% of total revenue).
3. Gifts in Kind: Valuation of in-kind donations received. Included in 'Other' category representing $2,262,062 (30.6%) of 2023 revenue.
4. Monthly Giving (Life Change Partners): Recurring monthly donor program where supporters commit to regular contributions to fund ongoing operations.
5. Planned Giving: Legacy giving vehicles including bequests and charitable gift annuities that provide future revenue while offering tax benefits to donors.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels7 records

Core offering

Union Gospel Mission of Salem operates emergency shelter, meals, addiction recovery, education, healthcare, and reentry housing programs for men, women, and children experiencing homelessness in Marion and Polk counties. Core programs include the Men's Mission, Simonka Place women's and children's shelter, the 15-18 month New Life Fellowship discipleship program, the Transitions Reentry Program for men leaving incarceration, and a Learning Center offering GED and job-readiness classes.

Product overview

Union Gospel Mission of Salem operates a portfolio of interconnected homeless shelter and recovery programs centered on the transforming grace of Jesus Christ. Core offerings include the Men's Mission (opened 2021) and Simonka Place women's shelter (opened 1968), providing meals, shelter, and support services. The New Life Fellowship (15-18 month discipleship program) and Transitions Reentry Program serve as the primary transformation pathways, supported by the Learning Center (GED/education), In-House Health Clinic (partnered with JD Health & Wellness), and Search & Rescue Ministry (mobile outreach). Revenue-generating programs include Mission Thrift store and the June Simonka Giving Circle. Events include One Table Salem community meal, RENEW women's gathering, and Tee It Up golf tournament.

Differentiator

Problem solved

Functional benefit

Brands

• New Life Fellowship (NLF): Transformative discipleship program extending God's love and grace to people in need of life change, lasting up to 15 months.
• Transitions Reentry Program
• June Simonka Giving Circle

Products and services

• Men's Mission 24/7 emergency shelter and holistic care for men experiencing homelessness at 777 Commercial Street NE, Salem. Provides meals, counseling, healthcare, and program enrollment.
• Simonka Place Women's and Children's Shelter Safe haven for women and children in Marion and Polk counties at 5119 River Rd N, Keizer. Offers shelter, meals, New Life Fellowship program, healthcare, and housing assistance.
• New Life Fellowship (NLF) Recovery Program

Quantifiable outcome

• 169,825 meals served in 2023
• +5 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Nine partnerships are on record, tiered core, significant and supporting.

• JD Health & WellnesscoreStrategic or Co-development Partner · 1 January 2020Since 2020, JD Health & Wellness has enabled UGM to address critical behavioral and physical health needs through in-house primary care clinics at Simonka Place and Men's Mission. Services include nurse practitioners, psychiatrists, mental health counselors, and community health workers guiding guests through the healthcare system. For uninsured guests, the clinic helps obtain Oregon Health Plan coverage.
• Chick-fil-A I-5 & Chemawa Rd (Keizer)significantStrategic or Co-development PartnerThrough the Chick-fil-A Shared Table program, the restaurant donates surplus food weekly. In the first year, over 4,800 pounds of food (~$34,000 value) was donated, enabling enhanced meals at Simonka Place and Restoration House.
• Marion County Sheriff's OfficecoreStrategic or Co-development PartnerCritical community partnership supporting the Transitions Reentry Program. Sergeant Austin Herman noted UGM fills gaps in employment, housing, and treatment services that the County lacks capacity to provide, helping keep the community safe.
• Be Bold Street MinistriessupportingStrategic or Co-development PartnerMonthly partnership for foot clinic outreach to homeless communities. Volunteers from UGM join Be Bold to wash feet and provide new shoes outside mission walls.
• North West Senior Disability ServicessupportingOthersCommunity partner collaborating with Simonka Place for comprehensive guest support services.
• ARCHES (Mid-Willamette Valley Community Action)supportingStrategic or Co-development PartnerPartnership providing classes like 'Rent Well' and 'Financial Boundaries and Budgeting' to help guests prepare for independent living.
• West Salem ClinicsupportingOthersCommunity health partner providing healthcare services to guests at Simonka Place.
• Catholic Community ServicessupportingOthersCommunity services partner collaborating on guest support at Simonka Place.
• Salem HealthsupportingOthersHealthcare system partner providing medical services to UGM guests.

Scale indicators18 records

Recent moves11 records

Expansion highlights5 records

Direct peers

• Union Gospel Mission (Seattle): Long-standing faith-based rescue mission in Seattle offering men's and women's shelters, addiction recovery programs, Search & Rescue mobile outreach, and thrift stores. Sister Union Gospel Mission organization with directly comparable service mix and donor-base structure.
• Portland Rescue Mission: Faith-based nonprofit in Portland, Oregon providing emergency shelter, meals, addiction recovery, and long-term residential programs to homeless men, women, and children. Operates the same faith-centered, multi-program model as UGM Salem in the adjacent Oregon market.
• Catholic Community Services of the Mid-Willamette Valley: Regional social services nonprofit operating in Marion and Polk counties, providing housing assistance, refugee services, and family support. Listed as an active UGM community partner and operates overlapping service categories in the same geography.
• Goodwill Industries of the Columbia Willamette: Operates thrift retail stores and workforce-development programs in the same Oregon geography as UGM. Comparable thrift-store revenue model and job-training outcomes (211 jobs secured at UGM parallel Goodwill's mission).
• Central City Concern (Portland): Portland-based nonprofit integrating housing, healthcare, and employment services for people experiencing homelessness and addiction. Highly comparable integrated-services model and operates a healthcare-billable service line that UGM is beginning to emulate via JD Health & Wellness.

Broad incumbents

• Volunteers of America Oregon: National nonprofit affiliate providing supportive housing, reentry programs, and behavioral health services in Oregon. Comparable in reentry and supportive housing operations, with broader national infrastructure and funding access.
• Salvation Army (Salem Corps): National faith-based social services organization operating shelter, transitional housing, food assistance, and addiction recovery in Salem, Oregon. Offers broader service portfolio including disaster relief and family services beyond UGM's scope.

Regional players

• Oregon Coast Community Action: Oregon nonprofit providing emergency shelter, rental assistance, food banks, and energy assistance across multiple counties. Comparable community-based anti-poverty and housing services model in a different Oregon region.
• Marion County Health & Human Services: Government counterpart in Marion County administering housing assistance, behavioral health, and emergency relief. Serves the same beneficiary population, often through contracting arrangements with UGM for capacity UGM provides.

Emerging players

• Blanchet House (Portland): Portland-based nonprofit providing meals, clothing, and shelter to people experiencing homelessness. Smaller scale than UGM but operates comparable meal-service and basic-needs programming in adjacent Oregon market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@UnionGospelMissionSalem
• Facebookfacebook.com/UGMsalem
• Instagraminstagram.com/ugmthrift
• TikToktiktok.com/@ugmsalem
• Xx.com/UGMSalem

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Subsidiaries8 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Union Gospel Mission of Salem