neuet
- Company typePrivate
- Founded2019
- HeadquartersTokyo, Japan
- Headcount11–50
- GTM typeB2C
- OfferingServices
neuet firmographics
Firmographics- Name
- neuet
- Legal name
- チャリチャリ株式会社 (Charichari, Inc.)
- Website
- https://neuet.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
neuet industry classification
Industry- Product category
- Bike Sharing Services
- NAICS
- Transit and Ground Passenger Transportation (485)
- SIC
- Transportation Services (4700)
- akta.pro primary industry
- Bikeshare (Station-Based/Docked) (TLAFAMAE)
- akta.pro secondary industry
- Shared Mobility Operations & Fleet Services (Charging/Swapping, Rebalancing, Maintenance) (TLAFAMAJ)
Keywords
Where neuet is headquartered
LocationHeadquarters
- HQ city
- Tokyo
- HQ country
- Japan
- HQ region
- Asia
Offices4 records
Markets served
neuet business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Technology or R&D
Revenue model
- Bike Sharing Usage Fees: Users pay per ride or usage duration to unlock and ride Charichari bikes. Service available in multiple cities across Japan with docking ports throughout urban areas.
- Movable Trust Financing: First-in-Japan financing using electric-assist bicycles as collateral via movable trust with Mitsubishi UFJ Trust Bank. Used to fund expansion of e-bike fleet.
- Regional Infrastructure Investment Fund: Sympathy investment crowdfunding fund (Chari Chari Regional Infrastructure Investment Fund) backed by movable trust, sold through SECURITE platform. Investors include individuals participating in regional mobility infrastructure.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
neuet product offering
Product offeringCore offering
Charichari operates a community-based bike sharing service in Japan, providing iconic red bicycles (basic city cycles and electric-assist models) at docking ports throughout urban areas. Users access the service via a mobile app that locates nearby ports, unlocks bicycles, and enables returns at any designated port. The company manages the full vertical stack from app/software development through bicycle design, procurement, maintenance, and port installation, operating as a last-mile urban mobility complement to public transit across 8+ Japanese cities.
Product overview
Charichari operates a unified bike sharing platform offering two bicycle types: basic city cycles (シティサイクル) and electric assist bicycles (電動アシスト自転車). The primary Charichari service launched in Fukuoka in February 2018 and has since expanded to Nagoya, Tokyo, Kumamoto, and acquired the kotobike service for Kyoto and Otsu (pending April 2026 rebrand). The company manages the full vertical stack from app/software development through bicycle design, procurement, maintenance, and port installation. The service functions as urban micro-mobility infrastructure, complementing public transit with last-mile transportation solutions.
Differentiator
Problem solved
Functional benefit
Brands
- Charichari Electric-Assisted Bicycles: Electric-assisted bicycles available in Fukuoka and Kumamoto, offering enhanced comfort and convenience for users.
Products and services
- Charichari Bike Sharing Service A community-based bike sharing service featuring iconic red bicycles (both basic city cycles and electric-assist models) available at docking ports throughout Japanese cities including Fukuoka, Nagoya, Tokyo, Kumamoto, Kyoto, and Otsu. Users find bike ports via mobile app, unlock bikes, ride for urban mobility, and return to any designated port. Functions as last-mile urban mobility infrastructure complementing public transit.
- Charichari Electric-Assist Bicycles Electric-assist bicycles available through the Charichari bike sharing service in Fukuoka and Kumamoto areas, offering enhanced comfort and convenience for users tackling hills or longer distances. Achieved 124,000+ monthly rides in Fukuoka/Kumamoto (August 2023), representing 2.2x year-over-year growth.
Quantifiable outcome
- Over 15 million cumulative rides as of May 2023
- +2 more outcomes
Companies that use neuet
Customer profileSegments2 records
Ideal customer profiles2 records
neuet technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
neuet partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- KyuBee Co., Ltd. (株式会社きゅうべえ)coreAbsorption-type split acquisition of KyuBee's share cycle service 'kotobike' in Kyoto and Otsu. KyuBee is a long-established Kyoto bicycle shop. Charichari to rebrand kotobike to Charichari in April 2026 with landscape-conscious new bicycle designs.
- Impact Circle Inc. (インパクトサークル株式会社)corePartner in impact visualization for the Regional Infrastructure Investment Fund. Provides quantitative and qualitative impact reporting to help investors see their contribution to regional social change.
- Toyota Financial Services Corporation (トヨタファイナンシャルサービス)minorExisting integration with Toyota Financial Services through my route service. Collaboration mentioned in Toyota Gosei investment announcement for broader dealer network partnership.
- Toyota Real Estate Co., Ltd. (トヨタ不動産)minorExisting partnership for port installation at Toyota locations. Collaboration mentioned in Toyota Gosei investment announcement.
- wimo Co., Ltd. (wimo株式会社)coreGroup company manufacturing share cycle bicycles. Supplied bikes to KyuBee before Charichari acquisition. Part of the broader group including Baychari used bicycle sales business.
- Baychari Inc. (バイチャリ株式会社)coreGroup company operating used bicycle sales business. Took over former KyuBee Nishiyama store location as Baychari Kyoto Nishiyama store in March 2025.
Scale indicators7 records
Recent moves10 records
Expansion highlights7 records
neuet competitors and assessment
Company assessmentDirect peers
- Hello Cycling (OpenStreet): Major Japanese bike-share platform operating across multiple cities including Tokyo, Yokohama, and Osaka. Closest direct competitor to Charichari, with similar station-based model and broad municipal partnerships.
- docomo bike share (NTT Docomo): Operates one of the largest station-based bike-share networks in Japan, including in Tokyo and other major cities. Directly competes with Charichari in shared micromobility service, bike-port infrastructure, and urban commuter use cases.
- PiPPA (PiPPA Inc.): Japanese station-based bike-share operator active in regional cities. Competes with Charichari for the same municipal and commuter segments, particularly in mid-sized Japanese urban areas.
Emerging players
- TIER Mobility: European shared micromobility operator with e-bikes and e-scooters across multiple cities. Comparable in shared-micromobility operations and e-bike fleet expansion, though focused on European markets rather than Japan.
- Voi Technology: European shared e-scooter and e-bike operator across multiple cities. Comparable in shared urban micromobility and fleet operations, with partial overlap on e-bike focus. Operates primarily in Europe.
Broad incumbents
- Uber (Uber Bike / JUMP heritage): Global mobility platform that has operated bike-share services (e.g., JUMP) and integrates micromobility into its app. Comparable in shared urban mobility category but operates as part of a much broader ride-hail and delivery platform.
- Lime: Global shared micromobility operator with bikes and e-scooters across North America, Europe, and select APAC markets. Comparable in micromobility service category but operates at much larger scale and with a multi-mode fleet.
- Bay Wheels (Lyft): Operates large station-based bike-share systems in the US, anchored by Lyft's broader mobility platform. Comparable business model (docked bike share, app-based unlock) but operates outside Japan and as part of a wider multimodal offering.
- JCDecaux Bike Share / Cyclocity: Operates city bike-share systems (e.g., Paris Vélib') as part of a global outdoor advertising and street furniture business. Comparable in station-based bike-share operations and municipal B2G contracts, though the broader corporate portfolio is much larger.
Others
- Hellobike (Alibaba-backed): Chinese shared bike and shared mobility platform (Hello, Hellobike, Ant Bike). Operates dockless and station-based bike-share in China; comparable in shared mobility category but in a very different regulatory and competitive environment.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
neuet social profiles
Digital presenceneuet compliance and trust
Trust signalCompliance1 record
neuet financial estimates
Financial estimateRevenue estimate
Valuation estimate
neuet leadership team
Management profileNumber of profiles
Profiles5 records
neuet subsidiaries and ownership
Company hierarchySubsidiaries2 records
neuet funding detail
Funding detailFunding overview
Funding rounds5 records
Investors12 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
neuet M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about neuet
What does neuet do?
Charichari operates a community-based bike sharing service in Japan, providing iconic red bicycles (basic city cycles and electric-assist models) at docking ports throughout urban areas. Users access the service via a mobile app that locates nearby ports, unlocks bicycles, and enables returns at any designated port. The company manages the full vertical stack from app/software development through bicycle design, procurement, maintenance, and port installation, operating as a last-mile urban mobility complement to public transit across 8+ Japanese cities.
Is neuet a public or private company?
neuet is a private company. It is classified as corporate owned and is currently operating.
When was neuet founded?
neuet was founded in 2019. It employs 11 to 50 people.
Where is neuet based?
neuet is headquartered in Tokyo, Japan, in the Asia region.
How does neuet make money?
Three revenue lines are on record. Bike Sharing Usage Fees are the primary driver. The others are movable Trust Financing and regional Infrastructure Investment Fund.
Who are neuet's main competitors?
Direct peers on record are Hello Cycling (OpenStreet), docomo bike share (NTT Docomo) and PiPPA (PiPPA Inc.). Emerging players are TIER Mobility and Voi Technology. Broad incumbents are Uber (Uber Bike / JUMP heritage), Lime, Bay Wheels (Lyft) and JCDecaux Bike Share / Cyclocity. Hellobike (Alibaba-backed) is listed as an others.
Does neuet have an API?
No public API is recorded for neuet.
What industry is neuet in?
neuet's product category is Bike Sharing Services. Its primary akta.pro industry code is TLAFAMAE, Bikeshare (Station-Based/Docked), with a secondary code of TLAFAMAJ, Shared Mobility Operations & Fleet Services (Charging/Swapping, Rebalancing, Maintenance). Its NAICS code is 485 and its SIC code is 4700.