JCDecaux

What JCDecaux does

JCDecaux SE, founded in 1964 in Neuilly-sur-Seine, France by Jean-Claude Decaux, is the world's largest outdoor advertising company by revenue and geographic reach, listed on Euronext Paris under ticker JCDX (former ticker DEC). The company reports three business segments \u2014 Street Furniture, Transport, and Billboard \u2014 and generated \u20ac3,967.1 million in FY2025 revenue from advertising on assets it designs, installs, and maintains in exchange for long-term exclusive contracts with cities, airports, metro and rail operators, and shopping-center owners. It operates in 79 countries with a daily audience of 850 million people and a 10,000+ headcount, with a documented history of conversion from JCDecaux SA to a Soci\u00e9t\u00e9 Europ\u00e9enne in 2020.\n\nThe product portfolio centers on physical and digital advertising surfaces embedded in urban infrastructure \u2014 bus shelters, public benches, information panels, airport and metro concourses, rail networks, billboards, and self-service bike systems. The technology stack is increasingly Adtech-flavored: Digital OOH grew 13.1% organically to represent 41.7% of group revenue in Q1 2026, and Programmatic DOOH scaled at 27.2% across 30,000+ premium digital screens in 35+ markets, distributed exclusively through VIOOH's SSP and integrated with 55+ DSPs. A majority stake in DSP Displayce anchors demand-side capability, while 360 Footprint (multi-dimensional impact measurement across 235+ campaigns for ~50 advertisers) and an AI audience-measurement pilot with SmartRetail represent the emerging data layer.\n\nRevenue is generated almost entirely through advertising on owned/operated surfaces under contractual exclusivity with public and private infrastructure owners, complemented by program-by-program media sales through agencies and DSPs. The company pursues selective external growth via tuck-in acquisitions (Vista Communications Japan, IMC Central America, Pisoni, Displayce, High Traffic Media) and cross-sells into retail media networks (Carrefour/Carmila). Co-CEOs Jean-Charles Decaux and Jean-Fran\u00e7ois Decaux retain family-led executive leadership under a Supervisory Board, and FY2025 produced record free cash flow of \u20ac342.9 million.

Name

JCDecaux

Legal name

JCDecaux SE

Website

https://jcdecaux.com

Company type

Public

Founded year

1964

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

JCDecaux is the world's largest outdoor advertising company, operating street furniture, transport, and billboard advertising networks across 79 countries under long-term exclusive contracts with cities and transport authorities, generating \u20ac3,967 million in FY2025 revenue with a growing digital and programmatic DOOH portfolio.

Ownership category

akta.pro rank

Product category

Outdoor Advertising

NAICS

Indoor and Outdoor Display Advertising (54185), Indoor and Outdoor Display Advertising (541850), Media Buying Agencies (541830)

SIC

Services-Advertising (7310), Services-Advertising Agencies (7311)

akta.pro primary industry

Street Furniture Advertising (Bus Shelters, Kiosks, Benches, Phone Booths) (BPAFALAD)

akta.pro secondary industries

Out-of-Home (OOH), DOOH & Ambient Advertising (BPAFAAAI), Static Billboards & Posters (Roadside, Wallscapes) (BPAFALAA), Street Furniture OOH Advertising (Bus Shelters, Kiosks, Benches) (MPAAAKAD)

Keywords

• Outdoor advertising
• Street furniture advertising
• Digital out-of-home
• Programmatic DOOH
• Transit advertising

Headquarters

HQ city

Neuilly-sur-seine

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Infrastructure, Personnel, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Street Furniture Advertising: Revenue from advertising on street furniture including bus shelters, public toilets, information panels, and other urban furniture. Complemented by MCDecaux JV operations in Japan with over 850 B-Stop bus shelters and newly acquired taxi shelter network.
2. Transport Advertising: Revenue from advertising at airports, metro stations, railway stations, and other transport hubs. Includes Denver Airport 10-year contract, Luxembourg rail network, Norway railway stations, Helsinki metro, and Dubai International Airport operations.
3. Billboard Advertising: Traditional billboard and large-format outdoor advertising revenue, though this segment experienced a -2.9% organic decline in Q1 2026, partially offset by growth in other segments.
4. Digital/Programmatic Advertising: Growing revenue stream from digital screens and programmatic DOOH capabilities. Digital OOH grew 13.1% organically to represent 41.7% of total group revenue, with programmatic DOOH accelerating at 27.2%.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

JCDecaux designs, installs, and operates outdoor advertising infrastructure and services across three segments: street furniture (bus shelters, benches, info panels), transport advertising (airports, metro, rail, bus networks), and billboards. The company sells this advertising inventory to brands and media agencies, increasingly through its Programmatic DOOH platform covering 30,000+ premium digital screens in 35+ markets. It also operates self-service bike-sharing systems and is developing smart-city street furniture with embedded sensors and digital displays.

Product overview

JCDecaux is a global outdoor advertising company operating three core business segments: Street Furniture (bus shelters, public benches, information panels), Transport Advertising (airports, rail, metro, tram/bus networks), and Billboard Advertising. The company has evolved into an Adtech company with digital capabilities including Programmatic DOOH (pDOOH) enabling real-time campaign activation across 30,000+ digital screens in 35+ markets through VIOOH and 55+ DSP integrations. Key products include the innovative 'Le Bus Shelter' featuring urban services (cooling, sensors, defibrillator), 'Unlimited DOOH' with AI-generated content, and the 360 Footprint sustainability measurement tool. The portfolio is complemented by Displayce (acquired DSP), self-service bike systems, and AI-powered audience measurement using computer vision technology.

Differentiator

Problem solved

Functional benefit

Products and services

• Street Furniture Advertising Flagship advertising segment in which JCDecaux installs, maintains and monetizes advertising faces on bus shelters, benches, information panels, public toilets and other urban street furniture under exclusive multi-year contracts with cities and municipalities.
• Transport Advertising Advertising solutions deployed at airports, metro/subway stations, railway stations, and tram and bus networks, sold to brands and media agencies via long-term exclusive concession contracts with transport authorities (e.g., Denver International Airport, Dubai International Airport, Luxembourg CFL rail, Helsinki metro, Norway rail).
• Billboard Advertising

Quantifiable outcome

• Digital Out-of-Home revenue grew 13.1% organically to represent 41.7% of total group revenue in Q1 2026
• +4 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

AI capability5 records

Feature5 records

Partnerships

Nine partnerships are on record, tiered minor and core.

• RobocoreminorStrategic or Co-development Partner · 17 June 2026Hong Kong-based robotics provider Robocore signed a deal to supply 1,000 robots to JCDecaux at VivaTech 2026. This partnership is part of HKSTP's Asia-Europe Innovation Gateway delegation generating over 200 potential business leads.
• VISTA COMMUNICATIONS Inc.coreStrategic or Co-development Partner · 30 March 2026JCDecaux acquired VISTA COMMUNICATIONS Inc., a Tokyo-based company operating 29 taxi shelters with 58 advertising faces across high-traffic districts including Shibuya, Roppongi, Shinjuku, Shinagawa, Akihabara, and Ueno. The acquisition through MCDecaux JV marks entry into Japan's taxi shelter segment, complementing the existing portfolio of over 850 B-Stop bus shelters.
• VIOOH IrelandcoreTechnology or Integration · 26 February 2026Strategic partnership bringing JCDecaux Ireland's premium digital inventory across the Republic of Ireland and Northern Ireland to VIOOH's global programmatic marketplace. The deal grants access to 288 digital screens generating 311 million monthly viewable impressions, representing 32% of Ireland's DOOH market.
• VIOOHcoreTechnology or Integration · 2 February 2026Global partnership making JCDecaux's programmatic DOOH solution available exclusively through VIOOH Supply-Side Platform and more than 55 integrated Demand-Side Platforms, covering over 30,000 premium digital screens across 35+ markets.
• CFL (Société Nationale des Chemins de Fer Luxembourgeois)coreChannel Partner/ Reseller/ Distributor · 28 January 202610-year exclusive contract awarded by CFL to operate advertising assets across Luxembourg's rail network. JCDecaux will deploy a fully digital advertising inventory of 143 screens across 44 stations, including new LiveTouch systems at 19 stations.
• Carrefour, Carmila & UnlimitailcoreStrategic or Co-development Partner · 9 December 2025Strategic retail media partnership deploying innovative digital screens and outdoor media across Carrefour and Carmila shopping centers and outdoor areas in France and Spain. The deployment includes 900 digital screens as part of a retail media alliance.
• Dubai AirportscoreChannel Partner/ Reseller/ Distributor · 4 November 2025JCDecaux Dicon received Excellence in Long-Term Partnership award recognizing 17 years of collaboration with Dubai Airports. The partnership focuses on innovation and enhancing passenger experience through tailored media solutions at Dubai International Airport.
• IMC (Central America)coreStrategic or Co-development Partner · 1 October 2024JCDecaux Top Media SA acquired 70% of IMC, a leading outdoor out-of-home advertising company in Central America, including Costa Rica. Joint venture with Publigrafik, Top Partners, and IMC's former shareholders covering six Central American countries.
• DisplaycecoreStrategic or Co-development Partner · 5 July 2022Strategic alliance with Displayce including acquiring a majority stake to develop it into a leading demand-side platform (DSP) for outdoor advertising. The alliance aims to accelerate Displayce's growth, expand its international presence, and enhance JCDecaux's digital and programmatic advertising capabilities.

Scale indicators7 records

Recent moves7 records

Expansion highlights8 records

Direct peers

• Outfront Media: Outfront Media is a major North American OOH operator with strong positions in transit (particularly U.S. rail and subway) and billboard advertising. Directly comparable business mix and target advertiser base as JCDecaux's transport and billboard segments.
• Clear Channel Outdoor Holdings: Clear Channel Outdoor is one of the largest global outdoor advertising companies, competing directly with JCDecaux across street furniture, transit, and billboard inventory. The two companies have been the #1 and #2 OOH operators globally for decades and frequently bid against each other for municipal and airport advertising concessions.
• APG|SGA: APG|SGA is Switzerland's leading outdoor advertising company across street furniture, transport, and billboard formats. JCDecaux held a meaningful stake in APG|SGA and divested most of it in 2025-2026, indicating direct competitive and equity-level overlap in the Swiss market.
• Lamar Advertising Company: Lamar Advertising is one of the largest U.S. outdoor advertising companies, focused on billboard and digital billboard inventory. Highly comparable to JCDecaux's billboard segment with similar advertiser relationships and revenue model, though more U.S.-centric.
• Ströer SE & Co. KGaA: Ströer is one of Europe's largest OOH and digital advertising companies, with strong positions in German and broader European street furniture, transit, and digital out-of-home. A direct European competitor that competes with JCDecaux for major municipal contracts in Germany and surrounding markets.

Emerging players

• Hivestack: Hivestack is a leading programmatic DOOH supply-side platform (SSP) and ad-exchange. While not a direct competitor for advertising inventory, it is a key technology partner and competitive alternative to JCDecaux's preferred VIOOH SSP for programmatic OOH distribution.
• Broadsign: Broadsign provides a leading CMS and SSP platform for digital out-of-home networks globally. While not operating its own advertising inventory, it powers many competitor OOH networks and competes with JCDecaux's programmatic infrastructure at the platform layer.
• Vistar Media: Vistar Media is one of the leading global programmatic DOOH SSPs, providing real-time ad serving and audience targeting for digital out-of-home networks. An alternative technology infrastructure provider that competes at the platform level for OOH programmatic budgets alongside JCDecaux's VIOOH integration.

Others

• AdRoll (NextRoll): AdRoll is a digital marketing platform focused on programmatic display, video, and connected TV advertising. Represents the broader digital advertising competitive set whose improving measurement and targeting capabilities increasingly compete for the same brand marketer budgets as JCDecaux's DOOH offering.

Regional players

• Focus Media: Focus Media is the dominant Chinese OOH and elevator advertising company, operating a massive network of digital screens in commercial buildings. Comparable business model (digital OOH) and advertiser base, though primarily serving the Chinese market rather than competing directly with JCDecaux's geographies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/jcdecauxglobal
• Xx.com/jcdecaux_france
• Facebookfacebook.com/JCDecaux
• LinkedInlinkedin.com/company/jcdecaux

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries12 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A20 records

Investments5 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about JCDecaux