My Neighbor Alice

What My Neighbor Alice does

My Neighbor Alice is a Stockholm, Sweden-based blockchain gaming company operating a multiplayer builder game in the play-to-earn (P2E) sector, founded in 2020. The platform enables players to build, explore, and customize within a virtual world using owned virtual land and NFT-backed assets, with social multiplayer gameplay and character customization as core mechanics. The company serves cryptocurrency-native gamers and NFT collectors seeking in-game asset ownership and play-driven monetization, distributing its product directly via the myneighboralice.com website and a Discord-led community.

The underlying technology is a blockchain-based multiplayer builder game with cross-chain NFT interoperability, allowing external NFT collections to function as native playable 3D assets within the MNA universe. A flagship integration with Pudgy Penguins (announced 2025) brought over 40,000 NFT items across Pudgy Penguins, Lil Pudgys, and Pudgy Rods into a dedicated Pudgy Land region, with holders receiving exclusive quests, customization options, and monetization paths. The June 2025 'Chapter One: A New Beginning' release operationalized this cross-ecosystem content model and signaled a pivot from purely first-party content toward repeatable IP integrations. Supporting platform features include an in-game Marketplace for trading land and NFTs, a Rewards system, an interactive Map, and a Prize Draw gamification layer.

My Neighbor Alice generates revenue primarily through marketplace commissions on secondary-market sales of virtual land, NFTs, and in-game items, supplemented by transaction fees tied to engagement-driven gameplay features such as quests and prize draws. Distribution is digital-first and direct-to-consumer, with community-led growth concentrated on Discord and cross-promotion through NFT-collection partners. The company has raised $2.1M to date (March 2021 seed) and operates with 11-50 employees; no public pricing or revenue figures have been disclosed.

Name

My Neighbor Alice

Legal name

My Neighbor Alice

Website

https://myneighboralice.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

My Neighbor Alice is a Stockholm-based blockchain gaming company operating a multiplayer builder game where players own virtual land, trade NFTs, and earn rewards through cross-chain interoperability, serving crypto-native gamers and NFT collectors.

Ownership category

akta.pro rank

Product category

Blockchain Gaming

akta.pro primary industry

Web3/Blockchain Game Studios (MPAFAAAO)

akta.pro secondary industries

Blockchain Game Studios & Game Development (FSAPAGAC), Gaming NFTs & In-Game Asset Marketplaces (FSADANAF), Digital Game Marketplaces & Item Economies (NFT/Skins/Trading) (BPAMAKAJ), Interoperability & Asset Bridging for Games (cross-game/cross-chain assets) (FSAPAGAJ), In-Game Asset Standards & Infrastructure (NFT items, marketplaces, royalties, asset registries) (FSAPAGAE)

Keywords

• Blockchain gaming
• Play-to-earn games
• NFT marketplace
• Virtual land trading
• Multiplayer builder games

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. In-game Asset Marketplace: Players buy and sell virtual land, items, and NFT assets through the MNA marketplace. The platform likely earns transaction fees on secondary market sales.
2. Gameplay Features and Rewards: Players engage in quests, earn rewards, and participate in prize draws. The platform monetizes through engagement-driven features and premium gameplay experiences.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

My Neighbor Alice is a blockchain-based multiplayer builder game where players create, explore, and customize 3D characters within a virtual world. The platform supports virtual land ownership, an integrated marketplace for trading NFTs and digital assets, reward systems, and prize draws, with cross-chain interoperability that enables external NFT collections (such as Pudgy Penguins) to function as native in-game assets.

Product overview

My Neighbor Alice is a blockchain-based multiplayer builder game that operates as a unified platform offering multiple interconnected features. The core experience centers on the My Neighbor Alice Game itself, where players build, explore, and customize 3D characters. Supporting the core game are the Marketplace for NFT and land trading, the Map for navigation, Rewards for player incentives, and Prize Draw for gamified rewards. The platform supports cross-chain interoperability, notably integrating Pudgy Penguins NFTs as playable characters in the Pudgy Land region.

Differentiator

Problem solved

Functional benefit

Products and services

• My Neighbor Alice Game Multiplayer builder game where players create, explore, and interact within a blockchain-based virtual world, featuring 3D character customization, virtual land ownership, quests, rewards, and prize draws. Targeted at cryptocurrency enthusiasts, blockchain gamers, and NFT collectors.
• Marketplace Platform enabling players to buy, sell, and exchange virtual land and NFT digital assets within the My Neighbor Alice ecosystem. The marketplace facilitates peer-to-peer trading with platform transaction fees.

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Pudgy PenguinsflagshipStrategic or Co-development Partner · 17 June 2025My Neighbor Alice partnered with Pudgy Penguins to integrate all three Pudgy NFT collections (8,888 Pudgy Penguins, 22,222 Lil Pudgys, 7,399 Pudgy Rods) into the MNA multiplayer builder game as playable 3D characters in a new Pudgy Land region. The collaboration brings over 40,000 NFT items into the MNA universe as native assets. Pudgy holders gain exclusive access to quests, customization options, and monetization opportunities. This marks a major advancement in cross-chain interoperability and is positioned as the first of many integrations planned to bring popular IP and NFT collections into the My Neighbor Alice ecosystem. The partnership coincides with the launch of Chapter One: A New Beginning.

Scale indicators2 records

Recent moves3 records

Expansion highlights4 records

Direct peers

• The Sandbox: Decentralized virtual world where players buy land, build experiences, and trade NFTs. Closely comparable to My Neighbor Alice as a multiplayer builder metaverse with land ownership, an asset marketplace, and a similar web3 gaming audience.
• Decentraland: Blockchain-based virtual world with LAND NFTs, in-world creation, and a marketplace. Directly comparable as a metaverse platform competing for the same play-to-own, NFT-land customer base as My Neighbor Alice.
• Axie Infinity (Sky Mavis): Flagship play-to-earn blockchain game with NFT creatures and an in-game economy. MNA is explicitly benchmarked alongside Axie Infinity in industry coverage, sharing the P2E, NFT-asset, and marketplace mechanics.
• Big Time Studios: Multiplayer action RPG with NFT-based cosmetic items and a player-driven economy. Comparable as a blockchain multiplayer game that uses NFTs as in-game assets and targets a similar web3 gamer segment.
• Illuvium: Open-world blockchain RPG with collectible NFT creatures and an in-game marketplace. Comparable as a blockchain game studio monetizing through NFT asset trading and gameplay, competing for the same crypto-native gaming wallet.
• Pixels: Web3 farming and building MMO with NFT-based assets and token rewards. Comparable to My Neighbor Alice's builder-gameplay loop and NFT-land economy, targeting an overlapping casual-crypto audience.
• Otherside (Yuga Labs): NFT-driven metaverse project by Yuga Labs integrating Bored Ape and other IP as playable assets. Directly comparable to MNA's Pudgy Land strategy of bringing external NFT IP into a unified playable world.

Broad incumbents

• Gala Games: Web3 gaming platform operating multiple blockchain games and an NFT marketplace. Comparable as a broader incumbent in play-to-earn and NFT gaming economics with overlapping distribution to crypto-native gamers.
• WEMIX Play: Established blockchain gaming platform with a published game catalog and integrated NFT marketplace. Comparable as a broader incumbent competing for the same blockchain-gaming mindshare and marketplace liquidity.

Emerging players

• Star Atlas: Blockchain-based space MMO with NFT ships, land, and an in-game economy. Comparable as a smaller, focused blockchain game studio building a multiplayer metaverse with NFT asset trading similar to MNA's model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/MyNeighborAlice
• Facebookfacebook.com/myneighboralice
• LinkedInlinkedin.com/company/my-neighbor-alice

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors10 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about My Neighbor Alice