Ourside (fka) Aspen Apothecary

Name

Ourside (fka) Aspen Apothecary

Legal name

Ourside

Website

https://ourside.nyc

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Fragrance & Personal Care

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (45612)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Fine Fragrance (Women’s/Men’s/Unisex) (CRABADAA)

akta.pro secondary industries

Home Fragrance (Candles, Diffusers, Room Sprays) (CRABADAE), Natural & Clean Fragrance (CRABADAG)

Keywords

• Indie fragrance brand
• Clean eau de parfum
• Unisex small batch scents
• Vegan cruelty free fragrance
• Artisan perfume house

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Direct E-commerce Sales: One-time product sales through owned Shopify storefront. Products include Eau de Parfum fragrances (50mL and 10mL rollerball sizes), Discovery Kits, Room Sprays, merchandise (hats, keychains), and gift cards.
2. Retail Distribution: Wholesale/retail distribution through prestige retailers including Credo Beauty (multiple locations) and Bergdorf Goodman. Products also available through hotel amenity programs.
3. Corporate/Bulk Gifting: Corporate gifting program for businesses looking to purchase in bulk for employee gifts, client gifts, or events.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Ourside is a Black-owned, Bronx-based fragrance house that formulates and sells small-batch, conscious Eau de Parfums. Its core range consists of three signature unisex scents — Of Our Own, Moon Dust, and Nostalgia — sold in 10mL rollerballs and 50mL sprays, alongside a Discovery Kit sampler, a Woodland Wonder Room Spray co-developed with Loftie, fragrance bundles, and branded merchandise. All fragrances are Leaping Bunny certified, vegan-friendly, FDA and IFRA compliant, and free from formaldehyde, parabens, phthalates, synthetic dyes, sulfates, propylene glycol, mineral oil, nitromusks, and animal-derived ingredients.

Product overview

Ourside is a fragrance house offering small-batch, cruelty-free, vegan Eau de Parfum scents crafted in the Bronx, NY. The core product portfolio consists of three signature fragrances—Of Our Own (formerly Dusk), Moon Dust, and Nostalgia—available in 10mL rollerballs ($79), 50mL sprays ($196), and as part of Discovery Kits ($35). The company also offers complementary products including a Woodland Wonder Room Spray (collaboration with Loftie), merchandise (keychains, hats), gift cards, andbundles. Ourside was formerly known as Aspen Apothecary.

Differentiator

Problem solved

Functional benefit

Products and services

• Of Our Own Eau de Parfum (formerly Dusk)

Quantifiable outcome

• 10 fragrances reviewed across Discovery Kit with average rating of 4.52 stars
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• LoftiecoreStrategic or Co-development PartnerFellow NYC-based wellness brand known for mindful alarm clocks. Collaboration on Woodland Wonder Room Spray - Ourside's first exploration into sleep and scent products. Loftie brings expertise in intentional nighttime rituals while Ourside contributes fragrance expertise. The spray features sandalwood and palo santo notes designed for bedtime routines.
• Credo BeautycoreChannel Partner/ Reseller/ DistributorExclusive retail partner with multiple locations nationwide including Brooklyn, SoHo, Upper East Side NYC, Chicago, Plano TX, San Francisco (2 locations), and Boston. Prestige clean beauty retailer that aligns with Ourside's clean, conscious positioning.
• Bergdorf GoodmancoreChannel Partner/ Reseller/ DistributorLuxury department store at 754 5th Ave, New York, NY. High-end retail placement for premium positioning alongside other luxury fragrance brands.
• Stele New YorkminorChannel Partner/ Reseller/ DistributorNYC-based fragrance retailer with locations at 179 Mott Street, New York and 339 Bedford Ave, Brooklyn. Customers can sniff award-winning fragrances in person before purchasing.
• Fluent by Voyant (Hotel Amenity Program)minorChannel Partner/ Reseller/ DistributorHotel amenity program allowing Ourside products to be available to hotel guests as part of their stay experience.
• About Women in Flavor and FragranceminorGTM or Marketing PartnerNon-profit organization empowering women in the fragrance industry. A portion of Eau My Gosh Hat proceeds go to this organization.

Scale indicators3 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Skylar: Indie fragrance brand focused on hypoallergenic, clean formulations with strong DTC. Directly comparable in clean ingredients, women-led positioning, and indie prestige tier.
• Boy Smells: Gender-inclusive indie fragrance and candle house with narrative-driven product world. Comparable in unisex positioning, cultural relevance, and indie prestige retail placement.
• Phlur: Clean indie fragrance brand with strong DTC, narrative-led product launches, and broad ingredient transparency. Comparable in target consumer (clean-beauty, discovery-driven) and pricing tier.
• Commodity: Indie fragrance house known for unisex, minimalist scents and discovery sets at similar price points. Closely matches Ourside's unisex positioning and Discovery Kit-style sampling approach.
• Ellis Brooklyn: Clean, prestige indie fragrance brand founded by a New York-based female founder with strong DTC and selective wholesale presence. Closely comparable in target customer, clean ingredient positioning, and price-point architecture.
• D.S. & Durga: Brooklyn-based indie fragrance house built on narrative-driven scent storytelling and small-batch production. Mirrors Ourside's brand-world approach and indie prestige positioning.
• By Rosie Jane: Clean, unisex indie fragrance line with small-batch positioning and a direct-to-consumer-first model. Comparable in price architecture and clean-conscious consumer targeting.

Emerging players

• DedCool: LA-based indie fragrance brand with clean, vegan formulation ethos and DTC-led growth. Comparable ingredient philosophy with a younger-stage scale profile.

Broad incumbents

• Diptyque: Established prestige fragrance and home scent brand carried by Bergdorf Goodman and other luxury retailers. Comparable in unisex/narrative positioning and home-fragrance adjacency (e.g., room sprays), with much larger scale.
• Le Labo: Estée Lauder-owned prestige fragrance house sold at Bergdorf Goodman and Credo, sitting on the same shelf as Ourside. Relevant for benchmarking prestige retail dynamics and category-level price/value expectations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/ourside.nyc
• Instagraminstagram.com/ourside.nyc
• Xx.com/oursidenyc
• LinkedInlinkedin.com/company/oursidenyc

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds2 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ourside (fka) Aspen Apothecary