Peachy

What Peachy does

Peachy is a UK-based insurtech startup that operated an app-based platform providing consumers with quick access to private health insurance and related services. Founded in 2021 and headquartered at 71-75 Shelton Street, Covent Garden, London, the company traded under the legal entity Hlthie Ltd (company number 12091384) and was authorised and regulated by the Financial Conduct Authority under Firm Reference Number 967392, with ICO registration ZB080024. Its single core product, the Peachy Health Insurance App, served individual UK consumers seeking private health insurance, and the company monetised through insurance premium distribution in the UK private health market.

The company raised £1.5 million in seed funding in September 2022 from undisclosed investors to support its app-based platform. It operated with a small team (1–10 employees) and pursued a direct-to-consumer go-to-market strategy targeting UK private health insurance consumers, with no disclosed enterprise customers, no publicly disclosed pricing, and limited marketing channel information. Technology integrations were minimal, consisting of Google Analytics for aggregated website performance measurement; no AI capabilities, proprietary underwriting models, or advanced technical features were disclosed.

As of 21 November 2025, Peachy wound down its health insurance products and transferred all operations — including policy servicing, claims handling, and complaints management — to Endurance Worldwide Insurance Limited, trading as Sompo (FCA/PRA reference 219654). The company's website now operates for general information only, all @peachy.health email inboxes are closed, and the Peachy Health Insurance App has been retired. The website indicates intent to develop a new offering under the existing FCA-authorised entity, but no concrete product, hiring, or funding signals have been disclosed.

Name

Peachy

Legal name

Hlthie Ltd

Website

https://peachy.health

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Peachy was a UK insurtech startup that operated an app-based platform providing consumers with quick access to private health insurance, authorised by the FCA under Hlthie Ltd; it wound down its health insurance operations in November 2025.

Ownership category

akta.pro rank

Headquarters

HQ city

Hamerton

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Others

Core offering

Peachy was an app-based platform providing quick access to private health insurance and health services in the UK, offered through the legal entity Hlthie Ltd (FCA reference 967392). As of 21 November 2025, the company wound down its health insurance products and transferred all policy servicing, claims, and complaints operations to Endurance Worldwide Insurance Limited (trading as Sompo).

Product overview

Peachy was an insurtech company operating as a single core product—an app-based platform providing private health insurance services in the UK. As of 21 November 2025, Peachy has wrapped up its health insurance products and transferred all operations (including policy servicing, claims, and complaints) to Endurance Worldwide Insurance Limited (trading as Sompo). The company now continues to operate its website for general information only, while its FCA-regulated entity (Hlthie Ltd) remains registered.

Differentiator

Problem solved

Functional benefit

Products and services

• Peachy Health Insurance App An app-based platform providing quick access to private health insurance and health services for UK consumers, including health insurance policies with policy servicing, claims processing, and complaints handling. Operations transferred to Sompo as of 21 November 2025.

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

One partnership is on record.

• Sompo (Endurance Worldwide Insurance Limited)coreOthers · 21 November 2025Effective 21 November 2025, Endurance Worldwide Insurance Limited (trading as Sompo) took over all operations relating to Peachy health insurance policies, including policy servicing, claims, and complaints handling. Sompo is authorized by the Prudential Regulation Authority and regulated by the FCA and PRA under reference 219654.

Scale indicators1 record

Recent moves6 records

Expansion highlights1 record

Broad incumbents

• AXA Health: Major UK private medical insurer offering individual and corporate health cover; competes in the same UK private health insurance segment Peachy targeted.
• Bupa: The largest UK private health insurer; provides the dominant incumbent benchmark against which any UK digital health insurance startup — including Peachy — must compete.
• Aviva: Large UK insurer with health and protection product lines; a broad incumbent whose health offerings overlap with Peachy's customer base.
• Cigna UK HealthCare: Global health insurer with a significant UK private medical insurance business; comparable as a large multinational incumbent in the same UK private health segment.

Emerging players

• Zego: UK insurtech focused on usage-based and on-demand commercial insurance; comparable as a venture-backed UK insurtech that raised multiple rounds to scale distribution.
• Many Pets (formerly Bought By Many): UK insurtech that scaled via digital direct-to-consumer distribution in pet insurance; relevant as a benchmark for a UK digital-first insurtech that successfully scaled past early stage.
• YuLife: UK-based insurtech using a digital, gamified distribution model to sell life and group insurance — comparable as a UK insurtech with a consumer/D2C go-to-market approach.

Direct peers

• Simplyhealth: UK health-focused insurer and cash plan provider serving individuals and employers; comparable in targeting consumers seeking accessible, app-friendly private health coverage.
• Vitality Health: UK private health insurer with a strong digital and wellness-incentivised product, sharing Peachy's focus on direct-to-consumer private medical insurance in the UK.
• WPA (Western Provident Association): UK not-for-profit private medical insurer selling direct and via brokers to individuals and businesses; a direct alternative in the same UK private health insurance niche Peachy served.

Market position

Strengths3 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights4 records

Customer concentration

• Xx.com/thepeachyhq
• Facebookfacebook.com/thepeachyhq

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Peachy