Zego
Zego is a UK-based insurtech offering app-based telematics motor insurance for gig-economy drivers, private hire, delivery couriers, and personal motorists, distributed through direct channels and embedded partnerships with Uber, Deliveroo, Just Eat, and Amazon Flex.
- Company typePrivate
- Founded2016
- HeadquartersLondon, United Kingdom
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Zego does
Zego (legal entity ExtraCover Limited) is a UK-based insurtech founded in 2016 and headquartered in London with a claims and fraud operations center in Halifax and an engineering hub in Portugal. The company offers app-based motor insurance built around its proprietary Sense telematics platform, which uses smartphone sensors to monitor driving behavior (speed, braking, cornering) and generate driver ratings that drive personalized pricing and reward allocation. Zego's product portfolio spans private hire taxi insurance, car, van, scooter, and motorbike delivery insurance (including dedicated offerings for Amazon Flex, Deliveroo, Just Eat, and Uber Eats), telematics car insurance for personal use, learner driver, electric vehicle, and emerging autonomous vehicle insurance under the UK AV Act 2024.
Zego monetizes primarily through insurance premiums sold on subscription (annual or monthly) and usage-based (pay-as-you-go, charged by the minute with a one-hour minimum) models, with a £118/month entry point for private hire cover and 96% of Sense drivers reportedly saving money on their policy. Distribution is a hybrid of self-serve direct-to-consumer (zego.com, iOS and Android apps) and embedded partnerships with gig-economy platforms including Uber, Bolt, FreeNow, Deliveroo, Just Eat, Amazon Flex, Stuart, Ryde, and Splend, the last of which enables instant certificate uploads and API-based insurance validation. The company also derives strategic partnership revenue from technology licensing, notably a $28M Sompo Holdings investment (April 2026) to co-develop telematics products for the Japanese market.
Operationally, Zego is FCA-authorized (FRN: 757871) and publishes annual Solvency and Financial Condition Reports. Following a 2024 B2B market exit and an August 2025 withdrawal from the Irish motor market, the company is now a focused UK consumer and gig-economy insurer that achieved two profitable quarters and reduced annual losses by approximately £30M. The company has raised over $300M across multiple rounds from DST Global, General Catalyst, Balderton Capital, Target Global, Latitude, Sompo Holdings, and others, reaching unicorn status with a valuation above $1B.
Zego firmographics
Firmographics- Name
- Zego
- Legal name
- ExtraCover Limited
- Website
- https://zego.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Zego is a UK-based insurtech offering app-based telematics motor insurance for gig-economy drivers, private hire, delivery couriers, and personal motorists, distributed through direct channels and embedded partnerships with Uber, Deliveroo, Just Eat, and Amazon Flex.
- Ownership category
- akta.pro rank
Where Zego is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices5 records
Markets served
Zego business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Motor Insurance Premiums: Zego generates revenue primarily through insurance premiums for telematics car insurance, private hire taxi insurance, van insurance, and delivery insurance. Policies are sold as annual or monthly subscriptions with flexible pay-as-you-go options for delivery workers.
- Pay-as-you-go Delivery Insurance: Flexible usage-based insurance charged by the minute (with minimum 1 hour cover) for delivery workers. Only charges while actively working, providing revenue proportional to actual usage.
- Strategic Partnership Revenue: Revenue from strategic partnerships with traditional insurers like Sompo Holdings for technology licensing and co-development of telematics insurance products in new markets like Japan.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Private Hire Insurance - Standard |
| Subscription | Annual | Telematics Car Insurance (Sense) - Essential |
| Subscription | Annual | Telematics Car Insurance (Sense) - Core |
| Subscription | Annual | Telematics Car Insurance (Sense) - Electric |
| Subscription | Annual | Telematics Car Insurance (Sense) - Max |
| Usage-based | Pay-as-you-go | Pay-as-you-go Delivery Insurance |
| Other | Other | Referral Program |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels5 records
Zego product offering
Product offeringCore offering
Zego sells flexible, usage-based and subscription motor insurance products to individual drivers and self-employed gig workers in the UK, including telematics car insurance, private hire taxi cover, van insurance, learner driver cover, and delivery driver insurance for cars, scooters, and motorbikes. Its policies are managed entirely through a smartphone app that captures driving behavior via the phone's sensors (no black box), enabling personalized pricing, rewards for good driving, and instant digital certificate uploads to ride-hailing and delivery platforms.
Product overview
Zego is an InsurTech company offering a comprehensive portfolio of usage-based motor insurance products built on its proprietary Sense telematics platform. The core offering consists of app-based telematics insurance that tracks driving behavior via smartphone sensors, replacing traditional black box devices. Product portfolio includes: Sense Telematics Insurance (personal car), Learner Driver Insurance, Electric Car Insurance, Private Hire Insurance (taxi), Business Van Insurance, Courier Van Insurance, Personal Van Insurance, Car Delivery Insurance, Scooter/Motorbike Delivery Insurance, and Amazon Flex Insurance. All products leverage AI-driven risk assessment for personalized pricing and reward good drivers with gift cards up to £60/year. The company serves gig economy workers, private hire drivers, tradespeople, and everyday motorists, with flexible policy options including pay-as-you-go, monthly, and annual coverage. Zego has expanded into autonomous vehicle insurance and international markets through partnerships.
Differentiator
Problem solved
Functional benefit
Brands
- Zego Sense: App-based telematics car insurance product that tracks driving behavior through smartphone sensors to calculate driver ratings and offer rewards for good driving
- Zego Delivery App
Products and services
- Sense Telematics Car Insurance App-based telematics car insurance for personal use (commuting, visiting friends, everyday driving) that uses smartphone sensors to track speed, braking and cornering, generates a driver rating, and rewards good driving with up to £60/year in gift cards and personalized renewal pricing.
- Learner Driver Insurance Annual insurance for provisional and learner drivers aged 25-60 that uses the Sense telematics app to build driver ratings and No Claims Discount before passing the driving test, covering personal accidents, key/lock damage, theft and third-party liability.
- Electric Car Insurance Telematics insurance for electric and plug-in hybrid drivers aged 23-60 including EV-specific perks such as BP Pulse subscription, Osprey charging credit, Octopus Electroverse credit, battery health checks, and a Zoom EV subscription.
- Private Hire Insurance
- Business Van Insurance Commercial van insurance for tradespeople carrying their own goods, including an optional Sense telematics version with rewards, cover for tools and equipment up to £500, and breakdown cover options.
- Courier Van Insurance All-in-one annual insurance for van courier drivers delivering third-party goods, combining Social, Domestic & Pleasure and Hire & Reward cover with public liability insurance included as standard.
- Personal Van Insurance Van insurance for personal trips, weekend escapes and everyday driving under Social, Domestic & Pleasure coverage, with optional Sense telematics for rewards and fairer renewal pricing.
- Car Delivery Insurance Flexible car insurance for food and parcel couriers offering pay-as-you-go (by the minute/hour), 30-day, and annual policies, covering delivery work for platforms including Uber Eats, Deliveroo, Just Eat and Amazon Flex.
- Scooter & Motorbike Delivery Insurance Flexible scooter and motorbike insurance for delivery riders, available as pay-as-you-go (Hire & Reward only), personal (SD&P), or combo policies, with options for Third Party Only, Third Party Fire & Theft, and Fully Comprehensive cover.
- Amazon Flex Insurance Pay-as-you-go insurance designed for Amazon Flex UK delivery partners that charges only while actively working, includes instant document sharing with Amazon, and extends to other platforms including Uber Eats, Deliveroo and Just Eat.
- Autonomous Vehicle Insurance Insurance solutions for autonomous and self-driving vehicles offering data partnerships, trial insurance for OEMs and AV software companies, and full-scale AV fleet coverage that supports UK AV Act 2024 compliance through Sense telematics-based safety assessment.
Quantifiable outcome
- 96% of Sense drivers save money on their insurance
- +4 more outcomes
Companies that use Zego
Customer profileNamed customers11 records
Segments6 records
Ideal customer profiles6 records
Zego technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability6 records
Feature4 records
Zego partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- RydecorePartnership with delivery marketplace platform Ryde to provide flexible delivery insurance cover to its delivery fleets. Integration of Zego's insurance validation API into Ryde's platform enables fleet managers to access cost-effective, flexible insurance policies.
- Gradient LabscoreGradient Labs implemented an AI customer support agent called 'Alex' for Zego, delivering measurable results including 25% reduction in call volumes and 16-point increase in customer satisfaction scores.
- SplendcoreInsurance provision partnership with Splend, Uber's car rental platform, to provide insurance coverage for Uber drivers using Splend vehicles.
- UbercoreStrategic partnership with Uber providing private hire insurance for Uber drivers. Instant certificate upload to Uber platform, dedicated Uber insurance products, and integration with Uber Eats Pro rewards.
- DeliveroocorePartnership with Deliveroo providing flexible delivery insurance for Deliveroo drivers and riders. Insurance accepted by all Deliveroo riders.
- Just EatcorePartnership with Just Eat providing delivery insurance for Just Eat drivers with flexible hourly, monthly and annual options.
- Amazon FlexcoreAmazon Flex partnership providing pay-as-you-go insurance for Amazon Flex UK delivery partners. Documents sent directly to Amazon, £20 credit for switchers.
- BoltminorBolt partnership for private hire taxi insurance with instant certificate upload capability.
- Uber EatscoreUber Eats Pro partnership offering exclusive discounts on food delivery insurance for Uber Eats Pro drivers.
Scale indicators10 records
Recent moves6 records
Expansion highlights7 records
Zego competitors and assessment
Company assessmentDirect peers
- By Miles: UK-based pay-per-mile telematics car insurer. Direct competitor to Zego's Sense telematics product, targeting similar low-mileage and flexible-usage drivers with smartphone-based tracking rather than black boxes.
- Marshmallow: UK insurtech focused on car insurance for newcomers, immigrants and non-standard drivers. Competes with Zego for underserved driver segments using data-driven underwriting and a digital-first experience.
- Root Insurance: US telematics auto insurer using smartphone-based driving behavior to price personal auto policies. Closest international analogue to Zego's Sense product and overall behavioral-pricing model.
- MetroMile: US pay-per-mile auto insurer (acquired by Lemonade) that pioneered usage-based pricing for low-mileage drivers. Directly comparable to Zego's usage-based Sense and delivery insurance products.
Broad incumbents
- Direct Line Group: One of the UK's largest personal motor insurers with major brands (Direct Line, Churchill, Privilege, Darwin). Established incumbent increasingly competing in telematics and digital channels where Zego operates.
- Admiral Group: Leading UK motor insurer (Admiral, Elephant, Diamond) and one of the largest direct-to-consumer auto insurers in the UK. Incumbent competitor to Zego's personal car and telematics offerings.
- Lemonade: US-listed digital-native insurance carrier offering auto, home, renters and pet insurance with an AI-led, app-based model. Comparable in technology-first positioning, broader in product mix.
- Aviva: One of the UK's largest general insurers with a substantial personal motor book. Major incumbent adding telematics capabilities and competing for Zego's customer segments.
- Hastings Direct: UK-based personal lines insurer focused on motor insurance sold direct-to-consumer online. Competes with Zego on price and digital experience in the personal car segment.
Emerging players
- Cuvva: UK-based insurtech offering flexible, short-term and pay-as-you-go car insurance through a mobile app. Overlaps with Zego's flexible, usage-based products targeting part-time and gig drivers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Zego social profiles
Digital presenceZego compliance and trust
Trust signalCompliance1 record
Zego financial estimates
Financial estimateRevenue estimate
Valuation estimate
Zego leadership team
Management profileNumber of profiles
Profiles5 records
Zego funding detail
Funding detailFunding overview
Funding rounds9 records
Investors12 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Zego M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Zego
What does Zego do?
Zego sells flexible, usage-based and subscription motor insurance products to individual drivers and self-employed gig workers in the UK, including telematics car insurance, private hire taxi cover, van insurance, learner driver cover, and delivery driver insurance for cars, scooters, and motorbikes. Its policies are managed entirely through a smartphone app that captures driving behavior via the phone's sensors (no black box), enabling personalized pricing, rewards for good driving, and instant digital certificate uploads to ride-hailing and delivery platforms.
Is Zego a public or private company?
Zego is a private company. It is classified as venture growth investor backed and is currently operating.
When was Zego founded?
Zego was founded in 2016. It employs 101 to 250 people.
Where is Zego based?
Zego is headquartered in London, United Kingdom, in the Europe region.
How does Zego make money?
Three revenue lines are on record. Motor Insurance Premiums are the primary driver. The others are pay-as-you-go Delivery Insurance and strategic Partnership Revenue.
Who are Zego's main competitors?
Direct peers on record are By Miles, Marshmallow, Root Insurance and MetroMile. Broad incumbents are Direct Line Group, Admiral Group, Lemonade, Aviva and Hastings Direct. Cuvva is listed as an emerging player.
Does Zego have an API?
Yes. Zego offers an insurance validation API that integrates with partner platforms, enabling fleet managers to access cost-effective, flexible insurance policies. The API allows for instant certificate uploads to platforms like Uber, Bolt, and FreeNow, and supports linking Zego accounts with work providers.