TRAG
TRAG is a Brazilian climate insurtech that provides parametric agricultural insurance using satellite data and AI, protecting agricultural credit portfolios from drought and excess rainfall risk for banks, cooperatives, resellers, and rural producers in Brazil.
- Company typePrivate
- Founded2024
- HeadquartersSão Paulo, Brazil
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What TRAG does
TRAG is a Brazilian climate insurtech founded in 2024 and headquartered in São Paulo that provides parametric agricultural insurance designed to protect agricultural credit portfolios from climate risk. The company's core product, Seguro Paramétrico TRAG, triggers indemnification based on predefined, auditable public climate parameters (such as drought or excess rainfall thresholds) and satellite data inputs, rather than requiring traditional field inspection or proof of actual crop loss. Underlying the product is an AI-driven climate risk modeling platform that analyzes risk on an individualized basis for each operation, aligning coverage with the specific climate exposure of the insured property.
TRAG operates a sales-led B2B go-to-market, distributing its parametric policies through direct sales to financial institutions (banks and FIDCs), channel partnerships with agricultural input resellers and cooperativas, insurance brokers, and WhatsApp-driven inside sales to individual producers. Revenue is generated through insurance premiums calculated based on the insured property's location and selected climate parameters, with policy terms flexible at 30, 60, or 90 days, phenological stages, or full crop cycles. The company has validated over 200,000 hectares and covered more than R$200 million in agricultural risks, with an articulated ambition to reach R$500 million in the parametric insurance market.
The company is led by four co-founders — Leonardo Maia (CEO), Luís Ricci (COO), Rodrigo Gandra (Sales Director), and Adriano Bacha (CTO) — and operates with a team of 11-50 employees. TRAG raised R$2 million from DOMO.VC in September 2024 to accelerate its AI capabilities, and has secured earned media coverage in major Brazilian outlets including O Globo, Época Negócios, Globo Rural, and AgFeed. Its target customer segments span agricultural lenders, resellers and cooperatives, rural producers (soy, corn, cotton, coffee), and insurance brokers across Brazil.
TRAG firmographics
Firmographics- Name
- TRAG
- Legal name
- TRAG
- Website
- https://trag.agr.br
- Company type
- Private
- Founded year
- 2024
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- TRAG is a Brazilian climate insurtech that provides parametric agricultural insurance using satellite data and AI, protecting agricultural credit portfolios from drought and excess rainfall risk for banks, cooperatives, resellers, and rural producers in Brazil.
- Ownership category
- akta.pro rank
TRAG industry classification
Industry- Product category
- Agricultural Parametric Insurance
- NAICS
- Commodity Contracts Intermediation (52316), Grain and Field Bean Merchant Wholesalers (42451), Wholesale Trade Agents and Brokers (4251)
- SIC
- Agricultural Services (700)
- akta.pro primary industry
- Crop & Farm Property Insurance (FSAJACAK)
- akta.pro secondary industry
- Farm Data Management & Decision Support Services (FMIS Setup, Data Integration, Analytics) (AFACACAC)
Keywords
Where TRAG is headquartered
LocationHeadquarters
- HQ city
- São Paulo
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
TRAG business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- Parametric Agricultural Insurance Premiums: TRAG generates revenue through insurance premiums for parametric crop insurance products. Premiums are based on the location of the insured property and the selected climate parameters. The cost typically represents a small percentage of total production cost. Coverage is flexible with policies ranging from 30, 60, 90 days, phenological stages, or complete crop cycles.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Flexible parametric insurance policies with variable coverage periods |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
TRAG product offering
Product offeringCore offering
TRAG is a Brazilian climate insurtech that sells parametric agricultural insurance products triggered by predefined climate parameters (drought, excess rainfall) using satellite data and AI-driven climate risk models. The company integrates its insurance into the agricultural credit journey, offering fast, automatic indemnification (within 30 days) without traditional field inspection, and covering crops such as soybeans, corn, cotton, and coffee for banks, FIDCs, cooperatives, resellers, brokers, and individual producers.
Product overview
TRAG is an Insurtech for agriculture that offers parametric agroclimatic insurance solutions. Their core product is a parametric insurance platform that transforms climate risk into cash flow predictability for agricultural financing operations. The platform analyzes climate risk individually for each operation, defines optimal parametric protection using climate indices and satellite data, and enables rapid automated claims settlement without traditional insurance bureaucracy. The solution integrates into the agricultural credit journey to protect financiers, cooperatives, resellers, brokers, industries, banks, and FIDCs.
Differentiator
Problem solved
Functional benefit
Products and services
- Seguro Paramétrico TRAG Parametric agricultural insurance that protects financing operations against climate risks (drought, excess rain) using public, objective, auditable climate parameters and satellite data. Triggers automatic indemnification within 30 days without field inspection or expert loss verification. Covers soybeans, corn, cotton, coffee and other crops with flexible policy durations of 30, 60, or 90 days, phenological stages, or full crop cycles. Sold to banks, FIDCs, cooperatives, resellers, brokers, and individual producers for credit portfolio protection.
Quantifiable outcome
- Coverage of +R$200 million in agricultural risks
- +3 more outcomes
Companies that use TRAG
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
TRAG technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Feature4 records
TRAG partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights5 records
TRAG competitors and assessment
Company assessmentEmerging players
- Etherisc: Etherisc is a blockchain-based parametric insurance protocol building crop and weather insurance products. It is comparable to TRAG as an emerging parametric insurance technology provider, though Etherisc is more infrastructure/protocol oriented versus TRAG's distribution focus.
- OKO Finance: OKO Finance delivers mobile-based crop insurance to smallholder farmers in Africa using satellite and weather-index data. It is comparable to TRAG as a digital-first parametric agricultural insurance provider targeting underserved producers, although its geography is Africa-focused.
- Taranis: Taranis is an AI-powered precision agriculture platform providing field-level crop intelligence using aerial imagery and analytics for risk and agronomic decisions. It is comparable to TRAG in combining satellite/aerial data with AI for agricultural risk, though Taranis focuses on agronomic rather than insurance outcomes.
- Pula Advisors: Pula Advisors provides parametric agricultural insurance to smallholder farmers across Africa and emerging markets, using satellite and weather data to trigger payouts. It is comparable to TRAG as a fellow emerging-market insurtech applying parametric methodology to agricultural risk, though Pula's geographic focus is Africa.
Broad incumbents
- Climate Corporation (Bayer): Climate Corporation, owned by Bayer, is a precision agriculture platform using field-level data, satellite imagery, and analytics to optimize farming decisions and risk management. It is comparable to TRAG in applying data-driven agricultural risk analytics, but operates at much larger scale and broader scope as part of Bayer.
- Swiss Re: Swiss Re is a global reinsurer with extensive parametric agricultural and weather-index insurance programs across Latin America and emerging markets. It is comparable to TRAG as both operate in parametric agricultural risk, but Swiss Re is a broad incumbent offering reinsurance capacity and end-to-end solutions versus TRAG's focused insurtech distribution.
- Munich Re: Munich Re is a leading global reinsurer with dedicated parametric and agricultural insurance capabilities, including solutions for Brazilian agriculture. It is comparable to TRAG in parametric agricultural insurance but operates as a broad incumbent at much larger scale.
Regional players
- Solinftec: Solinftec is a Brazilian agtech offering precision agriculture platforms combining sensors, data, and AI for farm operations and risk management. It is comparable to TRAG as a fellow Brazilian agtech applying data/AI to agricultural challenges, though Solinftec focuses on operational optimization rather than parametric insurance.
Market position
Strengths4 records
Weaknesses3 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
TRAG social profiles
Digital presenceTRAG financial estimates
Financial estimateRevenue estimate
Valuation estimate
TRAG leadership team
Management profileNumber of profiles
Profiles4 records
TRAG funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TRAG M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TRAG
What does TRAG do?
TRAG is a Brazilian climate insurtech that sells parametric agricultural insurance products triggered by predefined climate parameters (drought, excess rainfall) using satellite data and AI-driven climate risk models. The company integrates its insurance into the agricultural credit journey, offering fast, automatic indemnification (within 30 days) without traditional field inspection, and covering crops such as soybeans, corn, cotton, and coffee for banks, FIDCs, cooperatives, resellers, brokers, and individual producers.
Is TRAG a public or private company?
TRAG is a private company. It is classified as venture growth investor backed and is currently operating.
When was TRAG founded?
TRAG was founded in 2024. It employs 11 to 50 people.
Where is TRAG based?
TRAG is headquartered in São Paulo, Brazil, in the Latin America region.
How does TRAG make money?
One revenue line is on record: parametric Agricultural Insurance Premiums.
Who are TRAG's main competitors?
Emerging players on record are Etherisc, OKO Finance, Taranis and Pula Advisors. Broad incumbents are Climate Corporation (Bayer), Swiss Re and Munich Re. Solinftec is listed as a regional player.
Does TRAG have an API?
No public API is recorded for TRAG.
What industry is TRAG in?
TRAG's product category is Agricultural Parametric Insurance. Its primary akta.pro industry code is FSAJACAK, Crop & Farm Property Insurance, with a secondary code of AFACACAC, Farm Data Management & Decision Support Services (FMIS Setup, Data Integration, Analytics). Its NAICS code is 52316 and its SIC code is 700.