Mark to Market
MarktoMarket is an Edinburgh-based data platform that aggregates auditable intelligence on 7 million UK private companies for advisers, investors, and corporates in the small and mid-market, serving roughly half of the UK's top 100 accountancy firms via a SaaS-plus-marketplace model.
- Company typePrivate
- Founded2017
- HeadquartersEdinburgh, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Mark to Market does
MarktoMarket is a data platform providing intelligence and connections to advisers, investors, and corporates operating in the UK small and mid private markets. Founded in 2017 and headquartered at CodeBase in Edinburgh, the company builds detailed profiles of 7 million UK private entities by aggregating data from hundreds of sources into a proprietary classification system that is updated daily. Its platform is structured around three core modules — Transaction Data (auditable M&A and fundraising event data with one-click source verification), Company Search and Profiles (financial, shareholder, and adviser information), and Marketplace (SME M&A counterparty matching) — supplemented by MtM PRO, a professional services extension that delivers research projects using the platform's data and in-house expertise.
The business operates a sales-led go-to-market anchored on demo booking, augmented by a high-cadence content and event programme: weekly Thursday webinars, monthly M&A Valuation Barometers, quarterly Indices, regional breakfast seminars across five UK cities, and an annual Small and Mid-Cap M&A Conference (inaugural edition co-hosted with Cazenove Capital at Schroders' London headquarters). Pricing is quote-based and not publicly disclosed, consistent with enterprise and mid-market contracts. The customer base spans Big Four and top-tier accountancy (KPMG, BDO, Crowe, Azets), corporate finance advisory (FRP, K3 Capital, TC Group, Forward Corporate Finance, GS Verde, Alcuin), private equity and family offices (Souter Investments, Weight Partners Capital, H2 Equity, Par Equity, 24Haymarket), corporate law (MacRoberts LLP), and wealth management (Cazenove), with reported penetration of nearly 50% of UK top 100 accountancy firms.
MarktoMarket is a private limited company registered in Scotland (MarktoMarket Valuations Limited, SC547768), backed by Par Equity, 24Haymarket, and Techstart Ventures with prior participation from Ironbridge Capital Partners and the Scottish Investment Bank. Cumulative disclosed funding is approximately £3.4m across 2018–2019 rounds, with no subsequent raises publicly reported. The company has grown from three founders to approximately thirty employees and has begun expanding its dataset to include US M&A activity.
Mark to Market firmographics
Firmographics- Name
- Mark to Market
- Legal name
- MarktoMarket Valuations Limited
- Website
- https://marktomarket.io
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- MarktoMarket is an Edinburgh-based data platform that aggregates auditable intelligence on 7 million UK private companies for advisers, investors, and corporates in the small and mid-market, serving roughly half of the UK's top 100 accountancy firms via a SaaS-plus-marketplace model.
- Ownership category
- akta.pro rank
Mark to Market industry classification
Industry- Product category
- M&A Data Analytics Platform
- NAICS
- Management Consulting Services (54161), Other Management Consulting Services (541618)
- SIC
- Services-Management Consulting Services (8742), Investment Advice (6282)
- akta.pro primary industry
- Capital Markets Advisory (IPO Readiness, SPAC, ECM/DCM Advisory) (BPAHAOAL)
Keywords
Where Mark to Market is headquartered
LocationHeadquarters
- HQ city
- Edinburgh
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Mark to Market business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Platform Subscription: SaaS platform subscription for access to M&A data, company profiles, transaction data, and marketplace. Primary revenue stream for advisers, investors, and corporates in the private capital markets.
- MtM PRO Professional Services: Extension of team services filling gaps when customers are busy or lacking resource in specialisms. Leverages MarktoMarket data and in-house expertise for research projects.
Go-to-market motion2 records
Distribution channels2 records
Marketing channels7 records
Mark to Market product offering
Product offeringCore offering
MarktoMarket operates a SaaS data platform that aggregates information on small and mid-market private UK companies, offering auditable M&A and fundraising transaction data, detailed company profiles for 7 million entities, and an SME M&A deals marketplace. The platform is used by advisers, investors, and corporates to perform valuations, identify counterparties, screen sectors, and conduct due diligence, with every data point traceable to its source via one-click audit. A complementary professional services offering (MtM PRO) delivers outsourced research support built on the same proprietary dataset.
Product overview
MarktoMarket is a data platform built as a unified system with three core modules: Transaction Data (M&A and fundraising audit data), Company Search and Profiles (7 million entity profiles aggregated from hundreds of sources), and Marketplace (SME M&A deals marketplace). Additionally, MtM PRO offers professional services as an add-on extension to the platform.
Differentiator
Problem solved
Functional benefit
Brands
- MtM PRO: Professional services extension providing research project support for customers lacking resources in certain specialisms.
Products and services
- Transaction Data Module Provides auditable data on M&A and fundraising events to benchmark valuations and identify counterparties for transactions, with one-click source verification on every data point.
- Company Search and Profiles Module Aggregates data from hundreds of sources to create detailed profiles of 7 million entities, covering financial, fundraising, shareholder, adviser, and contact information accessible from a single dashboard.
- Marketplace Module SME M&A deals marketplace providing audience reach for discreetly and efficiently finding counterparties for corporate transactions, whether for exits or acquisitions.
- MtM PRO Professional Services Professional services extension that leverages MarktoMarket data and in-house expertise to help complete research projects, filling resource gaps when customers lack capacity in specific specialisms.
Quantifiable outcome
- Gathered data in minutes instead of weeks
- +1 more outcomes
Companies that use Mark to Market
Customer profileNamed customers18 records
Segments4 records
Ideal customer profiles4 records
Mark to Market technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Mark to Market partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered flagship, minor and core.
- Cazenove CapitalflagshipWealth management firm that partnered with MarktoMarket for the inaugural Small and Mid-Cap M&A Conference. Event held at Schroders London headquarters. Cazenove's Michael Magnay opened the conference.
- PryceWilliamsminorConference sponsor for MarktoMarket's inaugural Small and Mid-Cap M&A Conference.
- SafferyminorConference sponsor for MarktoMarket's inaugural Small and Mid-Cap M&A Conference.
- Asset MatchminorConference sponsor for MarktoMarket's inaugural Small and Mid-Cap M&A Conference.
- CodeBasecoreEdinburgh-based tech hub hosting MarktoMarket's headquarters. MarktoMarket is affiliated with CodeBase as a portfolio/tenant company.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
Mark to Market competitors and assessment
Company assessmentDirect peers
- Beauhurst: Beauhurst is the closest direct competitor: a UK-focused data platform tracking private companies, investors and deals, with proprietary company profiles, deal data and a Marketplace. It overlaps with MtM across SME/Mid-Market M&A intelligence, customer base (PE, advisers, corporates) and core product modules.
- Dealroom.co: Dealroom is a global private market intelligence platform with company profiles, funding data and valuation tools. It directly overlaps with MtM's market positioning (M&A intelligence for investors and corporates) and serves a similar buyer persona, though with stronger continental Europe presence.
Broad incumbents
- Preqin: Preqin is a leading incumbent in alternative assets data, covering PE/VC funds, deals and valuations. It overlaps with MtM in serving PE/VC customers with deal and valuation intelligence, but is fund/performance-oriented rather than UK SME deal-flow oriented.
- Orbis (Bureau van Dijk / Moody's): Orbis is a global private company database widely used by corporate finance and M&A professionals for company profiles and financials. It competes with MtM on company data depth but is a broad incumbent rather than a UK SME specialist.
- PitchBook: PitchBook is the dominant incumbent in private capital market data globally, covering PE/VC deals, valuations, fund performance and company profiles. It competes with MtM in serving UK PE/VC and corporate finance customers, but is a broad global platform rather than a UK SME specialist.
- Mergermarket (Acuris Intelligence): Mergermarket, part of Acuris, is a long-established M&A intelligence and deal database provider serving advisers and corporates. It competes with MtM in M&A deal data and counterparty identification, but as a broad incumbent with deeper enterprise sales coverage.
- S&P Capital IQ Pro: Capital IQ Pro offers extensive company financials, M&A, screening and valuation data. It overlaps with MtM in M&A research and company profiling but is a broad global incumbent serving enterprise finance teams rather than a UK SME-focused platform.
Emerging players
- CB Insights: CB Insights is a tech-market intelligence platform covering private companies, deals, funding and market maps. It overlaps with MtM in private company data and PE/VC intelligence but is more tech/VC- and US-centric.
- Crunchbase: Crunchbase provides company, funding and deal data for private markets, with a self-serve platform. It competes with MtM on company profiles and deal data for SME/Mid-market users but is broader and more US/VC-oriented.
- Tracxn: Tracxn offers private company and deal intelligence, primarily serving investors, advisers and corporates. It overlaps with MtM in deal sourcing and company research but is positioned as a lower-cost emerging player with global coverage.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Mark to Market social profiles
Digital presenceMark to Market financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mark to Market leadership team
Management profileNumber of profiles
Profiles7 records
Mark to Market funding detail
Funding detailFunding overview
Funding rounds3 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mark to Market M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mark to Market
What does Mark to Market do?
MarktoMarket operates a SaaS data platform that aggregates information on small and mid-market private UK companies, offering auditable M&A and fundraising transaction data, detailed company profiles for 7 million entities, and an SME M&A deals marketplace. The platform is used by advisers, investors, and corporates to perform valuations, identify counterparties, screen sectors, and conduct due diligence, with every data point traceable to its source via one-click audit. A complementary professional services offering (MtM PRO) delivers outsourced research support built on the same proprietary dataset.
Is Mark to Market a public or private company?
Mark to Market is a private company. It is classified as venture growth investor backed and is currently operating.
When was Mark to Market founded?
Mark to Market was founded in 2017. It employs 11 to 50 people.
Where is Mark to Market based?
Mark to Market is headquartered in Edinburgh, United Kingdom, in the Europe region.
How does Mark to Market make money?
Two revenue lines are on record. Platform Subscription is the primary driver. The others are mtM PRO Professional Services.
Who are Mark to Market's main competitors?
Direct peers on record are Beauhurst and Dealroom.co. Broad incumbents are Preqin, Orbis (Bureau van Dijk / Moody's), PitchBook, Mergermarket (Acuris Intelligence) and S&P Capital IQ Pro. Emerging players are CB Insights, Crunchbase and Tracxn.
Does Mark to Market have an API?
No public API is recorded for Mark to Market.
What industry is Mark to Market in?
Mark to Market's product category is M&A Data Analytics Platform. Its primary akta.pro industry code is BPAHAOAL, Capital Markets Advisory (IPO Readiness, SPAC, ECM/DCM Advisory). Its NAICS code is 54161 and its SIC code is 8742.