Mark to Market

What Mark to Market does

MarktoMarket is a data platform providing intelligence and connections to advisers, investors, and corporates operating in the UK small and mid private markets. Founded in 2017 and headquartered at CodeBase in Edinburgh, the company builds detailed profiles of 7 million UK private entities by aggregating data from hundreds of sources into a proprietary classification system that is updated daily. Its platform is structured around three core modules — Transaction Data (auditable M&A and fundraising event data with one-click source verification), Company Search and Profiles (financial, shareholder, and adviser information), and Marketplace (SME M&A counterparty matching) — supplemented by MtM PRO, a professional services extension that delivers research projects using the platform's data and in-house expertise.

The business operates a sales-led go-to-market anchored on demo booking, augmented by a high-cadence content and event programme: weekly Thursday webinars, monthly M&A Valuation Barometers, quarterly Indices, regional breakfast seminars across five UK cities, and an annual Small and Mid-Cap M&A Conference (inaugural edition co-hosted with Cazenove Capital at Schroders' London headquarters). Pricing is quote-based and not publicly disclosed, consistent with enterprise and mid-market contracts. The customer base spans Big Four and top-tier accountancy (KPMG, BDO, Crowe, Azets), corporate finance advisory (FRP, K3 Capital, TC Group, Forward Corporate Finance, GS Verde, Alcuin), private equity and family offices (Souter Investments, Weight Partners Capital, H2 Equity, Par Equity, 24Haymarket), corporate law (MacRoberts LLP), and wealth management (Cazenove), with reported penetration of nearly 50% of UK top 100 accountancy firms.

MarktoMarket is a private limited company registered in Scotland (MarktoMarket Valuations Limited, SC547768), backed by Par Equity, 24Haymarket, and Techstart Ventures with prior participation from Ironbridge Capital Partners and the Scottish Investment Bank. Cumulative disclosed funding is approximately £3.4m across 2018–2019 rounds, with no subsequent raises publicly reported. The company has grown from three founders to approximately thirty employees and has begun expanding its dataset to include US M&A activity.

Name

Mark to Market

Legal name

MarktoMarket Valuations Limited

Website

https://marktomarket.io

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

MarktoMarket is an Edinburgh-based data platform that aggregates auditable intelligence on 7 million UK private companies for advisers, investors, and corporates in the small and mid-market, serving roughly half of the UK's top 100 accountancy firms via a SaaS-plus-marketplace model.

Ownership category

akta.pro rank

Product category

M&A Data Analytics Platform

NAICS

Management Consulting Services (54161), Other Management Consulting Services (541618)

SIC

Services-Management Consulting Services (8742), Investment Advice (6282)

akta.pro industry

PRIMARYBPAHAOAL

Capital Markets Advisory (IPO Readiness, SPAC, ECM/DCM Advisory)

Business & Public Services/Professional Services (Legal, Accounting, Consulting)/M&A, Transaction & Restructuring Advisory

Keywords

• Private company valuations
• M&A data platform
• Private market intelligence
• Deal origination software
• Transaction benchmarking data

Headquarters

HQ city

Edinburgh

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Platform Subscription: SaaS platform subscription for access to M&A data, company profiles, transaction data, and marketplace. Primary revenue stream for advisers, investors, and corporates in the private capital markets.
2. MtM PRO Professional Services: Extension of team services filling gaps when customers are busy or lacking resource in specialisms. Leverages MarktoMarket data and in-house expertise for research projects.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels7 records

Core offering

MarktoMarket operates a SaaS data platform that aggregates information on small and mid-market private UK companies, offering auditable M&A and fundraising transaction data, detailed company profiles for 7 million entities, and an SME M&A deals marketplace. The platform is used by advisers, investors, and corporates to perform valuations, identify counterparties, screen sectors, and conduct due diligence, with every data point traceable to its source via one-click audit. A complementary professional services offering (MtM PRO) delivers outsourced research support built on the same proprietary dataset.

Product overview

MarktoMarket is a data platform built as a unified system with three core modules: Transaction Data (M&A and fundraising audit data), Company Search and Profiles (7 million entity profiles aggregated from hundreds of sources), and Marketplace (SME M&A deals marketplace). Additionally, MtM PRO offers professional services as an add-on extension to the platform.

Differentiator

Problem solved

Functional benefit

Brands

• MtM PRO: Professional services extension providing research project support for customers lacking resources in certain specialisms.

Products and services

• Transaction Data Module Provides auditable data on M&A and fundraising events to benchmark valuations and identify counterparties for transactions, with one-click source verification on every data point.
• Company Search and Profiles Module Aggregates data from hundreds of sources to create detailed profiles of 7 million entities, covering financial, fundraising, shareholder, adviser, and contact information accessible from a single dashboard.
• Marketplace Module SME M&A deals marketplace providing audience reach for discreetly and efficiently finding counterparties for corporate transactions, whether for exits or acquisitions.
• MtM PRO Professional Services Professional services extension that leverages MarktoMarket data and in-house expertise to help complete research projects, filling resource gaps when customers lack capacity in specific specialisms.

Quantifiable outcome

• Gathered data in minutes instead of weeks
• +1 more outcomes

Named customers18 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered flagship, minor and core.

• Cazenove CapitalflagshipStrategic or Co-development Partner · 3 March 2026Wealth management firm that partnered with MarktoMarket for the inaugural Small and Mid-Cap M&A Conference. Event held at Schroders London headquarters. Cazenove's Michael Magnay opened the conference.
• PryceWilliamsminorGTM or Marketing Partner · 3 March 2026Conference sponsor for MarktoMarket's inaugural Small and Mid-Cap M&A Conference.
• SafferyminorGTM or Marketing Partner · 3 March 2026Conference sponsor for MarktoMarket's inaugural Small and Mid-Cap M&A Conference.
• Asset MatchminorGTM or Marketing Partner · 3 March 2026Conference sponsor for MarktoMarket's inaugural Small and Mid-Cap M&A Conference.
• CodeBasecoreStrategic or Co-development PartnerEdinburgh-based tech hub hosting MarktoMarket's headquarters. MarktoMarket is affiliated with CodeBase as a portfolio/tenant company.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Beauhurst: Beauhurst is the closest direct competitor: a UK-focused data platform tracking private companies, investors and deals, with proprietary company profiles, deal data and a Marketplace. It overlaps with MtM across SME/Mid-Market M&A intelligence, customer base (PE, advisers, corporates) and core product modules.
• Dealroom.co: Dealroom is a global private market intelligence platform with company profiles, funding data and valuation tools. It directly overlaps with MtM's market positioning (M&A intelligence for investors and corporates) and serves a similar buyer persona, though with stronger continental Europe presence.

Broad incumbents

• Preqin: Preqin is a leading incumbent in alternative assets data, covering PE/VC funds, deals and valuations. It overlaps with MtM in serving PE/VC customers with deal and valuation intelligence, but is fund/performance-oriented rather than UK SME deal-flow oriented.
• Orbis (Bureau van Dijk / Moody's): Orbis is a global private company database widely used by corporate finance and M&A professionals for company profiles and financials. It competes with MtM on company data depth but is a broad incumbent rather than a UK SME specialist.
• PitchBook: PitchBook is the dominant incumbent in private capital market data globally, covering PE/VC deals, valuations, fund performance and company profiles. It competes with MtM in serving UK PE/VC and corporate finance customers, but is a broad global platform rather than a UK SME specialist.
• Mergermarket (Acuris Intelligence): Mergermarket, part of Acuris, is a long-established M&A intelligence and deal database provider serving advisers and corporates. It competes with MtM in M&A deal data and counterparty identification, but as a broad incumbent with deeper enterprise sales coverage.
• S&P Capital IQ Pro: Capital IQ Pro offers extensive company financials, M&A, screening and valuation data. It overlaps with MtM in M&A research and company profiling but is a broad global incumbent serving enterprise finance teams rather than a UK SME-focused platform.

Emerging players

• CB Insights: CB Insights is a tech-market intelligence platform covering private companies, deals, funding and market maps. It overlaps with MtM in private company data and PE/VC intelligence but is more tech/VC- and US-centric.
• Crunchbase: Crunchbase provides company, funding and deal data for private markets, with a self-serve platform. It competes with MtM on company profiles and deal data for SME/Mid-market users but is broader and more US/VC-oriented.
• Tracxn: Tracxn offers private company and deal intelligence, primarily serving investors, advisers and corporates. It overlaps with MtM in deal sourcing and company research but is positioned as a lower-cost emerging player with global coverage.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/marktomarket

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds3 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mark to Market