Foodtel

What Foodtel does

Foodtel operates a digital B2B marketplace, headquartered in Helsingborg, Sweden, that intermediates the sale of surplus and short-dated food between manufacturers and downstream buyers. On the supply side, the platform ingests overstock, near-expiry, outgoing-line, and seasonal surplus from food producers — including named enterprise accounts such as Quorn, Danone, BPI, Scan, Tropicana, Bel, and Magnihill, alongside 100+ additional suppliers. On the demand side, it serves grocery retailers (ICA, Coop, Matdax), restaurants and caterers, and large institutional kitchens (schools, elderly care, hospitals, corporate restaurants). The platform is accessible via web and mobile, supports 24/7 self-service ordering without binding contracts, and integrates with Tempcon Group's temperature-controlled logistics network across 21 Swedish terminals, enabling nationwide chilled, frozen, and dry goods delivery.

Foodtel monetizes as an intermediary: suppliers invoice Foodtel once, and Foodtel handles downstream sales to buyers, earning a margin or spread on each transaction. Pricing is variable based on surplus volume, best-before dates, packaging condition, and product category, with payment terms of 30 days for suppliers and 20 days for buyers and a 2% discount for advance payment. The technology is a standard e-commerce marketplace with quote submission, product browsing, ordering, and payment processing — there are no disclosed AI/ML capabilities, APIs, or proprietary algorithms. The company has rescued a cumulative 2,500 tons of food and holds a 4.6/5 rating across 345 customer reviews. Foodtel AB (Swedish private limited company, Org. Nr. 559324-9633) is part of the Novax group and has raised approximately $1.46M from Novax as of September 2024. The company operates with a lean team of 1-10 employees.

The company's go-to-market combines product-led growth (friction-free self-service onboarding) with inside-sales outreach, targeting both suppliers (seeking to monetize surplus) and buyers (seeking discounted quality inventory). Distribution relies on the Foodtel digital marketplace, direct delivery to buyer locations, and phone/email sales support. Marketing emphasizes sustainability impact and cost savings, leveraging testimonials from major brand suppliers and named retailer buyers.

Name

Foodtel

Legal name

FOODTEL AB

Website

https://foodtel.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

Foodtel is a Swedish digital B2B marketplace that connects food manufacturers holding surplus or short-dated inventory with grocery retailers, restaurants, and large institutional kitchens, taking a transaction spread while enabling nationwide temperature-controlled delivery via its Tempcon partnership.

Ownership category

akta.pro rank

Product category

Surplus Food B2B Marketplace

SIC

Wholesale-Groceries & Related Products (5140), Wholesale-Groceries, General Line (5141)

akta.pro primary industry

Foodservice & Hospitality Supply Marketplaces (CRAFAHAE)

akta.pro secondary industry

Wholesale-to-Business Online Ordering (B2B Food E-Commerce) (AFAIAMAD)

Keywords

• Surplus food marketplace
• B2B food trading
• Food waste reduction
• Clearance grocery sourcing
• Surplus inventory management

Headquarters

HQ city

Helsinki

HQ country

Finland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Marketplace Commission / Transaction Fees: Foodtel acts as an intermediary purchasing surplus goods from suppliers and selling to buyers. The company earns revenue through margins and low markups on transactions. Suppliers send one invoice to Foodtel, and Foodtel handles subsequent sales, taking a commission or spread on each transaction.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Foodtel operates a digital B2B marketplace where it purchases surplus, short-dated, overstocked, and discontinued food inventory from manufacturers (Quorn, Danone, BPI, Scan, etc.) and resells it to professional buyers including grocery retailers, restaurants, catering businesses, and large institutional kitchens at clearance prices. The platform handles the full workflow from supplier quote and invoice to buyer order and nationwide delivery, with no binding contracts required.

Product overview

Foodtel operates as a unified digital B2B marketplace for surplus and short-dated food products, consisting of a core marketplace platform paired with two portal modules: a Supplier Portal for food companies to list and sell overstock, short-dated, or discontinued inventory, and a Buyer Portal for retailers, restaurants, and catering services to purchase these goods at discounted rates. The platform connects 100+ suppliers with buyers across Sweden, enabling transparent pricing and quick transactions without binding contracts.

Differentiator

Problem solved

Functional benefit

Products and services

• Foodtel Marketplace A digital B2B marketplace where Foodtel purchases surplus, short-dated, overstocked, and discontinued food inventory from 100+ manufacturers (Quorn, Danone, BPI, Scan, Magnihill, Bel, Tropicana, etc.) and resells it at clearance prices to grocery retailers, restaurants, catering businesses, and large institutional kitchens across Sweden. Covers chilled, frozen, and dry categories with no binding contracts and nationwide temperature-controlled delivery.

Quantifiable outcome

• 2,500 tons of food rescued
• +3 more outcomes

Named customers14 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Tempcon GroupcoreStrategic or Co-development Partner · 26 June 2026Tempcon Group, a Swedish temperature-controlled logistics company operating 21 terminals across Sweden, partners with Foodtel for food waste reduction. Tempcon handles logistics and delivery of surplus food products through their temperature-controlled network, enabling Foodtel to offer refrigerated and frozen product delivery nationwide.

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Phenix: French surplus-food marketplace serving both B2B (retailers, foodservice) and B2B-to-charity channels, with operations across Europe. Closest direct B2B surplus marketplace comparable to Foodtel, validating the cross-border B2B model Foodtel could pursue.
• ResQ Club: Nordic marketplace selling surplus meals and food from restaurants and producers at reduced prices via a mobile app. Comparable to Foodtel as a surplus-food marketplace serving the same Nordic customer base, though B2C-focused.
• Matsmart: Nordic online retailer selling surplus, short-dated, and overstocked food and household products at discounted prices. Direct competitor in the surplus food e-commerce space, operating across multiple Nordic countries with a similar discount-driven model.
• SirPlus: German online retailer of surplus and short-dated food from manufacturers and brands. Comparable to Foodtel as a B2B-aligned surplus food operator sourcing from CPGs, though with a stronger retail-consumer focus.
• Karma: Stockholm-based marketplace connecting surplus food from restaurants, bakeries, and retailers directly to consumers via an app. Directly comparable to Foodtel as a Swedish surplus-food marketplace, though Karma focuses on B2C end-consumer sales rather than Foodtel's B2B controlled channel.
• Motatos: Swedish-origin online marketplace selling surplus and short-dated groceries from food manufacturers and brands to consumers and small businesses. Highly comparable to Foodtel in addressing surplus inventory from major CPGs, though primarily B2C with some B2B elements.

Emerging players

• Misfits Market: US online grocer selling surplus, 'ugly', and short-dated food directly to consumers. Adjacent business model to Foodtel in monetising surplus food inventory at discount, though primarily US-focused and B2C subscription-based.
• Imperfect Foods: US-based online grocer focused on surplus and 'imperfect' food from producers. Comparable surplus-food marketplace model to Foodtel, though US-only and primarily B2C with subscription delivery.

Broad incumbents

• Too Good To Go: Global surplus-meal marketplace operating across dozens of countries, connecting food businesses (restaurants, bakeries, supermarkets) with end consumers. Broader incumbent in the same food-waste category as Foodtel, though B2C-focused and operating at much larger geographic scale.

Others

• Tempcon Group: Swedish temperature-controlled logistics provider operating 21 terminals nationwide. Currently a strategic partner of Foodtel, but also a potential enabler for — or competitor to — surplus food logistics capabilities in Sweden.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Foodtel