Super Grip

What Super Grip does

Super Grip Corporation is a Tennessee-incorporated manufacturer of non-highway industrial tires founded in 1984 and headquartered in Piney Flats, TN, operating as a wholly-owned subsidiary of Indian-listed TVS Srichakra Ltd. The company produces solid and pneumatic tires for forklifts, skid steers, ground support equipment, trenchers, rotary cutters, implements, and ATVs, using high-grade natural rubber, carbon black, and ultra-high tensile nylon cord. Its proprietary ELIMINATOR solid quick-change line, self-healing flat-preventive liner for skid steer tires, and sidewall rubber compound that extends through 100% of tire thickness form the core technical differentiation, validated by a three-year test at Lowe's distribution centers showing up to 3X longer tread life versus conventional solids.

The company sells direct to industrial equipment operators through an owned e-commerce storefront (shop.supergripusa.com), toll-free and local phone ordering, and direct fulfillment from its single Piney Flats operations site, with warranty coverage limited to the United States, District of Columbia, and Canada. Sub-brands including Eliminator, Shockmaster, Smoothmaster, and Rim Guard segment the portfolio across severity grades and use cases. Revenue derives from hardware sales of consumable industrial tires on a quote-based B2B pricing model with no publicly disclosed price list. The 11-50 employee base, single distribution geography, and 2024 $5M parent funding round indicate a focused mid-sized manufacturer leveraging its parent's balance sheet for capital, brand-building (Bristol Motor Speedway sponsorship assumed by TVS Srichakra through 2028), and product-line extension rather than scale expansion.

Name

Super Grip

Legal name

Super Grip Corporation

Website

https://supergripusa.com

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

11–50 employees

Short description

Super Grip Corporation, founded in 1984 in Piney Flats, TN and a wholly-owned subsidiary of India's TVS Srichakra Ltd, manufactures non-highway industrial tires — solid and pneumatic — for forklifts, skid steers, ground support equipment, trenchers, implements, and ATVs, selling direct to industrial operators via e-commerce and phone.

Ownership category

akta.pro rank

Product category

Industrial Tire Manufacturing

NAICS

Tire Manufacturing (32621), Tire Manufacturing (except Retreading) (326211), Rubber Product Manufacturing (3262)

SIC

Tires & Inner Tubes (3011), Fabricated Rubber Products, Nec (3060)

akta.pro primary industry

Industrial/Solid & Specialty Tires (Forklift, Skid-Steer) Manufacturing (IMANAKAI)

akta.pro secondary industries

Specialty Tires (OTR, Industrial, Agricultural, Mining, Aviation, Marine) (TLAKADAJ), Off-the-Road (OTR) & Heavy Equipment Tires Manufacturing (IMANAKAD)

Keywords

• Industrial tire manufacturing
• Solid forklift tires
• Skid steer tires
• Ground support equipment tires
• Non-highway pneumatic tires

Headquarters

HQ city

Piney Flats

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Industrial Tire Sales: Super Grip generates revenue through the manufacture and sale of non-highway industrial solid and pneumatic tires. Products include forklift tires, skid steer tires, ground support equipment tires, trencher/turf tires, implement tires, ATV tires, and the Eliminator quick-change solid tire line. Sales are direct-to-consumer via e-commerce and phone orders.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Super Grip manufactures non-highway solid and pneumatic industrial tires for forklifts, skid steers, ground support equipment, trenchers, implements/rotary cutters, and ATVs. Tires are built from high-grade natural rubber, quality carbon black, and ultra-high tensile nylon cord, with proprietary features including the ELIMINATOR quick-change solid tire, self-healing flat preventive liner, rim guard protection, and full-depth tread rubber extending to the rim base. The company sells direct to industrial equipment operators and businesses through shop.supergripusa.com and toll-free phone ordering, serving customers in the United States and Canada.

Product overview

Super Grip is a tire manufacturer established in 1984, producing high-quality non-highway tires for industrial applications. The product portfolio includes six main product lines: Industrial Forklift Tires (with variants like Shockmaster, Rim Guard SM, Solid X-15, and Solid BRT-Brute), ELIMINATOR Solid Quick Change Tires, Skid Steer Tires (including Severe Duty Pneumatic X88/X89, Solid Shockmaster X88, Smoothmaster, and Premium Rim Guard R4), Trencher/Turf Tires, GSE (Ground Service Equipment) Tires, Implement & Rotary Cutter Tires, and ATV Tires. All products are characterized by thicker body design, heavier sidewall construction, deeper tread depth, and the use of high-grade natural rubber, quality carbon black, and ultra-high tensile nylon cord for superior durability and performance.

Differentiator

Problem solved

Functional benefit

Brands

• Eliminator: Solid Quick Change Tires with deep tread design for superior traction, designed for harshest and most abrasive environments.
• Shockmaster
• Smoothmaster
• Rim Guard

Products and services

• Industrial Forklift Tires Full-dimension forklift tires with rim guard protection for increased lateral strength and lifespan. Built with more rubber in the tread than competing brands to deliver longer wear and consistent gripping power throughout tire life. Serves forklift operators in warehouses, distribution centers, and industrial material-handling facilities needing durable solid press-on tires.
• ELIMINATOR Solid Quick Change Tires Solid quick-change forklift tires designed for the harshest and most abrasive environments. Deep tread design provides superior traction and longest tread life in the industry versus standard OEM solid tires. Eliminates the need for a press truck, press man, or press fees during tire changes, reducing downtime and operating costs. Targets harsh-environment forklift operations such as distribution centers.
• Skid Steer Tires Skid steer tires with extra-heavy ply construction, thicker body design, deeper tread, and heavier sidewalls than competitors. Available in pneumatic and solid variants (Shockmaster X88, Smoothmaster, Premium Rim Guard R4, Severe Duty Pneumatic X88/X89). Optional self-healing flat preventive liner seals punctures up to 1/4-inch diameter to extend uptime and tire life. Built for mud, snow, gravel, concrete, and asphalt service.
• Trencher and Turf Tires Tires built for trencher and turf/grounds-keeping applications. Thicker tread than competing brand-name tires delivers longer wear and more gripping power over tire life. Heavier sidewall construction enables the tire to endure severe conditions while providing extended wear life. Serves operators performing trenching, digging, and grounds maintenance.
• GSE (Ground Service Equipment) Tires Ground support equipment tires for baggage carts, belt loaders, and tow tractors operating in airport ground support. Marketed for proven performance and the longest tread life in the industry, with the lowest cost per hour to operate. Targets aviation industry ground-support operators requiring reliable, low-maintenance continuous-duty tires.
• Implement and Rotary Cutter Tires Industrial-grade laminated and pneumatic tires for rotary cutters and farm/maintenance implements. Laminated variants require no foam fill, no air, no repair, and no press service; pneumatic options deliver extended wear life in harsh environments. Designed for agricultural and grounds-maintenance fleets.
• ATV Tires All-terrain vehicle tires with thicker treads and heavier sidewall construction than other brand-name tires, providing longer wear and more gripping power throughout tire life. Engineered to endure the harshest off-road conditions. Sold via separate Super Grip ATV website.

Quantifiable outcome

• Up to 3X longer tread life compared to standard OEM solid tires
• +3 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Mitas / Continental Specialty Tires: European manufacturer of agricultural, industrial, and material-handling tires including solid forklift and skid steer product lines. Competes with Super Grip in specialty industrial segments with comparable engineering-heavy positioning.
• Trelleborg Wheel Systems: Specializes in industrial, forklift, and material-handling tires including solid and resilient press-on bands. Directly competes with Super Grip across forklift and skid steer segments, sharing similar customer bases and product positioning around durability.
• Specialty Tires of America: US-based niche manufacturer of industrial, forklift, and specialty pneumatic tires including solid resilient and press-on bands. Closely matches Super Grip's product mix and customer profile in the North American industrial tire channel.
• Camso (Solideal): Specializes in off-road tires for material handling, construction, agricultural, and powersports — directly competing with Super Grip's skid steer, forklift, and ATV/turf product lines through similar solid-tire engineering and durability claims.
• Titan International: Manufacturer of Titan and Goodyear-brand OTR, agricultural, and industrial tires including skid steer and material-handling segments. Directly overlaps with Super Grip in the non-highway industrial/specialty tire space.
• BKT (Balkrishna Industries): Indian-based manufacturer specializing in OTR, agricultural, industrial, and skid steer tires. Competes with Super Grip on skid steer and industrial applications, particularly in the Americas, with similar positioning around heavy-duty construction.

Broad incumbents

• Continental Industrial Tires: Global tire major offering a ContiSolid and forklift/skid steer industrial tire portfolio as part of a much broader passenger, truck, and specialty tire range. Competes with Super Grip on forklift fleets and GSE but at significantly larger scale and distribution depth.
• Bridgestone Industrial: Operates an extensive industrial tire portfolio (solid resilient, pneumatic forklift, GSE) as part of the world's largest tire company. Overlaps with Super Grip across forklift and ground support equipment categories with broader global reach.
• Michelin Industrial Tires: Global leader with the Michelin XZM and Tweel solid/airless industrial tire lines targeting forklifts, skid steers, and material handling. Overlaps with Super Grip's core forklift and skid steer categories but operates across the full tire spectrum.

Others

• TVS Srichakra Ltd: India-based publicly listed tire manufacturer and parent company of Super Grip Corporation. Comparable as a maker of two/three-wheeler and specialty industrial tires; relevant here as the strategic owner providing capital, engineering, and global distribution reach to Super Grip's industrial tire portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Super Grip