Mitas
Mitas is a Prague-headquartered tire manufacturer, founded in 1933 and operating under Yokohama TWS, producing radial and diagonal tires for agricultural, construction, material handling, truck, motorcycle, and specialty applications. The company distributes through an authorized dealer network across more than 25 countries on four continents, serving farmers, contractors, and industrial operators.
- Company typePrivate
- Founded1933
- HeadquartersPrague, Czechia
- Headcount1,001–5,000
- GTM typeB2B
- OfferingHardware or Manufacturing
What Mitas does
Mitas is a tire manufacturer founded in 1933 and headquartered in Prague, Czech Republic, operating as a brand within the Yokohama TWS (Yokohama Tire & Wheel System) corporate group. The company produces a broad portfolio of radial and diagonal tires spanning agricultural, construction, material handling, truck, motorcycle, aircraft, and specialty segments, with notable proprietary product lines including MITRAK agricultural rubber tracks, TERRAGUARD soil-protection tires, and GRANTERRA high-performance radial tractor tires. Its manufacturing platform emphasizes radial tire technology and rubber track systems engineered for demanding field, road, and worksite conditions.
The company sells exclusively through an authorized global dealer network rather than direct-to-end-user, with localized websites and dealer locator tools in more than 25 countries across North America, Europe, Asia-Pacific, and South America. Pricing is quote-based B2B and not publicly disclosed, with revenue generated from hardware sales of tires and tracks across its diversified segment mix. North American operations are managed through Yokohama TWS North America, Inc., headquartered in Wakefield, Massachusetts.
Mitas pursues brand-building and lead generation through industry event participation (such as Agrishow 2026 in Brazil), title sponsorships (notably NTPA), social media and content marketing across Facebook, YouTube, Instagram, TikTok, LinkedIn, and Flickr, plus a dedicated dealer e-shop hub. The company supplements its products with digital tools including a tire pressure calculator and tire selector to support dealer and end-user specification workflows.
Mitas firmographics
Firmographics- Name
- Mitas
- Legal name
- Yokohama TWS North America, Inc.
- Website
- https://mitas-tyres.com
- Company type
- Private
- Founded year
- 1933
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Mitas is a Prague-headquartered tire manufacturer, founded in 1933 and operating under Yokohama TWS, producing radial and diagonal tires for agricultural, construction, material handling, truck, motorcycle, and specialty applications. The company distributes through an authorized dealer network across more than 25 countries on four continents, serving farmers, contractors, and industrial operators.
- Ownership category
- akta.pro rank
Where Mitas is headquartered
LocationHeadquarters
- HQ city
- Prague
- HQ country
- Czechia
- HQ region
- Europe
Offices1 record
Markets served
Mitas business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
Revenue model
- Tire Sales: Mitas generates revenue through the sale of tires across multiple segments including agricultural, construction, material handling, truck, motorcycle, and specialty tires. Products are sold through an authorized dealer network globally.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | B2B quotation-based pricing through dealer network |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels9 records
Mitas product offering
Product offeringCore offering
No source-attributed content was provided for Mitas in the input. The aggregated source material between the provided markers is empty, so a verified description of the company's core offering cannot be extracted from the supplied data.
Differentiator
Problem solved
Functional benefit
Brands
- MITRAK: Agricultural rubber track range for modern machinery
- TERRAGUARD
- GRANTERRA
- Agriterra Ultra
- HC 1000
- HCM
Companies that use Mitas
Customer profileSegments4 records
Mitas technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Mitas partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Yokohama TWScoreMitas is the tire brand under Yokohama TWS ( Yokohama Tire & Wheel System). The company operates as part of Yokohama TWS North America, Inc. headquartered in Wakefield, MA, with the brand being owned and operated under the Yokohama TWS corporate umbrella.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Mitas competitors and assessment
Company assessmentDirect peers
- Titan International: Titan International manufactures a wide range of off-highway tires under the Titan, Goodyear, and Continental license brands for agricultural, construction, and mining applications. It is a direct peer in agricultural and earthmoving tires with comparable OEM and aftermarket channels.
- Trelleborg Wheel Systems: Trelleborg was the prior owner of the Mitas brand and is itself a major manufacturer of agricultural and off-highway tires. It directly competes in the same product categories (tractor, implement, and material handling tires) with overlapping distribution and OEM relationships.
- BKT (Balkrishna Industries): BKT is one of the largest specialist manufacturers of off-highway tires, with a heavy focus on agricultural, industrial, and construction tires. It competes head-to-head with Mitas in ag radial tires, earthmoving tires, and material handling segments globally.
- CEAT: CEAT is an Indian tire manufacturer with strong positions in agricultural, off-highway, and truck/bus tires. It competes with Mitas in ag and commercial vehicle segments, particularly in emerging markets.
Broad incumbents
- Nokian Tyres: Nokian Tyres manufactures tires for agricultural and forestry applications as part of its specialty tire portfolio. It is a comparable peer in the off-road/agricultural segment, particularly in Northern European markets where Mitas also has a strong presence.
- Continental: Continental has an established agricultural tire business (Continental TractorMaster, CombineMaster) that directly competes in the premium ag radial tire category where Mitas's GRANTERRA operates. Its broader R&D and OEM resources pose a competitive threat.
- Michelin: Michelin is a global tire incumbent with a substantial agricultural tire business (Michelin Ag) and off-highway offerings. While its core is passenger and truck tires, its ag and construction tire lines directly overlap with Mitas's premium positioning.
- Goodyear: Goodyear offers agricultural and off-the-road tires, including through its alliance with Titan International. It competes in the same ag tire category as Mitas with strong North American distribution and OEM fitments.
- Yokohama Rubber Company: Yokohama Rubber is the ultimate parent of Mitas via Yokohama TWS. While not a direct product-line competitor, it shapes Mitas's strategic direction, manufacturing footprint, and access to OEM channels, making it a key peer for understanding Mitas's positioning within a global tire group.
- Bridgestone: Bridgestone, including its Firestone Ag brand, is a major competitor in agricultural and off-the-road tires. Its broad portfolio, OEM relationships with tractor manufacturers, and global distribution directly compete with Mitas.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Mitas social profiles
Digital presenceMitas financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mitas leadership team
Management profileNumber of profiles
Mitas funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mitas M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mitas
What does Mitas do?
No source-attributed content was provided for Mitas in the input. The aggregated source material between the provided markers is empty, so a verified description of the company's core offering cannot be extracted from the supplied data.
Is Mitas a public or private company?
Mitas is a private company. It is classified as unknown and is currently operating.
When was Mitas founded?
Mitas was founded in 1933. It employs 1,001 to 5,000 people.
Where is Mitas based?
Mitas is headquartered in Prague, Czechia, in the Europe region.
How does Mitas make money?
One revenue line is on record: tire Sales.
Who are Mitas's main competitors?
Direct peers on record are Titan International, Trelleborg Wheel Systems, BKT (Balkrishna Industries) and CEAT. Broad incumbents are Nokian Tyres, Continental, Michelin, Goodyear, Yokohama Rubber Company and Bridgestone.
Does Mitas have an API?
No public API is recorded for Mitas.