SWAN Group
SWAN Group is a Glasgow-based, privately held affordable-housing developer founded in 2013. Operating with a lean 1-10 employee team led by CEO Phil McGinlay and Land & Development Director Derek Smith, it raised approximately $63.2M in October 2019 to fund development activity.
- Company typePrivate
- Founded2013
- HeadquartersGlasgow, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingServices
SWAN Group firmographics
Firmographics- Name
- SWAN Group
- Website
- https://swanholdinggroup.com
- Company type
- Private
- Founded year
- 2013
- Headcount range
- 1–10 employees
- Short description
- SWAN Group is a Glasgow-based, privately held affordable-housing developer founded in 2013. Operating with a lean 1-10 employee team led by CEO Phil McGinlay and Land & Development Director Derek Smith, it raised approximately $63.2M in October 2019 to fund development activity.
- Ownership category
- akta.pro rank
SWAN Group industry classification
Industry- Product category
- Affordable Housing Development
- NAICS
- Residential Property Managers (531311), Real Estate Property Managers (53131)
- SIC
- Land Subdividers & Developers (No Cemeteries) (6552)
- akta.pro primary industry
- Affordable & Public Housing Asset Management (BPAJAMAI)
- akta.pro secondary industry
- Affordable & Subsidized Housing Property Management (LIHTC, Section 8) (BPAJAFAD)
Keywords
Where SWAN Group is headquartered
LocationHeadquarters
- HQ city
- Glasgow
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
SWAN Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales
SWAN Group product offering
Product offeringCore offering
SWAN Group is a Glasgow-based property developer specialising in the development of affordable housing. The company acquires and develops residential property projects focused on cost-effective housing delivery in the United Kingdom, serving the affordable housing segment of the property market.
Differentiator
Problem solved
Functional benefit
Products and services
- Affordable Housing Development Specialist development of affordable residential housing projects for institutional buyers, housing associations, local authorities, and other organisations serving the affordable housing sector in the United Kingdom.
Companies that use SWAN Group
Customer profileIdeal customer profiles1 record
SWAN Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
SWAN Group partnerships and signals
Strategic signalRecent moves2 records
Expansion highlights2 records
SWAN Group competitors and assessment
Company assessmentDirect peers
- Avant Homes: UK private housebuilder with a significant affordable housing division delivering homes for housing associations. Comparable business model combining open-market and affordable development with similar grant-funded and Section 106 dynamics as SWAN Group.
- Lovell Homes: UK housebuilder with a dedicated affordable housing and partnerships division delivering homes for housing associations. Directly comparable in scale, customer base, and revenue mix to SWAN Group.
- Keepmoat Homes: One of the UK's largest affordable and partnership housing developers, delivering homes in partnership with housing associations and local authorities. Directly comparable to SWAN Group's affordable housing development model and customer base.
- Wates Residential: UK developer focused on open-market and affordable homes for housing associations and local authorities. Operates with a similar partnership delivery model and is a direct competitor for affordable housing tenders in regions overlapping SWAN's Glasgow/central Scotland footprint.
Broad incumbents
- Peabody: One of the UK's largest housing associations, both developing new affordable homes in-house and acting as an offtaker for developers like SWAN. Comparable as a counterparty and as a developer of affordable housing at scale.
- Vistry Group: Large UK housebuilder formed through the merger of Bovis Homes and Countryside Partnerships, with a major partnerships and affordable housing business. Broader and publicly listed, but competes head-on for affordable housing schemes across the UK.
- Clarion Housing Group: Largest UK housing association, with significant in-house development of affordable homes as well as partnerships with developers. Comparable as a major offtaker for SWAN Group's developments and as a direct developer of affordable housing.
Emerging players
- Home Group: UK housing association developing new affordable homes and partnering with housebuilders. Comparable as an offtaker for SWAN's schemes and as an in-house developer of affordable housing across multiple UK regions.
- Sanctuary Housing Association: Large UK housing association with active development of new affordable homes and partnerships with housebuilders. Comparable as a likely counterparty for SWAN's developments and a peer in the affordable housing development market.
- Orbit Group: UK housing association developing affordable homes and partnering with developers. Smaller and more regionally focused than the largest associations, but overlapping with SWAN's likely customer base and development activity in parts of the UK.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks6 records
Key highlights5 records
Customer concentration
SWAN Group social profiles
Digital presenceSWAN Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
SWAN Group leadership team
Management profileNumber of profiles
Profiles2 records
SWAN Group funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SWAN Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SWAN Group
What does SWAN Group do?
SWAN Group is a Glasgow-based property developer specialising in the development of affordable housing. The company acquires and develops residential property projects focused on cost-effective housing delivery in the United Kingdom, serving the affordable housing segment of the property market.
When was SWAN Group founded?
SWAN Group was founded in 2013. It employs 1 to 10 people.
Where is SWAN Group based?
SWAN Group is headquartered in Glasgow, United Kingdom, in the Europe region.
Who are SWAN Group's main competitors?
Direct peers on record are Avant Homes, Lovell Homes, Keepmoat Homes and Wates Residential. Broad incumbents are Peabody, Vistry Group and Clarion Housing Group. Emerging players are Home Group, Sanctuary Housing Association and Orbit Group.
Does SWAN Group have an API?
No public API is recorded for SWAN Group.
What industry is SWAN Group in?
SWAN Group's product category is Affordable Housing Development. Its primary akta.pro industry code is BPAJAMAI, Affordable & Public Housing Asset Management, with a secondary code of BPAJAFAD, Affordable & Subsidized Housing Property Management (LIHTC, Section 8). Its NAICS code is 531311 and its SIC code is 6552.