Peabody Properties
Peabody Properties is a family-owned, privately held real estate firm managing 16,350+ multifamily residential units across 100+ communities in New England, New Jersey, and Florida for owner-investor clients, with integrated affordable housing development, resident services, and home care operations.
- Company typePrivate
- Founded1976
- HeadquartersBraintree, United States
- Headcount501–1,000
- GTM typeB2B and B2C
- OfferingServices
What Peabody Properties does
Peabody Properties, Inc. is a privately held, family-owned real estate firm founded in 1976 by Edward A. Fish and headquartered in Braintree, Massachusetts. The company operates as a full-service multifamily housing platform managing 16,350+ residential units across 100+ communities in New England, New Jersey, and Florida, with a 650+ person workforce. Its service portfolio spans five integrated lines: (1) core property management for apartment, condominium, senior living, and veteran housing communities on behalf of owner-investor clients; (2) development services focused on affordable housing, with over $550M in completed projects; (3) Resident Services providing educational, wellness, recreational, and youth programs through subsidiary Peabody Resident Services, Inc.; (4) a MassHealth-funded Group Adult Foster Care (GAFC) home care program; and (5) real estate brokerage (Peabody Real Estate, LLC) and luxury condo/office operations (Peabody Miami — Latitude on the River and Latitude One).
The company monetizes primarily through long-term property management contracts with client investors (negotiated fees on a managed-services basis), supplemented by development consulting fees, brokerage commissions, and MassHealth reimbursement for in-home care. Technology is described in functional terms — analytics-driven property performance, tech-savvy marketing, and an IT function led by a Data Security Officer — without disclosure of a proprietary platform. Distribution is direct: enterprise sales to owner-investors and on-site leasing/service teams at managed properties across the Eastern U.S. Regulatory expertise across HUD, VA, LIHTC, Section 8, HOME, and state housing finance programs (MassHousing, National Equity Fund, Rockland Trust) is a central operating competency.
Leadership remains in the Fish family: Karen Fish-Will (Principal & Chairperson, joined 1981) and Melissa Fish-Crane (Principal & CEO, joined 1996). The firm is privately held with no institutional equity or public listing evidenced; the only disclosed capital event is a 2018 $6M TD Bank debt facility. The company is currently celebrating its 50th anniversary and continues active development, with the Baldwinville School Apartments project announced in May 2026 alongside multiple state and federal financing partners.
Peabody Properties firmographics
Firmographics- Name
- Peabody Properties
- Legal name
- Peabody Properties, Inc.
- Website
- https://wearepeabody.com
- Company type
- Private
- Founded year
- 1976
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Peabody Properties is a family-owned, privately held real estate firm managing 16,350+ multifamily residential units across 100+ communities in New England, New Jersey, and Florida for owner-investor clients, with integrated affordable housing development, resident services, and home care operations.
- Ownership category
- akta.pro rank
Peabody Properties industry classification
Industry- Product category
- Multifamily Property Management
- NAICS
- Lessors of Residential Buildings and Dwellings (531110)
- SIC
- Real Estate (6500), Lessors Of Real Property, Nec (6519)
- akta.pro primary industry
- Condominium Association Management (BPAJAHAA)
Keywords
Where Peabody Properties is headquartered
LocationHeadquarters
- HQ city
- Braintree
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Peabody Properties business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Others
Revenue model
- Property Management Services: Full-service property management fees from managing residential multi-family communities on behalf of client investors. Services include leasing, marketing, facility maintenance, accounting and finance, compliance, quality assurance.
- Development and Consulting Services: Development team creates affordable communities through various programs and financing options. Completed over $550M worth of affordable housing projects.
- Real Estate Brokerage Services: Peabody Real Estate (PRE) provides residential and commercial real estate sales and brokerage services through affiliate brokerage firms in Massachusetts and Florida.
- Home Care Program (GAFC): Group Adult Foster Care program providing daily personal care, homemaking services, nurse and care manager visits. No cost to participant or housing provider - funded through MassHealth.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Property management services for client investors |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels4 records
Peabody Properties product offering
Product offeringCore offering
Peabody Properties is a full-service real estate firm that manages 16,350+ multifamily residential units including apartment communities, condominiums, senior living communities, and veteran housing across New England, New Jersey, and Florida. The company offers property management, affordable housing development, resident services programs, home care (GAFC), and real estate brokerage services on behalf of client investors and residents.
Product overview
Peabody Properties operates as a full-service property management and real estate company with a platform-plus-services architecture. The core platform encompasses Property Management Services for managing apartment communities, condominiums, senior living, and veteran housing. Supporting services include Development Services (affordable housing development with over $550M in completed projects), Resident Services (community programs), and the Home Care Program (GAFC) for in-home care. Peabody Miami operates as a distinct sub-brand offering luxury condos (Latitude on the River) and boutique office space (Latitude One), while Peabody Real Estate handles residential and commercial brokerage services. The company manages 16,350+ residential units across New England, New Jersey, and Florida.
Differentiator
Problem solved
Functional benefit
Brands
- Peabody Miami: Regional operations division in Miami, Florida managing luxury condominium and commercial office properties including Latitude on the River (44-story, 452 luxury condo units) and Latitude One (boutique office suites).
- Peabody Real Estate (PRE)
- Latitude on the River
- Latitude One
- Home Care Program (GAFC)
Products and services
- Property Management Services
Quantifiable outcome
- Completed over $550M worth of affordable housing projects
- +3 more outcomes
Companies that use Peabody Properties
Customer profileNamed customers3 records
Segments6 records
Ideal customer profiles4 records
Peabody Properties technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Peabody Properties partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- MPZ Development LLCcoreCo-developer of the Baldwinville School Apartments project converting the historic Baldwinville Elementary School into 54 rental apartments.
- Capstone Communities LLCcoreCo-developer of the Baldwinville School Apartments project in Templeton, Massachusetts.
Scale indicators8 records
Recent moves5 records
Expansion highlights6 records
Peabody Properties competitors and assessment
Company assessmentDirect peers
- WinnCompanies: One of the largest US multifamily managers with a strong affordable housing focus and East Coast presence; competes directly with Peabody for LIHTC, Section 8, and market-rate management contracts and development opportunities.
- The Michaels Organization: Family-affiliated developer and manager of affordable, market-rate, and student housing with deep East Coast concentration; closely comparable to Peabody's integrated development-plus-management model and affordable housing expertise.
- Bozzuto Group: Privately held multifamily developer, manager, and home services provider active on the East Coast; overlaps with Peabody's full-service residential platform and integrated resident services.
- Hunt Companies: National real estate investment and management firm with large affordable and military housing portfolios; matches Peabody's affordable housing and veteran housing strategy at a larger scale.
Broad incumbents
- Greystar Real Estate Partners: The largest US multifamily property manager and developer; competes with Peabody for institutional management mandates and represents the scale benchmark Peabody would need to match to win the largest RFPs.
- Lincoln Property Company: Top-tier national multifamily manager with significant third-party management; competes with Peabody for East Coast contracts and represents a scaled, tech-enabled peer.
- Asset Living: One of the largest third-party multifamily property managers in the US with growing affordable housing exposure; competes with Peabody in the Eastern US for institutional management mandates.
- Cushman & Wakefield: Global commercial real estate services firm whose valuation, advisory, and asset services overlap with Peabody's brokerage and consulting lines; broader but adjacent competitor for institutional clients.
- JLL (Jones Lang LaSalle): Global real estate services and investment firm providing multifamily valuation, capital markets, and property management; competes with Peabody for institutional investor relationships at a much larger scale.
Emerging players
- RPM Living: Fast-growing multifamily manager that has expanded into affordable housing and East Coast markets; represents a younger, tech-enabled peer pressuring Peabody on both pricing and digital resident experience.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Peabody Properties social profiles
Digital presencePeabody Properties compliance and trust
Trust signalCompliance2 records
Peabody Properties financial estimates
Financial estimateRevenue estimate
Valuation estimate
Peabody Properties leadership team
Management profileNumber of profiles
Profiles12 records
Peabody Properties subsidiaries and ownership
Company hierarchySubsidiaries3 records
Peabody Properties funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Peabody Properties M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Peabody Properties
What does Peabody Properties do?
Peabody Properties is a full-service real estate firm that manages 16,350+ multifamily residential units including apartment communities, condominiums, senior living communities, and veteran housing across New England, New Jersey, and Florida. The company offers property management, affordable housing development, resident services programs, home care (GAFC), and real estate brokerage services on behalf of client investors and residents.
Is Peabody Properties a public or private company?
Peabody Properties is a private company. It is classified as family owned and is currently operating.
When was Peabody Properties founded?
Peabody Properties was founded in 1976. It employs 501 to 1,000 people.
Where is Peabody Properties based?
Peabody Properties is headquartered in Braintree, United States, in the North America region.
How does Peabody Properties make money?
Four revenue lines are on record. Property Management Services are the primary driver. The others are development and Consulting Services, real Estate Brokerage Services and home Care Program (GAFC).
Who are Peabody Properties's main competitors?
Direct peers on record are WinnCompanies, The Michaels Organization, Bozzuto Group and Hunt Companies. Broad incumbents are Greystar Real Estate Partners, Lincoln Property Company, Asset Living, Cushman & Wakefield and JLL (Jones Lang LaSalle). RPM Living is listed as an emerging player.
Does Peabody Properties have an API?
No public API is recorded for Peabody Properties.
What industry is Peabody Properties in?
Peabody Properties's product category is Multifamily Property Management. Its primary akta.pro industry code is BPAJAHAA, Condominium Association Management. Its NAICS code is 531110 and its SIC code is 6500.