Orange Dental

What Orange Dental does

Orange Dental (Klinik Gigi Orange Dental) is an Indonesian dental clinic chain founded in 2014 and headquartered in Jakarta, operating 28+ owned clinic locations across Greater Jakarta, West Java, and Banten. The company offers a comprehensive range of dental services organized around four core categories: Smile Make Over treatments (teeth scaling, dental fillings, bleaching, and orthodontic braces including Damon, Ceramic, Metal, and Sapphire systems), dental prosthetics (crowns in PFM, EMAX, and Zircon materials; removable dentures in Acrylic, Valplast, and Thermosen), basic and pediatric dental care (extractions, pit and fissure sealants, children's dentistry), and surgical/aesthetic procedures (wisdom tooth extraction, veneers, diamond placement, gap closure). All treatments are delivered through an asset-heavy, physical-clinic model with dentists and at least one in-network orthodontist on staff, supported by standardized pricing published openly on the company website and an online denture cost calculator.

The business model is direct-to-consumer pay-per-treatment, with services billed per session and an advertised installment-payment option that does not require a credit card. Orange Dental accepts non-cash insurance and emphasizes transparent pricing with no hidden costs, a positioning it uses to differentiate from competitors in a market where opaque dental billing is a known patient pain point. Customer acquisition is executed through a digital marketing engine centered on YouTube podcast series (#AskTheDentist, #CeritaSenyum, #BROSIST), Instagram Live sessions, TikTok short-form content, and a WhatsApp-first booking flow, complemented by walk-in traffic at each branch.

The company is privately held, Indonesia-domiciled, with no disclosed parent company or prior venture funding before a $1.5 million round from Northstar Group in January 2025. It has received non-financial backing from Endeavor Indonesia (2023) and the Achmad Zaky Foundation (2023). Headcount is in the 101-250 range, and there is no evidence of proprietary AI, software products, or international expansion beyond Indonesia.

Name

Orange Dental

Legal name

Orange Dental

Website

https://orangedentalhouse.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

101–250 employees

Short description

Orange Dental is a privately-held Indonesian dental clinic network founded in 2014, operating 28+ branches across Greater Jakarta, West Java, and Banten. It offers transparent, installment-friendly dental services — from scaling and braces to dentures and surgery — to individual consumers seeking affordable, no-hidden-fee care.

Ownership category

akta.pro rank

Product category

Dental Care Services

NAICS

Offices of Dentists (6212)

SIC

Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

Comprehensive Family Dentistry (Multi-Disciplinary In-Office General Care) (HLABAAAE)

Keywords

• Dental care services
• Orthodontic treatments
• Dental prosthetics
• Teeth whitening
• Pediatric dentistry

Headquarters

HQ city

Jakarta

HQ country

Indonesia

HQ region

Asia

Offices28 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Dental Treatment Services: Revenue generated from direct patient payments for dental services including scaling, filling, bleaching, braces, and dentures. Services are paid per treatment session with transparent pricing and installment options available.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Orange Dental is a network of dental clinics providing a comprehensive range of dental treatments including orthodontic services (braces), dental prosthetics (dentures and crowns), aesthetic dentistry (veneers, bleaching), basic dental care (scaling, fillings, extractions), pediatric dentistry, and wisdom tooth surgery. Services are delivered across 25+ clinic locations in Greater Jakarta, West Java, and Banten under a philosophy of honest and transparent pricing with no hidden costs.

Product overview

Orange Dental is a dental clinic network offering a comprehensive range of dental services focused on honest, transparent, and ethical care. The main product categories include Smile Make Over services (Scaling, Filling, Bleaching, Braces/Orthodontics, Dentures), basic dental care (extractions, pediatric care), aesthetic treatments (veneers, diamond placement), and wisdom tooth surgery. The clinic operates on a multi-location model across Jakarta, Bekasi, Tangerang, and other areas, offering services in Indonesian language with transparent pricing. Additional services include a denture pricing calculator and patient education through podcasts and YouTube content.

Differentiator

Problem solved

Functional benefit

Products and services

• Scaling Gigi (Teeth Scaling) Professional teeth cleaning service for removing calculus and plaque buildup, offered to patients seeking preventive dental care and oral hygiene maintenance.
• Tambal Gigi (Dental Filling) Dental filling service for treating cavities, including aesthetic filling for front teeth, available to patients with tooth decay.
• Bleaching Gigi (Teeth Whitening) Teeth whitening treatment available in Home Bleaching and Office Bleaching options for patients seeking aesthetic dental improvements.
• Behel Gigi (Orthodontics / Braces) Braces and orthodontic treatments including Ortho Damon, Ortho Ceramic, Ortho Metal, Ortho Sapphire, and Damon Self-Ligating systems for patients seeking teeth alignment correction.
• Gigi Palsu / Gigi Tiruan (Dentures) Denture services including Gigi Tiruan Cekat (Fixed) and Gigi Tiruan Lepasan (Removable) in various materials: Metal, Acrylic, Valplast (without wires), and Flexible Lucitone. Specific products include Crown PFM at Rp 2,400,000/tooth, Crown EMAX at Rp 3,136,000/tooth, Crown ZIRCON at Rp 4,036,000/tooth, GTS Acrylic starting at Rp 1,050,000, GTS Valplast at Rp 1,600,000, and GTS Thermosen at Rp 2,200,000.
• Veneer Veneer treatments including Indirect Emax Veneer and Direct Veneer for patients seeking aesthetic dental improvements.
• Operasi Gigi Bungsu (Wisdom Tooth Extraction) Surgical extraction of wisdom teeth for patients requiring oral surgery.
• Perawatan Gigi Anak (Pediatric Dental Care) Dental care services specifically designed for children.
• Kalkulator Gigi Palsu (Online Denture Pricing Calculator) Interactive online tool that allows patients to estimate denture costs by selecting categories, material types, and quantities before visiting a clinic.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• FDC Dental (Family Dental Care) Indonesia: Indonesian multi-location dental clinic chain offering general dentistry, orthodontics, and cosmetic services to mass-market consumers — the closest head-to-head peer to Orange Dental in positioning, geography, and price-point.
• Smile Centre Indonesia: Indonesian dental clinic brand operating multiple branches across Jakarta with a focus on cosmetic and orthodontic treatments, overlapping directly with Orange Dental's core service mix.

Regional players

• Q&M Dental Group: Singapore-listed multi-location dental chain with regional expansion into ASEAN — relevant comparable for clinic-unit economics, multi-site operations, and dental group consolidation strategy.
• Pacific Smiles Group: Australian dental clinic network operator running a hub-and-spoke multi-location model — useful comparable for unit economics, brand-driven acquisition, and dental chain valuation benchmarks outside Indonesia.
• Smiles Dental Care (Malaysia): Malaysian multi-clinic dental group serving mass-market consumers across Southeast Asia — comparable regional dental chain operator in a similar emerging-market demographic context.

Broad incumbents

• Aspen Dental Management: One of the largest US multi-location dental support organizations — provides benchmark for dental chain scale economics, de novo clinic growth strategy, and the limits of dental retail branding.
• Healthway Medical (Singapore): Singapore-listed integrated healthcare chain with dental among its specialties — relevant for benchmarking multi-site healthcare retail expansion in Southeast Asia, though broader than pure dental.

Emerging players

• Affinity Dental Group (IDN): Emerging Indonesian dental clinic group expanding branded multi-location dental care — partial overlap with Orange Dental in service scope, geography, and target segment.
• Klinik Pintar: Indonesian multi-specialty outpatient clinic network including dental services — adjacent comparable for clinic chain operations, technology adoption, and primary-care consumer branding in Indonesia.
• Imperial Dental Specialist Centre (IDN): Indonesian dental clinic with multi-branch operations focused on orthodontics and aesthetic dentistry — partial overlap with Orange Dental's high-ticket service categories.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@OrangeDentalHouse
• Instagraminstagram.com/orangedentalhouse
• TikToktiktok.com/@orangedentalhouse
• Xx.com/orangedhs

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds3 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Orange Dental