Name

Unow

Legal name

UNOW

Website

https://unow.fr

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Corporate Professional Training & E-Learning

NAICS

Professional and Management Development Training (61143), Business Schools and Computer and Management Training (6114), Educational Support Services (611710)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Corporate Training Course Marketplaces (B2B Content Libraries) (EDAFAIAH)

Keywords

• Professional training services
• Corporate e-learning
• AI workforce upskilling
• Management training programs
• Soft skills development

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Inter-Enterprise Training: Standardized training sessions open to participants from multiple companies. 4-week format with 3 hours per week commitment. Revenue recognized per participant enrolled.
2. Intra-Enterprise Training: Customized private sessions for specific client organizations. Fully tailored to company context, challenges, and culture. Revenue based on customized pricing per project.
3. Multi-Training Packs: Bundled licensing packages allowing clients to allocate training credits across the entire catalogue. Licenses valid for 1 year from purchase. One license consumed per participant per training.
4. OPCO Financing: Corporate training funded through OPCO (skills operators) with subrogation payment. Client responsible for financing request before training start.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Unow is a French professional training organization that delivers B2B corporate training programs through an online learning platform, offering over 150 courses in AI, management, soft skills, sales, HR, digital, and data. Its offering is built around three delivery formats (IMPACT 4-week SPOCs, FOCUS short sessions, and Masterclass) and three commercial models: standardized inter-company sessions, fully customized intra-company projects with a dedicated project manager, and multi-training license packs.

Product overview

Unow is a French professional training organization (organisme de formation professionnelle) offering a comprehensive B2B training platform with over 150 courses. The portfolio comprises three main training formats: IMPACT (SPOC) for immersive 4-week programs combining asynchronous content with live virtual classes; FOCUS for short 3-hour targeted sessions with one-month expert follow-up; and Masterclass for small-group premium formats. Training delivery includes Inter-Entreprise (pre-packaged group sessions), Intra-Entreprise (customized organizational training), Packs Multiformations (license bundles), and Parours sur Mesure (fully customized learning paths). Core topic areas include AI (with dedicated ChatGPT and Microsoft Copilot courses), Soft Skills, Management, Sales, HR, Digital, and Data. The offering is anchored by the free MOOC IA & RH program and the annual Printemps de la Formation industry event. Access is provided through a dedicated LMS platform with supervisor dashboard, LMS/SSO integration capabilities, and comprehensive learner support.

Differentiator

Problem solved

Functional benefit

Products and services

• Formations Inter-Entreprise Pre-packaged group training sessions delivered entirely online with set dates, curricula, and per-participant pricing. Provides access to asynchronous content (videos, quizzes, case studies), live virtual classes, and expert instructor support for employees of multiple client companies attending together.
• Formations Intra-Entreprise Fully customized training sessions for a single organization, delivered in-person, virtually, or in hybrid format. Content is tailored to the company context, challenges, and culture, and includes a dedicated project manager and personalized support.
• Packs Multiformations Training license bundles allowing organizations to purchase multiple course seats. Each license enables one participant to enroll in any course from the catalogue, with licenses valid for one year from purchase date.
• Parcours sur Mesure Fully customized learning paths designed in collaboration with the client organization to address specific strategic objectives, roles, and organizational culture.
• MOOC IA & RH Free, certifiable online course on generative AI for HR professionals. Includes 10 hours of content with videos, articles, podcasts, quizzes, and live webinars, accessible for 6 weeks per session, plus bonus resources and a professional community.
• Formation ChatGPT Training courses focused on using ChatGPT effectively in professional contexts, including introductory and advanced levels covering advanced features and custom GPTs.
• Formation Microsoft Copilot Training courses on Microsoft Copilot fundamentals and advanced usage for streamlining daily tasks within the Microsoft Office suite.
• Printemps de la Formation Annual online event bringing together over 3,000 training professionals. Five days of conferences, webinars, articles, and expert discussions on training trends and best practices, with free attendance to drive thought leadership and lead generation.
• Plateforme de Formation Unow Learning management system providing 24/7 access to training content including videos, quizzes, case studies, forums, and messaging, with lifetime access to asynchronous resources for participants and virtual class recordings available for 12 months.

Quantifiable outcome

• 84% skill retention rate 4 months after training completion
• +4 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability4 records

Feature3 records

Partnerships

18 partnerships are on record, tiered core, supporting and minor.

• Lab RHcoreStrategic or Co-development Partner · 1 January 2026Key content and research partner for MOOC IA & RH. Co-develops HR-focused AI training content and shares research insights on HR transformation and AI adoption trends.
• Climate School (AXA)supportingStrategic or Co-development Partner · 1 January 2026Expert contributor on AI sustainability and environmental impact topics within the MOOC IA & RH program, providing climate and ESG-focused training content.
• FiguressupportingStrategic or Co-development Partner · 1 January 2026HR analytics partner contributing content on compensation benchmarking, salary grid development, and AI-assisted pay transparency tools for MOOC program.
• DoctolibsupportingStrategic or Co-development Partner · 1 January 2026Case study partner demonstrating AI adoption at scale. Doctolib shares experience with AI implementation across 5000+ employees including performance reviews and AI agents.
• TeamstartersupportingStrategic or Co-development Partner · 1 January 2026HR tech partner contributing content on AI-driven team management and field deployment strategies for the MOOC IA & RH program.
• DelegatiosupportingStrategic or Co-development Partner · 1 January 2026Expert partner on social dialogue and employee representation topics, contributing content on AI governance and CSE consultation requirements.
• OmogensupportingStrategic or Co-development Partner · 1 January 2026AI recruitment technology partner sharing insights on AI vocal interviewing and evolving ATS capabilities within the MOOC program.
• BeetweensupportingStrategic or Co-development Partner · 1 January 2026Recruitment platform partner contributing expertise on AI integration in talent acquisition and ATS systems evolution.
• MC2isupportingStrategic or Co-development Partner · 1 January 2026Digital transformation consultancy partner contributing expertise on AI implementation strategies and enterprise adoption frameworks.
• ANDRHsupportingGTM or Marketing Partner · 1 January 2026National HR Directors Association partnership for professional community outreach and HR professional engagement.
• SpeexxminorGTM or Marketing Partner · 1 January 2025Language learning platform partner for Printemps de la Formation 2025 event, contributing to digital skills and language training content.
• Littler FranceminorGTM or Marketing Partner · 1 January 2025Employment law firm partnership providing regulatory and compliance expertise for Printemps de la Formation 2025.
• SimbelminorGTM or Marketing Partner · 1 January 2025AI productivity tools company contributing to training strategy discussions at Printemps de la Formation 2025.
• ILDIminorGTM or Marketing Partner · 1 January 2025Training industry association contributing to 2025 training trends analysis and professional community engagement.
• EdflexminorGTM or Marketing Partner · 1 January 2025Learning content aggregator partnership demonstrating AI-powered learning recommendations and conversational coaching features.
• SkillupminorGTM or Marketing Partner · 1 January 2025Training trends research partner contributing industry survey data and L&D benchmarking insights to Printemps de la Formation 2025.
• Education FirstminorGTM or Marketing Partner · 1 January 2025Language training provider sharing insights on AI integration in corporate language learning at Printemps de la Formation 2025.
• DidaskminorStrategic or Co-development Partner · 1 January 2025AI-powered training platform partner demonstrating personalized learning and flow-of-work training approaches for Printemps de la Formation 2025.

Scale indicators11 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• 360Learning: French-founded B2B collaborative learning platform serving enterprise L&D with AI-driven course authoring. Both companies target HR/L&D buyers in France with SaaS-enabled corporate training.
• OpenClassrooms: French online education-to-employment platform offering skills-based training programs to individuals and employers; comparable geography, scale and enterprise upskilling positioning.
• CrossKnowledge: Digital learning solutions provider with a similar blended catalog + customized corporate training model for large European enterprises; directly comparable in B2B distance-learning delivery.

Broad incumbents

• Cegos: Established global French-headquartered corporate training and consulting group offering catalog and bespoke B2B training; overlaps with Unow's intra/inter-enterprise offerings but at much larger scale and broader portfolio.
• Demos: Major French corporate training incumbent with broad catalogue across management, soft skills and digital; competes with Unow for the same enterprise L&D budgets in France.
• Skillsoft: Global enterprise corporate learning platform offering content, virtual classrooms and AI-led pathways; broader portfolio but competes for Unow's enterprise HR/L&D budget.
• Coursera for Business: Global catalog of expert-led and university content sold to enterprises for workforce upskilling; overlaps Unow's catalog-driven training, especially for AI/management/soft skills tracks.

Emerging players

• Didask: French AI-powered training platform focused on adaptive learning paths and flow-of-work delivery; named Printemps de la Formation 2025 partner and competes for the same AI-for-L&D buyer.
• Edflex: French learning content aggregator with AI-based recommendations and conversational coaching for enterprise training; adjacent but increasingly overlapping with Unow's catalogue-led approach.

Regional players

• Speexx: Digital language and business skills training provider serving global enterprises; named Printemps de la Formation partner and overlaps in soft-skills/language training categories.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/unow_fr

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds3 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Unow