Cookonnect

Name

Cookonnect

Legal name

Cookonnect Inc

Website

https://cookonnect.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Personal Chef Services

NAICS

Special Food Services (7223), Caterers (722320), Full-Service Restaurants (722511)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Private Chef & In-Home Dining Services (HSACAGAE)

akta.pro secondary industries

Private Culinary Experiences (Chef’s Table, Home Dining, Market-to-Meal) (THAJALAH), Full-Service Catering (Off-Premise) (HSACAGAA)

Keywords

• Personal chef service
• In-home meal preparation
• Weekly meal subscription
• Private chef booking
• Household meal service

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Personal Chef Subscription Service: Livin generates revenue through recurring weekly subscription fees for personal chef services. Customers pay for a local chef who shops for groceries, cooks meals in the customer's kitchen, and handles cleanup on a recurring weekly basis. The subscription model emphasizes ongoing household engagement — the service improves over time as the chef learns the household's preferences, dietary needs, and schedules. A 20% first-month discount is offered as a customer acquisition incentive. The service operates on a no-commitment, cancel-anytime basis.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Cookonnect, doing business as Livin, operates a subscription-based personal chef service that matches vetted, background-checked, food-safety-certified local chefs with households on a recurring weekly basis. The assigned chef shops for groceries, cooks meals in the customer's own kitchen, and handles cleanup, with menus tailored to dietary preferences captured in a household profile that refines over time.

Product overview

Livin is a single, unified personal chef service that connects households with vetted local chefs. The product centers on in-home meal preparation where chefs shop for ingredients, cook complete dinners, and prep weekly meals in the customer's kitchen. The service offers personalized menu matching based on dietary requirements (High Protein, GLP-1 Friendly, Anti-Inflammatory, Prenatal, Gluten Free) and household preferences, with ongoing feedback-driven personalization. The core offering is the chef-matching and weekly meal planning service.

Differentiator

Problem solved

Functional benefit

Products and services

• Livin Personal Chef Subscription

Quantifiable outcome

• 35,000+ dinners served across operating markets
• +3 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• CookUnity: CookUnity is a subscription chef-prepared meal service delivering rotating menus from rotating chefs nationwide. It is directly comparable to Cookonnect as both operate subscription models centered on chef-prepared meals with rotating menus, although CookUnity uses centralized kitchens for delivery while Cookonnect cooks in-home.
• Factor (formerly Factor 75): Factor is a subscription prepared-meal service delivering chef-cooked, diet-tagged meals (high-protein, keto, calorie-conscious) weekly. It is comparable to Cookonnect as both target health-conscious, time-constrained consumers with subscription recurring revenue and diet-aligned menus, though Factor uses delivery rather than in-home cooking.
• Take a Chef: Take a Chef is a marketplace connecting customers with vetted private chefs for in-home dining experiences across multiple countries. It is directly comparable to Cookonnect as both facilitate vetted personal chefs cooking in customers' homes, though Take a Chef operates as a marketplace for one-off events while Cookonnect is a weekly recurring subscription.

Emerging players

• Cozymeal: Cozymeal is a marketplace for private chef experiences, cooking classes, and food tours. It is comparable as an emerging player in the in-home/private chef space, though its focus skews toward one-off experiences and classes rather than recurring weekly meal subscriptions.
• EatWith (VizEat): EatWith is a marketplace for hosted in-home dining experiences where guests dine at a host chef's home. It is comparable to Cookonnect in the in-home culinary experiences category but operates as an experience marketplace for occasional dining events rather than a recurring personal-chef subscription.

Broad incumbents

• HelloFresh: HelloFresh is the largest meal-kit subscription company in the U.S., sending pre-portioned ingredients and recipes for home cooking. It competes with Cookonnect for the same time-constrained household persona but offers a fundamentally different DIY cooking model versus in-home chef service.
• Blue Apron: Blue Apron is a meal-kit subscription service targeting households seeking convenient home cooking. It addresses the same underlying customer pain point as Cookonnect (lack of time for meal planning and cooking) but through a kit-based DIY model rather than in-home chef service.
• Home Chef (Kroger): Home Chef is a meal-kit and prepared meal subscription owned by Kroger, distributing through grocery and direct channels. It competes for the same busy-household demographic as Cookonnect with a kit/prepared hybrid model, but lacks the in-home chef and personalization layer.
• Sun Basket: Sun Basket is a meal-kit and prepared-meal subscription with diet-specific menus (Paleo, keto, gluten-free, etc.). It targets the same health-conscious, time-constrained persona as Cookonnect's diet-tagged offerings, but via delivery rather than in-home service.
• Daily Harvest: Daily Harvest is a subscription food company delivering nutritionist-designed frozen meals and smoothies. It competes with Cookonnect for the same health-and-convenience-oriented household persona and offers a similar diet-tagged subscription model, but via frozen delivery rather than in-home preparation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/chooselivin
• Instagraminstagram.com/choose_livin

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cookonnect