GoodLife Fitness

What GoodLife Fitness does

GoodLife Fitness Centres Inc. is a privately held Canadian fitness club operator headquartered in London, Ontario. Founded in 1979 by David Patchell-Evans, the company operates more than 400 company-owned clubs across Canada and serves approximately 1.5 million members, making it the country's largest fitness operator. The platform is organized around three core revenue streams: recurring individual gym memberships (monthly subscriptions with no long-term commitment and 24/7 access to the national network), corporate wellness memberships sold to employers at discounted rates, and ancillary personal-training and small-group team training services (six-week boot camp/TRX programs starting at $199). Members also access the GoodLife Rewards loyalty program, which delivers discounts across 100+ third-party brand partners.

The underlying technology layer consists of a proprietary mobile application used for class booking, digital club access via barcode scan, and on-demand streamed workout content, supplemented by integrations with the MYZONE heart-rate wearable (for effort-point tracking) and the Evolt 360 body-composition scanner for in-club assessments. Distribution is dominated by the owned physical club footprint, with a separate B2B sales motion for corporate accounts. Marketing spans paid digital, organic social, referral programs, event sponsorships (HYROX, Team Canada / Olympics 2026 and 2028, Canada Basketball through 2029), and brand partnerships including a Live Nation Canada concert-ticket giveaway campaign.

The business model is primarily a high-volume consumer subscription business with a secondary B2B corporate channel. In February 2026 the company received a strategic minority investment from Apollo Global Management at an approximately $1.46 billion USD valuation; in April 2026 Ares Management, Antares Capital, and JPMorgan Chase supplied approximately $800 million in associated private credit financing. Founder David Patchell-Evans remains Chairman and Jeff van Haeren continues as President and CEO. Capital is earmarked for accelerating growth across the existing 400+ club Canadian footprint.

Name

GoodLife Fitness

Legal name

GoodLife Fitness Centres Inc.

Website

https://goodlifefitness.com

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

GoodLife Fitness is Canada's largest fitness operator, running more than 400 company-owned clubs and serving roughly 1.5 million members with monthly no-commitment memberships, group fitness, personal training, corporate wellness programs, and a mobile app for booking and on-demand workouts.

Ownership category

akta.pro rank

Product category

Health and Fitness Clubs

NAICS

Fitness and Recreational Sports Centers (713940)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Group Fitness, Personal Training & Wellness Coaching (EDALAIAE)

akta.pro secondary industries

General Personal Training (In-Person & Virtual) (HSADAAAA), Corporate/Workplace Wellness Coaching (HSADAGAL)

Keywords

• Fitness club memberships
• Group fitness classes
• Personal training services
• Corporate wellness programs
• On-demand workout platform

Headquarters

HQ city

London

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Gym Membership Subscriptions: Recurring monthly and annual membership fees providing access to GoodLife Fitness clubs, equipment, group fitness classes, recovery rooms, and women's-only studios. Memberships feature no commitment / flexible plans with 24/7 access to over 400 clubs across Canada.
2. Personal Training Services: One-on-one sessions with certified personal trainers, including free consultations and customized workout plans. Trainers are certified through the GoodLife Personal Training Institute and/or Canfitpro.
3. Corporate Memberships & Wellness Programs: Employer-sponsored corporate gym memberships and wellness perks offered at discounted rates, targeting businesses to provide employee health benefits.
4. GoodLife Rewards Program: Members receive access to exclusive deals and discounts from over 100 reward program partner brands across travel, food, electronics, clothing, health, and lifestyle categories.
5. Team Training / Bootcamp Programs: Small-group team training camps (6-week programs starting at $199) including Boot Camps, TRX Team Training, and Fitness Starter sessions.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

GoodLife Fitness operates more than 400 health and fitness clubs across Canada, selling flexible no-commitment memberships that provide 24/7 access to equipment, 120+ group fitness classes, personal training, recovery rooms, and women's-only studios. Members also access the GoodLife mobile app for digital club barcode entry, workout and class booking, and on-demand streaming workouts, while corporate employers purchase discounted employee memberships as a workplace wellness benefit.

Product overview

GoodLife Fitness is a comprehensive fitness platform operating as Canada's largest fitness operator with over 400 clubs and approximately 1.5 million members. The platform combines physical gym memberships with digital services through the GoodLife Mobile App, which enables workout booking, digital club access via barcode scanning, and access to On-Demand workout content. The core offerings include club access with industry-leading equipment, group fitness classes with 120+ options, personal training, and team training bootcamp programs. Additional services include the GoodLife Rewards loyalty program offering discounts from 100+ brands, corporate wellness memberships for employers, and women's-only facilities. The company also integrates with third-party products like MYZONE heart rate wearables and the GoXPro fitness training app to extend member functionality. The platform operates a content arm through its blog, providing fitness and nutrition advice, and has established high-profile sports partnerships including title sponsorships of HYROX Canada and official partnerships with Team Canada and Canada Basketball.

Differentiator

Problem solved

Functional benefit

Products and services

• GoodLife Fitness Club Membership

Quantifiable outcome

• 94% adherence rate among people who work out in group settings (referenced in Team Training marketing)

Named customers3 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Partnerships

Four partnerships are on record, tiered minor, major and flagship.

• Live Nation CanadaminorGTM or Marketing Partner · 17 June 2026GoodLife Fitness partnered with Live Nation Canada for the Summer Setlist Giveaway contest, offering concert tickets to Live Nation-produced events in Canada as a promotional prize for members. The prize package includes general admission tickets, air transportation, hotel accommodation, and GoodLife branded dumbbells.
• Canada BasketballmajorStrategic or Co-development Partner · 25 February 2026GoodLife Fitness and Canada Basketball entered a multi-year partnership through 2029 (supporting the 2028 Olympic Games) under which GoodLife provides complimentary gym memberships to national team athletes and hosts joint activations including high-performance training sessions and recovery experiences. The partnership is funded by GoodLife's Apollo financing.
• HYROX (Canada)majorGTM or Marketing Partner · 3 December 2025GoodLife Fitness was named the title sponsor of HYROX Canada from 2025 through 2030, supporting the company's expansion across Canada. The partnership began in 2024 and has led to increased race participation. Upcoming races are planned for Vancouver, Ottawa, and Montreal.
• Canadian Olympic Committee / Team CanadaflagshipGTM or Marketing Partner · 10 November 2025The Canadian Olympic Committee and GoodLife Fitness announced a multi-year partnership designating GoodLife as the Official Gym and Fitness Studio Partner of Team Canada for the 2026 and 2028 Olympic Games. The partnership supports Canadian athletes' training and recovery and includes interactive social media campaigns and a contest to win tickets to the 2026 Winter Olympics.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Planet Fitness: Largest franchised fitness chain globally, operating low-cost, judgment-free gyms. Directly comparable to GoodLife in the high-volume fitness membership model and increasingly relevant in Canada.
• Life Time Fitness: US-based premium large-format fitness club operator with hundreds of locations, group classes, personal training, and digital content — closely aligned with GoodLife's full-service multi-club model.
• LA Fitness: North American multi-location full-service fitness club chain offering memberships, group classes, and personal training — directly comparable on business model and member experience to GoodLife.
• Crunch Fitness: Multi-location fitness club operator with membership-based access, group fitness, and personal training. Highly comparable membership-and-classes model to GoodLife's mid-market positioning.
• Equinox: Premium multi-club fitness operator with luxury positioning, group classes, personal training, and digital content. Comparable on full-service club model though positioned at the high end of the market.
• Gold's Gym: Iconic global fitness club chain with memberships, group classes, and personal training. Directly comparable operating model, though more international than GoodLife's Canada-only footprint.
• Anytime Fitness: World's largest 24/7 fitness franchise with thousands of locations. Comparable 24/7 access, small-format club model, and digital/app offering to GoodLife's consumer membership proposition.

Emerging players

• Fit4Less (owned by GoodLife): GoodLife's own low-cost gym sub-brand operating in Canada. Highly comparable to GoodLife on geography and parent operations, and a relevant peer because it captures a different price-point segment within the same company.
• F45 Training: Global franchise specializing in 45-minute functional group training. Comparable to GoodLife's Team Training / Bootcamp programs and represents the boutique-training competitive threat.

Broad incumbents

• Peloton Interactive: Connected fitness platform offering subscription-based on-demand and live classes. Comparable on the digital subscription and content layer of GoodLife's on-demand offering rather than physical clubs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/goodlifefitness
• Facebookfacebook.com/info
• LinkedInlinkedin.com/company/goodlife-fitness

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds8 records

Investors10 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GoodLife Fitness