LA Fitness International

What LA Fitness International does

LA Fitness International (legally Fitness International, LLC) is a privately held, large-format health club operator founded in 1984 in Southern California and headquartered in Irvine, California. The company operates approximately 673 health clubs across the United States and Canada under multiple brands, including the flagship LA Fitness chain (cardio, weights, pools, group fitness, personal training, basketball courts, racquetball, Kids Klub childcare), the upscale boutique sub-brand Club Studio, and acquired brands City Sports Club and Esporta Fitness. The company has progressively layered specialty studios inside its footprint — Pilates by LA Fitness (Reformer Pilates), Studio Group Training, The Glute Room, and REZEN Recovery (cryotherapy, red light therapy, HydroMassage, Normatec, Hyperice).

The technology stack is built around a fitness club operations platform providing member management, class scheduling, personal training booking, court reservations, and corporate billing, surfaced through a mobile application (iOS and Android) and the lafitness.com web portal. Notable proprietary or partner-integrated technology includes the Shoot 360 basketball training system (machine vision and real-time analytics with global leaderboards), which is being piloted inside LA Fitness clubs starting in Hillsboro, Oregon (May 2026) with planned expansion across Oregon, Washington, and Northern California. Real estate strategy includes sale-leaseback transactions (e.g., an $11.75 million property sale in Lake Elsinore, California) consistent with an asset-light operating model.

Revenue is generated primarily through recurring monthly membership subscriptions (reported range of $30 to $299 per member), supplemented by professional services revenue from personal training, separate subscription/contract revenue from specialty studios (Pilates, Glute Room, Studio Group Training, REZEN Recovery), and usage-based ancillary revenue from Kids Klub, court reservations, league participation, and guest passes. Go-to-market is direct-to-consumer via website, mobile app, and in-club sign-ups, supported by a 3-day free guest pass promotion; an enterprise field sales motion targets employers for corporate wellness programs with dedicated billing and account management. The company faces active FTC litigation (filed 2025) alleging unlawful membership-cancellation practices that the FTC estimates have cost consumers hundreds of millions of dollars, representing a material regulatory risk to the core subscription revenue stream.

Name

LA Fitness International

Legal name

Fitness International, LLC

Website

https://lafitness.com

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

LA Fitness International (Fitness International, LLC) operates approximately 673 large-format health clubs across the United States and Canada under multiple brands — LA Fitness, Club Studio, City Sports Club, and Esporta Fitness — serving individual consumers and corporate wellness clients through monthly membership subscriptions and ancillary fitness, training, and recovery services.

Ownership category

akta.pro rank

Headquarters

HQ city

Irvine

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Infrastructure, Personnel, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Gym Membership Subscriptions: Recurring monthly membership fees providing access to gym facilities, equipment, and basic group fitness classes. Membership fees reportedly range from $30 to $299 per month.
2. Personal Training: Additional charge services for one-on-one training sessions with fitness professionals.
3. Specialty Studios and Classes: Additional fee services including Pilates by LA Fitness, Studio Group Training, The Glute Room, and REZEN Recovery services requiring separate contracts and fees.
4. Ancillary Services: Additional charges for Kids Klub (babysitting), court reservations, league participation, and guest passes.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

LA Fitness International (operating as Fitness International, LLC) operates one of the largest fitness chains in North America, running approximately 673 health clubs across the United States and Canada. The company sells recurring monthly gym memberships that grant access to cardio equipment, weight rooms, group fitness classes, pools, basketball and racquetball courts, personal training, and ancillary services such as Kids Klub childcare. Beyond the flagship LA Fitness brand, it runs boutique sub-brands including Club Studio, Pilates by LA Fitness, Studio Group Training, The Glute Room, and REZEN Recovery, plus acquired brands City Sports Club and Esporta Fitness.

Product overview

LA Fitness International operates a multi-brand fitness portfolio consisting of core brand LA Fitness (traditional health clubs with cardio, weights, pools, and group fitness), boutique sub-brands (Club Studio upscale wellness clubs, Pilates by LA Fitness Reformer studios, The Glute Room glute-focused training, Studio Group Training small-group sessions, and REZEN Recovery cryotherapy services), plus acquired brands City Sports Club and Esporta Fitness. The company offers approximately 673 health club locations across the United States and Canada.

Differentiator

Problem solved

Functional benefit

Brands

• Pilates by LA Fitness: Boutique Pilates studio offering low-impact full-body Reformer Pilates classes focusing on core strength, muscle tone, and mobility.
• Studio Group Training
• The Glute Room
• REZEN Recovery

Products and services

• LA Fitness Traditional health club chain founded in 1984 providing cardio equipment, weight rooms, group fitness classes, personal training, Jr. Olympic pools, basketball and racquetball courts, spa facilities, and Kids Klub childcare under a monthly membership. Members can access any LA Fitness location nationwide with a single membership.
• Club Studio Upscale boutique fitness and wellness club offering high-end amenities, a variety of fitness classes, and premium facilities positioned as a luxury alternative to standard LA Fitness locations.
• Pilates by LA Fitness Boutique Pilates service offering low-impact, full-body Reformer Pilates classes on Balanced Body Reformers, focusing on athletic programming, core strength, muscle tone, and mobility for all skill levels under a separate contract.
• Studio Group Training Small-group training service featuring customized coach-led workouts focused on mobility, power, muscle building, and endurance in results-driven programs with a community element.
• The Glute Room Glute-focused strength training service in a semi-private setting featuring dedicated equipment for hip thrusts, squats, and deadlifts, with trainer-led sessions in efficient 45-minute workouts.
• REZEN Recovery Recovery and cryotherapy service offering whole body cryotherapy, localized cryotherapy, red light therapy, HydroMassage beds, Normatec compression therapy, and Hyperice recovery technology under a separate contract.
• City Sports Club Fitness club brand owned by Fitness International, with locations primarily in California, including three Bay Area Shoot 360 basketball training locations operated via Golden State Sports Academy.
• Esporta Fitness Fitness club brand operated by Fitness International as part of the company's portfolio of health club brands.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered core, pilot, flagship and minor.

• RealSource GroupcoreChannel Partner/ Reseller/ Distributor · 6 August 2026Managed Fitness International's national tenant-rep account for nearly 30 years. Facilitates sale-leaseback transactions for LA Fitness properties, including recent $11.75M Lake Elsinore property sale.
• Shoot 360pilotTechnology or Integration · 16 May 2026Pilot partnership to install technology-driven basketball courts in LA Fitness locations, starting with Hillsboro, Oregon. Courts feature machine vision and real-time analytics for gamified basketball training. Plans for expansion across Oregon, Washington, and Northern California.
• Wings for Life USAflagshipStrategic or Co-development Partner · 23 March 2026Multi-year partnership committing $250,000 annually through 2028 to support spinal cord injury research. Partnership connects club communities to Wings for Life World Run, mobilizing nearly 14,000 participants and raising $428,000 in first year.
• Red BullcoreStrategic or Co-development Partner · 23 March 2026Covers administrative costs for Wings for Life foundation to ensure 100% of donations fund US research. Supporting partner in the Wings for Life World Run event.
• RD ManagementminorChannel Partner/ Reseller/ Distributor · 6 March 2026LA Fitness under construction at Tampa RITHM mixed-use redevelopment project. 29,944-square-foot full-service sports club scheduled to open 2026.
• Golden State Sports AcademycoreImplementation/ SI/ Consulting Partner · 12 February 2026Operating partner for three new Bay Area Shoot 360 locations within City Sports Clubs. Extended existing partnership to operate new locations as part of the basketball technology pilot program.
• Orchard Hills Shopping CenterminorChannel Partner/ Reseller/ Distributor · 22 October 2025Club Studio boutique gym location opening at Orchard Hills Shopping Center in Irvine, replacing a CVS Pharmacy. Second Club Studio site in Orange County.
• Sand Hill Property Co.minorChannel Partner/ Reseller/ Distributor · 15 October 2025Club Studio Fitness gym leasing approximately 30,000 square feet at El Paseo de Saratoga mixed-use development in San Jose.

Scale indicators7 records

Recent moves10 records

Expansion highlights6 records

Direct peers

• Planet Fitness: Planet Fitness is the largest membership fitness chain in the US with ~2,500 franchised locations offering low-cost membership access. It directly competes with LA Fitness in the value-tier gym segment with similar subscription-based revenue model.
• Life Time Fitness: Life Time Fitness operates ~160 premium lifestyle fitness clubs across the US offering amenities similar to LA Fitness (pools, group classes, training) plus luxury positioning. Comparable business model and amenity breadth.
• 24 Hour Fitness: 24 Hour Fitness is a traditional big-box fitness chain offering similar amenities (cardio, weights, group classes, pools) across ~300 locations. Most direct comparable to LA Fitness in terms of member demographic and facility model.
• Crunch Fitness: Crunch Fitness operates ~400+ franchise and corporate locations offering value-tier gym memberships with group fitness classes. Directly comparable to LA Fitness in target market and amenity mix.
• Gold's Gym: Gold's Gym is a long-established fitness chain (founded 1965) operating ~700 franchised and corporate locations globally. Comparable to LA Fitness in heritage, scale, and traditional big-box positioning.
• Anytime Fitness: Anytime Fitness is the largest 24-hour fitness franchise with ~5,000+ locations worldwide, predominantly franchised. Competes with LA Fitness in the convenience/value membership segment.

Broad incumbents

• Equinox: Equinox operates ~100 upscale fitness clubs and lifestyle brands (SoulCycle, Equinox Hotels) in major metropolitan areas. Comparable to LA Fitness's premium Club Studio concept but positioned at the luxury tier.

Emerging players

• Orangetheory Fitness: Orangetheory Fitness operates ~1,500+ franchised boutique studios focused on heart-rate-based group training. Represents the boutique fitness model that is taking share from traditional big-box gyms like LA Fitness.
• F45 Training: F45 Training is a boutique functional training franchise operating globally with group workout formats. Represents emerging boutique fitness competition relevant to LA Fitness's specialty studio offerings.

Regional players

• GoodLife Fitness: GoodLife Fitness is Canada's largest fitness chain with ~200+ locations, directly overlapping with LA Fitness's Canadian footprint. Comparable business model and member demographic in the Canadian market.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/LAFitness
• YouTubeyoutube.com/user/LAFitness
• Facebookfacebook.com/LAFitness
• Instagraminstagram.com/LAFitness

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries5 records

Funding overview

Funding rounds3 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LA Fitness International