Card Medic
CardMedic is a healthcare communication platform providing 1,500+ clinician-authored clinical scripts in 50+ languages and multiple accessibility formats, sold via tiered subscriptions to NHS trusts, ICBs, and US healthcare providers to bridge language and accessibility barriers at point of care.
- Company typePrivate
- Founded2020
- HeadquartersOxford, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Card Medic does
Card Medic Limited is a private UK health technology company founded in 2020 by NHS anaesthetist Dr Rachael Grimaldi and her husband Tim Grimaldi, headquartered in Oxford with a US subsidiary (Card Medic, Inc.) in Delaware. The company operates a multi-tier healthcare communication platform (CardMedic Lite, Frontline, Connect, Health+) that provides clinicians with instant access to 1,500+ pre-written clinical scripts across 50+ languages and multiple accessibility formats (EasyRead, BSL/ASL with photo-realistic avatars, read-aloud), enabling communication with patients facing language, literacy, hearing, visual, or cognitive barriers. The technology stack is built on a progressive web app (PWA) with iOS and Android mobile clients, AWS Cognito for identity, NHS Single Sign-On integration, and AI-assisted content creation governed by a clinician-in-the-loop review process.
The business model combines freemium consumer acquisition (CardMedic Lite free for emergency use) with tiered B2B subscription contracts (Frontline, Connect, Health+) sold via direct enterprise sales to NHS trusts, Integrated Care Systems, and Local Maternity and Neonatal Systems, supplemented by usage-based Sign Language On Demand pricing and grant funding from Innovate UK and SBRI Healthcare. The platform's value proposition is anchored on peer-reviewed evidence (Miami University PhD study showing p=0.001 improvement in patient satisfaction) and integrations with LanguageLine Solutions (240+ languages), Concentric (digital consent), and Spark TSL (bedside distribution). The company has been recognised through NICE endorsement, ORCHA certification, and inclusion in the NHS England Patient Safety Health Inequalities Framework (May 2025), and has won multiple 2025 industry awards including Rewired Pitchfest, Fast Company fastest growing companies, and HTN Awards. CardMedic appears to remain founder-owned and primarily bootstrapped with non-dilutive grant capital, with no disclosed institutional equity rounds.
Card Medic firmographics
Firmographics- Name
- Card Medic
- Legal name
- Card Medic Limited
- Website
- https://cardmedic.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- CardMedic is a healthcare communication platform providing 1,500+ clinician-authored clinical scripts in 50+ languages and multiple accessibility formats, sold via tiered subscriptions to NHS trusts, ICBs, and US healthcare providers to bridge language and accessibility barriers at point of care.
- Ownership category
- akta.pro rank
Card Medic industry classification
Industry- Product category
- Healthcare Communication Software
- NAICS
- Translation and Interpretation Services (54193), Translation and Interpretation Services (541930)
- SIC
- Services-Health Services (8000), Services-Prepackaged Software (7372)
- akta.pro primary industry
- Patient Education, Content & Personalized Journey Orchestration (HLACAEAE)
- akta.pro secondary industries
- Multilingual, Accessibility & Health Literacy Enablement (HLACAEAN), Adherence, Reminders & Engagement Automation (Medication/Follow-up) (HLACAEAJ)
Keywords
Where Card Medic is headquartered
LocationHeadquarters
- HQ city
- Oxford
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Card Medic business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- Subscription SaaS (Tiered Plans): Tiered subscription model with CardMedic Lite (free), Frontline, Connect, and Health+ paid tiers. Fixed price for unlimited staff access. Annual billing available. Subscription-based revenue with recurring nature.
- Sign Language Services: On Demand Sign Language content generation at per-use pricing, plus Subscription tier with unlimited content sets and custom branding for fixed monthly subscription.
- Interpreter Services Integration: Integration with third-party language service providers (LanguageLine, others) facilitating access to interpreters in 240+ languages. Revenue may include service facilitation fees.
- Government Grants: Funding from Innovate UK (£411,000 SMART grant) and SBRI Healthcare for specific development projects including portal scaling and integration capabilities.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | CardMedic Lite - Free tier for emergency and basic use |
| Subscription | Annual | CardMedic Frontline - Enhanced features for frontline staff |
| Subscription | Annual | CardMedic Connect - Full platform access |
| Subscription | Annual | CardMedic Health+ - Customisation and organisation-wide deployment |
| Unit Pricing | Pay-as-you-go | Sign Language On Demand - Per-use content generation |
| Subscription | Monthly | Sign Language Subscription - Unlimited content sets |
Go-to-market motion2 records
Distribution channels7 records
Marketing channels7 records
Card Medic product offering
Product offeringCore offering
CardMedic is a healthcare communication platform that delivers pre-written, clinician-authored flashcards covering thousands of common clinical interactions, rendered in 50+ languages and multiple formats (text, translation, photo-realistic British and American Sign Language avatars, EasyRead with pictures, and read-aloud) via a progressive web app and native iOS/Android apps. The platform targets healthcare staff communicating with patients facing language, visual, hearing, cognitive, literacy, or PPE-related barriers, integrates with NHS Single Sign-On for authentication, connects one-click to live interpreters in 240+ languages via LanguageLine Solutions, and uses AI-assisted content creation under clinician oversight to maintain clinical accuracy.
Product overview
CardMedic is a multi award-winning healthcare communication platform designed to improve communication between healthcare staff and patients across any barrier—language, visual, hearing, cognitive impairment, or PPE. The product portfolio includes: (1) CardMedic App as the core platform with Lite (free), Frontline, Connect, and Health+ paid tiers providing access to thousands of clinically-interpreted flashcards; (2) Sign Language module offering ASL/BSL content via On Demand or Subscription tiers with photo-realistic avatars; (3) Language Services Portal enabling access to professional interpreters through integrations with LanguageLine Solutions and other language service providers; (4) Responsible AI Platform powering content creation and translation with clinician oversight; and (5) Call Feature for direct interpreter connectivity. Available as mobile app (iOS/Android), progressive web app (offline-capable), and web platform. Endorsed by NICE and certified by ORCHA.
Differentiator
Problem solved
Functional benefit
Products and services
- CardMedic App Core healthcare communication platform delivering 1,500+ pre-written, clinician-authored clinical scripts in 50+ languages and multiple formats (text, translation, EasyRead with pictures, read-aloud) via progressive web app and native iOS/Android apps, available offline-capable with NHS Single Sign-On authentication for healthcare staff.
- Sign Language Content Services (BSL/ASL) AI-generated photo-realistic British and American Sign Language content with subtitles, offered as On Demand (per-use) or Subscription (unlimited content sets with custom branding) tiers, addressing the critical shortage of BSL interpreters across the NHS.
- Language Services Portal Smart language services portal connecting frontline NHS staff to trusted interpreters in seconds through their organisation's chosen language service provider, integrating automated workflows with platforms such as LanguageLine Solutions, Concentric, and other language service providers.
Quantifiable outcome
- 5x faster access compared to telephone interpreting solutions
- +11 more outcomes
Companies that use Card Medic
Customer profileNamed customers21 records
Segments5 records
Ideal customer profiles2 records
Card Medic technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability7 records
Feature10 records
Card Medic partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- Spark TSLcoreFormal partnership with leading patient engagement and WiFi provider to bring CardMedic's translation and interpretation software to bedside access across NHS trusts. Spark TSL distributes CardMedic alongside their patient engagement platform.
- LanguageLine SolutionscoreMajor integration partnership bringing one-click access to live, professional video and audio interpreters in more than 240 languages. Connects CardMedic users directly to LanguageLine's interpreter services at point of care.
- ConcentriccoreIntegration with Concentric's digital consent platform enabling automated workflows. Clinicians can access live interpreters with one click or tap when obtaining informed digital consent, preventing non-clinical cancellations and improving patient safety.
- SafeCardAlertminorPartnership dedicated to revolutionising medical alert systems for autistic and neurodivergent people. SafeCardAlert's NFC cards and platform integrate with CardMedic to provide healthcare communication suited to neurodivergent patients.
- StepUp.OneminorPartnership to employ refugees in mature UNHCR camps as part of CardMedic's team. Includes provision of CardMedic to refugees in need including refugee camps and disaster zones as part of the CardMedic Foundation's health accessibility programme.
- include.orgminorNational charity providing feedback on CardMedic's neurodiversity content including font, colour combinations, content and layout. Collaboration to ensure app meets accessibility needs of neurodivergent users.
- ORCHAcoreORCHA is a leading independent provider of healthcare app evaluations. CardMedic received ORCHA certification following detailed analysis across regulation and compliance, including CQC regulations, GDPR guidelines, and NICE evidence standards framework.
- NHS EnglandcoreCardMedic recognised in NHS England's Patient Safety Healthcare Inequalities Reduction Framework published May 2025. Aligns with NHS 10 Year Plan and Core20PLUS5 framework for reducing health inequalities.
- NHScoreCardMedic supports NHS Single Sign-On providing secure, streamlined authentication for healthcare professionals. Integration ensures compliance with NHS security standards and facilitates access using NHS credentials.
Scale indicators18 records
Recent moves6 records
Expansion highlights3 records
Card Medic competitors and assessment
Company assessmentDirect peers
- Canopy: Canopy provides a medical translation app with pre-translated clinical phrases and patient education content in multiple languages, closely mirroring CardMedic's flashcard-based approach to clinician-patient communication.
- MediBabble: MediBabble was a pioneer medical translation app using pre-translated clinical phrases for bedside use; conceptually a direct predecessor to CardMedic's flashcard model for healthcare communication.
- Voyce Global: Voyce provides on-demand video and audio healthcare interpretation services, overlapping with CardMedic's interpreter integration and live translation features for healthcare communication.
- CyraCom: Cyraコム offers healthcare-focused interpretation and translation services including video remote interpreting, competing in the same healthcare language access category as CardMedic.
- Boostlingo: Boostlingo provides a language interpretation platform including healthcare customers, overlapping with CardMedic's interpreter access and multilingual communication capabilities.
- InDemand Interpreting: InDemand delivers video remote interpreting for healthcare, addressing the same clinician-patient communication barriers that CardMedic targets via integrated language services.
- Gryphon Healthcare: Gryphon provides healthcare interpretation and language services with a focus on patient-provider communication, overlapping with CardMedic's healthcare communication positioning.
- Stratus Video: Stratus Video (now part of AMN Healthcare) provides video remote interpreting services across healthcare, competing for the same NHS and US healthcare language access budgets.
Broad incumbents
- LanguageLine Solutions: LanguageLine is the largest interpretation provider and a CardMedic integration partner; while not a direct app competitor, it is the dominant incumbent whose product breadth and existing NHS contracts shape CardMedic's strategic context.
- Microsoft Translator: Microsoft Translator is embedded in Microsoft 365 and Teams, increasingly used in healthcare settings; represents the consumer/general-purpose translation layer that could commoditise CardMedic's translation feature set.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Card Medic compliance and trust
Trust signalCompliance4 records
Card Medic financial estimates
Financial estimateRevenue estimate
Valuation estimate
Card Medic leadership team
Management profileNumber of profiles
Profiles5 records
Card Medic subsidiaries and ownership
Company hierarchySubsidiaries1 record
Card Medic funding detail
Funding detailFunding overview
Funding rounds3 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Card Medic M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Card Medic
What does Card Medic do?
CardMedic is a healthcare communication platform that delivers pre-written, clinician-authored flashcards covering thousands of common clinical interactions, rendered in 50+ languages and multiple formats (text, translation, photo-realistic British and American Sign Language avatars, EasyRead with pictures, and read-aloud) via a progressive web app and native iOS/Android apps. The platform targets healthcare staff communicating with patients facing language, visual, hearing, cognitive, literacy, or PPE-related barriers, integrates with NHS Single Sign-On for authentication, connects one-click to live interpreters in 240+ languages via LanguageLine Solutions, and uses AI-assisted content creation under clinician oversight to maintain clinical accuracy.
Is Card Medic a public or private company?
Card Medic is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Card Medic founded?
Card Medic was founded in 2020. It employs 11 to 50 people.
Where is Card Medic based?
Card Medic is headquartered in Oxford, United Kingdom, in the Europe region.
How does Card Medic make money?
Four revenue lines are on record. Subscription SaaS (Tiered Plans) is the primary driver. The others are sign Language Services, interpreter Services Integration and government Grants.
Who are Card Medic's main competitors?
Direct peers on record are Canopy, MediBabble, Voyce Global, CyraCom, Boostlingo, InDemand Interpreting, Gryphon Healthcare and Stratus Video. Broad incumbents are LanguageLine Solutions and Microsoft Translator.
Does Card Medic have an API?
No public API is recorded for Card Medic.
What industry is Card Medic in?
Card Medic's product category is Healthcare Communication Software. Its primary akta.pro industry code is HLACAEAE, Patient Education, Content & Personalized Journey Orchestration, with a secondary code of HLACAEAN, Multilingual, Accessibility & Health Literacy Enablement. Its NAICS code is 54193 and its SIC code is 8000.